요가 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of yoga Market

The global yoga market has witnessed significant growth over recent years due to rising health consciousness, increasing interest in holistic wellness practices, and the expansion of digital platforms offering yoga content. The market was valued at USD 60.14 billion in 2024, is projected to reach USD 63.82 billion in 2025, and is expected to expand to USD 111.26 billion by 2032, demonstrating robust adoption across diverse demographics. North America dominated the market in 2024, holding a 33.36% share, reflecting strong consumer demand for yoga classes, retreats, wellness programs, and digital offerings.

Market Dynamics

Yoga's popularity is driven by its physical and mental health benefits. Globally, consumers are adopting yoga to improve flexibility, reduce stress, and enhance overall wellness. The practice has expanded beyond traditional studio-based classes to include digital courses, mobile apps, and hybrid models, providing accessibility and convenience. Additionally, wellness tourism and retreat centers are gaining traction, offering yoga combined with spiritual and fitness experiences, which further stimulates market growth.

Digitalization and AI-driven personalization are transforming how yoga is accessed. Virtual reality (VR) and AI-powered platforms provide real-time feedback, personalized routines, and immersive environments. Smart wearables integrated with yoga apps allow users to track posture and breathing, enhancing engagement and adherence. Hybrid models combining online and offline classes are enabling greater reach and flexibility, particularly during and post-pandemic scenarios.

Market Drivers

Growing awareness of mental and physical well-being continues to propel market expansion. Health campaigns and corporate wellness programs emphasizing yoga for stress relief, improved mental focus, and holistic fitness are increasing participation across all age groups. Retreat centers and wellness tourism are expanding, combining physical fitness with travel experiences, creating new opportunities for instructors, studios, and hospitality providers.

Market Restraints

The yoga market faces competition from alternative fitness programs such as Pilates, CrossFit, HIIT, and weight training, which appeal to consumers seeking rapid or visible results. This high level of competition necessitates continuous innovation by yoga studios to differentiate offerings and maintain client engagement.

Market Opportunities

Corporate wellness programs present significant growth potential. On-site and virtual yoga sessions tailored to workplace needs help employees manage stress, improve focus, and foster team unity. Collaborating with organizations allows yoga businesses to tap into lucrative B2B segments, diversify offerings, and enhance employee wellness.

Market Challenges

Lack of inclusivity and accessibility remains a challenge. Many studios cater primarily to fit, affluent, or experienced practitioners, excluding beginners, seniors, people with disabilities, and diverse communities. High class fees and limited beginner-friendly programs restrict adoption, necessitating a focus on affordability and inclusive practices.

Segmentation Analysis

By type, offline courses dominated the market in 2024 due to personalized, hands-on instruction and community engagement. Online courses are projected to grow fastest over the forecast period, driven by digital penetration and flexible access.

By gender, the female segment accounted for the largest share in 2024, benefiting from targeted programs addressing women's health needs, prenatal and postnatal yoga, and menopause support. The male segment is expected to grow at the fastest CAGR, driven by increased awareness of yoga's benefits for flexibility, recovery, and overall performance.

By age group, the 30-50 years segment held the largest share in 2024, as individuals in this bracket pursue yoga for stress management, fitness, and mental well-being. The 18-29 years segment is anticipated to grow fastest due to young adults embracing online courses, fitness trends, and social media-driven yoga challenges.

Regional Outlook

North America led the market in 2024 with a size of USD 20.06 billion, driven by health-conscious millennials, corporate wellness programs, and wellness tourism. Europe held the second-largest share, supported by growing integration of mindfulness practices and health-focused lifestyles. Asia Pacific is expected to grow fastest due to a large young population, increasing adoption of online courses, and rising disposable income in China, India, Japan, and South Korea. South America and the Middle East & Africa are also witnessing growth through digital platforms, hybrid classes, and awareness of yoga's benefits in pain management and rehabilitation.

