유기농 과일 및 채소 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of organic fruits & vegetables Market

The global organic fruits & vegetables market continues to accelerate as consumers worldwide shift toward clean-label, natural, and non-GMO food products. According to the report, the market was valued at USD 59.71 billion in 2024, is projected to rise to USD 68.36 billion in 2025, and is estimated to reach USD 176.77 billion by 2032, showcasing a healthy CAGR of 14.54% during the forecast period. In 2024, Europe dominated the global market with a 34.32% share, supported by rising consumer preference for natural foods, expanding organic retail channels, and an increase in organic farmland across the region.

Organic fruits & vegetables represent one of the fastest-growing segments within the global organic food industry. Consumer interest is driven by heightened awareness of the health benefits associated with pesticide-free and chemical-free produce. Growing concerns over long-term exposure to synthetic fertilizers and GMOs have further strengthened demand. Certification programs such as USDA Organic, EU Organic, and regional eco-labeling systems continue to boost consumer confidence and encourage premium pricing for organic produce. Large industry players-including Nature Fresh Farms, Dole PLC, Driscoll's Inc., Calavo Growers, and Robinson Fresh-are scaling operations and enhancing their supply chain partnerships to meet rising global demand.

Market Dynamics

Market Driver - Expansion of Organic Farmland

One of the strongest drivers of global market growth is the rapid expansion of organic farming. Governments worldwide are increasing support through subsidies, environmental policies, and farming transition programs. According to FiBL & IFOAM-Organics International, global organic farmland expanded 26.6%, reaching nearly 96.4 million hectares by 2022. Organic vegetable farming areas reached 503,456 hectares, reflecting increasing consumer demand and farmer participation. This steady expansion ensures a consistent supply of organic produce, supporting long-term market growth.

Market Restraint - Higher Prices and Production Costs

Despite rising adoption, organic fruits and vegetables remain costlier compared to conventional products. Organic farming typically yields lower output due to restrictions on chemical fertilizers and pesticides, requiring larger quantities of natural inputs, increased labor, and strict certification processes. These factors elevate production costs and lead to higher retail prices. For price-sensitive consumers, this remains a major restraint, especially in emerging economies where disposable incomes are lower.

Market Opportunity - Vertical Collaboration with Farmers

Increasing emphasis on transparency, traceability, and clean-label products is leading major companies to build vertically integrated supply chains. Collaborations with farmers help brands secure consistent-quality produce, ensure adherence to organic standards, and improve operational efficiency. For example, Amazon Retail India established its 11th farmer collection center in Maharashtra, enabling direct sourcing of organic fruits and vegetables. Such partnerships are expected to expand significantly, offering long-term growth opportunities across global markets.

Segmentation Analysis

By Type

The vegetables segment dominated the market in 2024 due to rising consumer interest in chemical-free leafy greens, tomatoes, potatoes, and root crops. Growing health consciousness and per capita vegetable consumption in developing regions further strengthen segment dominance.

The fruits segment is expected to expand at the fastest rate, supported by increasing organic farmland dedicated to berries and citrus fruits. In 2022, organic berry production reached 87,517 hectares, while citrus farming expanded to 115,346 hectares globally.

By Distribution Channel

Supermarkets and hypermarkets held the largest share in 2024 owing to wide product availability, competitive prices, and accessibility.

The online retail segment is projected to record the highest CAGR as digitalization, smartphone penetration, and e-commerce discounts increasingly influence consumer purchasing behavior.

Regional Insights

Europe - Market Leader

Europe remained the world's largest organic fruits & vegetables market with a market value of USD 20.49 billion in 2024. Countries such as Germany, France, Italy, and the U.K. continue to witness high organic food demand. Germany alone recorded USD 17.46 billion in organic retail sales in 2023, supported by an 11.3% expansion in organic farmland.

North America

North America ranked second, supported by strong demand for organic fresh produce and high certification standards. The U.S. recorded over USD 22 billion in organic fruits & vegetables sales in 2022, representing 36% of all organic food retail sales.

