비치 호텔 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of beach hotels Market

The global beach hotels market was valued at USD 134.68 billion in 2024 and is projected to grow to USD 142.39 billion in 2025, reaching USD 224.94 billion by 2032. Europe dominated the market in 2024 with a share of 33.2%, driven by popular beach destinations such as Santorini in Greece, the Balearic Islands in Spain, and Sicily in Italy. Beach hotels provide direct access to beaches and amenities including seafood restaurants, beach bars, swimming pools, and free Wi-Fi, catering to travelers seeking relaxing experiences. Key players operating in this market include Accor S.A., Hilton Worldwide Holdings Inc., Marriott International, Inc., and Radisson Hotel Group.

Market Dynamics: Drivers, Restraints, and Opportunities

Rising global tourism is a major driver for beach hotels. Popular destinations such as Goa (India), Thailand, Greece, and Indonesia have witnessed rapid growth in tourist arrivals. For instance, in Goa, India, tourism increased by approximately 21% in 2024 compared to 2023, with December 2024 showing a 54% rise in visits over the previous year. The appeal of beach activities such as swimming, sunbathing, and water sports also encourages higher spending on beachfront accommodations, boosting the market.

Advanced technological integration in beach hotels further drives growth. Services like mobile check-in, keyless entry, contactless payments, and online bookings improve guest convenience and attract tech-savvy travelers. User-friendly websites and efficient online reservation management help expand customer bases and increase occupancy rates.

However, the market faces restraints from natural calamities and alternative accommodation options. Coastal properties are prone to floods, cyclones, and rising sea levels, making them less attractive to risk-averse travelers. Additionally, suburban, city center, and airport hotels offer convenience and lower costs, which can divert tourists from beachfront properties.

Market opportunities lie in enhancing amenities and luxury offerings. Hotels providing multiple services, including spas, fitness centers, premium dining, and event spaces, improve customer satisfaction and encourage repeat visits. For example, in May 2025, Royal Orchid Hotels Limited opened a beachfront resort in Dapoli, India, with 75 rooms, an infinity pool, spa, and international cuisine, attracting more guests and enhancing brand loyalty.

High investment costs and luxury pricing pose challenges, limiting the entry of new players and reducing accessibility for lower- and middle-income tourists. The cost of land acquisition, infrastructure, staffing, and marketing further impacts market growth.

Emerging Trends

The rise of beach destination weddings is a notable trend. Destinations such as Phuket, Santorini, and the Amalfi Coast attract millennials and Gen-Z couples due to their natural backdrops and picturesque settings. Many hotels offer complete wedding packages, including lodging, catering, and event management, boosting occupancy rates.

Segment Analysis

By type, the standard segment is projected to hold the largest share, catering to middle-income travelers who prefer affordable accommodations with essential facilities like parking, Wi-Fi, and basic dining. The premium segment accounts for the second-largest share, driven by rising disposable incomes and demand for luxury amenities such as high-end dining and personalized services.

By service, accommodation dominates the market, as tourists spend a significant portion of their budgets on comfortable rooms equipped with premium amenities. The food and beverage segment follows, with hotels providing multiple dining options, snack corners, and bars to enhance guest satisfaction.

By booking channel, online platforms dominate the market due to ease of booking, price comparisons, and guest reviews. Offline bookings remain important for travelers seeking personalized assistance or those less familiar with online technology.

Regional Outlook

Europe leads with USD 44.71 billion in 2024, supported by well-developed tourism infrastructure and recreational activities like water sports. North America holds the second-largest share, driven by high disposable income and rising beach wedding trends, with international visitor arrivals to the U.S. projected at 77.1 million in 2025, a 6.5% increase over 2024. Asia Pacific is expected to grow at the highest CAGR due to increasing consumer income, social media influence, and affordability of travel in countries like China and India. South America and the Middle East & Africa are experiencing expansion through improved hospitality infrastructure and growing awareness of online booking platforms.

Competitive Landscape

Key players in the market include Accor S.A., Hilton Worldwide, Marriott International, Radisson Hotel Group, Indian Hotels Company Limited, Omni Hotels & Resorts, Hyatt Hotels Corporation, and Intercontinental Hotels Group. Companies focus on providing comprehensive amenities and acquiring potential properties to strengthen market presence. Notable developments include Hyatt Hotels acquiring Playa Hotels & Resorts in Mexico and the Caribbean for USD 2.6 billion in February 2025 and IHG's Arabella Beach Hotel launch in Kuwait in May 2024.

