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태국의 티슈 및 위생용품 시장

Tissue and Hygiene in Thailand

리서치사 Euromonitor International
발행일 2020년 06월 상품 코드 277145
페이지 정보 영문 58 Pages
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US $ 2,650 ₩ 3,190,000 PDF by E-mail (Single user license)


태국의 티슈 및 위생용품 시장 Tissue and Hygiene in Thailand
발행일 : 2020년 06월 페이지 정보 : 영문 58 Pages

태국의 티슈(Tissue) 및 위생용품(Hygiene) 시장에 대해 분석했으며, 시장 전체 동향과 발전, 시장 데이터(과거 및 향후 6년간), 주요 기업 개요(기업 전략, 사업 실적, 경쟁력 등), 각 부문 동향·경쟁 구도·향후 전망 등의 조사 결과를 전해드립니다.

1. 산업 개요

  • 주요 요약
  • 주요 동향과 발전
  • 시장 지표
  • 시장 데이터
  • 정보 출처

2. 기업 개요

  • Berli Jucker Cellox Ltd
  • DSG International (Thailand) PLC
  • Kimberly-Clark Thailand Co Ltd
  • Moong Pattana International PLC
  • Unicharm Thailand Co Ltd

※ 아래 카테고리는 개별 구매도 가능합니다. 가격과 내용에 대해서는 문의 바랍니다.

3. 조사 카테고리

  • 외출용 티슈 및 위생용품
  • 탈지면, 면봉, 패드
  • 요실금 관리 용품
  • 기저귀 및 팬티
  • 생리용품
  • 물티슈(Wipes)
  • 소매용 티슈
KSM 14.12.02

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

The response to COVID-19 in Thailand is expected to impact areas of tissue and hygiene in different ways. While demand for sanitary protection and nappies/diapers/pants is likely to remain fairly unaffected, volume sales for adult incontinence products (both retail and away-from-home) are set to record stronger growth in 2020 supported by demand from vulnerable consumer groups both in the home and institutional environments.

Euromonitor International's Tissue and Hygiene in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic changes impact demand for categories targeting consumers at opposite ends of the age spectrum

Japanese brands retain strong presence in 2019, enjoying consumer trust and established presence in Thailand

COVID-19 set to have short-term impact on most tissue and hygiene categories over the forecast period

CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024

CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

  • Table 1 Birth Rates 2014-2019
  • Table 2 Infant Population 2014-2019
  • Table 3 Female Population by Age 2014-2019
  • Table 4 Total Population by Age 2014-2019
  • Table 5 Households 2014-2019
  • Table 6 Forecast Infant Population 2019-2024
  • Table 7 Forecast Female Population by Age 2019-2024
  • Table 8 Forecast Total Population by Age 2019-2024
  • Table 9 Forecast Households 2019-2024

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth of sanitary protection continues to be driven by slim/thin/ultra-thin towels with wings as increasing number of women look for more discreet products

Unicharm strengthens leadership in 2019 due to innovation and marketing strategies

Japanese brands continue to build on strong reputation for quality and appreciation of culture

2020 AND BEYOND

COVID-19 impact

Affected products within sanitary protection

Recovery and opportunities

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
  • Table 22 Retail Sales of Towels by Type of Use: % Value 2014-2019
  • Table 23 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
  • Table 24 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
  • Table 26 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Despite dominance of convenient disposable pants, nappies/diapers experiences improving performance due to affordability and greater penetration of rural areas

Affluent urban consumers attracted to premium launches including efforts by leading player Unicharm with Mamy Poko

Dynamic DSG International gains ground on the leader with new premium product

2020 AND BEYOND

COVID-19 impact

Affected products within nappies/diapers/pants

Recovery and opportunities

CATEGORY DATA

  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
  • Table 28 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
  • Table 29 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
  • Table 30 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
  • Table 32 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail adult incontinence continues to expand target audience beyond ageing society

Light adult incontinence continues to be stronger performer but greater potential is limited by competition from sanitary protection

Certainty strengthens domination but room remains for entry of new brands

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Retail Adult Incontinence by Category: Value 2014-2019
  • Table 34 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
  • Table 36 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
  • Table 38 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Baby wipes dominate sales in 2019, but general purpose wipes continue to gain momentum due to antibacterial qualities and growing focus on hygiene

Environmental concerns and the use of chemicals need to be addressed by players

Leader Mamy Poko benefits from cross-category brand recognition amongst local consumers

2020 AND BEYOND

COVID-19 impact

Affected products within wipes

Recovery and opportunities

CATEGORY DATA

  • Table 39 Retail Sales of Wipes by Category: Value 2014-2019
  • Table 40 Retail Sales of Wipes by Category: % Value Growth 2014-2019
  • Table 41 NBO Company Shares of Retail Wipes: % Value 2015-2019
  • Table 42 LBN Brand Shares of Retail Wipes: % Value 2016-2019
  • Table 43 Forecast Retail Sales of Wipes by Category: Value 2019-2024
  • Table 44 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper continues to dominate demand in 2019 due to its local perception as a multi-purpose tissue product

Niche of recycled toilet paper continues to record impressive growth, offering sustainable and more affordable option to lower-income consumers

Competitive landscape of retail tissue remains consolidated with Kimberly-Clark retaining convincing leadership

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

  • Table 45 Retail Sales of Tissue by Category: Value 2014-2019
  • Table 46 Retail Sales of Tissue by Category: % Value Growth 2014-2019
  • Table 47 NBO Company Shares of Retail Tissue: % Value 2015-2019
  • Table 48 LBN Brand Shares of Retail Tissue: % Value 2016-2019
  • Table 49 Forecast Retail Sales of Tissue by Category: Value 2019-2024
  • Table 50 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Thailand's strong tourism industry supports strong demand for away-from-home tissue in 2019

Demand for AFH adult incontinence continues to be supported by ageing society

Major retail players also dominate AFH environment in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
  • Table 52 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
  • Table 53 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
  • Table 54 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
  • Table 55 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
  • Table 56 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
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