팝업 토스터 시장 규모, 점유율, 성장, 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of pop-up toaster Market

The global pop-up toaster market continues to experience steady growth as consumer demand for instant breakfast solutions, innovative kitchen appliances, and smart-home integration rises. According to the 2024 industry report, the global pop-up toaster market was valued at USD 2.73 billion in 2024. The market is projected to grow to USD 2.87 billion in 2025, driven by technological advancements, multi-functional toaster designs, and the increasing adoption of digital kitchen appliances. By 2032, the industry is estimated to reach USD 4.61 billion, reflecting the rising popularity of smart toasters and premium kitchen appliances globally. Asia Pacific led the market in 2024, holding a 35.53% share, driven by high household spending on kitchen appliances and the growing middle-income population in China, India, and Southeast Asia.

Market Drivers

Technological innovation is a key driver for the pop-up toaster market. Modern toasters include features such as adjustable browning control, defrost and pre-heat modes, energy efficiency, and IoT connectivity. These features appeal to consumers seeking fast and customizable breakfast preparation at home. Additionally, the increasing number of dine-out restaurants requiring quick breakfast options has boosted demand for multi-functional cooking appliances. The growing preference for large-capacity appliances in commercial kitchens also supports market growth worldwide.

Market Restraints

The market faces restraints from the availability of substitute appliances, including sandwich makers, grillers, air fryers, and conveyor toasters for bulk preparation. These alternatives limit consumer demand for traditional pop-up toasters. Furthermore, incidents caused by counterfeit products, including kitchen fires, have negatively impacted consumer confidence in certain markets.

Market Opportunities

Opportunities in the market are driven by the increasing number of brands producing multi-functional pop-up toasters with features such as sandwich grilling, warming racks, and bagel-specific settings. Social media marketing and influencer partnerships are further accelerating consumer adoption. The trend of premiumization, where consumers prefer sleek designs, energy-efficient appliances, and smart technology, also provides growth potential. Increasing interest in kitchen aesthetics and compact appliances is fueling demand in both residential and commercial settings.

Segment Analysis

By type, electric toasters dominate the market due to their user-friendly design, energy efficiency, and smart-home compatibility. Electric toasters held the largest share in 2024 and are expected to grow fastest between 2025 and 2032. Manual toasters, preferred by middle-income households for their minimalistic design and adjustable knobs, remain significant.

By slice capacity, the 1 & 2 slices segment leads globally, reflecting demand among nuclear and single-person households. The 4 slices segment caters to larger families needing multiple toasts simultaneously. The "others" segment, with capacities above 4 slices, is favored by foodservice facilities preparing breakfast in bulk, making it the second-fastest-growing segment.

End-user analysis shows the residential segment held the largest market share in 2024 and is projected to grow fastest due to the increasing adoption of modern, digital appliances. Foodservice facilities rank second, driven by restaurant and cafe demand, while other segments, including offices and educational institutes, contribute to market growth.

Distribution Channels

Supermarkets and hypermarkets lead distribution, providing accessibility and bundled offers. Specialty stores rank second, supported by knowledgeable sales staff guiding in-person purchases. Online channels are growing fastest, fueled by social media promotions and celebrity-endorsed products, increasing visibility and convenience for consumers.

Regional Outlook

Asia Pacific dominated the market in 2024 with USD 0.97 billion in sales, driven by high household appliance spending and cafe demand for large-capacity toasters. Europe is projected to grow fastest due to western-style breakfast trends and premium appliance adoption. North America ranks second in market share, supported by smart-home integrations and cafe demand. South America and the Middle East & Africa are expanding due to urbanization, single-person households, and outdoor breakfast trends.

Key Players and Developments

Leading players include Panasonic Corporation, Stanley Black & Decker, Breville Group Ltd., Smeg Group S.p.A., and Haier Group Corporation, offering innovative, compact appliances. Notably, Xbox launched a USD 40 official Series S toaster in March 2024, targeting novelty and convenience for breakfast-on-the-go consumers.

Conclusion

With the market rising from USD 2.73 billion in 2024 to USD 2.87 billion in 2025, and projected to reach USD 4.61 billion by 2032, the pop-up toaster industry is poised for sustained growth. Technological advancements, multi-functional appliances, premiumization trends, and expanding residential and commercial adoption will continue to drive the global market forward.

Segmentation By Type

• Manual
• Electric

By Slice Capacity

• 1 & 2 Slices
• 4 Slices
• Others

By Application

• Residential
• Foodservice Facilities
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Channels
• Others

By Region

• North America (By Type, Slice Capacity, Application, Distribution Channel, and Country)
  • U.S. (By Slice Capacity)
  • Canada (By Slice Capacity)
  • Mexico (By Slice Capacity)
• Europe (By Type, Slice Capacity, Application, Distribution Channel, and Country)
  • Germany (By Slice Capacity)
  • France (By Slice Capacity)
  • Spain (By Slice Capacity)
  • Italy (By Slice Capacity)
  • U.K. (By Slice Capacity)
  • Russia (By Slice Capacity)
  • Rest of Europe (By Slice Capacity)
• Asia Pacific (By Type, Slice Capacity, Application, Distribution Channel, and Country)
  • China (By Slice Capacity)
  • India (By Slice Capacity)
  • Japan (By Slice Capacity)
  • Australia (By Slice Capacity)
  • Rest of Asia Pacific (By Slice Capacity)
• South America (By Type, Slice Capacity, Application, Distribution Channel, and Country)
  • Brazil (By Slice Capacity)
  • Argentina (By Slice Capacity)
  • Rest of South America (By Slice Capacity)
• Middle East & Africa (By Type, Slice Capacity, Application, Distribution Channel, and Country)
  • South Africa (By Slice Capacity)
  • UAE (By Slice Capacity)
  • Rest of the Middle East & Africa (By Slice Capacity)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Slice Capacity Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Slice Capacity (Value)
    • 5.2.1.1. 1 & 2 Slices
    • 5.2.1.2. 4 Slices
    • 5.2.1.3. Others
  • 5.2.2. By Type (Value)
    • 5.2.2.1. Manual
    • 5.2.2.2. Electric
  • 5.2.3. By Application (Value)
    • 5.2.3.1. Residential
    • 5.2.3.2. Foodservice Facilities
    • 5.2.3.3. Others
  • 5.2.4. By Distribution Channel (Value)
    • 5.2.4.1. Supermarkets & Hypermarkets
    • 5.2.4.2. Specialty Stores
    • 5.2.4.3. Online Channels
    • 5.2.4.4. Others
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Slice Capacity (Value)
    • 6.2.1.1. 1 & 2 Slices
    • 6.2.1.2. 4 Slices
    • 6.2.1.3. Others
  • 6.2.2. By Type (Value)
    • 6.2.2.1. Manual
    • 6.2.2.2. Electric
  • 6.2.3. By Application (Value)
    • 6.2.3.1. Residential
    • 6.2.3.2. Foodservice Facilities
    • 6.2.3.3. Others
  • 6.2.4. By Distribution Channel (Value)
    • 6.2.4.1. Supermarkets & Hypermarkets
    • 6.2.4.2. Specialty Stores
    • 6.2.4.3. Online Channels
    • 6.2.4.4. Others
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Slice Capacity)
      • 6.2.5.1.1. 1 & 2 Slices
      • 6.2.5.1.2. 4 Slices
      • 6.2.5.1.3. Others
    • 6.2.5.2. Canada (By Slice Capacity)
      • 6.2.5.2.1. 1 & 2 Slices
      • 6.2.5.2.2. 4 Slices
      • 6.2.5.2.3. Others
    • 6.2.5.3. Mexico (By Slice Capacity)
      • 6.2.5.3.1. 1 & 2 Slices
      • 6.2.5.3.2. 4 Slices
      • 6.2.5.3.3. Others

7. Europe Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Slice Capacity Type Estimates and Forecast
  • 7.2.1. By Slice Capacity (Value)
    • 7.2.1.1. 1 & 2 Slices
    • 7.2.1.2. 4 Slices
    • 7.2.1.3. Others
  • 7.2.2. By Type (Value)
    • 7.2.2.1. Manual
    • 7.2.2.2. Electric
  • 7.2.3. By Application (Value)
    • 7.2.3.1. Residential
    • 7.2.3.2. Foodservice Facilities
    • 7.2.3.3. Others
  • 7.2.4. By Distribution Channel (Value)
    • 7.2.4.1. Supermarkets & Hypermarkets
    • 7.2.4.2. Specialty Stores
    • 7.2.4.3. Online Channels
    • 7.2.4.4. Others
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Slice Capacity)
      • 7.2.5.1.1. 1 & 2 Slices
      • 7.2.5.1.2. 4 Slices
      • 7.2.5.1.3. Others
    • 7.2.5.2. France (By Slice Capacity)
      • 7.2.5.2.1. 1 & 2 Slices
      • 7.2.5.2.2. 4 Slices
      • 7.2.5.2.3. Others
    • 7.2.5.3. Italy (By Slice Capacity)
      • 7.2.5.3.1. 1 & 2 Slices
      • 7.2.5.3.2. 4 Slices
      • 7.2.5.3.3. Others
    • 7.2.5.4. Spain (By Slice Capacity)
      • 7.2.5.4.1. 1 & 2 Slices
      • 7.2.5.4.2. 4 Slices
      • 7.2.5.4.3. Others
    • 7.2.5.5. U.K. (By Slice Capacity)
      • 7.2.5.5.1. 1 & 2 Slices
      • 7.2.5.5.2. 4 Slices
      • 7.2.5.5.3. Others
    • 7.2.5.6. Russia (By Slice Capacity)
      • 7.2.5.6.1. 1 & 2 Slices
      • 7.2.5.6.2. 4 Slices
      • 7.2.5.6.3. Others
    • 7.2.5.7. Rest of Europe (By Slice Capacity)
      • 7.2.5.7.1. 1 & 2 Slices
      • 7.2.5.7.2. 4 Slices
      • 7.2.5.7.3. Others

8. Asia Pacific Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Slice Capacity Type Estimates and Forecast
  • 8.2.1. By Slice Capacity (Value)
    • 8.2.1.1. 1 & 2 Slices
    • 8.2.1.2. 4 Slices
    • 8.2.1.3. Others
  • 8.2.2. By Type (Value)
    • 8.2.2.1. Manual
    • 8.2.2.2. Electric
  • 8.2.3. By Application (Value)
    • 8.2.3.1. Residential
    • 8.2.3.2. Foodservice Facilities
    • 8.2.3.3. Others
  • 8.2.4. By Distribution Channel (Value)
    • 8.2.4.1. Supermarkets & Hypermarkets
    • 8.2.4.2. Specialty Stores
    • 8.2.4.3. Online Channels
    • 8.2.4.4. Others
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Slice Capacity)
      • 8.2.5.1.1. 1 & 2 Slices
      • 8.2.5.1.2. 4 Slices
      • 8.2.5.1.3. Others
    • 8.2.5.2. India (By Slice Capacity)
      • 8.2.5.2.1. 1 & 2 Slices
      • 8.2.5.2.2. 4 Slices
      • 8.2.5.2.3. Others
    • 8.2.5.3. Japan (By Slice Capacity)
      • 8.2.5.3.1. 1 & 2 Slices
      • 8.2.5.3.2. 4 Slices
      • 8.2.5.3.3. Others
    • 8.2.5.4. Australia (By Slice Capacity)
      • 8.2.5.4.1. 1 & 2 Slices
      • 8.2.5.4.2. 4 Slices
      • 8.2.5.4.3. Others
    • 8.2.5.5. Rest of Asia Pacific (By Slice Capacity)
      • 8.2.5.5.1. 1 & 2 Slices
      • 8.2.5.5.2. 4 Slices
      • 8.2.5.5.3. Others

9. South America Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Slice Capacity Type Estimates and Forecast
  • 9.2.1. By Slice Capacity (Value)
    • 9.2.1.1. 1 & 2 Slices
    • 9.2.1.2. 4 Slices
    • 9.2.1.3. Others
  • 9.2.2. By Type (Value)
    • 9.2.2.1. Manual
    • 9.2.2.2. Electric
  • 9.2.3. By Application (Value)
    • 9.2.3.1. Residential
    • 9.2.3.2. Foodservice Facilities
    • 9.2.3.3. Others
  • 9.2.4. By Distribution Channel (Value)
    • 9.2.4.1. Supermarkets & Hypermarkets
    • 9.2.4.2. Specialty Stores
    • 9.2.4.3. Online Channels
    • 9.2.4.4. Others
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Slice Capacity)
      • 9.2.5.1.1. 1 & 2 Slices
      • 9.2.5.1.2. 4 Slices
      • 9.2.5.1.3. Others
    • 9.2.5.2. Argentina (By Slice Capacity)
      • 9.2.5.2.1. 1 & 2 Slices
      • 9.2.5.2.2. 4 Slices
      • 9.2.5.2.3. Others
    • 9.2.5.3. Rest of South America (By Slice Capacity)
      • 9.2.5.3.1. 1 & 2 Slices
      • 9.2.5.3.2. 4 Slices
      • 9.2.5.3.3. Others

10. Middle East & Africa Pop-up Toaster Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Slice Capacity Type Estimates and Forecast
  • 10.2.1. By Slice Capacity (Value)
    • 10.2.1.1. 1 & 2 Slices
    • 10.2.1.2. 4 Slices
    • 10.2.1.3. Others
  • 10.2.2. By Type (Value)
    • 10.2.2.1. Manual
    • 10.2.2.2. Electric
  • 10.2.3. By Application (Value)
    • 10.2.3.1. Residential
    • 10.2.3.2. Foodservice Facilities
    • 10.2.3.3. Others
  • 10.2.4. By Distribution Channel (Value)
    • 10.2.4.1. Supermarkets & Hypermarkets
    • 10.2.4.2. Specialty Stores
    • 10.2.4.3. Online Channels
    • 10.2.4.4. Others
  • 10.2.5. By Country (Value)
    • 10.2.5.1. South Africa (By Slice Capacity)
      • 10.2.5.1.1. 1 & 2 Slices
      • 10.2.5.1.2. 4 Slices
      • 10.2.5.1.3. Others
    • 10.2.5.2. UAE (By Slice Capacity)
      • 10.2.5.2.1. 1 & 2 Slices
      • 10.2.5.2.2. 4 Slices
      • 10.2.5.2.3. Others
    • 10.2.5.3. Rest of Middle East & Africa (By Slice Capacity)
      • 10.2.5.3.1. 1 & 2 Slices
      • 10.2.5.3.2. 4 Slices
      • 10.2.5.3.3. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Pop-up Toaster Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. Panasonic Corporation
  • 12.1.1. Business Overview
  • 12.1.2. Slice Capacity Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Conair Corporation
  • 12.2.1. Business Overview
  • 12.2.2. Slice Capacity Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Stove Kraft Limited
  • 12.3.1. Business Overview
  • 12.3.2. Slice Capacity Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Stanley Black & Decker, Inc.
  • 12.4.1. Business Overview
  • 12.4.2. Slice Capacity Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Breville Group Ltd.
  • 12.5.1. Business Overview
  • 12.5.2. Slice Capacity Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Smeg Group S.p.A.
  • 12.6.1. Business Overview
  • 12.6.2. Slice Capacity Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Haier Group Corporation
  • 12.7.1. Business Overview
  • 12.7.2. Slice Capacity Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Midea Group
  • 12.8.1. Business Overview
  • 12.8.2. Slice Capacity Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Electrolux AB
  • 12.9.1. Business Overview
  • 12.9.2. Slice Capacity Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Groupe SEB
  • 12.10.1. Business Overview
  • 12.10.2. Slice Capacity Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments
• 12.11. Xiaomi Corporation
  • 12.11.1. Business Overview
  • 12.11.2. Slice Capacity Portfolio
  • 12.11.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.11.4. Recent Developments

13. Strategic Recommendations