디지털 에어프라이어 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of digital air fryer Market

The global digital air fryer market has witnessed substantial growth driven by the rising consumer preference for healthy, convenient, and energy-efficient cooking appliances. The market was valued at USD 5.84 billion in 2024 and is projected to reach USD 6.82 billion in 2025, eventually expanding to USD 13.02 billion by 2032. Asia Pacific led the market in 2024, capturing a 43.84% share, supported by the rising middle-class population, rapid urbanization, and increasing adoption of modern kitchen appliances in countries such as China, India, and Southeast Asia.

Market Dynamics

Technological advancements are a major driver of growth in the digital air fryer market. Modern appliances feature digital interfaces, precise temperature control, pre-programmed cooking modes, and smart functionalities such as Wi-Fi connectivity and voice control. These innovations increase consumer convenience and efficiency, enhancing demand in both residential and commercial sectors. For instance, in 2024, 58% of UK adults expressed willingness to buy air fryers, with 61% of Generation-Z consumers showing interest, indicating a significant potential consumer base.

Higher costs of digital kitchen appliances act as a restraint, particularly in developing regions. Consumers may opt for conventional ovens, convection cookers, or counterfeit products available online, limiting market growth. Additionally, the risk of safety hazards due to low-quality counterfeit devices can restrain demand globally.

The expanding foodservice industry presents substantial opportunities for digital air fryer adoption. Restaurants, hotels, and catering facilities increasingly prefer deep-flat counter and floor models to optimize cooking efficiency. This trend is supported by the rapid opening of new foodservice outlets in Asia Pacific, such as TGI Fridays India, which launched 75 new restaurants across South and Southeast Asia in November 2024.

Market Trends

Emerging kitchen decor trends and the increasing replacement rate of old appliances are boosting demand for digital air fryers with premium aesthetics and multipurpose functionality. Consumers now favor appliances that support air frying, baking, roasting, reheating, and dehydrating in a single device. This trend aligns with the growing focus on healthy meals, convenience, and smart kitchen technology adoption.

Segmentation Analysis

By model type, the basket style models dominate the market due to their efficiency in evenly cooking food, ease of cleaning, and widespread household adoption. The multi-cooker models are expected to grow second-fastest, driven by pre-programmed functions and high utility in both households and restaurants. Countertop models follow, as consumers replace manual air fryers with more convenient digital versions, and toaster oven models grow at the fourth-fastest rate, benefiting from integration with air frying and smart connectivity features.

By capacity, the 3-5 liters segment leads the market, catering to nuclear and married-couple households. The up to 3 liters segment grows second-fastest due to single-person household demand. Larger above 6 liters models are preferred in foodservice settings, while 5-6 liters devices appeal to traditional family setups and co-living spaces.

By end-user, households dominate the market, driven by the adoption of smart kitchen appliances and energy-efficient devices. Foodservice facilities are the second-fastest growing segment, supported by partnerships between appliance manufacturers and hospitality chains. The others segment includes offices and public spaces, which are increasingly utilizing digital cooking appliances.

By distribution channel, specialty stores and supermarkets & hypermarkets offer product variety and expert guidance, driving market growth. However, online stores are the fastest-growing segment due to increasing smartphone penetration, convenient home delivery, and social media promotions of premium appliances.

Regional Outlook

Asia Pacific led the market in 2024 with a size of USD 2.56 billion, reflecting the region's strong consumer base and increasing foodservice infrastructure. North America held the second-leading share and is projected to grow steadily, fueled by AI-based digital air fryers and expanding retail infrastructure. Europe ranked third in 2024, with growing demand for energy-efficient appliances and smart homes in countries such as the UK, Germany, and Italy. South America and the Middle East & Africa are witnessing growth due to rising disposable income and awareness of digital kitchen appliances.

Competitive Landscape

Key players, including Groupe SEB, Midea Group, Electrolux AB, Spectrum Brands, and Corelle Brands, maintain market leadership through continuous innovation, new product launches, and strategic partnerships. Notable industry developments include the launch of Frigidaire 5-in-1 Air Fryer Combo and Philips Airfryer 2000/3000 Series in 2024, reflecting the focus on multifunctional, digital appliances.

Conclusion

The digital air fryer market, valued at USD 5.84 billion in 2024, is projected to grow to USD 6.82 billion in 2025 and reach USD 13.02 billion by 2032. Growth is driven by technological advancements, rising urbanization, increasing household adoption of smart kitchen appliances, and expansion of foodservice infrastructure. Asia Pacific continues to dominate, while Europe and North America follow with significant growth opportunities for innovation and market expansion.

