휴가용 임대 시장 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of vacation rentals Market

The global vacation rentals market has evolved into one of the fastest-growing segments of the travel and hospitality industry, shaped by shifting consumer preferences, digital platform expansion, and the global rise in leisure and business travel. According to the latest analysis, the vacation rentals market size stood at USD 174.84 billion in 2024, supported by strong recovery in travel post-pandemic and rising interest in unique accommodations. The market is expected to increase to USD 195.45 billion in 2025 and surge to USD 396.93 billion by 2032, recording a compelling CAGR of 10.65% during the forecast period.

Rapid urbanization, increased disposable income, and a renewed enthusiasm for global exploration have contributed to the growing popularity of vacation homes, apartments, villas, and resort condominiums. The rise of remote work and hybrid lifestyles has further transformed vacation rentals into long-term living choices for many travelers. Users increasingly prefer the comfort, flexibility, and privacy offered by these rentals over traditional hotel stays.

According to WTTC, domestic visitor spending reached USD 5.3 trillion in 2024, rising by 5.4%, while international visitor spending increased by 11.6% to USD 1.9 trillion, reflecting significant momentum in global travel demand. This directly supports the growth trajectory of vacation rentals, which are now a mainstream accommodation category worldwide.

Europe Dominates the Market with an 89.47% Share

Europe remained the global leader in 2024 with a commanding 89.47% market share, generating USD 92.38 billion in vacation rentals revenue. Europe's dominance stems from several factors:

• A deep inventory of heritage homes, countryside villas, and scenic cottages
• High preference for "authentic" stays among European and international visitors
• Popularity of cultural, experiential, and bleisure travel
• Strong tourism infrastructure across Spain, France, Italy, Greece, and the U.K.

Millennials and Gen Z travelers in Europe increasingly prefer curated, themed accommodations, reflecting a shift away from standardized hotel rooms. Additionally, remote work trends have motivated longer stays in rural and coastal destinations, boosting year-round occupancy for vacation rentals.

MARKET SIZE OVERVIEW (2024-2032)

Year Market Size

2024 USD 174.84 billion

2025 USD 195.45 billion

2032 USD 396.93 billion

The global market's growth is supported by lifestyle changes, tourism recovery, and rising adoption of online booking platforms.

MARKET DRIVERS

1. The Remote Work Revolution

Remote work has fundamentally reshaped the travel landscape. As millions of professionals worldwide embrace flexible work arrangements, the demand for long-term rentals has skyrocketed. Digital nomads prefer scenic locations with strong Wi-Fi, home offices, and quiet surroundings. This "work-from-anywhere" lifestyle has turned vacation rentals into hybrid living spaces, often booked for weeks or months.

Property owners have adapted by offering:

• High-speed internet
• Ergonomic workstations
• Long-stay discounts
• Community-focused amenities

This transition continues to push vacation rentals into new economic territory-blending leisure, productivity, and lifestyle under one roof.

2. Post-Pandemic Shift Toward Privacy & Space

Following the pandemic, travelers now prioritize:

• Privacy
• Hygienic conditions
• Spacious accommodations

Vacation rentals provide these benefits and allow families to cook, host, and enjoy private leisure moments, fueling increased adoption.

MARKET RESTRAINTS

Competition from Hotel Chains

Traditional hotels still present major challenges due to:

• Predictable service quality
• Central locations
• Global loyalty programs (Marriott Bonvoy, Hilton Honors, etc.)

This consistency appeals to corporate travelers and older adults, limiting the adoption of vacation rentals among certain demographics.

MARKET OPPORTUNITIES

Government Tourism Initiatives

Countries worldwide, especially in Asia, Europe, and South America, are developing:

• Local tourism campaigns
• Infrastructure projects
• Travel subsidies

These encourage travelers to explore non-urban regions where vacation rentals often outperform hotels. Governments are also supporting small rental owners through simplified regulatory frameworks, improving market participation.