Conclusion

The beach hotels market, valued at USD 134.68 billion in 2024 and expected to reach USD 224.94 billion by 2032, is expanding due to rising global tourism, technological integration, luxury offerings, and beach wedding trends. While natural risks and high investment requirements remain challenges, regional expansion and enhanced amenities provide significant growth opportunities for market players.

Segmentation By Type

• Premium
• Standard
• Budget

By Services

• Accommodation
• Food & Beverage
• Others

By Booking Channel

• Online
• Offline

By Region

• North America (By Type, By Services, By Booking Channel, and By Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, By Services, By Booking Channel, and By Country)
  • U.K. (By Type)
  • Germany (By Type)
  • France (By Type)
  • Spain (By Type)
  • Italy (By Type)
  • Russia (By Type)
  • Greece (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, By Services, By Booking Channel, and By Country)
  • China (By Type)
  • India (By Type)
  • Japan (By Type)
  • Australia (By Type)
  • Thailand (By Type)
  • Indonesia (By Type)
  • Philippines (By Type)
  • Rest of Asia Pacific (By Type)
• South America (By Type, By Services, By Booking Channel, and By Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)
• Middle East & Africa (By Type, By Services, By Booking Channel, and By Country)
  • South Africa (By Type)
  • UAE (By Type)
  • Turkey (By Type)
  • Egypt (By Type)
  • Rest of Middle East & Africa (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regolatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements

5. Global Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Type
  • 5.2.1. Premium
  • 5.2.2. Standard
  • 5.2.3. Budget
• 5.3. Market Analysis, Insights and Forecast - By Services
  • 5.3.1. Accommodation
  • 5.3.2. Food & Beverage
  • 5.3.3. Others
• 5.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 5.4.1. Online
  • 5.4.2. Offline
• 5.5. Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Type
  • 6.2.1. Premium
  • 6.2.2. Standard
  • 6.2.3. Budget
• 6.3. Market Analysis, Insights and Forecast - By Services
  • 6.3.1. Accommodation
  • 6.3.2. Food & Beverage
  • 6.3.3. Others
• 6.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 6.4.1. Online
  • 6.4.2. Offline
• 6.5. Market Analysis, Insights and Forecast - By Country
  • 6.5.1. S. Market Analysis, by Type
    • 6.5.1.1. Premium
    • 6.5.1.2. Standard
    • 6.5.1.3. Budget
  • 6.5.2. Canada Market Analysis, by Type
    • 6.5.2.1. Premium
    • 6.5.2.2. Standard
    • 6.5.2.3. Budget
  • 6.5.3. Mexico Market Analysis, by Type
    • 6.5.3.1. Premium
    • 6.5.3.2. Standard
    • 6.5.3.3. Budget

7. Europe Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Type
  • 7.2.1. Premium
  • 7.2.2. Standard
  • 7.2.3. Budget
• 7.3. Market Analysis, Insights and Forecast - By Services
  • 7.3.1. Accommodation
  • 7.3.2. Food & Beverage
  • 7.3.3. Others
• 7.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 7.4.1. Online
  • 7.4.2. Offline
• 7.5. Market Analysis, Insights and Forecast - By Country
  • 7.5.1. K Market Analysis, by Type
    • 7.5.1.1. Premium
    • 7.5.1.2. Standard
    • 7.5.1.3. Budget
  • 7.5.2. Germany Market Analysis, by Type
    • 7.5.2.1. Premium
    • 7.5.2.2. Standard
    • 7.5.2.3. Budget
  • 7.5.3. France Market Analysis, by Type
    • 7.5.3.1. Premium
    • 7.5.3.2. Standard
    • 7.5.3.3. Budget
  • 7.5.4. Spain Market Analysis, by Type
    • 7.5.4.1. Premium
    • 7.5.4.2. Standard
    • 7.5.4.3. Budget
  • 7.5.5. Italy Market Analysis, by Type
    • 7.5.5.1. Premium
    • 7.5.5.2. Standard
    • 7.5.5.3. Budget
  • 7.5.6. Russia Market Analysis, by Type
    • 7.5.6.1. Premium
    • 7.5.6.2. Standard
    • 7.5.6.3. Budget
  • 7.5.7. Greece Market Analysis, by Type
    • 7.5.7.1. Premium
    • 7.5.7.2. Standard
    • 7.5.7.3. Budget
  • 7.5.8. Rest of Europe Market Analysis, by Type
    • 7.5.8.1. Premium
    • 7.5.8.2. Standard
    • 7.5.8.3. Budget