Asia Pacific

Asia Pacific is poised for the fastest growth due to rising health consciousness, government incentives, and expansion of organic farming programs in India, China, Australia, and Southeast Asia. India's PKVY scheme supports farmers with USD 376.45 per hectare over three years to promote organic farming.

South America

Growth in South America is driven by increasing urbanization, higher disposable incomes, and expanding organic farming areas. Government support for sustainable agriculture further enhances market potential.

Middle East & Africa

Rising demand for premium and clean-label foods, supported by trade events such as the Organic and Natural Products Expo Dubai, is strengthening market presence across this region.

Conclusion

Growing from USD 59.71 billion in 2024 to USD 176.77 billion by 2032, the organic fruits & vegetables market is entering a high-growth phase driven by clean-label trends, expanding organic farming, and rising global health awareness. As sustainability becomes a key consumer priority, the market is expected to experience substantial long-term expansion.

Segmentation By Type

• Fruits
  • Apple
  • Banana
  • Berries
  • Orange
  • Others
• Vegetables
  • Carrot
  • Potato
  • Leafy Vegetables
  • Tomato
  • Others

By Distribution Channel

• Supermarket/hypermarket
• Specialty Stores
• Convenience Stores
• Online Retail Stores
• Others

By Region

• North America (By Type, Distribution Channel, and Country)
  • U.S. (By Distribution Channel)
  • Canada (By Distribution Channel)
  • Mexico (By Distribution Channel)
• Europe (By Type, Distribution Channel, and Country)
  • Germany (By Distribution Channel)
  • U.K. (By Distribution Channel)
  • France (By Distribution Channel)
  • Spain (By Distribution Channel)
  • Italy (By Distribution Channel)
  • Rest of Europe (By Distribution Channel)
• Asia Pacific (By Type, Distribution Channel, and Country)
  • China (By Distribution Channel)
  • Japan (By Distribution Channel)
  • India (By Distribution Channel)
  • Australia (By Distribution Channel)
  • Rest of Asia Pacific (By Distribution Channel)
• South America (By Type, Distribution Channel, and Country)
  • Brazil (By Distribution Channel)
  • Argentina (By Distribution Channel)
  • Rest of South America (By Distribution Channel)
• Middle East & Africa (By Type, Distribution Channel, and Country)
  • South Africa (By Distribution Channel)
  • UAE (By Distribution Channel)
• Rest of Middle East & Africa (By Distribution Channel)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Market Overview of Related/Parent Market
• 4.2. Supply Chain Landscape
• 4.3. Regolatory Analysis
• 4.4. Industry SWOT Analysis
• 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.6. Impact of COVID-19 on the Market

5. Global Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type (Value)
    • 5.2.1.1. Fruits
      • 5.2.1.1.1. Apple
      • 5.2.1.1.2. Banana
      • 5.2.1.1.3. Berries
      • 5.2.1.1.4. Orange
      • 5.2.1.1.5. Others
    • 5.2.1.2. Vegetables
      • 5.2.1.2.1. Carrot
      • 5.2.1.2.2. Potato
      • 5.2.1.2.3. Leafy Vegetables
      • 5.2.1.2.4. Tomato
      • 5.2.1.2.5. Others
    • 5.2.1.3. By Distribution Channel (Value)
      • 5.2.1.3.1. Supermarket/hypermarket
      • 5.2.1.3.2. Specialty Store
      • 5.2.1.3.3. Convenience Stores
      • 5.2.1.3.4. Online Retail Stores
      • 5.2.1.3.5. Others
    • 5.2.1.4. By Region (Value)
      • 5.2.1.4.1. North America
      • 5.2.1.4.2. Europe
      • 5.2.1.4.3. Asia Pacific
      • 5.2.1.4.4. South America
      • 5.2.1.4.5. Middle East & Africa

6. North America Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type (Value)
    • 6.2.1.1. Fruits
      • 6.2.1.1.1. Apple
      • 6.2.1.1.2. Banana
      • 6.2.1.1.3. Berries
      • 6.2.1.1.4. Orange
      • 6.2.1.1.5. Others
    • 6.2.1.2. Vegetables
      • 6.2.1.2.1. Carrot
      • 6.2.1.2.2. Potato
      • 6.2.1.2.3. Leafy Vegetables
      • 6.2.1.2.4. Tomato
      • 6.2.1.2.5. Others
    • 6.2.1.3. By Distribution Channel (Value)
      • 6.2.1.3.1. Supermarket/hypermarket
      • 6.2.1.3.2. Specialty Store
      • 6.2.1.3.3. Convenience Stores
      • 6.2.1.3.4. Online Retail Stores
      • 6.2.1.3.5. Others
    • 6.2.1.4. By Country (Value)
      • 6.2.1.4.1. S.
        • 6.2.1.4.1.1. Supermarket/hypermarket
        • 6.2.1.4.1.2. Specialty Store
        • 6.2.1.4.1.3. Convenience Stores
        • 6.2.1.4.1.4. Online Retail Stores
        • 6.2.1.4.1.5. Others
      • 6.2.1.4.2. Canada
        • 6.2.1.4.2.1. Supermarket/hypermarket
        • 6.2.1.4.2.2. Specialty Store
        • 6.2.1.4.2.3. Convenience Stores
        • 6.2.1.4.2.4. Online Retail Stores
        • 6.2.1.4.2.5. Others
      • 6.2.1.4.3. Mexico
        • 6.2.1.4.3.1. Supermarket/hypermarket
        • 6.2.1.4.3.2. Specialty Store
        • 6.2.1.4.3.3. Convenience Stores
        • 6.2.1.4.3.4. Online Retail Stores
        • 6.2.1.4.3.5. Others

7. Europe Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type (Value)
    • 7.2.1.1. Fruits
      • 7.2.1.1.1. Apple
      • 7.2.1.1.2. Banana
      • 7.2.1.1.3. Berries
      • 7.2.1.1.4. Orange
      • 7.2.1.1.5. Others
    • 7.2.1.2. Vegetables
      • 7.2.1.2.1. Carrot
      • 7.2.1.2.2. Potato
      • 7.2.1.2.3. Leafy Vegetables
      • 7.2.1.2.4. Tomato
      • 7.2.1.2.5. Others
    • 7.2.1.3. By Distribution Channel (Value)
      • 7.2.1.3.1. Supermarket/hypermarket
      • 7.2.1.3.2. Specialty Store
      • 7.2.1.3.3. Convenience Stores
      • 7.2.1.3.4. Online Retail Stores
      • 7.2.1.3.5. Others
    • 7.2.1.4. By Country (Value)
      • 7.2.1.4.1. Germany
        • 7.2.1.4.1.1. Supermarket/hypermarket
        • 7.2.1.4.1.2. Specialty Store
        • 7.2.1.4.1.3. Convenience Stores
        • 7.2.1.4.1.4. Online Retail Stores
        • 7.2.1.4.1.5. Others
      • 7.2.1.4.2. K.
        • 7.2.1.4.2.1. Supermarket/hypermarket
        • 7.2.1.4.2.2. Specialty Store
        • 7.2.1.4.2.3. Convenience Stores
        • 7.2.1.4.2.4. Online Retail Stores
        • 7.2.1.4.2.5. Others
      • 7.2.1.4.3. France
        • 7.2.1.4.3.1. Supermarket/hypermarket
        • 7.2.1.4.3.2. Specialty Store
        • 7.2.1.4.3.3. Convenience Stores
        • 7.2.1.4.3.4. Online Retail Stores
        • 7.2.1.4.3.5. Others
      • 7.2.1.4.4. Spain
        • 7.2.1.4.4.1. Supermarket/hypermarket
        • 7.2.1.4.4.2. Specialty Store
        • 7.2.1.4.4.3. Convenience Stores
        • 7.2.1.4.4.4. Online Retail Stores
        • 7.2.1.4.4.5. Others
      • 7.2.1.4.5. Italy
        • 7.2.1.4.5.1. Supermarket/hypermarket
        • 7.2.1.4.5.2. Specialty Store
        • 7.2.1.4.5.3. Convenience Stores
        • 7.2.1.4.5.4. Online Retail Stores
        • 7.2.1.4.5.5. Others
      • 7.2.1.4.6. Rest of Europe
        • 7.2.1.4.6.1. Supermarket/hypermarket
        • 7.2.1.4.6.2. Specialty Store
        • 7.2.1.4.6.3. Convenience Stores
        • 7.2.1.4.6.4. Online Retail Stores
        • 7.2.1.4.6.5. Others

