발 및 다리 마사지기 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of foot & leg massagers Market

The global foot & leg massagers market continues to register strong momentum, driven by the rising prevalence of foot pain, musculoskeletal issues, and increased consumer focus on self-care and rehabilitation. According to the 2024 assessment, the global market size reached USD 5.82 billion in 2024. The market is further projected to climb to USD 6.18 billion in 2025 and surge to USD 9.59 billion by 2032, reflecting a steady CAGR of 6.49% between 2025 and 2032.

Asia Pacific dominated the sector with an exceptional 94.38% share in 2024, highlighting the region's advanced spa infrastructure, aging population, and strong adoption of wellness services.

Market Insights and Consumer Trends

Foot & leg massagers offer several therapeutic benefits-improved blood circulation, relief from calf muscle pain, improved sleep quality, and rehabilitation support. The growing occurrence of plantar fasciitis, arthritis, diabetes-related circulation issues, and obesity continues to fuel consumer demand globally. In 2024, physiotherapists increasingly recommended massagers to patients suffering from leg and foot discomfort, further boosting adoption.

Key manufacturers-including OGAWA Group, Panasonic Corporation, OSIM International Pte Ltd., ROTAI, and Johnson Health Tech Retail Inc.-continue to innovate with advanced technologies. As of 2024, OGAWA Group held an impressive 1,516 patents, highlighting strong innovation activity in therapeutic massaging solutions.

Market Dynamics

Drivers

The increasing number of seniors with musculoskeletal and circulatory issues remains a major driver. In Australia alone, 7.3 million people (29%) were living with chronic musculoskeletal conditions in 2022, according to AIHW. Growing obesity rates, poor circulation problems, and diabetic conditions globally have further accelerated adoption of electric foot & leg massagers.

Restraints

While demand continues to rise, higher product costs-especially those equipped with heated therapy, multiple massage modes, and adjustable intensity-limit accessibility among middle-income consumers. Professional spa centers offering manual massages also reduce the need for installing massaging devices.

Opportunities

AI-enabled massagers present significant growth prospects. In April 2025, UREVO introduced AI-powered wireless leg massagers capable of adjusting intensity and massage patterns based on real-time muscle tension detection. Growing consumer interest in customized wellness products, app-controlled devices, air compression features, and heat therapy settings is expected to drive robust market expansion through 2032.

Segmentation Analysis

By Product

The combination leg & foot massagers segment dominated in 2024 due to high demand from hospitals, physiotherapy centers, and spa clinics for multi-functional recovery devices. Rising home rehabilitation needs also support segment growth.

The leg massagers segment benefits from increasing popularity of therapeutic wraps and massaging guns, particularly among consumers dealing with calf swelling and sports fatigue.

The foot massagers segment grows through demand for shiatsu and deep-tissue massage machines, widely used for chronic foot pain and reflexology treatments in spa centers.

By Technology

The electric massagers segment held the major share in 2024, driven by improved circulation benefits, stress-relief features, and integration with fitness applications.

Manual/handheld devices continue to grow due to demand from spa clinics and wellness centers adopting rollers, sticks, and massage balls.

By End-Use

The commercial segment led the market due to strong adoption by physiotherapy centers, spas, and wellness clinics.

The residential segment is projected to grow fastest from 2025 to 2032, supported by rising self-care habits and increased purchases of handheld calf and foot massagers.

By Distribution Channel

The offline segment dominated in 2024 as consumers prefer in-person inspection of wellness devices. Retailers and wholesale shops contribute significantly to bulk orders.

The online segment is expected to grow fastest through 2032 due to rising e-commerce adoption among home users and spa facilities.

Regional Outlook

Asia Pacific - Market Leader (2024)

Valued at USD 1.78 billion in 2024, Asia Pacific remains the leading region. International tourist arrivals increased from 342.9 million in 2023 to 442.9 million in 2024, boosting demand for hotel-based foot & leg massage services.

North America - Second-Largest Market (2024)

With 81% of Americans reporting foot pain in 2024, demand for therapeutic and deep-tissue massagers remains high.

Europe - Fastest-Growing Region (2025-2032)

Growth is driven by wellness tourism, aging demographics, and high adoption of spa-based treatments.

Conclusion

With demand projected to reach USD 9.59 billion by 2032, the foot & leg massagers market demonstrates strong long-term potential. Advancements in AI, increased self-care awareness, and the global rise in chronic pain conditions will continue shaping market growth from 2024 through 2032.

Segmentation By Product

• Leg Massagers
• Foot Massagers
• Combination Leg & Foot Massagers

By Technology

• Manual/Handheld Massagers
• Electric Massagers

By End-User

• Commercial
• Residential

By Distribution Channel

• Offline
• Online

By Region

• North America (By Product, By Technology, By End-User, By Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Product, By Technology, By End-User, By Distribution Channel, and Country)
  • Germany (By Product)
  • France (By Product)
  • Spain (By Product)
  • Italy (By Product)
  • U.K. (By Product)
  • Russia (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Product, By Technology, By End-User, By Distribution Channel, and Country)
  • China (By Product)
  • India (By Product)
  • Japan (By Product)
  • Australia (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Product, By Technology, By End-User, By Distribution Channel, and Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Product, By Technology, By End-User, By Distribution Channel, and Country)
  • South Africa (By Product)
  • UAE (By Product)
  • Rest of Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Porter Five Forces Analysis
• 4.5. Recent Technological Advancements
• 4.6. Impact of Tariffs on the Market

5. Global Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product (Value)
    • 5.2.1.1. Leg Massagers
    • 5.2.1.2. Foot Massagers
    • 5.2.1.3. Combination Leg & Foot Massagers
  • 5.2.2. By Technology (Value)
    • 5.2.2.1. Manual/Handheld Massagers
    • 5.2.2.2. Electric Massagers
  • 5.2.3. By End-User (Value)
    • 5.2.3.1. Commercial
    • 5.2.3.2. Residential
  • 5.2.4. By Distribution Channel (Value)
    • 5.2.4.1. Offline
    • 5.2.4.2. Online
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product (Value)
    • 6.2.1.1. Leg Massagers
    • 6.2.1.2. Foot Massagers
    • 6.2.1.3. Combination Leg & Foot Massagers
  • 6.2.2. By Technology (Value)
    • 6.2.2.1. Manual/Handheld Massagers
    • 6.2.2.2. Electric Massagers
  • 6.2.3. By End-User (Value)
    • 6.2.3.1. Commercial
    • 6.2.3.2. Residential
  • 6.2.4. By Distribution Channel (Value)
    • 6.2.4.1. Offline
    • 6.2.4.2. Online
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Product)
      • 6.2.5.1.1. Leg Massagers
      • 6.2.5.1.2. Foot Massagers
      • 6.2.5.1.3. Combination Leg & Foot Massagers
    • 6.2.5.2. Canada (By Product)
      • 6.2.5.2.1. Leg Massagers
      • 6.2.5.2.2. Foot Massagers
      • 6.2.5.2.3. Combination Leg & Foot Massagers
    • 6.2.5.3. Mexico (By Product)
      • 6.2.5.3.1. Leg Massagers
      • 6.2.5.3.2. Foot Massagers
      • 6.2.5.3.3. Combination Leg & Foot Massagers

7. Europe Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Product Type Estimates and Forecast
  • 7.2.1. By Product (Value)
    • 7.2.1.1. Leg Massagers
    • 7.2.1.2. Foot Massagers
    • 7.2.1.3. Combination Leg & Foot Massagers
  • 7.2.2. By Technology (Value)
    • 7.2.2.1. Manual/Handheld Massagers
    • 7.2.2.2. Electric Massagers
  • 7.2.3. By End-User (Value)
    • 7.2.3.1. Commercial
    • 7.2.3.2. Residential
  • 7.2.4. By Distribution Channel (Value)
    • 7.2.4.1. Offline
    • 7.2.4.2. Online
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Product)
      • 7.2.5.1.1. Leg Massagers
      • 7.2.5.1.2. Foot Massagers
      • 7.2.5.1.3. Combination Leg & Foot Massagers
    • 7.2.5.2. France (By Product)
      • 7.2.5.2.1. Leg Massagers
      • 7.2.5.2.2. Foot Massagers
      • 7.2.5.2.3. Combination Leg & Foot Massagers
    • 7.2.5.3. Italy (By Product)
      • 7.2.5.3.1. Leg Massagers
      • 7.2.5.3.2. Foot Massagers
      • 7.2.5.3.3. Combination Leg & Foot Massagers
    • 7.2.5.4. Spain (By Product)
      • 7.2.5.4.1. Leg Massagers
      • 7.2.5.4.2. Foot Massagers
      • 7.2.5.4.3. Combination Leg & Foot Massagers
    • 7.2.5.5. U.K. (By Product)
      • 7.2.5.5.1. Leg Massagers
      • 7.2.5.5.2. Foot Massagers
      • 7.2.5.5.3. Combination Leg & Foot Massagers
    • 7.2.5.6. Russia (By Product)
      • 7.2.5.6.1. Leg Massagers
      • 7.2.5.6.2. Foot Massagers
      • 7.2.5.6.3. Combination Leg & Foot Massagers
    • 7.2.5.7. Rest of Europe (By Product)
      • 7.2.5.7.1. Leg Massagers
      • 7.2.5.7.2. Foot Massagers
      • 7.2.5.7.3. Combination Leg & Foot Massagers