SEGMENTATION ANALYSIS

By Accommodation Type

• Homes/Villas (Largest Share) - preferred due to space, privacy, and cost-effectiveness, especially for large groups.
• Resorts/Condominiums - expected to grow at 11.32%, driven by demand for upscale amenities such as pools, gyms, and concierge services.
• Apartments - popular in urban destinations.
• Others - includes farm stays, hostels, and experiential stays.

By Booking Channel

Online Booking (Fastest Growing)

Platforms such as Airbnb, Vrbo, HomeAway, Booking.com, and Plum Guide dominate due to convenience and wide property selection.

Offline Booking

Still preferred by older travelers (Baby Boomers, Gen X) who rely on travel agents and packaged tours.

By Price Point

Mid-Range (Leading Segment)

Driven by global middle-class growth and preference for affordable yet comfortable accommodations.

Luxury (Fastest Growing)

High-net-worth travelers seek exclusive stays with:

• Private pools
• Chefs
• Chauffeurs
• Premium concierge services

REGIONAL OUTLOOK

North America

Second-largest market in 2024. The U.S. is a tech-driven vacation rental hub, with operators using:

• Dynamic pricing tools
• Predictive analytics
• AI-driven occupancy optimization

Strong online booking adoption fuels regional growth.

Asia Pacific

Expected to grow at the fastest CAGR, driven by:

• Rising disposable incomes
• Growth in domestic travel
• Expanding middle class
• Increased focus on natural and scenic destinations

Countries like Japan, India, Thailand, Malaysia, and Indonesia are emerging as vacation rental hotspots.

South America & Middle East/Africa

Supported by:

• Eco-tourism
• Cultural tourism
• Strong government investment in tourism infrastructure
• Growing digital booking adoption

COMPETITIVE LANDSCAPE

Key players include:

Airbnb, Vrbo, Booking.com, Tripadvisor, TUI Group, Sonder, Vacasa, Blueground, Plum Guide, OYO Vacation Homes

Companies compete through:

• Themed stays
• Experience-driven hospitality
• Digital marketing & influencer partnerships
• Tech-enabled property management
• Strategic acquisitions

Recent examples include:

• Casago-Vacasa merger (2024)
• KEY.co acquisition of Experientials (2024)
• Holidu partnership with Toploc (2024)
• OYO acquisitions to expand in Europe (2022)

Segmentation By Accommodation Type

• Home
• Apartment
• Resort/Condominium
• Others

By Booking Channel

• Offline
• Online

By Price Point

• Economy
• Mid-Range
• Luxury

By Region

• North America (By Accommodation Type, Booking Channel, Price Point, and Country)
  • U.S. (By Accommodation Type)
  • Canada (By Accommodation Type)
  • Mexico (By Accommodation Type)
• Europe (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • Germany (By Accommodation Type)
  • U.K. (By Accommodation Type)
  • France (By Accommodation Type)
  • Spain (By Accommodation Type)
  • Italy (By Accommodation Type)
  • Russia (By Accommodation Type)
  • Rest of Europe (By Accommodation Type)
• Asia Pacific (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • China (By Accommodation Type)
  • Japan (By Accommodation Type)
  • India (By Accommodation Type)
  • Australia (By Accommodation Type)
  • Rest of Asia Pacific (By Accommodation Type)
• South America (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • Brazil (By Accommodation Type)
  • Argentina (By Accommodation Type)
  • Rest of South America (By Accommodation Type)
• Middle East & Africa (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • South Africa (By Accommodation Type)
  • UAE (By Accommodation Type)
• Rest of the Middle East & Africa (By Accommodation Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Accommodation Type (Value)
    • 5.2.1.1. Home
    • 5.2.1.2. Apartment
    • 5.2.1.3. Resort/ Condominium
    • 5.2.1.4. Others
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By Booking Channel (Value)
    • 5.3.1.1. Offline
    • 5.3.1.2. Online
  • 5.3.2. By Price Range (Value)
    • 5.3.2.1. Economy
    • 5.3.2.2. Mid-Range
    • 5.3.2.3. Luxury
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Accommodation Type (Value)
    • 6.2.1.1. Home
    • 6.2.1.2. Apartment
    • 6.2.1.3. Resort/ Condominium
    • 6.2.1.4. Others
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By Booking Channel (Value)
    • 6.3.1.1. Offline
    • 6.3.1.2. Online
  • 6.3.2. By Price Range (Value)
    • 6.3.2.1. Economy
    • 6.3.2.2. Mid-Range
    • 6.3.2.3. Luxury
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By Accommodation Type (Value)
        • 6.3.3.1.1.1. Home
        • 6.3.3.1.1.2. Apartment
        • 6.3.3.1.1.3. Resort/Condominium
        • 6.3.3.1.1.4. Others
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By Accommodation Type (Value)
        • 6.3.3.2.1.1. Home
        • 6.3.3.2.1.2. Apartment
        • 6.3.3.2.1.3. Resort/Condominium
        • 6.3.3.2.1.4. Others
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By Accommodation Type (Value)
        • 6.3.3.3.1.1. Home
        • 6.3.3.3.1.2. Apartment
        • 6.3.3.3.1.3. Resort/Condominium
        • 6.3.3.3.1.4. Others