Competitive Landscape

Key players, including CorePower Yoga, Honor Yoga, Glo Digital, Pure Yoga, and YogaOne, focus on digital expansion, community engagement, and personalized services. Recent developments include FitLab acquiring Y7 in February 2025, YogaEasy's English-language online platform launch in October 2024, and YogaSix's expansion into Germany, reflecting strategic growth and global market penetration.

Conclusion

The global yoga market, valued at USD 60.14 billion in 2024, is projected to grow to USD 63.82 billion in 2025 and reach USD 111.26 billion by 2032. Growth is driven by rising health awareness, digital adoption, wellness tourism, and corporate wellness programs. North America leads the market, while Asia Pacific shows the fastest growth, presenting opportunities for studios, digital platforms, and holistic wellness providers worldwide.

Segmentation

By Type

• Online Course
• Offline Course
• Yoga Accreditation Training Program

By Gender

• Male
• Female

By Age Group

• Below 18
• 18 to 29 Years
• 30 to 50 Years
• Above 50 Years

By Geography

• North America (By Type, Gender, Age Group, and Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, Gender, Age Group, and Country)
  • U.K. (By Type)
  • Germany (By Type)
  • France (By Type)
  • Italy (By Type)
  • Spain (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, Gender, Age Group, and Country)
  • China (By Type)
  • India (By Type)
  • Japan (By Type)
  • Australia (By Type)
  • Rest of Asia Pacific (By Type)
• South America (By Type, Gender, Age Group, and Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)
• Middle East & Africa (By Type, Gender, Age Group, and Country)
  • South Africa (By Type)
  • UAE (By Type)
  • Rest of the Middle East & Africa (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Yoga Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type (Value)
    • 5.2.1.1. Online Yoga Course
    • 5.2.1.2. Offline Yoga Course
    • 5.2.1.3. Yoga Accreditation Training Program
  • 5.2.2. By Gender (Value)
    • 5.2.2.1. Male
    • 5.2.2.2. Female
  • 5.2.3. By Age Group (Value)
    • 5.2.3.1. Below 18
    • 5.2.3.2. 18 to 29 Years
    • 5.2.3.3. 30 to 50 Years
    • 5.2.3.4. Above 50 Years
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America Yoga Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type (Value)
    • 6.2.1.1. Online Yoga Course
    • 6.2.1.2. Offline Yoga Course
    • 6.2.1.3. Yoga Accreditation Training Program
  • 6.2.2. By Gender (Value)
    • 6.2.2.1. Male
    • 6.2.2.2. Female
  • 6.2.3. By Age Group (Value)
    • 6.2.3.1. Below 18
    • 6.2.3.2. 18 to 29 Years
    • 6.2.3.3. 30 to 50 Years
    • 6.2.3.4. Above 50 Years
  • 6.2.4. By Country (Value)
    • 6.2.4.1. U.S.
      • 6.2.4.1.1. By Type (Value)
        • 6.2.4.1.1.1. Online Yoga Course
        • 6.2.4.1.1.2. Offline Yoga Course
        • 6.2.4.1.1.3. Yoga Accreditation Training Program
    • 6.2.4.2. Canada
      • 6.2.4.2.1. By Type (Value)
        • 6.2.4.2.1.1. Online Yoga Course
        • 6.2.4.2.1.2. Offline Yoga Course
        • 6.2.4.2.1.3. Yoga Accreditation Training Program
    • 6.2.4.3. Mexico
      • 6.2.4.3.1. By Type (Value)
        • 6.2.4.3.1.1. Online Yoga Course
        • 6.2.4.3.1.2. Offline Yoga Course
        • 6.2.4.3.1.3. Yoga Accreditation Training Program

7. Europe Yoga Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type (Value)
    • 7.2.1.1. Online Yoga Course
    • 7.2.1.2. Offline Yoga Course
    • 7.2.1.3. Yoga Accreditation Training Program
  • 7.2.2. By Gender (Value)
    • 7.2.2.1. Male
    • 7.2.2.2. Female
  • 7.2.3. By Age Group (Value)
    • 7.2.3.1. Below 18
    • 7.2.3.2. 18 to 29 Years
    • 7.2.3.3. 30 to 50 Years
    • 7.2.3.4. Above 50 Years
  • 7.2.4. By Country (Value)
    • 7.2.4.1. Germany
      • 7.2.4.1.1. By Type (Value)
        • 7.2.4.1.1.1. Online Yoga Course
        • 7.2.4.1.1.2. Offline Yoga Course
        • 7.2.4.1.1.3. Yoga Accreditation Training Program
    • 7.2.4.2. France
      • 7.2.4.2.1. By Type (Value)
        • 7.2.4.2.1.1. Online Yoga Course
        • 7.2.4.2.1.2. Offline Yoga Course
        • 7.2.4.2.1.3. Yoga Accreditation Training Program
    • 7.2.4.3. Italy
      • 7.2.4.3.1. By Type (Value)
        • 7.2.4.3.1.1. Online Yoga Course
        • 7.2.4.3.1.2. Offline Yoga Course
        • 7.2.4.3.1.3. Yoga Accreditation Training Program
    • 7.2.4.4. Spain
      • 7.2.4.4.1. By Type (Value)
        • 7.2.4.4.1.1. Online Yoga Course
        • 7.2.4.4.1.2. Offline Yoga Course
        • 7.2.4.4.1.3. Yoga Accreditation Training Program
    • 7.2.4.5. U.K.
      • 7.2.4.5.1. By Type (Value)
        • 7.2.4.5.1.1. Online Yoga Course
        • 7.2.4.5.1.2. Offline Yoga Course
        • 7.2.4.5.1.3. Yoga Accreditation Training Program
    • 7.2.4.6. Russia
      • 7.2.4.6.1. By Type (Value)
        • 7.2.4.6.1.1. Online Yoga Course
        • 7.2.4.6.1.2. Offline Yoga Course
        • 7.2.4.6.1.3. Yoga Accreditation Training Program
    • 7.2.4.7. Rest of Europe
      • 7.2.4.7.1. By Type (Value)
        • 7.2.4.7.1.1. Online Yoga Course
        • 7.2.4.7.1.2. Offline Yoga Course
        • 7.2.4.7.1.3. Yoga Accreditation Training Program

8. Asia Pacific Yoga Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type (Value)
    • 8.2.1.1. Online Yoga Course
    • 8.2.1.2. Offline Yoga Course
    • 8.2.1.3. Yoga Accreditation Training Program
  • 8.2.2. By Gender (Value)
    • 8.2.2.1. Male
    • 8.2.2.2. Female
  • 8.2.3. By Age Group (Value)
    • 8.2.3.1. Below 18
    • 8.2.3.2. 18 to 29 Years
    • 8.2.3.3. 30 to 50 Years
    • 8.2.3.4. Above 50 Years
  • 8.2.4. By Country (Value)
    • 8.2.4.1. China
      • 8.2.4.1.1. By Type (Value)
        • 8.2.4.1.1.1. Online Yoga Course
        • 8.2.4.1.1.2. Offline Yoga Course
        • 8.2.4.1.1.3. Yoga Accreditation Training Program
    • 8.2.4.2. India
      • 8.2.4.2.1. By Type (Value)
        • 8.2.4.2.1.1. Online Yoga Course
        • 8.2.4.2.1.2. Offline Yoga Course
        • 8.2.4.2.1.3. Yoga Accreditation Training Program
    • 8.2.4.3. Japan
      • 8.2.4.3.1. By Type (Value)
        • 8.2.4.3.1.1. Online Yoga Course
        • 8.2.4.3.1.2. Offline Yoga Course
        • 8.2.4.3.1.3. Yoga Accreditation Training Program
    • 8.2.4.4. Australia
      • 8.2.4.4.1. By Type (Value)
        • 8.2.4.4.1.1. Online Yoga Course
        • 8.2.4.4.1.2. Offline Yoga Course
        • 8.2.4.4.1.3. Yoga Accreditation Training Program
    • 8.2.4.5. Rest of Asia Pacific
      • 8.2.4.5.1. By Type (Value)
        • 8.2.4.5.1.1. Online Yoga Course
        • 8.2.4.5.1.2. Offline Yoga Course
        • 8.2.4.5.1.3. Yoga Accreditation Training Program

9. South America Yoga Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type (Value)
    • 9.2.1.1. Online Yoga Course
    • 9.2.1.2. Offline Yoga Course
    • 9.2.1.3. Yoga Accreditation Training Program
  • 9.2.2. By Gender (Value)
    • 9.2.2.1. Male
    • 9.2.2.2. Female
  • 9.2.3. By Age Group (Value)
    • 9.2.3.1. Below 18
    • 9.2.3.2. 18 to 29 Years
    • 9.2.3.3. 30 to 50 Years
    • 9.2.3.4. Above 50 Years
  • 9.2.4. By Country (Value)
    • 9.2.4.1. Brazil
      • 9.2.4.1.1. By Type (Value)
        • 9.2.4.1.1.1. Online Yoga Course
        • 9.2.4.1.1.2. Offline Yoga Course
        • 9.2.4.1.1.3. Yoga Accreditation Training Program
    • 9.2.4.2. Argentina
      • 9.2.4.2.1. By Type (Value)
        • 9.2.4.2.1.1. Online Yoga Course
        • 9.2.4.2.1.2. Offline Yoga Course
        • 9.2.4.2.1.3. Yoga Accreditation Training Program
    • 9.2.4.3. Rest of South America
      • 9.2.4.3.1. By Type (Value)
        • 9.2.4.3.1.1. Online Yoga Course
        • 9.2.4.3.1.2. Offline Yoga Course
        • 9.2.4.3.1.3. Yoga Accreditation Training Program

10. Middle East & Africa Yoga Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Type (Value)
    • 10.2.1.1. Online Yoga Course
    • 10.2.1.2. Offline Yoga Course
    • 10.2.1.3. Yoga Accreditation Training Program
  • 10.2.2. By Gender (Value)
    • 10.2.2.1. Male
    • 10.2.2.2. Female
  • 10.2.3. By Age Group (Value)
    • 10.2.3.1. Below 18
    • 10.2.3.2. 18 to 29 Years
    • 10.2.3.3. 30 to 50 Years
    • 10.2.3.4. Above 50 Years
  • 10.2.4. By Country (Value)
    • 10.2.4.1. South Africa
      • 10.2.4.1.1. By Type (Value)
        • 10.2.4.1.1.1. Online Yoga Course
        • 10.2.4.1.1.2. Offline Yoga Course
        • 10.2.4.1.1.3. Yoga Accreditation Training Program
    • 10.2.4.2. UAE
      • 10.2.4.2.1. By Type (Value)
        • 10.2.4.2.1.1. Online Yoga Course
        • 10.2.4.2.1.2. Offline Yoga Course
        • 10.2.4.2.1.3. Yoga Accreditation Training Program
    • 10.2.4.3. Rest of Middle East & Africa
      • 10.2.4.3.1. By Type (Value)
        • 10.2.4.3.1.1. Online Yoga Course
        • 10.2.4.3.1.2. Offline Yoga Course
        • 10.2.4.3.1.3. Yoga Accreditation Training Program

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Yoga Market Revenue Share/Ranking Analysis, By Service Providers, 2024

12. Company Profiles

• 12.1. CorePower Yoga (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Development
• 12.2. Honor Yoga (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Development
• 12.3. PURE International (Hong Kong)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Development
• 12.4. Glo Digital, Inc. (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Development
• 12.5. YogaOne (U.S.)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Development
• 12.6. YogaSix (U.S.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Development
• 12.7. Yoga Pod (U.S.)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Development
• 12.8. MoreYoga (UK)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Development
• 12.9. Power Yoga Canada (Canada)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Development
• 12.10. Flyogi LLC (U.S.)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Development