바스 및 바디 솝 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of bath & body soap Market

The global bath & body soap market continues to expand as consumers increasingly prioritize personal hygiene, premium skincare, and natural ingredients. According to the latest report, the market was valued at USD 37.06 billion in 2024, is expected to grow to USD 39.20 billion in 2025, and is projected to reach USD 60.31 billion by 2032, registering a healthy CAGR of 6.35% through the forecast period. In 2024, Asia Pacific dominated the market, accounting for 40.15% of global revenue, supported by its expanding middle-class population and rising demand for luxury and organic bathing products.

Bath & body soaps are formulated using ingredients such as shea butter, natural oils, glycerin, and botanical extracts that cleanse while nourishing the skin. Growing preference for soaps enriched with exfoliating, soothing, herbal, and moisturizing actives has reshaped product innovation, with brands focusing on skin health benefits. For example, in September 2024, Kedila Hardik Herbals Institute secured a central government grant for its kokareka herbal bath soap, highlighting rising interest in traditional herbal formulations.

Leading manufacturers-including Unilever Plc, The Procter & Gamble Company, The Colgate-Palmolive Company, Henkel AG & Co. KGaA, and Johnson & Johnson Services, Inc.-are expanding their portfolios with clean-label and organic skincare-focused offerings. A notable example is Dove's Advanced Care Body Wash, launched in May 2024 using DEFI technology to deliver gentle, non-stripping cleansing.

Market Dynamics

Market Drivers

Growing demand for premium and specialized body soaps is a major driver propelling market expansion. The rise in self-care culture and exposure to global beauty trends influence consumers to choose high-quality products with advanced skincare benefits. Social media campaigns by brands, such as Colgate-Palmolive's 2024 body wash mega campaign in India, also play a crucial role in boosting product visibility and accelerating adoption.

Market Restraints

The increase in skin rashes and irritations caused by harsh chemical-based soaps remains a significant restraint. Counterfeit and low-quality products from unorganized sectors further impact consumer trust and pose safety risks. Additionally, fluctuating prices of raw materials, including essential oils and fats, create challenges for manufacturers in controlling production costs.

Market Opportunities

A major opportunity lies in the rising consumer shift toward natural, herbal, and clean formulation-based soaps. With more brands integrating ingredients such as essential oils, shea butter, and avocado oil, the appeal for eco-friendly and ethically sourced products continues to grow. The surge in sustainable shopping habits and the demand for plant-based personal hygiene products are expected to create substantial growth avenues for the coming years.

Market Trends

A key emerging trend is the demand for personalized and luxury skincare formulations, with consumers seeking soaps tailored to specific needs such as hydration, anti-irritation, brightening, and exfoliation. Additionally, the market is experiencing increased availability of men's grooming-specific body washes and children's gentle skincare soaps. The rising number of baby skincare innovations and tailored products for sensitive skin further contributes to market expansion.

Segmentation Insights

By Form

The solid soap segment dominates due to affordability and long shelf life. Personalized fragrances and artisanal bar soaps also support demand.

The liquid segment is expected to grow fastest, boosted by preference among sensitive-skin consumers and rising demand for vitamin-rich, antioxidant-infused body washes.

By Category

Conventional soaps lead the market owing to cost-effectiveness and longer shelf life.

The organic segment is the fastest-growing due to FDA regulations promoting sustainable and natural ingredients.

By Application

The household segment dominates driven by demand for herbal and dermatologically tested soaps.

The commercial segment is growing rapidly due to increased premium product usage in hotels, hospitals, and hospitality spaces.

By Distribution Channel

Hypermarkets/supermarkets dominate due to bulk-buying trends and availability of discounted branded products.

Online channels exhibit the fastest growth due to digitalization, e-commerce discounts, and rising drop-shipping models.

Regional Overview

Asia Pacific

The region leads with a USD 14.88 billion market size in 2024 and is the fastest-growing due to rising nuclear families, urbanization, and increasing preference for organic bath products.

Europe

Europe holds the second-largest share, driven by preference for premium, natural formulations and strong gifting culture involving personal care products.

North America

North America is the third-largest region, supported by high spending on daily essentials and growth in hospitality infrastructure requiring premium hygiene products.

South America

South America ranks fourth, with rapid growth fueled by increasing imports of soap bars and scented body soaps, especially in Argentina, Chile, and Brazil.

Middle East & Africa

MEA shows strong growth potential due to rising demand for luxury home goods and availability of natural formulation-based body soaps.

Conclusion

With growth from USD 37.06 billion in 2024 to USD 39.20 billion in 2025, and an expected surge to USD 60.31 billion by 2032, the bath & body soap market continues to benefit from rising skincare awareness, demand for clean beauty, and innovations in natural formulations. Brands leveraging personalization, sustainability, and premiumization are positioned to lead the next wave of market expansion.

Segmentation By Form

• Solid
• Liquid
• Others

By Category

• Organic
• Conventional

By Application

• Household
• Commercial

By Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies
• Online Channel
• Others

By Geography

• North America (By Form, By Category, By Application, By Distribution Channel, and Country)
  • U.S. (By Form)
  • Canada (By Form)
  • Mexico (By Form)
• Europe (By Form, By Category, By Application, By Distribution Channel, and Country)
  • Germany (By Form)
  • France (By Form)
  • Spain (By Form)
  • Italy (By Form)
  • U.K. (By Form)
  • Russia (By Form)
  • Rest of Europe (By Form)
• Asia Pacific (By Form, By Category, By Application, By Distribution Channel, and Country)
  • China (By Form)
  • India (By Form)
  • Japan (By Form)
  • South Korea (By Form)
  • Australia (By Form)
  • Rest of Asia Pacific (By Form)
• South America (By Form, By Category, By Application, By Distribution Channel, and Country)
  • Brazil (By Form)
  • Argentina (By Form)
  • Rest of South America (By Form)
• Middle East & Africa (By Form, By Category, By Application, By Distribution Channel, and Country)
  • South Africa (By Form)
  • UAE (By Form)
  • Saudi Arabia (By Form)
  • Rest of Middle East & Africa (By Form)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regolatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Form (Value)
    • 5.2.1.1. Solid
    • 5.2.1.2. Liquid
    • 5.2.1.3. Others
  • 5.2.2. By Category (Value)
    • 5.2.2.1. Organic
    • 5.2.2.2. Conventional
  • 5.2.3. By Application (Value)
    • 5.2.3.1. Household
    • 5.2.3.2. Commercial
  • 5.2.4. By Distribution Channel (Value)
    • 5.2.4.1. Hypermarkets/Supermarkets
    • 5.2.4.2. Pharmacies
    • 5.2.4.3. Online Channel
    • 5.2.4.4. Others
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Form (Value)
    • 6.2.1.1. Solid
    • 6.2.1.2. Liquid
    • 6.2.1.3. Others
  • 6.2.2. By Category (Value)
    • 6.2.2.1. Organic
    • 6.2.2.2. Conventional
  • 6.2.3. By Application (Value)
    • 6.2.3.1. Household
    • 6.2.3.2. Commercial
  • 6.2.4. By Distribution Channel (Value)
    • 6.2.4.1. Hypermarkets/Supermarkets
    • 6.2.4.2. Pharmacies
    • 6.2.4.3. Online Channel
    • 6.2.4.4. Others
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Form)
      • 6.2.5.1.1. Solid
      • 6.2.5.1.2. Liquid
      • 6.2.5.1.3. Others
    • 6.2.5.2. Canada (By Form)
      • 6.2.5.2.1. Solid
      • 6.2.5.2.2. Liquid
      • 6.2.5.2.3. Others
    • 6.2.5.3. Mexico (By Form)
      • 6.2.5.3.1. Solid
      • 6.2.5.3.2. Liquid
      • 6.2.5.3.3. Others

7. Europe Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Product Type Estimates and Forecast
  • 7.2.1. By Form (Value)
    • 7.2.1.1. Solid
    • 7.2.1.2. Liquid
    • 7.2.1.3. Others
  • 7.2.2. By Category (Value)
    • 7.2.2.1. Organic
    • 7.2.2.2. Conventional
  • 7.2.3. By Application (Value)
    • 7.2.3.1. Household
    • 7.2.3.2. Commercial
  • 7.2.4. By Distribution Channel (Value)
    • 7.2.4.1. Hypermarkets/Supermarkets
    • 7.2.4.2. Pharmacies
    • 7.2.4.3. Online Channel
    • 7.2.4.4. Others
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Form)
      • 7.2.5.1.1. Solid
      • 7.2.5.1.2. Liquid
      • 7.2.5.1.3. Others
    • 7.2.5.2. France (By Form)
      • 7.2.5.2.1. Solid
      • 7.2.5.2.2. Liquid
      • 7.2.5.2.3. Others
    • 7.2.5.3. Italy (By Form)
      • 7.2.5.3.1. Solid
      • 7.2.5.3.2. Liquid
      • 7.2.5.3.3. Others
    • 7.2.5.4. Spain (By Form)
      • 7.2.5.4.1. Solid
      • 7.2.5.4.2. Liquid
      • 7.2.5.4.3. Others
    • 7.2.5.5. K. (By Form)
      • 7.2.5.5.1. Solid
      • 7.2.5.5.2. Liquid
      • 7.2.5.5.3. Others
    • 7.2.5.6. Russia (By Form)
      • 7.2.5.6.1. Solid
      • 7.2.5.6.2. Liquid
      • 7.2.5.6.3. Others
    • 7.2.5.7. Rest of Europe (By Form)
      • 7.2.5.7.1. Solid
      • 7.2.5.7.2. Liquid
      • 7.2.5.7.3. Others

8. Asia Pacific Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Product Type Estimates and Forecast
  • 8.2.1. By Form (Value)
    • 8.2.1.1. Solid
    • 8.2.1.2. Liquid
    • 8.2.1.3. Others
  • 8.2.2. By Category (Value)
    • 8.2.2.1. Organic
    • 8.2.2.2. Conventional
  • 8.2.3. By Application (Value)
    • 8.2.3.1. Household
    • 8.2.3.2. Commercial
  • 8.2.4. By Distribution Channel (Value)
    • 8.2.4.1. Hypermarkets/Supermarkets
    • 8.2.4.2. Pharmacies
    • 8.2.4.3. Online Channel
    • 8.2.4.4. Others
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Form)
      • 8.2.5.1.1. Solid
      • 8.2.5.1.2. Liquid
      • 8.2.5.1.3. Others
    • 8.2.5.2. India (By Form)
      • 8.2.5.2.1. Solid
      • 8.2.5.2.2. Liquid
      • 8.2.5.2.3. Others
    • 8.2.5.3. Japan (By Form)
      • 8.2.5.3.1. Solid
      • 8.2.5.3.2. Liquid
      • 8.2.5.3.3. Others
    • 8.2.5.4. South Korea (By Form)
      • 8.2.5.4.1. Solid
      • 8.2.5.4.2. Liquid
      • 8.2.5.4.3. Others
    • 8.2.5.5. Australia (By Form)
      • 8.2.5.5.1. Solid
      • 8.2.5.5.2. Liquid
      • 8.2.5.5.3. Others
    • 8.2.5.6. Rest of Asia Pacific (By Form)
      • 8.2.5.6.1. Solid
      • 8.2.5.6.2. Liquid
      • 8.2.5.6.3. Others

9. South America Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Product Type Estimates and Forecast
  • 9.2.1. By Form (Value)
    • 9.2.1.1. Solid
    • 9.2.1.2. Liquid
    • 9.2.1.3. Others
  • 9.2.2. By Category (Value)
    • 9.2.2.1. Organic
    • 9.2.2.2. Conventional
  • 9.2.3. By Application (Value)
    • 9.2.3.1. Household
    • 9.2.3.2. Commercial
  • 9.2.4. By Distribution Channel (Value)
    • 9.2.4.1. Hypermarkets/Supermarkets
    • 9.2.4.2. Pharmacies
    • 9.2.4.3. Online Channel
    • 9.2.4.4. Others
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Form)
      • 9.2.5.1.1. Solid
      • 9.2.5.1.2. Liquid
      • 9.2.5.1.3. Others
    • 9.2.5.2. Argentina (By Form)
      • 9.2.5.2.1. Solid
      • 9.2.5.2.2. Liquid
      • 9.2.5.2.3. Others
    • 9.2.5.3. Rest of South America (By Form)
      • 9.2.5.3.1. Solid
      • 9.2.5.3.2. Liquid
      • 9.2.5.3.3. Others

10. Middle East & Africa Bath & Body Soap Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Product Type Estimates and Forecast
  • 10.2.1. By Form (Value)
    • 10.2.1.1. Solid
    • 10.2.1.2. Liquid
    • 10.2.1.3. Others
  • 10.2.2. By Category (Value)
    • 10.2.2.1. Organic
    • 10.2.2.2. Conventional
  • 10.2.3. By Application (Value)
    • 10.2.3.1. Household
    • 10.2.3.2. Commercial
  • 10.2.4. By Distribution Channel (Value)
    • 10.2.4.1. Hypermarkets/Supermarkets
    • 10.2.4.2. Pharmacies
    • 10.2.4.3. Online Channel
    • 10.2.4.4. Others
  • 10.2.5. By Country (Value)
    • 10.2.5.1. South Africa (By Form)
      • 10.2.5.1.1. Solid
      • 10.2.5.1.2. Liquid
      • 10.2.5.1.3. Others
    • 10.2.5.2. UAE (By Form)
      • 10.2.5.2.1. Solid
      • 10.2.5.2.2. Liquid
      • 10.2.5.2.3. Others
    • 10.2.5.3. Saudi Arabia (By Form)
      • 10.2.5.3.1. Solid
      • 10.2.5.3.2. Liquid
      • 10.2.5.3.3. Others
    • 10.2.5.4. Rest of Middle East & Africa (By Form)
      • 10.2.5.4.1. Solid
      • 10.2.5.4.2. Liquid
      • 10.2.5.4.3. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Bath & Body Soap Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. The Procter & Gamble Company
  • 12.1.1. Business Overview
  • 12.1.2. Product Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Unilever Plc
  • 12.2.1. Business Overview
  • 12.2.2. Product Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Natura & Co.
  • 12.3.1. Business Overview
  • 12.3.2. Product Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Kao Corporation
  • 12.4.1. Business Overview
  • 12.4.2. Product Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Johnson & Johnson Services, Inc.
  • 12.5.1. Business Overview
  • 12.5.2. Product Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Reckitt Benckiser Group Plc.
  • 12.6.1. Business Overview
  • 12.6.2. Product Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Ecolab Inc.
  • 12.7.1. Business Overview
  • 12.7.2. Product Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Beiersdorf AG
  • 12.8.1. Business Overview
  • 12.8.2. Product Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Henkel AG & Co. KGaA
  • 12.9.1. Business Overview
  • 12.9.2. Product Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. ITC Limited
  • 12.10.1. Business Overview
  • 12.10.2. Product Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments
• 12.11. The Colgate-Palmolive Company
  • 12.11.1. Business Overview
  • 12.11.2. Product Portfolio
  • 12.11.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.11.4. Recent Developments

13. Strategic Recommendations