8. Asia Pacific Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type (Value)
    • 8.2.1.1. Fruits
      • 8.2.1.1.1. Apple
      • 8.2.1.1.2. Banana
      • 8.2.1.1.3. Berries
      • 8.2.1.1.4. Orange
      • 8.2.1.1.5. Others
    • 8.2.1.2. Vegetables
      • 8.2.1.2.1. Carrot
      • 8.2.1.2.2. Potato
      • 8.2.1.2.3. Leafy Vegetables
      • 8.2.1.2.4. Tomato
      • 8.2.1.2.5. Others
    • 8.2.1.3. By Distribution Channel (Value)
      • 8.2.1.3.1. Supermarket/hypermarket
      • 8.2.1.3.2. Specialty Store
      • 8.2.1.3.3. Convenience Stores
      • 8.2.1.3.4. Online Retail Stores
      • 8.2.1.3.5. Others
    • 8.2.1.4. By Country (Value)
      • 8.2.1.4.1. China
        • 8.2.1.4.1.1. Supermarket/hypermarket
        • 8.2.1.4.1.2. Specialty Store
        • 8.2.1.4.1.3. Convenience Stores
        • 8.2.1.4.1.4. Online Retail Stores
        • 8.2.1.4.1.5. Others
      • 8.2.1.4.2. India
        • 8.2.1.4.2.1. Supermarket/hypermarket
        • 8.2.1.4.2.2. Specialty Store
        • 8.2.1.4.2.3. Convenience Stores
        • 8.2.1.4.2.4. Online Retail Stores
        • 8.2.1.4.2.5. Others
      • 8.2.1.4.3. Japan
        • 8.2.1.4.3.1. Supermarket/hypermarket
        • 8.2.1.4.3.2. Specialty Store
        • 8.2.1.4.3.3. Convenience Stores
        • 8.2.1.4.3.4. Online Retail Stores
        • 8.2.1.4.3.5. Others
      • 8.2.1.4.4. Australia
        • 8.2.1.4.4.1. Supermarket/hypermarket
        • 8.2.1.4.4.2. Specialty Store
        • 8.2.1.4.4.3. Convenience Stores
        • 8.2.1.4.4.4. Online Retail Stores
        • 8.2.1.4.4.5. Others
      • 8.2.1.4.5. Rest of Asia Pacific
        • 8.2.1.4.5.1. Supermarket/hypermarket
        • 8.2.1.4.5.2. Specialty Store
        • 8.2.1.4.5.3. Convenience Stores
        • 8.2.1.4.5.4. Online Retail Stores
        • 8.2.1.4.5.5. Others