Segmentation By Model Type

• Countertop Models
• Toaster Oven Models
• Basket Style Models
• Multi-cooker Models

By Capacity

• Up to 3 Liters
• 3-5 Liters
• 5-6 Liters
• Above 6 Liters

By End-User

• Household
• Foodservice Facilities
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Channels
• Others

By Region

• North America (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • U.S. (By Capacity)
  • Canada (By Capacity)
  • Mexico (By Capacity)
• Europe (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • Germany (By Capacity)
  • France (By Capacity)
  • Spain (By Capacity)
  • Italy (By Capacity)
  • U.K. (By Capacity)
  • Russia (By Capacity)
  • Rest of Europe (By Capacity)
• Asia Pacific (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • China (By Capacity)
  • India (By Capacity)
  • Japan (By Capacity)
  • Australia (By Capacity)
  • South Korea (By Capacity)
  • Rest of Asia Pacific (By Capacity)
• South America (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • Brazil (By Capacity)
  • Argentina (By Capacity)
  • Rest of South America (By Capacity)
• Middle East & Africa (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • South Africa (By Capacity)
  • UAE (By Capacity)
  • Saudi Arabia (By Capacity)
  • Rest of the Middle East & Africa (By Capacity)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Capacity Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Capacity (Value)
    • 5.2.1.1. Up to 3 Liters
    • 5.2.1.2. 3-5 Liters
    • 5.2.1.3. 5-6 Liters
    • 5.2.1.4. Above 6 Liters
  • 5.2.2. By Model Type (Value)
    • 5.2.2.1. Countertop Models
    • 5.2.2.2. Toaster Oven Models
    • 5.2.2.3. Basket Style Models
    • 5.2.2.4. Multi-cooker Models
  • 5.2.3. By End-User (Value)
    • 5.2.3.1. Household
    • 5.2.3.2. Foodservice Facilities
    • 5.2.3.3. Others
  • 5.2.4. By Distribution Channel (Value)
    • 5.2.4.1. Supermarkets & Hypermarkets
    • 5.2.4.2. Specialty Stores
    • 5.2.4.3. Online Channels
    • 5.2.4.4. Others
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Capacity (Value)
    • 6.2.1.1. Up to 3 Liters
    • 6.2.1.2. 3-5 Liters
    • 6.2.1.3. 5-6 Liters
    • 6.2.1.4. Above 6 Liters
  • 6.2.2. By Model Type (Value)
    • 6.2.2.1. Countertop Models
    • 6.2.2.2. Toaster Oven Models
    • 6.2.2.3. Basket Style Models
    • 6.2.2.4. Multi-cooker Models
  • 6.2.3. By End-User (Value)
    • 6.2.3.1. Household
    • 6.2.3.2. Foodservice Facilities
    • 6.2.3.3. Others
  • 6.2.4. By Distribution Channel (Value)
    • 6.2.4.1. Supermarkets & Hypermarkets
    • 6.2.4.2. Specialty Stores
    • 6.2.4.3. Online Channels
    • 6.2.4.4. Others
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Capacity)
      • 6.2.5.1.1. Up to 3 Liters
      • 6.2.5.1.2. 3-5 Liters
      • 6.2.5.1.3. 5-6 Liters
      • 6.2.5.1.4. Above 6 Liters
    • 6.2.5.2. Canada (By Capacity)
      • 6.2.5.2.1. Up to 3 Liters
      • 6.2.5.2.2. 3-5 Liters
      • 6.2.5.2.3. 5-6 Liters
      • 6.2.5.2.4. Above 6 Liters
    • 6.2.5.3. Mexico (By Capacity)
      • 6.2.5.3.1. Up to 3 Liters
      • 6.2.5.3.2. 3-5 Liters
      • 6.2.5.3.3. 5-6 Liters
      • 6.2.5.3.4. Above 6 Liters

7. Europe Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Capacity Type Estimates and Forecast
  • 7.2.1. By Capacity (Value)
    • 7.2.1.1. Up to 3 Liters
    • 7.2.1.2. 3-5 Liters
    • 7.2.1.3. 5-6 Liters
    • 7.2.1.4. Above 6 Liters
  • 7.2.2. By Model Type (Value)
    • 7.2.2.1. Countertop Models
    • 7.2.2.2. Toaster Oven Models
    • 7.2.2.3. Basket Style Models
    • 7.2.2.4. Multi-cooker Models
  • 7.2.3. By End-User (Value)
    • 7.2.3.1. Household
    • 7.2.3.2. Foodservice Facilities
    • 7.2.3.3. Others
  • 7.2.4. By Distribution Channel (Value)
    • 7.2.4.1. Supermarkets & Hypermarkets
    • 7.2.4.2. Specialty Stores
    • 7.2.4.3. Online Channels
    • 7.2.4.4. Others
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Capacity)
      • 7.2.5.1.1. Up to 3 Liters
      • 7.2.5.1.2. 3-5 Liters
      • 7.2.5.1.3. 5-6 Liters
      • 7.2.5.1.4. Above 6 Liters
    • 7.2.5.2. France (By Capacity)
      • 7.2.5.2.1. Up to 3 Liters
      • 7.2.5.2.2. 3-5 Liters
      • 7.2.5.2.3. 5-6 Liters
      • 7.2.5.2.4. Above 6 Liters
    • 7.2.5.3. Italy (By Capacity)
      • 7.2.5.3.1. Up to 3 Liters
      • 7.2.5.3.2. 3-5 Liters
      • 7.2.5.3.3. 5-6 Liters
      • 7.2.5.3.4. Above 6 Liters
    • 7.2.5.4. Spain (By Capacity)
      • 7.2.5.4.1. Up to 3 Liters
      • 7.2.5.4.2. 3-5 Liters
      • 7.2.5.4.3. 5-6 Liters
      • 7.2.5.4.4. Above 6 Liters
    • 7.2.5.5. U.K. (By Capacity)
      • 7.2.5.5.1. Up to 3 Liters
      • 7.2.5.5.2. 3-5 Liters
      • 7.2.5.5.3. 5-6 Liters
      • 7.2.5.5.4. Above 6 Liters
    • 7.2.5.6. Russia (By Capacity)
      • 7.2.5.6.1. Up to 3 Liters
      • 7.2.5.6.2. 3-5 Liters
      • 7.2.5.6.3. 5-6 Liters
      • 7.2.5.6.4. Above 6 Liters
    • 7.2.5.7. Rest of Europe (By Capacity)
      • 7.2.5.7.1. Up to 3 Liters
      • 7.2.5.7.2. 3-5 Liters
      • 7.2.5.7.3. 5-6 Liters
      • 7.2.5.7.4. Above 6 Liters

8. Asia Pacific Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Capacity Type Estimates and Forecast
  • 8.2.1. By Capacity (Value)
    • 8.2.1.1. Up to 3 Liters
    • 8.2.1.2. 3-5 Liters
    • 8.2.1.3. 5-6 Liters
    • 8.2.1.4. Above 6 Liters
  • 8.2.2. By Model Type (Value)
    • 8.2.2.1. Countertop Models
    • 8.2.2.2. Toaster Oven Models
    • 8.2.2.3. Basket Style Models
    • 8.2.2.4. Multi-cooker Models
  • 8.2.3. By End-User (Value)
    • 8.2.3.1. Household
    • 8.2.3.2. Foodservice Facilities
    • 8.2.3.3. Others
  • 8.2.4. By Distribution Channel (Value)
    • 8.2.4.1. Supermarkets & Hypermarkets
    • 8.2.4.2. Specialty Stores
    • 8.2.4.3. Online Channels
    • 8.2.4.4. Others
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Capacity)
      • 8.2.5.1.1. Up to 3 Liters
      • 8.2.5.1.2. 3-5 Liters
      • 8.2.5.1.3. 5-6 Liters
      • 8.2.5.1.4. Above 6 Liters
    • 8.2.5.2. India (By Capacity)
      • 8.2.5.2.1. Up to 3 Liters
      • 8.2.5.2.2. 3-5 Liters
      • 8.2.5.2.3. 5-6 Liters
      • 8.2.5.2.4. Above 6 Liters
    • 8.2.5.3. Japan (By Capacity)
      • 8.2.5.3.1. Up to 3 Liters
      • 8.2.5.3.2. 3-5 Liters
      • 8.2.5.3.3. 5-6 Liters
      • 8.2.5.3.4. Above 6 Liters
    • 8.2.5.4. South Korea (By Capacity)
      • 8.2.5.4.1. Up to 3 Liters
      • 8.2.5.4.2. 3-5 Liters
      • 8.2.5.4.3. 5-6 Liters
      • 8.2.5.4.4. Above 6 Liters
    • 8.2.5.5. Australia (By Capacity)
      • 8.2.5.5.1. Up to 3 Liters
      • 8.2.5.5.2. 3-5 Liters
      • 8.2.5.5.3. 5-6 Liters
      • 8.2.5.5.4. Above 6 Liters
    • 8.2.5.6. Rest of Asia Pacific (By Capacity)
      • 8.2.5.6.1. Up to 3 Liters
      • 8.2.5.6.2. 3-5 Liters
      • 8.2.5.6.3. 5-6 Liters
      • 8.2.5.6.4. Above 6 Liters

9. South America Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Capacity Type Estimates and Forecast
  • 9.2.1. By Capacity (Value)
    • 9.2.1.1. Up to 3 Liters
    • 9.2.1.2. 3-5 Liters
    • 9.2.1.3. 5-6 Liters
    • 9.2.1.4. Above 6 Liters
  • 9.2.2. By Model Type (Value)
    • 9.2.2.1. Countertop Models
    • 9.2.2.2. Toaster Oven Models
    • 9.2.2.3. Basket Style Models
    • 9.2.2.4. Multi-cooker Models
  • 9.2.3. By End-User (Value)
    • 9.2.3.1. Household
    • 9.2.3.2. Foodservice Facilities
    • 9.2.3.3. Others
  • 9.2.4. By Distribution Channel (Value)
    • 9.2.4.1. Supermarkets & Hypermarkets
    • 9.2.4.2. Specialty Stores
    • 9.2.4.3. Online Channels
    • 9.2.4.4. Others
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Capacity)
      • 9.2.5.1.1. Up to 3 Liters
      • 9.2.5.1.2. 3-5 Liters
      • 9.2.5.1.3. 5-6 Liters
      • 9.2.5.1.4. Above 6 Liters
    • 9.2.5.2. Argentina (By Capacity)
      • 9.2.5.2.1. Up to 3 Liters
      • 9.2.5.2.2. 3-5 Liters
      • 9.2.5.2.3. 5-6 Liters
      • 9.2.5.2.4. Above 6 Liters
    • 9.2.5.3. Rest of South America (By Capacity)
      • 9.2.5.3.1. Up to 3 Liters
      • 9.2.5.3.2. 3-5 Liters
      • 9.2.5.3.3. 5-6 Liters
      • 9.2.5.3.4. Above 6 Liters

10. Middle East & Africa Digital Air Fryer Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Capacity Type Estimates and Forecast
  • 10.2.1. By Capacity (Value)
    • 10.2.1.1. Up to 3 Liters
    • 10.2.1.2. 3-5 Liters
    • 10.2.1.3. 5-6 Liters
    • 10.2.1.4. Above 6 Liters
  • 10.2.2. By Model Type (Value)
    • 10.2.2.1. Countertop Models
    • 10.2.2.2. Toaster Oven Models
    • 10.2.2.3. Basket Style Models
    • 10.2.2.4. Multi-cooker Models
  • 10.2.3. By End-User (Value)
    • 10.2.3.1. Household
    • 10.2.3.2. Foodservice Facilities
    • 10.2.3.3. Others
  • 10.2.4. By Distribution Channel (Value)
    • 10.2.4.1. Supermarkets & Hypermarkets
    • 10.2.4.2. Specialty Stores
    • 10.2.4.3. Online Channels
    • 10.2.4.4. Others
  • 10.2.5. By Country (Value)
    • 10.2.5.1. South Africa (By Capacity)
      • 10.2.5.1.1. Up to 3 Liters
      • 10.2.5.1.2. 3-5 Liters
      • 10.2.5.1.3. 5-6 Liters
      • 10.2.5.1.4. Above 6 Liters
    • 10.2.5.2. UAE (By Capacity)
      • 10.2.5.2.1. Up to 3 Liters
      • 10.2.5.2.2. 3-5 Liters
      • 10.2.5.2.3. 5-6 Liters
      • 10.2.5.2.4. Above 6 Liters
    • 10.2.5.3. Saudi Arabia (By Capacity)
      • 10.2.5.3.1. Up to 3 Liters
      • 10.2.5.3.2. 3-5 Liters
      • 10.2.5.3.3. 5-6 Liters
      • 10.2.5.3.4. Above 6 Liters
    • 10.2.5.4. Rest of Middle East & Africa (By Capacity)
      • 10.2.5.4.1. Up to 3 Liters
      • 10.2.5.4.2. 3-5 Liters
      • 10.2.5.4.3. 5-6 Liters
      • 10.2.5.4.4. Above 6 Liters

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Digital Air Fryer Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. Groupe SEB
  • 12.1.1. Business Overview
  • 12.1.2. Capacity Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Midea Group
  • 12.2.1. Business Overview
  • 12.2.2. Capacity Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Koninklijke Philips N.V.
  • 12.3.1. Business Overview
  • 12.3.2. Capacity Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Xiaomi Corporation
  • 12.4.1. Business Overview
  • 12.4.2. Capacity Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Spectrum Brands, Inc.
  • 12.5.1. Business Overview
  • 12.5.2. Capacity Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. TTK Prestige Ltd.
  • 12.6.1. Business Overview
  • 12.6.2. Capacity Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. NuWave, LLC.
  • 12.7.1. Business Overview
  • 12.7.2. Capacity Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Corelle Brands, LLC.
  • 12.8.1. Business Overview
  • 12.8.2. Capacity Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Faber S.p.A.
  • 12.9.1. Business Overview
  • 12.9.2. Capacity Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Conair Corporation
  • 12.10.1. Business Overview
  • 12.10.2. Capacity Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments
• 12.11. Meyer Corporation
  • 12.11.1. Business Overview
  • 12.11.2. Capacity Portfolio
  • 12.11.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.11.4. Recent Developments

13. Strategic Recommendations