7. Europe Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Accommodation Type (Value)
    • 7.2.1.1. Home
    • 7.2.1.2. Apartment
    • 7.2.1.3. Resort/ Condominium
    • 7.2.1.4. Others
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By Booking Channel (Value)
    • 7.3.1.1. Offline
    • 7.3.1.2. Online
  • 7.3.2. By Price Range (Value)
    • 7.3.2.1. Economy
    • 7.3.2.2. Mid-Range
    • 7.3.2.3. Luxury
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By Accommodation Type (Value)
        • 7.3.3.1.1.1. Home
        • 7.3.3.1.1.2. Apartment
        • 7.3.3.1.1.3. Resort/Condominium
        • 7.3.3.1.1.4. Others
    • 7.3.3.2. France
      • 7.3.3.2.1. By Accommodation Type (Value)
        • 7.3.3.2.1.1. Home
        • 7.3.3.2.1.2. Apartment
        • 7.3.3.2.1.3. Resort/Condominium
        • 7.3.3.2.1.4. Others
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By Accommodation Type (Value)
        • 7.3.3.3.1.1. Home
        • 7.3.3.3.1.2. Apartment
        • 7.3.3.3.1.3. Resort/Condominium
        • 7.3.3.3.1.4. Others
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By Accommodation Type (Value)
        • 7.3.3.4.1.1. Home
        • 7.3.3.4.1.2. Apartment
        • 7.3.3.4.1.3. Resort/Condominium
        • 7.3.3.4.1.4. Others
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By Accommodation Type (Value)
        • 7.3.3.5.1.1. Home
        • 7.3.3.5.1.2. Apartment
        • 7.3.3.5.1.3. Resort/Condominium
        • 7.3.3.5.1.4. Others
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By Accommodation Type (Value)
        • 7.3.3.6.1.1. Home
        • 7.3.3.6.1.2. Apartment
        • 7.3.3.6.1.3. Resort/Condominium
        • 7.3.3.6.1.4. Others
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By Accommodation Type (Value)
        • 7.3.3.7.1.1. Home
        • 7.3.3.7.1.2. Apartment
        • 7.3.3.7.1.3. Resort/Condominium
        • 7.3.3.7.1.4. Others