9. South America Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type (Value)
    • 9.2.1.1. Fruits
      • 9.2.1.1.1. Apple
      • 9.2.1.1.2. Banana
      • 9.2.1.1.3. Berries
      • 9.2.1.1.4. Orange
      • 9.2.1.1.5. Others
    • 9.2.1.2. Vegetables
      • 9.2.1.2.1. Carrot
      • 9.2.1.2.2. Potato
      • 9.2.1.2.3. Leafy Vegetables
      • 9.2.1.2.4. Tomato
      • 9.2.1.2.5. Others
    • 9.2.1.3. By Distribution Channel (Value)
      • 9.2.1.3.1. Supermarket/hypermarket
      • 9.2.1.3.2. Specialty Store
      • 9.2.1.3.3. Convenience Stores
      • 9.2.1.3.4. Online Retail Stores
      • 9.2.1.3.5. Others
    • 9.2.1.4. By Country (Value)
      • 9.2.1.4.1. Brazil
        • 9.2.1.4.1.1. Supermarket/hypermarket
        • 9.2.1.4.1.2. Specialty Store
        • 9.2.1.4.1.3. Convenience Stores
        • 9.2.1.4.1.4. Online Retail Stores
        • 9.2.1.4.1.5. Others
      • 9.2.1.4.2. Argentina
        • 9.2.1.4.2.1. Supermarket/hypermarket
        • 9.2.1.4.2.2. Specialty Store
        • 9.2.1.4.2.3. Convenience Stores
        • 9.2.1.4.2.4. Online Retail Stores
        • 9.2.1.4.2.5. Others
      • 9.2.1.4.3. Rest of South America
        • 9.2.1.4.3.1. Supermarket/hypermarket
        • 9.2.1.4.3.2. Specialty Store
        • 9.2.1.4.3.3. Convenience Stores
        • 9.2.1.4.3.4. Online Retail Stores
        • 9.2.1.4.3.5. Others

10. Middle East & Africa Organic Fruits & Vegetables Market Analysis, Insights and Forecast, 2025-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Type (Value)
    • 10.2.1.1. Fruits
      • 10.2.1.1.1. Apple
      • 10.2.1.1.2. Banana
      • 10.2.1.1.3. Berries
      • 10.2.1.1.4. Orange
      • 10.2.1.1.5. Others
    • 10.2.1.2. Vegetables
      • 10.2.1.2.1. Carrot
      • 10.2.1.2.2. Potato
      • 10.2.1.2.3. Leafy Vegetables
      • 10.2.1.2.4. Tomato
      • 10.2.1.2.5. Others
    • 10.2.1.3. By Distribution Channel (Value)
      • 10.2.1.3.1. Supermarket/hypermarket
      • 10.2.1.3.2. Specialty Store
      • 10.2.1.3.3. Convenience Stores
      • 10.2.1.3.4. Online Retail Stores
      • 10.2.1.3.5. Others
    • 10.2.1.4. By Country (Value)
      • 10.2.1.4.1. South Africa
        • 10.2.1.4.1.1. Supermarket/hypermarket
        • 10.2.1.4.1.2. Specialty Store
        • 10.2.1.4.1.3. Convenience Stores
        • 10.2.1.4.1.4. Online Retail Stores
        • 10.2.1.4.1.5. Others
      • 10.2.1.4.2. UAE
        • 10.2.1.4.2.1. Supermarket/hypermarket
        • 10.2.1.4.2.2. Specialty Store
        • 10.2.1.4.2.3. Convenience Stores
        • 10.2.1.4.2.4. Online Retail Stores
        • 10.2.1.4.2.5. Others
      • 10.2.1.4.3. Rest of Middle East & Africa
        • 10.2.1.4.3.1. Supermarket/hypermarket
        • 10.2.1.4.3.2. Specialty Store
        • 10.2.1.4.3.3. Convenience Stores
        • 10.2.1.4.3.4. Online Retail Stores
        • 10.2.1.4.3.5. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Organic Fruits & Vegetables Market Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

• 12.1. Dole Plc
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Calavo Growers, Inc.
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Robinson Fresh
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Driscoll's Inc.,
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Blife Srl
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Nature Fresh Farms
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Earthbound Farm Inc,.
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Mazzoni S.p.A.
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Biosic Srl.
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Almaverde Bio Italia
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations