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태국의 컨슈머 헬스 제품 시장

Consumer Health in Thailand

리서치사 Euromonitor International
발행일 2020년 11월 상품 코드 969809
페이지 정보 영문 117 Pages
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US $ 2,650 ₩ 2,943,000 PDF (Single User License)


태국의 컨슈머 헬스 제품 시장 Consumer Health in Thailand
발행일 : 2020년 11월 페이지 정보 : 영문 117 Pages

본 상품은 영문 자료로 한글과 영문목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

강력한 성장을 나타내 온 태국 컨슈머 헬스 제품 시장이지만, 2020년은 대폭적인 축소가 전망되고 있습니다.

태국의 컨슈머 헬스(Consumer Health) 제품 시장을 조사했으며, 제품/카테고리별 판매 추이와 예측, 기업 및 브랜드 점유율, 코로나19(COVID-19)의 영향, 회복 전망과 시장 기회, 향후 전망 등의 정보를 정리했습니다.

조사 내용

  • 개요
    • COVID-19 : 시장에 대한 영향
    • COVID-19 : 국가에 대한 영향
    • 기업의 대응 등
  • 시장 지표
  • 시장 데이터
    • 판매 추이와 예측 : 카테고리별
    • 기업 점유율
    • 브랜드 점유율
    • 유통 동향 : 형태/카테고리별
  • 세계의 거시경제 환경
  • 세계의 산업 환경
  • 시장 분석 : 카테고리/제품별
    • 진통제
    • 감기약/알레르기약
    • 소화제
    • 피부병약
    • 수면 보조제
    • 아이케어 제품
    • 창상 치료 제품
    • 비타민
    • 식이보충제
    • 체중관리/웰빙 제품
    • 스포츠 영양
    • 허브/전통 의약품
    • 소아용 제품
      • 2020년의 영향
      • 회복 전망과 시장 기회
      • 판매 추이와 예측
      • 기업 점유율
      • 브랜드 점유율
LSH 20.11.23

2020 is not expected to be a good year for consumer health in Thailand, with a strong current value decline expected, after seeing strong growth in all other years of the review period. At the beginning of the year the country was already suffering from a soft economic environment, as well as other factors, including droughts, high household debt, unemployment and a slowdown in tourism. Technological disruption was also leading to an escalating number of job losses and unemployment, impacting pu...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

    • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Systemic analgesics maintains growth, although at a slower rate

Topical analgesics/anaesthetic suffers from a lack of tourists and less exercise

Company performances depend on their key categories

RECOVERY AND OPPORTUNITIES

Slow return to previous rates of growth

Several factors expected to contribute to the return to growth

New product launches likely from players aiming to maintain growth

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Fewer coughs, colds and allergies, but some consumers stock up in case

New product developments contribute to growth

High sales of medicated confectionery maintain Mondelez International's lead

RECOVERY AND OPPORTUNITIES

Pollution set to lead to strong demand for antihistamines/allergy remedies

Attempts at product differentiation to continue in inhalant decongestants

Continued rise in demand for herbal/traditional products

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home-cooked meals and smaller portions reduce demand in several categories

Share growth for local store-based retailers, as well as e-commerce

Both local and international brands are popular

RECOVERY AND OPPORTUNITIES

Growth forecast as digestive problems set to return after COVID-19 due to busy lives

Antacids and proton pump inhibitors expected to perform well

Rising demand expected for herbal/traditional products

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Opposing forces resulting from COVID-19 lead to a slowdown in growth

Competition for dermatologicals from beauty and personal care

International brands lead, but local brands are popular for their competitive prices

RECOVERY AND OPPORTUNITIES

Less essential products likely to be slow to return to growth

Antipruritics and topical germicidals/antiseptics set to remain dynamic

Alternatives outside of dermatologicals could hamper growth

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Price-consciousness hampers growth despite greater health risks from COVID-19

Strength of NRT gum used depends on the number of cigarettes smoked

NRT smoking cessation aids has a very consolidated competitive landscape

RECOVERY AND OPPORTUNITIES

Limited but sustained growth as tobacco tax rises set to continue

Wide availability and convenience set to maintain the lead of NRT gum

Health Promotion Foundation encourages the use of NRT gum

CATEGORY INDICATORS

  • Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

2020 IMPACT

KEY DATA FINDINGS

2020 IMPACT

Lockdown contributes to a slower but still positive performance

With little product innovation or marketing, brand image attracts consumers

Increasing consolidation as branding is important in eye care

RECOVERY AND OPPORTUNITIES

Growth expected, but slower than in the review period

Demographic and lifestyles factors set to maintain growth

Consumers value advice from a pharmacist, hampering growth in e-commerce

CATEGORY DATA

  • Table 43 Sales of Eye Care by Category: Value 2015-2020
  • Table 44 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 46 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 47 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Minor slowdown in growth during lockdown, but this should be temporary

Sales via e-commerce double, but its distribution share remains low

Well-known brands lead, but consumers are becoming more price-conscious

RECOVERY AND OPPORTUNITIES

Growth expected as people will continue to sustain injuries at home

Higher growth expected for sticking plasters/adhesive bandages

Differentiation will be important in the forecast period

CATEGORY DATA

  • Table 49 Sales of Wound Care by Category: Value 2015-2020
  • Table 50 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 53 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Proactive purchases increase the growth rate for vitamins

New launches in paediatric vitamins and vitamin C contribute to growth

Multinationals continue to hold the top two positions

RECOVERY AND OPPORTUNITIES

Continued strong growth as consumers take a proactive approach to health

More brands and digital content expected to attract consumers

Segmentation and personalisation set to increase in vitamins

CATEGORY DATA

  • Table 55 Sales of Vitamins by Category: Value 2015-2020
  • Table 56 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 57 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 58 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 59 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 60 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Varied performances, with immunity-boosting products especially popular

More targeted products are available which segment the market

International players lead, but local players are expanding

RECOVERY AND OPPORTUNITIES

Strong growth set to be maintained as consumers look to boost their immunity

A proactive approach to health will support growth

Innovation will be needed to address the challenge from packaged food and drinks

CATEGORY DATA

  • Table 62 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 63 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 64 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 66 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 67 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Continued slowdown in growth as priorities lay elsewhere

Channel switching as brands invest in home shopping and e-commerce

Consumers move towards well-known brands for reasons of safety and efficacy

RECOVERY AND OPPORTUNITIES

Growth expected, although at a slower rate due to challenges

Higher growth for supplement nutrition drinks as the consumer base widens

Slimming teas set to continue its volume decline

CATEGORY DATA

  • Table 69 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Significant decline as consumers participate less in sport and are price-conscious

Strong move towards e-commerce and more use of promotions

Players use celebrity endorsement and CSR to raise awareness

RECOVERY AND OPPORTUNITIES

Slow return to growth, but opportunities will still abound

Stronger competition expected as more players see the potential

Men are the key users of sports nutrition, but players also now target women

CATEGORY DATA

  • Table 75 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 76 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 78 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 79 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Strong decline for herbal/traditional tonics due to COVID-19

Growth for herbal/traditional dietary supplements, with misinformation playing a part

Company performances depend on the categories in which they have a presence

RECOVERY AND OPPORTUNITIES

Slow return to growth due to herbal/traditional tonics

Consumers will be more proactive in their approach to health

Investment in the development of new products, including hemp and CBD products

CATEGORY DATA

  • Table 81 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Parents are more willing to self-medicate to avoid risk contracting COVID-19

Immunity-boosting vitamins and dietary supplements for prevention

GSK Consumer Healthcare extends its lead due to its reputation and accessibility

RECOVERY AND OPPORTUNITIES

Dynamic growth as parents prioritise their children's health

Preventative products likely to remain popular

The launch of more child-specific products is expected, including premium products

CATEGORY DATA

  • Table 87 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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