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말레이시아의 티슈 및 위생용품 시장

Tissue and Hygiene in Malaysia

리서치사 Euromonitor International
발행일 2020년 06월 상품 코드 275810
페이지 정보 영문 57 Pages
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US $ 2,650 ₩ 3,202,000 PDF by E-mail (Single user license)


말레이시아의 티슈 및 위생용품 시장 Tissue and Hygiene in Malaysia
발행일 : 2020년 06월 페이지 정보 : 영문 57 Pages

말레이시아의 티슈(Tissue) 및 위생용품(Hygiene) 시장에 대해 분석했으며, 시장 전체 동향과 발전, 시장 데이터, 주요 기업 개요(기업 전략, 사업 실적, 경쟁력 등), 각 부문 동향·경쟁 구도·향후 전망 등의 정보를 전해드립니다.

1. 산업 개요

  • 주요 요약
  • 주요 동향과 발전
  • 시장 지표
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Halex Woolton(M) Sdn Bhd
  • Nibong Tebal Paper Mill Sdn Bhd

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 외출용 티슈 및 위생용품
  • 요실금 관리 용품
  • 기저귀 및 팬티
  • 생리용품
  • 물티슈(Wipes)
  • 소매용 티슈
KSM 16.03.25

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

The response to COVID-19 in Malaysia is set to have an overall positive impact on many areas within tissue and hygiene in 2020, due to rising awareness of hygiene standards, and initial stockpiling of essential products within retail hygiene including wipes with antibacterial qualities, and retail tissue such as toilet paper, paper towels and facial tissues. This reaction has been due to concerns over shortages leading to panic buying, as local consumers have been forced to observe social distan...

Euromonitor International's Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Tissue and hygiene sees ongoing innovation and demand for higher quality products in 2019 but consumers still value promotions

Local consumers remain brand loyal in 2019, benefiting domestic player Nibong Tebal Paper Mill with its wide product portfolio and competitive pricing

Overall positive performance predicted for tissue and hygiene, influenced by preventative health due to COVID-19 in addition to further ageing of the population

CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024

CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

  • Table 1 Birth Rates 2014-2019
  • Table 2 Infant Population 2014-2019
  • Table 3 Female Population by Age 2014-2019
  • Table 4 Total Population by Age 2014-2019
  • Table 5 Households 2014-2019
  • Table 6 Forecast Infant Population 2019-2024
  • Table 7 Forecast Female Population by Age 2019-2024
  • Table 8 Forecast Total Population by Age 2019-2024
  • Table 9 Forecast Households 2019-2024

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Higher number of women in the workplace leads to stable demand for sanitary protection in 2019 that offers security, comfort, and cleanliness

Players continue to add value to category through innovation, with night usage of particular interest in 2019

Intense competitive landscape in 2019 due to strong brand loyalty amongst local consumers

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
  • Table 22 Retail Sales of Towels by Type of Use: % Value 2014-2019
  • Table 23 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
  • Table 24 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
  • Table 26 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Slowing category demand in 2019 linked to declining birth rates, while the convenience of disposable pants drives increasing preference for the latter

E-commerce becomes increasingly attractive distribution channel due to home delivery option for bulky items and promotional events

International brands remain in favour with local consumers in 2019 due to perceived high quality but domestic names are also present offering greater affordability

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 28 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
  • Table 30 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Gradual move towards ageing population and players' efforts to remove taboos surrounding adult incontinence help drive stronger demand in 2019

Moderate/heavy dominates demand in 2019, although Tena's launch of light adult incontinence could help highlight alternative options

Tena retains dominance of retail adult incontinence in 2019, enjoying global band reputation

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Retail Adult Incontinence by Category: Value 2014-2019
  • Table 34 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
  • Table 36 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 38 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes retains overall dominance in 2019 due to convenient and multi-purpose perception

Increasing demand for specific wipes in 2019, driven by busy urban consumers

Summit strengthens leadership due to consumer trust, while private label loses ground

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

  • Table 39 Retail Sales of Wipes by Category: Value 2014-2019
  • Table 40 Retail Sales of Wipes by Category: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Retail Wipes: % Value 2015-2019
  • Table 42 LBN Brand Shares of Retail Wipes: % Value 2016-2019
  • Table 43 Forecast Retail Sales of Wipes by Category: Value 2019-2024
  • Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper retains domination of retail tissue in 2019, but overall category offer further potential for growth due to low penetration

Increasing demand for boxed facial tissues in 2019 but local appreciation of soft pack tissues offers competition

Nibong Tebal Paper Mill strengthens leadership of retail tissue in 2019 due to established product portfolio

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

  • Table 45 Retail Sales of Tissue by Category: Value 2014-2019
  • Table 46 Retail Sales of Tissue by Category: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Retail Tissue: % Value 2015-2019
  • Table 48 LBN Brand Shares of Retail Tissue: % Value 2016-2019
  • Table 49 Forecast Retail Sales of Tissue by Category: Value 2019-2024
  • Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Demand for AFH tissue continues to gain momentum in 2019 due to increasing tourism and development of consumer foodservice

Ongoing strong growth for AFH adult incontinence due to increasing age of the population leading to demand from hospitals/healthcare

Well-known players within retail also strong in away-from-home competitive environment in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
  • Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 53 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
  • Table 54 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
  • Table 55 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
  • Table 56 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
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