8. Asia Pacific Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Product Type Estimates and Forecast
  • 8.2.1. By Product (Value)
    • 8.2.1.1. Leg Massagers
    • 8.2.1.2. Foot Massagers
    • 8.2.1.3. Combination Leg & Foot Massagers
  • 8.2.2. By Technology (Value)
    • 8.2.2.1. Manual/Handheld Massagers
    • 8.2.2.2. Electric Massagers
  • 8.2.3. By End-User (Value)
    • 8.2.3.1. Commercial
    • 8.2.3.2. Residential
  • 8.2.4. By Distribution Channel (Value)
    • 8.2.4.1. Offline
    • 8.2.4.2. Online
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Product)
      • 8.2.5.1.1. Leg Massagers
      • 8.2.5.1.2. Foot Massagers
      • 8.2.5.1.3. Combination Leg & Foot Massagers
    • 8.2.5.2. India (By Product)
      • 8.2.5.2.1. Leg Massagers
      • 8.2.5.2.2. Foot Massagers
      • 8.2.5.2.3. Combination Leg & Foot Massagers
    • 8.2.5.3. Japan (By Product)
      • 8.2.5.3.1. Leg Massagers
      • 8.2.5.3.2. Foot Massagers
      • 8.2.5.3.3. Combination Leg & Foot Massagers
    • 8.2.5.4. Australia (By Product)
      • 8.2.5.4.1. Leg Massagers
      • 8.2.5.4.2. Foot Massagers
      • 8.2.5.4.3. Combination Leg & Foot Massagers
    • 8.2.5.5. Rest of Asia Pacific (By Product)
      • 8.2.5.5.1. Leg Massagers
      • 8.2.5.5.2. Foot Massagers
      • 8.2.5.5.3. Combination Leg & Foot Massagers

9. South America Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Product Type Estimates and Forecast
  • 9.2.1. By Product (Value)
    • 9.2.1.1. Leg Massagers
    • 9.2.1.2. Foot Massagers
    • 9.2.1.3. Combination Leg & Foot Massagers
  • 9.2.2. By Technology (Value)
    • 9.2.2.1. Manual/Handheld Massagers
    • 9.2.2.2. Electric Massagers
  • 9.2.3. By End-User (Value)
    • 9.2.3.1. Commercial
    • 9.2.3.2. Residential
  • 9.2.4. By Distribution Channel (Value)
    • 9.2.4.1. Offline
    • 9.2.4.2. Online
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Product)
      • 9.2.5.1.1. Leg Massagers
      • 9.2.5.1.2. Foot Massagers
      • 9.2.5.1.3. Combination Leg & Foot Massagers
    • 9.2.5.2. Argentina (By Product)
      • 9.2.5.2.1. Leg Massagers
      • 9.2.5.2.2. Foot Massagers
      • 9.2.5.2.3. Combination Leg & Foot Massagers
    • 9.2.5.3. Rest of South America (By Product)
      • 9.2.5.3.1. Leg Massagers
      • 9.2.5.3.2. Foot Massagers
      • 9.2.5.3.3. Combination Leg & Foot Massagers

10. Middle East & Africa Foot & Leg Massagers Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Product Type Estimates and Forecast
  • 10.2.1. By Product (Value)
    • 10.2.1.1. Leg Massagers
    • 10.2.1.2. Foot Massagers
    • 10.2.1.3. Combination Leg & Foot Massagers
  • 10.2.2. By Technology (Value)
    • 10.2.2.1. Manual/Handheld Massagers
    • 10.2.2.2. Electric Massagers
  • 10.2.3. By End-User (Value)
    • 10.2.3.1. Commercial
    • 10.2.3.2. Residential
  • 10.2.4. By Distribution Channel (Value)
    • 10.2.4.1. Offline
    • 10.2.4.2. Online
  • 10.2.5. By Distribution Channel (Value)
    • 10.2.5.1. Specialty Stores & Brand Stores
    • 10.2.5.2. Hypermarkets & Supermarkets
    • 10.2.5.3. Online Channels
    • 10.2.5.4. Others
  • 10.2.6. By Country (Value)
    • 10.2.6.1. South Africa (By Product)
      • 10.2.6.1.1. Leg Massagers
      • 10.2.6.1.2. Foot Massagers
      • 10.2.6.1.3. Combination Leg & Foot Massagers
    • 10.2.6.2. UAE (By Product)
      • 10.2.6.2.1. Leg Massagers
      • 10.2.6.2.2. Foot Massagers
      • 10.2.6.2.3. Combination Leg & Foot Massagers
    • 10.2.6.3. Rest of Middle East & Africa (By Product)
      • 10.2.6.3.1. Leg Massagers
      • 10.2.6.3.2. Foot Massagers
      • 10.2.6.3.3. Combination Leg & Foot Massagers

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Foot & Leg Massagers Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. OGAWA Group (Japan)
  • 12.1.1. Business Overview
  • 12.1.2. Product Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Panasonic Corporation
  • 12.2.1. Business Overview
  • 12.2.2. Product Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. OSIM International Pte Ltd.
  • 12.3.1. Business Overview
  • 12.3.2. Product Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. ROTAI
  • 12.4.1. Business Overview
  • 12.4.2. Product Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Johnson Health Tech Retail Inc.
  • 12.5.1. Business Overview
  • 12.5.2. Product Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Beurer GmbH
  • 12.6.1. Business Overview
  • 12.6.2. Product Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. RENPHO US
  • 12.7.1. Business Overview
  • 12.7.2. Product Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Osaki Massage Chair
  • 12.8.1. Business Overview
  • 12.8.2. Product Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. SKG
  • 12.9.1. Business Overview
  • 12.9.2. Product Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. JSB Healthcare
  • 12.10.1. Business Overview
  • 12.10.2. Product Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations