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홍콩의 미용 및 퍼스널케어 용품 시장

Beauty and Personal Care in Hong Kong, China

리서치사 Euromonitor International
발행일 2020년 07월 상품 코드 90968
페이지 정보 영문 146 Pages
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홍콩의 미용 및 퍼스널케어 용품 시장 Beauty and Personal Care in Hong Kong, China
발행일 : 2020년 07월 페이지 정보 : 영문 146 Pages

홍콩의 미용 및 퍼스널케어 용품 시장 성장률은 2014년에 6%에 달해 2013년과 같은 안정적인 성장률을 확보했습니다. 홍콩 경제의 순조로운 동향을 반영하여 소비자는 보다 고성능 및 고품질인 제품으로 교체시키고 있습니다. 또한 고령화의 진전으로 젊은 외모와 이미지를 유지하기 위해 미용 및 퍼스널케어 용품에 고액의 자금을 투자하는 소비자도 많아지고 있습니다. 소비자는 국내외 미용 동향을 접하면서 특히 한국제 및 일본제 스킨케어 용품이나 색조화장품 동향에 민감해지고 있습니다.

홍콩의 미용 및 퍼스널케어 용품(Beauty and Personal Care) 시장에 대해 조사 분석했으며, 최신 시장 데이터, 주요 기업 개요, 주요 브랜드 분석, 시장에 영향을 미치는 전략적 분석, 시장 예측 등의 정보를 전해드립니다.

1. 홍콩의 미용 및 퍼스널케어 용품 시장 : 산업 개요

  • 주요 요약
    • 미용 및 퍼스널케어 용품 시장의 강한 성장 (2014년)
    • 근린 부유층이 시장을 지지
    • 외자 기업이 주도권을 장악
    • 여전히 선호되는 미용 전문 소매업체
    • 향후에도 발전 및 성장 전망
  • 주요 동향과 발전
    • 여행자수 확대가 업계를 지지
    • 미용 전문 소매업체가 향후에도 시장 성장을 주도
    • "보다 다기능인 편이 좋다"
  • 시장 데이터
  • 정보 출처

2. 홍콩의 미용 및 퍼스널케어 용품 시장 : 기업 개요

  • Estee Lauder HK Ltd
  • Nu Skin Enterprises HK Inc
  • Procter & Gamble HK Ltd
  • Sa Sa International Holdings Ltd

3. 카테고리 분석

  • 유아 및 아동 용품
  • 목욕 및 샤워 용품
  • 색조화장품
  • 데오드란트
  • 제모제
  • 향수
  • 헤어케어 용품
  • 남성용 화장품
  • 구강관리 용품
  • 스킨케어 용품
  • 썬케어 용품
  • 세트 및 키트
KSM 15.09.08

이 페이지에 게재되어 있는 내용은 최신판과 약간 차이가 있을 수 있으므로 영문목차를 함께 참조하여 주시기 바랍니다. 기타 자세한 사항은 문의 바랍니다.

Though its effects vary widely between different categories, COVID-19 is likely to provide a slight boost to the overall performance of beauty and personal care in Hong Kong in 2020. Many products in this market are considered daily essentials, hence several categories benefited from stockpiling and panic buying during the early stages of the pandemic. Similarly, consumption of some product types has increased as concerns about the virus have led people to spend more time at home, forgo professi...

Euromonitor International's‘ Beauty and Personal Care in Hong Kong, China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

July 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Political unrest proves hugely damaging for beauty and personal care in 2019

Brands from South Korea and Japan fare well in 2019 as competition intensifies

Robust recovery likely for beauty and personal care over the forecast period

CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024

CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Most mass categories post value declines in 2019 due to fallout of political unrest

Key international brands face growing threat from Japanese players in 2019

Procter & Gamble maintains overall lead in 2019 as masstige brands struggle

2020 AND BEYOND

COVID-19 impact

Affected products within mass beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Japanese and Korean brands prove most resilient to challenging conditions in 2019

Innovation in premium skin care in 2019 focuses on microbiome science

L'Oreal and Estee Lauder continue to lead in 2019 as competitive pressures intensify

2020 AND BEYOND

COVID-19 impact

Affected products within premium beauty and personal care

Recovery and opportunities

CATEGORY DATA

  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Demographic factors and political unrest inhibit demand in 2019

Best performing product types in 2019 are those considered necessities

Johnson & Johnson strengthens its lead in 2019 despite growing competition

2020 AND BEYOND

COVID-19 impact

Affected products within baby and child-specific products

Recovery and opportunities

CATEGORY DATA

  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
  • Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
  • Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

2019 sees strong demand for natural products claiming functional properties

Body wash/shower gel lines from luxury fragrance brands gain popularity in 2019

Unilever maintains overall lead in 2019, followed by Reckitt Benckiser

2020 AND BEYOND

COVID-19 impact

Affected products within bath and shower

Recovery and opportunities

CATEGORY DATA

  • Table 33 Sales of Bath and Shower by Category: Value 2014-2019
  • Table 34 Sales of Bath and Shower by Category: % Value Growth 2014-2019
  • Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
  • Table 36 NBO Company Shares of Bath and Shower: % Value 2015-2019
  • Table 37 LBN Brand Shares of Bath and Shower: % Value 2016-2019
  • Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
  • Table 39 Forecast Sales of Bath and Shower by Category: Value 2019-2024
  • Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Political unrest deals severe blow to colour cosmetics in 2019

K-Beauty products lose out in 2019 as Japanese and European brands gain ground

New launches and promotions help L'Oreal to strengthen its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within colour cosmetics

Recovery and opportunities

CATEGORY DATA

  • Table 42 Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
  • Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
  • Table 46 LBN Brand Shares of Eye Make-up: % Value 2016-2019
  • Table 47 LBN Brand Shares of Facial Make-up: % Value 2016-2019
  • Table 48 LBN Brand Shares of Lip Products: % Value 2016-2019
  • Table 49 LBN Brand Shares of Nail Products: % Value 2016-2019
  • Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
  • Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Deodorants weathers political unrest in 2019 better than most categories

Japanese products capture consumer attention in 2019

Unilever maintains overall lead in 2019, closely followed by Beiersdorf

2020 AND BEYOND

COVID-19 impact

Affected products within deodorants

Recovery and opportunities

CATEGORY DATA

  • Table 53 Sales of Deodorants by Category: Value 2014-2019
  • Table 54 Sales of Deodorants by Category: % Value Growth 2014-2019
  • Table 55 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
  • Table 56 NBO Company Shares of Deodorants: % Value 2015-2019
  • Table 57 LBN Brand Shares of Deodorants: % Value 2016-2019
  • Table 58 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
  • Table 59 Forecast Sales of Deodorants by Category: Value 2019-2024
  • Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Use of depilatories continues to decline in 2019 as alternatives gain popularity

Women's razors and blades fares better than other categories in 2019

Reckitt Benckiser maintains commanding lead in 2019 despite declining sales

2020 AND BEYOND

COVID-19 impact

Affected products within depilatories

Recovery and opportunities

CATEGORY DATA

  • Table 62 Sales of Depilatories by Category: Value 2014-2019
  • Table 63 Sales of Depilatories by Category: % Value Growth 2014-2019
  • Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
  • Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
  • Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
  • Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Fragrances is among the categories worst affected by political unrest in 2019

2019 sees more luxury brands open local stores and launch floral variants

New launches in 2019 help Estee Lauder to consolidate its lead

2020 AND BEYOND

COVID-19 impact

Affected products within fragrances

Recovery and opportunities

CATEGORY DATA

  • Table 69 Sales of Fragrances by Category: Value 2014-2019
  • Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
  • Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
  • Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
  • Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
  • Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
  • Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
  • Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Japanese influences increasingly visible in hair care in 2019

2019 sees increased demand for products with natural functional ingredients

Procter & Gamble maintains overall lead in 2019, followed by L'Oreal

2020 AND BEYOND

COVID-19 impact

Affected products within hair care

Recovery and opportunities

CATEGORY DATA

  • Table 77 Sales of Hair Care by Category: Value 2014-2019
  • Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
  • Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
  • Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
  • Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
  • Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
  • Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
  • Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
  • Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
  • Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
  • Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
  • Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Challenging trading conditions in 2019 inhibit demand across men's grooming

Basic products offering good value for money remain most popular in 2019

Procter & Gamble retains overall lead in 2019 thanks to its Gillette brand

2020 AND BEYOND

COVID-19 impact

Affected products within men's grooming

Recovery and opportunities

CATEGORY DATA

  • Table 90 Sales of Men's Grooming by Category: Value 2014-2019
  • Table 91 Sales of Men's Grooming by Category: % Value Growth 2014-2019
  • Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
  • Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
  • Table 94 NBO Company Shares of Men's Grooming: % Value 2015-2019
  • Table 95 LBN Brand Shares of Men's Grooming: % Value 2016-2019
  • Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
  • Table 97 Forecast Sales of Men's Grooming by Category: Value 2019-2024
  • Table 98 Forecast Sales of Men's Grooming by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

New launches in 2019 tap into improved public education about oral hygiene

Shift from manual to electric toothbrushes continues in 2019

Colgate-Palmolive maintains strong lead in 2019 despite lack of innovation

2020 AND BEYOND

COVID-19 impact

Affected products within oral care

Recovery and opportunities

CATEGORY DATA

  • Table 99 Sales of Oral Care by Category: Value 2014-2019
  • Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
  • Table 101 Sales of Toothbrushes by Category: Value 2014-2019
  • Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
  • Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
  • Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
  • Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
  • Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
  • Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
  • Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
  • Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
  • Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Local brands flourish in 2019 as political tensions shape consumer choices

2019 sees higher demand for products with natural ingredients and simple formulas

L'Oreal and Estee Lauder lead in 2019 as presence of local brands grows

2020 AND BEYOND

COVID-19 impact

Affected products within skin care

Recovery and opportunities

CATEGORY DATA

  • Table 112 Sales of Skin Care by Category: Value 2014-2019
  • Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
  • Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
  • Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
  • Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
  • Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
  • Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
  • Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
  • Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
  • Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
  • Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
  • Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Growing participation in outdoor activities continues to benefit sun care in 2019

Threat from hybrid products in 2019 is mitigated by better sun care education

Anessa and Biore remain the top two sun care brands in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within sun care

Recovery and opportunities

CATEGORY DATA

  • Table 127 Sales of Sun Care by Category: Value 2014-2019
  • Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
  • Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
  • Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
  • Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
  • Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
  • Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
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