8. Asia Pacific Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Accommodation Type (Value)
    • 8.2.1.1. Home
    • 8.2.1.2. Apartment
    • 8.2.1.3. Resort/ Condominium
    • 8.2.1.4. Others
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By Booking Channel (Value)
    • 8.3.1.1. Offline
    • 8.3.1.2. Online
  • 8.3.2. By Price Range (Value)
    • 8.3.2.1. Economy
    • 8.3.2.2. Mid-Range
    • 8.3.2.3. Luxury
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By Accommodation Type (Value)
        • 8.3.3.1.1.1. Home
        • 8.3.3.1.1.2. Apartment
        • 8.3.3.1.1.3. Resort/Condominium
        • 8.3.3.1.1.4. Others
    • 8.3.3.2. India
      • 8.3.3.2.1. By Accommodation Type (Value)
        • 8.3.3.2.1.1. Home
        • 8.3.3.2.1.2. Apartment
        • 8.3.3.2.1.3. Resort/Condominium
        • 8.3.3.2.1.4. Others
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By Accommodation Type (Value)
        • 8.3.3.3.1.1. Home
        • 8.3.3.3.1.2. Apartment
        • 8.3.3.3.1.3. Resort/Condominium
        • 8.3.3.3.1.4. Others
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By Accommodation Type (Value)
        • 8.3.3.4.1.1. Home
        • 8.3.3.4.1.2. Apartment
        • 8.3.3.4.1.3. Resort/Condominium
        • 8.3.3.4.1.4. Others
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By Accommodation Type (Value)
        • 8.3.3.5.1.1. Home
        • 8.3.3.5.1.2. Apartment
        • 8.3.3.5.1.3. Resort/Condominium
        • 8.3.3.5.1.4. Others

9. South America Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Accommodation Type (Value)
    • 9.2.1.1. Home
    • 9.2.1.2. Apartment
    • 9.2.1.3. Resort/ Condominium
    • 9.2.1.4. Others
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By Booking Channel (Value)
    • 9.3.1.1. Offline
    • 9.3.1.2. Online
  • 9.3.2. By Price Range (Value)
    • 9.3.2.1. Economy
    • 9.3.2.2. Mid-Range
    • 9.3.2.3. Luxury
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By Accommodation Type (Value)
        • 9.3.3.1.1.1. Home
        • 9.3.3.1.1.2. Apartment
        • 9.3.3.1.1.3. Resort/Condominium
        • 9.3.3.1.1.4. Others
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By Accommodation Type (Value)
        • 9.3.3.2.1.1. Home
        • 9.3.3.2.1.2. Apartment
        • 9.3.3.2.1.3. Resort/Condominium
        • 9.3.3.2.1.4. Others
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By Accommodation Type (Value)
        • 9.3.3.3.1.1. Home
        • 9.3.3.3.1.2. Apartment
        • 9.3.3.3.1.3. Resort/Condominium
        • 9.3.3.3.1.4. Others

10. Middle East & Africa Vacation Rentals Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Accommodation Type (Value)
    • 10.2.1.1. Home
    • 10.2.1.2. Apartment
    • 10.2.1.3. Resort/ Condominium
    • 10.2.1.4. Others
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By Booking Channel (Value)
    • 10.3.1.1. Offline
    • 10.3.1.2. Online
  • 10.3.2. By Price Range (Value)
    • 10.3.2.1. Economy
    • 10.3.2.2. Mid-Range
    • 10.3.2.3. Luxury
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By Accommodation Type (Value)
        • 10.3.3.1.1.1. Home
        • 10.3.3.1.1.2. Apartment
        • 10.3.3.1.1.3. Resort/Condominium
        • 10.3.3.1.1.4. Others
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By Accommodation Type (Value)
        • 10.3.3.2.1.1. Home
        • 10.3.3.2.1.2. Apartment
        • 10.3.3.2.1.3. Resort/Condominium
        • 10.3.3.2.1.4. Others
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By Accommodation Type (Value)
        • 10.3.3.3.1.1. Home
        • 10.3.3.3.1.2. Apartment
        • 10.3.3.3.1.3. Resort/Condominium
        • 10.3.3.3.1.4. Others

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Vacation Rentals Market Revenue Share/Ranking Analysis, By Key Companies, 2024

12. Company Profiles

• 12.1. Airbnb (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Accommodation Type Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Vrbo (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Accommodation Type Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Booking.com (Netherlands)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Accommodation Type Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Tripadvisor (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Accommodation Type Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. TUI Group (Germany)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Accommodation Type Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Sonder Holdings Inc. (U.S.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Accommodation Type Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Vacasa, Inc. (U.S.)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Accommodation Type Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Blueground (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Accommodation Type Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Plum Guide (U.K.)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Accommodation Type Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. OYO Vacation Homes (Switzerland)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Accommodation Type Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments