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이탈리아의 고급품 시장

Luxury Goods in Italy

리서치사 Euromonitor International
발행일 2022년 07월 상품코드 983767
페이지 정보 영문 41 Pages 배송안내 1-2일 (영업일 기준)
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US $ 1,210 ₩ 1,596,000 PDF (Single User License)


이탈리아의 고급품 시장 Luxury Goods in Italy
발행일 : 2022년 07월 페이지 정보 : 영문 41 Pages

본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문목차를 참고해주시기 바랍니다.

이탈리아에서는 COVID-19 바이러스가 급속히 만연하며 2020년 3월부터 엄격한 록다운이 시행되었으며, 소비자에게는 재택근무가 의무화되고 국내의 불요불급한 소매업체는 모두 폐쇄되었습니다.

이탈리아의 고급품 시장에 대해 조사분석했으며, 최신 소매 판매량 및 주요 기업, 주요 브랜드, 시장에 영향을 미치는 요인 등에 관한 정보를 정리하여 전해드립니다.

제품의 범위 : 체험형 럭셔리, 고급 와인/샴페인·증류주, 개인용 고급품, 고급차

데이터의 범위 : 시장 규모(실적·예측), 기업 점유율, 브랜드 점유율, 유통 데이터

목차

목차와 표의 리스트

개요

고급품에 대한 COVID-19의 영향

국가에 대한 COVID-19의 영향

기업의 대응

소매업의 이동

고급품의 향후

시장 지표

시장 데이터

면책사항

세계의 거시경제 환경

세계의 업계 환경

정보원

주요 데이터의 결과

2020년의 영향

카테고리 데이터 등

KSA 21.02.02

Luxury goods is set to see high single-digit growth in current value terms in 2022, continuing its road to recovery. This has been especially evident since the last quarter of 2021, starting recovery from the strong decline seen in 2020 linked to the emergence of COVID-19. However, sales are still expected to remain below the 2019 level, as in other markets in Europe, as the fear linked to new COVID-19 variants is leading luxury tourists outside of Europe to avoid travelling long distances and o...

Euromonitor International's Luxury Goods in Italy report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers' shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Luxury goods in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?

MARKET DATA

  • Table 1 Sales of Luxury Goods by Category: Value 2017-2022
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2017-2022
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2017-2022
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2017-2021
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2018-2021
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2022
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2022-2027
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

EXPERIENTIAL LUXURY IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Easing of pandemic restrictions boosts growth, but not to pre-pandemic level
  • Italy is still popular for luxury experiences, but business travel is slow to return
  • Continuation of openings indicates confidence and potential

PROSPECTS AND OPPORTUNITIES

  • Full recovery likely to take time due to consumer caution
  • Luxury hotels will change their services to meet consumers' new needs
  • Openings of luxury hotels set to drive recovery

CATEGORY DATA

  • Table 9 Sales of Experiential Luxury by Category: Value 2017-2022
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2017-2021
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2018-2021
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2022-2027
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2022-2027

FINE WINES/CHAMPAGNE AND SPIRITS IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Despite volume decline, value sales rise due to inflation
  • Other fine wine remains popular during meals at home
  • Return of celebratory occasions boosts sales of fine champagne

PROSPECTS AND OPPORTUNITIES

  • Stronger growth as tourists start to return in greater numbers
  • Premiumisation in fine wines and certain spirits
  • Sustainability and health will remain two key trends, along with digitalisation

CATEGORY DATA

  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2017-2022
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2017-2021
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2018-2021
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2017-2022
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2022-2027
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2022-2027

PREMIUM AND LUXURY CARS IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Continued recovery, but sales remain below pre-pandemic level
  • Audi moves close to the leader, Mercedes-Benz
  • Luxury car makers increase safety and improve the driving experience

PROSPECTS AND OPPORTUNITIES

  • Luxury cars set to recover sooner than premium
  • Electric will be the future for premium and luxury cars thanks to further launches
  • Government incentives and investment to drive the transition to green-powered cars

CATEGORY DATA

  • Table 22 Sales of Premium and Luxury Cars: Value 2017-2022
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2017-2022
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2017-2021
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2018-2021
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2022-2027
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2022-2027

PERSONAL LUXURY IN ITALY

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care

PROSPECTS AND OPPORTUNITIES

  • Rates of recovery to pre-pandemic level to vary across personal luxury categories
  • E-commerce set to gain ground thanks to exclusive services and collections
  • Physical stores will maintain their importance in terms of adding value

CATEGORY DATA

  • Table 28 Sales of Personal Luxury by Category: Value 2017-2022
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2017-2022
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2017-2021
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2018-2021
  • Table 32 Distribution of Personal Luxury by Format: % Value 2017-2022
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2022-2027
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2022-2027
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