반려견 서비스 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of dog services Market

The global dog services market has demonstrated significant growth, driven by rising pet ownership, increasing humanization of pets, and expanding demand for specialized dog care services. The market was valued at USD 19.12 billion in 2024 and is projected to grow to USD 20.10 billion in 2025, eventually reaching USD 29.37 billion by 2032. North America dominated the market in 2024, holding a 33.94% share, reflecting the high adoption of premium dog care services and strong consumer spending in the region.

Market Dynamics

A major driver of market growth is the rising number of dog owners seeking high-quality pet care and wellness services. Pet parents are increasingly investing in veterinary services, grooming, boarding, training, and specialized dietary options to maintain their dogs' health and well-being. For example, the number of dogs in Europe rose from 92.9 million in 2021 to 104 million in 2022, indicating a growing base for dog service providers. Similarly, surveys in Bulgaria, Italy, and Ukraine show significant dog ownership rates, highlighting a widespread global demand for dog services.

The expansion of pet healthcare infrastructure, including veterinary hospitals, diagnostic centers, and pet insurance, further propels the market. Pet parents' willingness to opt for insurance to cover medical and wellness needs is boosting the adoption of comprehensive dog care services.

However, higher costs of dog care services may restrain growth. Boarding, grooming, and medical service fees, along with operational overheads like staff wages and facility rent, can limit demand among middle- and lower-income households. Additionally, maintaining profitability in dog services requires continuous investment in quality care and infrastructure, which may act as a barrier for smaller service providers.

Market Opportunities

The rising demand for services addressing specific behavioral issues in dogs creates new growth opportunities. Training and behavioral modification services, using positive reinforcement techniques, are becoming increasingly popular. Moreover, the adoption of smart canine supplies, including smart collars, automated feeders, and health monitoring devices, supports the expansion of dog services globally.

Market Trends

Preventive healthcare is a growing trend among pet parents. The rising popularity of routine vet check-ups, wellness plans, and specialized nutritional programs has enhanced revenue growth in the sector. Premium dog hostels offering breed-specific diets, exercise routines, and socialization opportunities, particularly for Golden Retrievers and similar breeds, are becoming more widespread across North America and Europe.

Segmentation Analysis

By category, the subscription-based segment is expected to grow fastest from 2025 to 2032 due to the convenience of online access and premium, personalized dog care services. The non-subscription-based segment still holds a major share, driven by demand for affordable grooming and healthcare solutions.

By services, boarding/hostel services dominate the market, supported by increasing pet parents' willingness to spend on comprehensive care. Grooming services are growing due to the rising popularity of mobile and personalized grooming solutions, while training services are expanding with increasing adoption of humane and effective methods. The others segment, including veterinary and diagnostic care, is also witnessing growth due to the broader range of dog care solutions offered globally.

By end-user, households remain the largest segment, driven by the rise in smart homes and pet health awareness. Foodservice facilities and other commercial entities represent additional growth avenues, especially in urbanized areas.

By distribution channel, specialty stores and supermarkets & hypermarkets provide direct access to services, but online channels are the fastest-growing segment due to convenience, digital payment options, and platform-based booking services.

Regional Outlook

North America led the market in 2024 with a size of USD 6.49 billion, supported by high pet ownership, premium spending, and advanced dog care facilities. Europe ranked second and is projected to grow steadily, driven by insurance adoption and specialized dog care programs. Asia Pacific, with increasing pet humanization and new veterinary facilities, is expected to be the fastest-growing region. South America and the Middle East & Africa are experiencing gradual growth due to rising disposable income, urbanization, and awareness of dog welfare.

Competitive Landscape

Key players include Pet Paradise, WorldCare Pet, Pet Resorts Australia, CVS Group, and Camp Bow Wow, which provide holistic dog care solutions, including boarding, grooming, training, and pet travel services. Recent developments include Dog Stop's new franchise in Harrisburg, Pennsylvania in June 2025 and Rover's expansion into Denmark and Ireland in April 2025, reflecting the growing global footprint of leading providers.

Conclusion

The global dog services market, valued at USD 19.12 billion in 2024, is projected to grow to USD 20.10 billion in 2025 and reach USD 29.37 billion by 2032, driven by increasing pet ownership, premium service adoption, preventive healthcare trends, and technological integration in dog care solutions. North America leads the market, while Asia Pacific shows the fastest growth potential, presenting opportunities for innovative and holistic dog care services worldwide.

Segmentation By Category

• Subscription-based
• Non-Subscription-based

By Services

• Boarding/Hostel
• Grooming
• Training
• Others

By Region

• North America (By Category, Services, and Country)
  • U.S. (By Category)
  • Canada (By Category)
  • Mexico (By Category)
• Europe (By Category, Services, and Country)
  • Germany (By Category)
  • France (By Category)
  • Spain (By Category)
  • Italy (By Category)
  • U.K. (By Category)
  • Russia (By Category)
  • Rest of Europe (By Category)
• Asia Pacific (By Category, Services, and Country)
  • China (By Category)
  • India (By Category)
  • Japan (By Category)
  • Australia (By Category)
  • Rest of Asia Pacific (By Category)
• South America (By Category, Services, and Country)
  • Brazil (By Category)
  • Argentina (By Category)
  • Rest of South America (By Category)
• Middle East & Africa (By Category, Services, and Country)
  • South Africa (By Category)
  • UAE (By Category)
  • Rest of the Middle East & Africa (By Category)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Porter's Five Forces Analysis
• 4.4. Recent Technological Advancements

5. Global Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Category (Value)
    • 5.2.1.1. Subscription-based
    • 5.2.1.2. Non-Subscription-based
  • 5.2.2. By Services (Value)
    • 5.2.2.1. Boarding/Hostel
    • 5.2.2.2. Grooming
    • 5.2.2.3. Training
    • 5.2.2.4. Others
  • 5.2.3. By Region (Value)
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East & Africa

6. North America Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Category (Value)
    • 6.2.1.1. Subscription-based
    • 6.2.1.2. Non-Subscription-based
  • 6.2.2. By Services (Value)
    • 6.2.2.1. Boarding/Hostel
    • 6.2.2.2. Grooming
    • 6.2.2.3. Training
    • 6.2.2.4. Others
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S. (By Category)
      • 6.2.3.1.1. Subscription-based
      • 6.2.3.1.2. Non-Subscription-based
    • 6.2.3.2. Canada (By Category)
      • 6.2.3.2.1. Subscription-based
      • 6.2.3.2.2. Non-Subscription-based
    • 6.2.3.3. Mexico (By Category)
      • 6.2.3.3.1. Subscription-based
      • 6.2.3.3.2. Non-Subscription-based

7. Europe Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Category Type Estimates and Forecast
  • 7.2.1. By Category (Value)
    • 7.2.1.1. Subscription-based
    • 7.2.1.2. Non-Subscription-based
  • 7.2.2. By Services (Value)
    • 7.2.2.1. Boarding/Hostel
    • 7.2.2.2. Grooming
    • 7.2.2.3. Training
    • 7.2.2.4. Others
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany (By Category)
      • 7.2.3.1.1. Subscription-based
      • 7.2.3.1.2. Non-Subscription-based
    • 7.2.3.2. France (By Category)
      • 7.2.3.2.1. Subscription-based
      • 7.2.3.2.2. Non-Subscription-based
    • 7.2.3.3. Italy (By Category)
      • 7.2.3.3.1. Subscription-based
      • 7.2.3.3.2. Non-Subscription-based
    • 7.2.3.4. Spain (By Category)
      • 7.2.3.4.1. Subscription-based
      • 7.2.3.4.2. Non-Subscription-based
    • 7.2.3.5. U.K. (By Category)
      • 7.2.3.5.1. Subscription-based
      • 7.2.3.5.2. Non-Subscription-based
    • 7.2.3.6. Russia (By Category)
      • 7.2.3.6.1. Subscription-based
      • 7.2.3.6.2. Non-Subscription-based
    • 7.2.3.7. Rest of Europe (By Category)
      • 7.2.3.7.1. Subscription-based
      • 7.2.3.7.2. Non-Subscription-based

8. Asia Pacific Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Category Type Estimates and Forecast
  • 8.2.1. By Category (Value)
    • 8.2.1.1. Subscription-based
    • 8.2.1.2. Non-Subscription-based
  • 8.2.2. By Services (Value)
    • 8.2.2.1. Boarding/Hostel
    • 8.2.2.2. Grooming
    • 8.2.2.3. Training
    • 8.2.2.4. Others
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China (By Category)
      • 8.2.3.1.1. Subscription-based
      • 8.2.3.1.2. Non-Subscription-based
    • 8.2.3.2. India (By Category)
      • 8.2.3.2.1. Subscription-based
      • 8.2.3.2.2. Non-Subscription-based
    • 8.2.3.3. Japan (By Category)
      • 8.2.3.3.1. Subscription-based
      • 8.2.3.3.2. Non-Subscription-based
    • 8.2.3.4. Australia (By Category)
      • 8.2.3.4.1. Subscription-based
      • 8.2.3.4.2. Non-Subscription-based
    • 8.2.3.5. Rest of Asia Pacific (By Category)
      • 8.2.3.5.1. Subscription-based
      • 8.2.3.5.2. Non-Subscription-based

9. South America Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Category Type Estimates and Forecast
  • 9.2.1. By Category (Value)
    • 9.2.1.1. Subscription-based
    • 9.2.1.2. Non-Subscription-based
  • 9.2.2. By Services (Value)
    • 9.2.2.1. Boarding/Hostel
    • 9.2.2.2. Grooming
    • 9.2.2.3. Training
    • 9.2.2.4. Others
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil (By Category)
      • 9.2.3.1.1. Subscription-based
      • 9.2.3.1.2. Non-Subscription-based
    • 9.2.3.2. Argentina (By Category)
      • 9.2.3.2.1. Subscription-based
      • 9.2.3.2.2. Non-Subscription-based
    • 9.2.3.3. Rest of South America (By Category)
      • 9.2.3.3.1. Subscription-based
      • 9.2.3.3.2. Non-Subscription-based

10. Middle East & Africa Dog Services Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Category Type Estimates and Forecast
  • 10.2.1. By Category (Value)
    • 10.2.1.1. Subscription-based
    • 10.2.1.2. Non-Subscription-based
  • 10.2.2. By Services (Value)
    • 10.2.2.1. Boarding/Hostel
    • 10.2.2.2. Grooming
    • 10.2.2.3. Training
    • 10.2.2.4. Others
  • 10.2.3. By Country (Value)
    • 10.2.3.1. South Africa (By Category)
      • 10.2.3.1.1. Subscription-based
      • 10.2.3.1.2. Non-Subscription-based
    • 10.2.3.2. UAE (By Category)
      • 10.2.3.2.1. Subscription-based
      • 10.2.3.2.2. Non-Subscription-based
    • 10.2.3.3. Rest of Middle East & Africa (By Category)
      • 10.2.3.3.1. Subscription-based
      • 10.2.3.3.2. Non-Subscription-based

11. Competitive Analysis

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Company Market Share/Ranking Analysis, 2024

12. Company Profiles

• 12.1. Pet Paradise
  • 12.1.1. Business Overview
  • 12.1.2. Category Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. WorldCare Pet
  • 12.2.1. Business Overview
  • 12.2.2. Category Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Pet Resorts Australia
  • 12.3.1. Business Overview
  • 12.3.2. Category Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. CVS Group
  • 12.4.1. Business Overview
  • 12.4.2. Category Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Camp Bow Wow
  • 12.5.1. Business Overview
  • 12.5.2. Category Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Wag Hotels
  • 12.6.1. Business Overview
  • 12.6.2. Category Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Fetch! Pet Care
  • 12.7.1. Business Overview
  • 12.7.2. Category Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. TK Petcare Solutions Private Limited (Paw Space)
  • 12.8.1. Business Overview
  • 12.8.2. Category Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Trupanion, Inc.
  • 12.9.1. Business Overview
  • 12.9.2. Category Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Best Friends Pet Care
  • 12.10.1. Business Overview
  • 12.10.2. Category Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations/Market Opportunities