8. Asia Pacific Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Type
  • 8.2.1. Premium
  • 8.2.2. Standard
  • 8.2.3. Budget
• 8.3. Market Analysis, Insights and Forecast - By Services
  • 8.3.1. Accommodation
  • 8.3.2. Food & Beverage
  • 8.3.3. Others
• 8.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 8.4.1. Online
  • 8.4.2. Offline
• 8.5. Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China Market Analysis, by Type
    • 8.5.1.1. Premium
    • 8.5.1.2. Standard
    • 8.5.1.3. Budget
  • 8.5.2. India Market Analysis, by Type
    • 8.5.2.1. Premium
    • 8.5.2.2. Standard
    • 8.5.2.3. Budget
  • 8.5.3. Japan Market Analysis, by Type
    • 8.5.3.1. Premium
    • 8.5.3.2. Standard
    • 8.5.3.3. Budget
  • 8.5.4. Australia Market Analysis, by Type
    • 8.5.4.1. Premium
    • 8.5.4.2. Standard
    • 8.5.4.3. Budget
  • 8.5.5. Thailand Market Analysis, by Type
    • 8.5.5.1. Premium
    • 8.5.5.2. Standard
    • 8.5.5.3. Budget
  • 8.5.6. Indonesia Market Analysis, by Type
    • 8.5.6.1. Premium
    • 8.5.6.2. Standard
    • 8.5.6.3. Budget
  • 8.5.7. Philippines Market Analysis, by Type
    • 8.5.7.1. Premium
    • 8.5.7.2. Standard
    • 8.5.7.3. Budget
  • 8.5.8. Rest of Asia Pacific Market Analysis, by Type
    • 8.5.8.1. Premium
    • 8.5.8.2. Standard
    • 8.5.8.3. Budget

9. South America Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Type
  • 9.2.1. Premium
  • 9.2.2. Standard
  • 9.2.3. Budget
• 9.3. Market Analysis, Insights and Forecast - By Services
  • 9.3.1. Accommodation
  • 9.3.2. Food & Beverage
  • 9.3.3. Others
• 9.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 9.4.1. Online
  • 9.4.2. Offline
• 9.5. Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil Market Analysis, by Type
    • 9.5.1.1. Premium
    • 9.5.1.2. Standard
    • 9.5.1.3. Budget
  • 9.5.2. Argentina Market Analysis, by Type
    • 9.5.2.1. Premium
    • 9.5.2.2. Standard
    • 9.5.2.3. Budget
  • 9.5.3. Rest of South America Market Analysis, by Type
    • 9.5.3.1. Premium
    • 9.5.3.2. Standard
    • 9.5.3.3. Budget

10. Middle East & Africa Beach Hotels Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Type
  • 10.2.1. Premium
  • 10.2.2. Standard
  • 10.2.3. Budget
• 10.3. Market Analysis, Insights and Forecast - By Services
  • 10.3.1. Accommodation
  • 10.3.2. Food & Beverage
  • 10.3.3. Others
• 10.4. Market Analysis, Insights and Forecast - By Booking Channel
  • 10.4.1. Online
  • 10.4.2. Offline
• 10.5. Market Analysis, Insights and Forecast - By Country
  • 10.5.1. South Africa Market Analysis, by Type
    • 10.5.1.1. Premium
    • 10.5.1.2. Standard
    • 10.5.1.3. Budget
  • 10.5.2. UAE Market Analysis, by Type
    • 10.5.2.1. Premium
    • 10.5.2.2. Standard
    • 10.5.2.3. Budget
  • 10.5.3. Turkey Market Analysis, by Type
    • 10.5.3.1. Premium
    • 10.5.3.2. Standard
    • 10.5.3.3. Budget
  • 10.5.4. Egypt Market Analysis, by Type
    • 10.5.4.1. Premium
    • 10.5.4.2. Standard
    • 10.5.4.3. Budget
  • 10.5.5. Rest of MEA Market Analysis, by Type
    • 10.5.5.1. Premium
    • 10.5.5.2. Standard
    • 10.5.5.3. Budget

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2024)
• 11.3. Company Profiles (Overview, Products, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. Accor S.A
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Product Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Hilton Worldwide Holdings Inc
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Product Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. Marriott International, Inc.
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Product Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. Radisson Hotel Group
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Product Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. Indian Hotels Company Limited
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Product Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. Rancho La Puerta
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Product Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Omni Hotels & Resorts
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Product Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. Hyatt Hotels Corporation
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Product Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. Four Seasons Hotels Limited
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Product Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. Wyndham Worldwide Corporation
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Product Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities