멕시칸 푸드 시장 : 규모, 점유율, 성장, 세계산업 분석, 유형별, 용도별, 지역별, 예측(2024-2032년)

Growth Factors of Mexican food Market

The global Mexican food market continues to gain popularity as consumers across the world embrace bold flavors, authentic ingredients, and convenient ready-to-eat meal formats. According to the latest industry analysis, the global Mexican food market was valued at USD 20.33 billion in 2024, supported by rising demand for ethnic cuisines and a growing preference for ready-made and frozen food products. The market is expected to increase to USD 21.70 billion in 2025, fueled by expanding retail distribution, increased tourism, and exposure to global culinary cultures. By 2032, the market is forecasted to reach USD 35.77 billion, reflecting strong and sustained demand supported by evolving dietary trends and international expansion by key brands.

Market Highlights and Key Drivers

In 2024, North America dominated the global market with a 36.3% share, driven by cultural integration, strong consumer awareness, and widespread availability of packaged Mexican foods. Mexican cuisine is known for items such as tacos, burritos, tortillas, enchiladas, and salsas-dishes featuring combinations of meat, cheese, beans, vegetables, and chili-based sauces. As the frozen and packaged food sector expands, Mexican dishes have become more accessible to consumers seeking quick and flavorful meal solutions.

A major driver fueling market growth in 2024 and 2025 is the rising demand for convenience foods. As households experience busier schedules, ready-to-eat and frozen Mexican dishes-such as burrito bowls, tortillas, and taco kits-have gained popularity. Technology has played a significant role as well, with online food delivery apps enabling broader access to restaurant-style Mexican cuisine in emerging markets. In developing regions, growing disposable incomes and an expanding middle class further drive demand for convenient and diverse food choices.

Market Restraints and Opportunities

Despite its momentum, the market faces certain restraints. Misconceptions regarding Mexican food being unhealthy or overly spicy discourage some consumers from trying or regularly purchasing Mexican dishes. Supply chain disruptions also pose challenges, particularly when sourcing authentic ingredients such as specific chili peppers and avocados. Additionally, strong competition from Asian and Italian cuisines-which are considered trendy, premium, and innovative-creates competitive pressure.

On the other hand, business expansion into new geographic regions represents a significant opportunity. Local Mexican food producers are increasingly entering international markets through partnerships, investments, and facility expansions. For instance, in October 2024, GoVerden-known for ready-made guacamole-opened a new U.S. facility to strengthen its North American operations. These expansions align with the rising global appetite for authentic cultural cuisines.

Market Trends

One of the most prominent trends shaping the market is the rise of plant-based and vegan Mexican foods. As consumers shift toward healthier and sustainable diets, traditional meat-based Mexican dishes are being reimagined with plant-based proteins. Manufacturers are responding by launching products such as vegan burritos, plant-based quesadillas, and dairy-free sauces. In October 2024, Daring Foods launched new plant-based Mexican frozen entrees, catering to consumers looking to reduce meat consumption.

Segmentation Overview

By Product Type

Tortillas & wraps dominated the market in 2024, as they form the base of various iconic Mexican dishes. Their versatility and expanding range of specialty tortillas support their leadership position.

By Food Type

The non-vegetarian segment led in 2024 due to the popularity of meat-based dishes such as tacos and burritos. Meanwhile, the vegetarian segment is growing rapidly driven by global plant-based eating trends.

By Distribution Channel

Hypermarkets/supermarkets held the largest market share in 2024, offering diverse brands and convenient shopping options. Online sales channels are expected to grow at the fastest pace due to rising e-commerce adoption.

Regional Outlook

North America remained the largest regional market in 2024, valued at USD 7.78 billion, driven by strong cultural affinity and frequent product innovation. Asia Pacific is expected to experience significant growth through 2032, supported by westernization and increased exposure to global cuisines. Europe is witnessing rising demand due to growing interest in fresh, plant-based, and globally inspired foods. South America and the Middle East & Africa show steady growth, supported by cultural diversity, higher disposable incomes, and increased popularity of international dining trends.

Conclusion

With a valuation of USD 20.33 billion in 2024, increasing to USD 21.70 billion in 2025, and projected to reach USD 35.77 billion by 2032, the global Mexican food market is on a strong growth trajectory. Rising demand for convenience foods, plant-based options, and international culinary experiences will continue to shape the market's expansion over the coming decade.

Segmentation By Product Type, Food Type, Distribution Channel, and Region

By Product Type * Tortillas & Wraps

• Taco Shells & Meal Kits
• Salsas & Sauces
• Ready-to-Eat / Frozen Meals
• Snacks
• Others

By Food Type * Veg

• Non-Veg

By Distribution Channel * Hypermarkets/Supermarkets

• Convenience Stores
• Grocery Stores
• Online Sales Channels

By Region * North America (By Product Type, Food Type, Distribution Channel, and Country)

• U.S. (By Distribution Channel)
• Canada (By Distribution Channel)
• Mexico (By Distribution Channel)
• Europe (By Product Type, Food Type, Distribution Channel, and Country)
  • Germany (By Distribution Channel)
  • France (By Distribution Channel)
  • Spain (By Distribution Channel)
  • Italy (By Distribution Channel)
  • U.K. (By Distribution Channel)
  • Rest of Europe (By Distribution Channel)
• Asia Pacific (By Product Type, Food Type, Distribution Channel, and Country)
  • China (By Distribution Channel)
  • Japan (By Distribution Channel)
  • India (By Distribution Channel)
  • Australia (By Distribution Channel)
  • Rest of Asia Pacific (By Distribution Channel)
• South America (By Product Type, Food Type, Distribution Channel, and Country)
  • Brazil (By Distribution Channel)
  • Argentina (By Distribution Channel)
  • Rest of South America (By Distribution Channel)
• Middle East & Africa (By Product Type, Food Type, Distribution Channel, and Country)
  • UAE (By Distribution Channel)
  • South Africa (By Distribution Channel)
  • Rest of the Middle East & Africa (By Distribution Channel)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Market Overview of Related/Parent Market
• 4.2. Industry SWOT Analysis
• 4.3. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.4. Supply Chain Analysis
• 4.5. Market Analysis and Insights (in Relation with COVID-19)

5. Global Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product Type (Value)
    • 5.2.1.1. Tortillas & Wraps
    • 5.2.1.2. Taco Shells & Meal Kits
    • 5.2.1.3. Salsas & Sauces
    • 5.2.1.4. Ready-to-Eat / Frozen Meals
    • 5.2.1.5. Snacks
    • 5.2.1.6. Others
  • 5.2.2. By Food Type (Value)
    • 5.2.2.1. Veg
    • 5.2.2.2. Non-Veg
  • 5.2.3. By Distribution Channel (Value)
    • 5.2.3.1. Hypermarkets/Supermarkets
    • 5.2.3.2. Convenience Stores
    • 5.2.3.3. Grocery Stores
    • 5.2.3.4. Online Sales Channels
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa

6. North America Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product Type (Value)
    • 6.2.1.1. Tortillas & Wraps
    • 6.2.1.2. Taco Shells & Meal Kits
    • 6.2.1.3. Salsas & Sauces
    • 6.2.1.4. Ready-to-Eat / Frozen Meals
    • 6.2.1.5. Snacks
    • 6.2.1.6. Others
  • 6.2.2. By Food Type (Value)
    • 6.2.2.1. Veg
    • 6.2.2.2. Non-Veg
  • 6.2.3. By Distribution Channel (Value)
    • 6.2.3.1. Hypermarkets/Supermarkets
    • 6.2.3.2. Convenience Stores
    • 6.2.3.3. Grocery Stores
    • 6.2.3.4. Online Sales Channels
  • 6.2.4. By Country
    • 6.2.4.1. U.S.
      • 6.2.4.1.1. By Distribution Channel
        • 6.2.4.1.1.1. Hypermarkets/Supermarkets
        • 6.2.4.1.1.2. Convenience Stores
        • 6.2.4.1.1.3. Grocery Stores
        • 6.2.4.1.1.4. Online Sales Channels
    • 6.2.4.2. Canada
      • 6.2.4.2.1. By Distribution Channel
        • 6.2.4.2.1.1. Hypermarkets/Supermarkets
        • 6.2.4.2.1.2. Convenience Stores
        • 6.2.4.2.1.3. Grocery Stores
        • 6.2.4.2.1.4. Online Sales Channels
    • 6.2.4.3. Mexico
      • 6.2.4.3.1. By Distribution Channel
        • 6.2.4.3.1.1. Hypermarkets/Supermarkets
        • 6.2.4.3.1.2. Convenience Stores
        • 6.2.4.3.1.3. Grocery Stores
        • 6.2.4.3.1.4. Online Sales Channels

7. Europe Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product Type (Value)
    • 7.2.1.1. Tortillas & Wraps
    • 7.2.1.2. Taco Shells & Meal Kits
    • 7.2.1.3. Salsas & Sauces
    • 7.2.1.4. Ready-to-Eat / Frozen Meals
    • 7.2.1.5. Snacks
    • 7.2.1.6. Others
  • 7.2.2. By Food Type (Value)
    • 7.2.2.1. Veg
    • 7.2.2.2. Non-Veg
  • 7.2.3. By Distribution Channel (Value)
    • 7.2.3.1. Hypermarkets/Supermarkets
    • 7.2.3.2. Convenience Stores
    • 7.2.3.3. Grocery Stores
    • 7.2.3.4. Online Sales Channels
  • 7.2.4. By Country
    • 7.2.4.1. Germany
      • 7.2.4.1.1. By Distribution Channel
        • 7.2.4.1.1.1. Hypermarkets/Supermarkets
        • 7.2.4.1.1.2. Convenience Stores
        • 7.2.4.1.1.3. Grocery Stores
        • 7.2.4.1.1.4. Online Sales Channels
    • 7.2.4.2. U.K.
      • 7.2.4.2.1. By Distribution Channel
        • 7.2.4.2.1.1. Hypermarkets/Supermarkets
        • 7.2.4.2.1.2. Convenience Stores
        • 7.2.4.2.1.3. Grocery Stores
        • 7.2.4.2.1.4. Online Sales Channels
    • 7.2.4.3. France
      • 7.2.4.3.1. By Distribution Channel
        • 7.2.4.3.1.1. Hypermarkets/Supermarkets
        • 7.2.4.3.1.2. Convenience Stores
        • 7.2.4.3.1.3. Grocery Stores
        • 7.2.4.3.1.4. Online Sales Channels
    • 7.2.4.4. Italy
      • 7.2.4.4.1. By Distribution Channel
        • 7.2.4.4.1.1. Hypermarkets/Supermarkets
        • 7.2.4.4.1.2. Convenience Stores
        • 7.2.4.4.1.3. Grocery Stores
        • 7.2.4.4.1.4. Online Sales Channels
    • 7.2.4.5. Spain
      • 7.2.4.5.1. By Distribution Channel
        • 7.2.4.5.1.1. Hypermarkets/Supermarkets
        • 7.2.4.5.1.2. Convenience Stores
        • 7.2.4.5.1.3. Grocery Stores
        • 7.2.4.5.1.4. Online Sales Channels
    • 7.2.4.6. Rest of Europe
      • 7.2.4.6.1. By Distribution Channel
        • 7.2.4.6.1.1. Hypermarkets/Supermarkets
        • 7.2.4.6.1.2. Convenience Stores
        • 7.2.4.6.1.3. Grocery Stores
        • 7.2.4.6.1.4. Online Sales Channels

8. Asia Pacific Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 8.1. Key Findings / Summary
  • 8.1.1. By Product Type (Value)
    • 8.1.1.1. Tortillas & Wraps
    • 8.1.1.2. Taco Shells & Meal Kits
    • 8.1.1.3. Salsas & Sauces
    • 8.1.1.4. Ready-to-Eat / Frozen Meals
    • 8.1.1.5. Snacks
    • 8.1.1.6. Others
  • 8.1.2. By Food Type (Value)
    • 8.1.2.1. Veg
    • 8.1.2.2. Non-Veg
  • 8.1.3. By Distribution Channel (Value)
    • 8.1.3.1. Hypermarkets/Supermarkets
    • 8.1.3.2. Convenience Stores
    • 8.1.3.3. Grocery Stores
    • 8.1.3.4. Online Sales Channels
  • 8.1.4. By Country
    • 8.1.4.1. China
      • 8.1.4.1.1. By Distribution Channel
        • 8.1.4.1.1.1. Hypermarkets/Supermarkets
        • 8.1.4.1.1.2. Convenience Stores
        • 8.1.4.1.1.3. Grocery Stores
        • 8.1.4.1.1.4. Online Sales Channels
    • 8.1.4.2. India
      • 8.1.4.2.1. By Distribution Channel
        • 8.1.4.2.1.1. Hypermarkets/Supermarkets
        • 8.1.4.2.1.2. Convenience Stores
        • 8.1.4.2.1.3. Grocery Stores
        • 8.1.4.2.1.4. Online Sales Channels
    • 8.1.4.3. Japan
      • 8.1.4.3.1. By Distribution Channel
        • 8.1.4.3.1.1. Hypermarkets/Supermarkets
        • 8.1.4.3.1.2. Convenience Stores
        • 8.1.4.3.1.3. Grocery Stores
        • 8.1.4.3.1.4. Online Sales Channels
    • 8.1.4.4. Australia
      • 8.1.4.4.1. By Distribution Channel
        • 8.1.4.4.1.1. Hypermarkets/Supermarkets
        • 8.1.4.4.1.2. Convenience Stores
        • 8.1.4.4.1.3. Grocery Stores
        • 8.1.4.4.1.4. Online Sales Channels
    • 8.1.4.5. Rest of Asia Pacific
      • 8.1.4.5.1. By Distribution Channel
        • 8.1.4.5.1.1. Hypermarkets/Supermarkets
        • 8.1.4.5.1.2. Convenience Stores
        • 8.1.4.5.1.3. Grocery Stores
        • 8.1.4.5.1.4. Online Sales Channels

10. South America Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 10.1.Key Findings / Summary
  • 10.1.1. By Product Type (Value)
    • 10.1.1.1. Tortillas & Wraps
    • 10.1.1.2. Taco Shells & Meal Kits
    • 10.1.1.3. Salsas & Sauces
    • 10.1.1.4. Ready-to-Eat / Frozen Meals
    • 10.1.1.5. Snacks
    • 10.1.1.6. Others
  • 10.1.2. By Food Type (Value)
    • 10.1.2.1. Veg
    • 10.1.2.2. Non-Veg
  • 10.1.3. By Distribution Channel (Value)
    • 10.1.3.1. Hypermarkets/Supermarkets
    • 10.1.3.2. Convenience Stores
    • 10.1.3.3. Grocery Stores
    • 10.1.3.4. Online Sales Channels
  • 10.1.4. By Country
    • 10.1.4.1. Argentina
      • 10.1.4.1.1. By Distribution Channel
        • 10.1.4.1.1.1. Hypermarkets/Supermarkets
        • 10.1.4.1.1.2. Convenience Stores
        • 10.1.4.1.1.3. Grocery Stores
        • 10.1.4.1.1.4. Online Sales Channels
    • 10.1.4.2. Brazil
      • 10.1.4.2.1. By Distribution Channel
        • 10.1.4.2.1.1. Hypermarkets/Supermarkets
        • 10.1.4.2.1.2. Convenience Stores
        • 10.1.4.2.1.3. Grocery Stores
        • 10.1.4.2.1.4. Online Sales Channels
    • 10.1.4.3. Rest of South America
      • 10.1.4.3.1. By Distribution Channel
        • 10.1.4.3.1.1. Hypermarkets/Supermarkets
        • 10.1.4.3.1.2. Convenience Stores
        • 10.1.4.3.1.3. Grocery Stores
        • 10.1.4.3.1.4. Online Sales Channels

11. Middle East and Africa Mexican Food Market Analysis, Insights and Forecast, 2025-2032

• 11.1. Key Findings / Summary
  • 11.1.1. By Product Type (Value)
    • 11.1.1.1. Tortillas & Wraps
    • 11.1.1.2. Taco Shells & Meal Kits
    • 11.1.1.3. Salsas & Sauces
    • 11.1.1.4. Ready-to-Eat / Frozen Meals
    • 11.1.1.5. Snacks
    • 11.1.1.6. Others
  • 11.1.2. By Food Type (Value)
    • 11.1.2.1. Veg
    • 11.1.2.2. Non-Veg
  • 11.1.3. By Distribution Channel (Value)
    • 11.1.3.1. Hypermarkets/Supermarkets
    • 11.1.3.2. Convenience Stores
    • 11.1.3.3. Grocery Stores
    • 11.1.3.4. Online Sales Channels
  • 11.1.4. By Country
    • 11.1.4.1. South Africa
      • 11.1.4.1.1. By Distribution Channel
        • 11.1.4.1.1.1. Hypermarkets/Supermarkets
        • 11.1.4.1.1.2. Convenience Stores
        • 11.1.4.1.1.3. Grocery Stores
        • 11.1.4.1.1.4. Online Sales Channels
    • 11.1.4.2. UAE
      • 11.1.4.2.1. By Distribution Channel
        • 11.1.4.2.1.1. Hypermarkets/Supermarkets
        • 11.1.4.2.1.2. Convenience Stores
        • 11.1.4.2.1.3. Grocery Stores
        • 11.1.4.2.1.4. Online Sales Channels
    • 11.1.4.3. Rest of MEA
      • 11.1.4.3.1. By Distribution Channel
        • 11.1.4.3.1.1. Hypermarkets/Supermarkets
        • 11.1.4.3.1.2. Convenience Stores
        • 11.1.4.3.1.3. Grocery Stores
        • 11.1.4.3.1.4. Online Sales Channels

12. Competitive Matrix

• 12.1. Business Strategies Adopted By Leading Players
• 12.2. Global Mexican Food Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

13. Company Profiles

• 13.1.1. Insignia International (Flagship Food Group)
• 13.1.2. Overview
• 13.1.3. Product Description
• 13.1.4. Financials (Data as available in the public domain and/or on paid databases)
• 13.1.5. Recent Developments

14. Similar information has been provided for all the below companies

• 14.1. Sabra Dipping Company, LLC
• 14.2. Calavo Growers, Inc.
• 14.3. La Tortilla Factory
• 14.4. Aranda's Tortilla Company Inc.
• 14.5. General Mills Inc.
• 14.6. Azteca Foods Inc.
• 14.7. Hormel Foods Corporation
• 14.8. Amy's Kitchen
• 14.9. McCormick & Company

15. Strategic Recommendations