세계의 PC 게임 시장 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of PC gaming Market

The global PC gaming market is undergoing a strong growth phase driven by technological improvements, rising gamer participation, and the increased availability of high-performance gaming hardware. As per the 2024 report, the PC gaming market size stood at USD 76.73 billion in 2024, and is projected to increase to USD 86.12 billion in 2025, before surging to USD 152.16 billion by 2032. With a consistent CAGR of 8.47% from 2025 to 2032, the market shows stable long-term growth supported by the rising influence of eSports, cloud gaming platforms, and immersive gaming content.

Growing Adoption of Advanced Gaming Systems

The rise in powerful gaming laptops and desktops with superior GPU capabilities, advanced cooling systems, and dedicated RAM has significantly increased the demand for PC gaming across global markets. Consumers increasingly prefer PC gaming due to its customization options, faster processing speeds, and enhanced gameplay features compared with console and mobile gaming. Leading gaming companies such as Electronic Arts, Sony Group Corporation, Microsoft Corporation, and Tencent Holdings Ltd. continue to introduce visually rich, high-performance PC titles integrated with artificial intelligence and mixed reality enhancements. This focus on technological modernization contributes directly to the overall market expansion.

U.S. Gaming Population Insights

The U.S. remains one of the major contributors to global PC gaming revenue, with multiple age groups engaged in frequent gaming. According to the Entertainment Software Association's Essential Facts 2024 report, 54% of Gen Z/Alpha, 48% of Millennials, 39% of Gen X, and 43% of Boomers/Silent generation individuals played PC games in 2023. These high participation rates highlight the widespread culture of PC gaming across both younger and older consumers in the United States, boosting game purchases, in-game spending, and adoption of gaming hardware.

Asia Pacific Market Leadership

Asia Pacific dominates the global PC gaming industry with a 46.7% market share in 2024, driven by an expanding gaming population in China, India, Japan, and Southeast Asia. The region showcased notable growth, rising from USD 31.69 billion in 2023 to USD 35.83 billion in 2024. Governments in the region, including India, are taking steps to support gaming development; for example, the Indian government expanded its PLI scheme in 2021 to attract USD 437.78 million in investment for gaming hardware production. This move enhances local manufacturing capabilities and strengthens market potential.

Popularity of Cross-Platform Gaming

A significant trend shaping the future of the PC gaming industry is the rise of cross-platform play, enabling seamless gameplay across PCs, consoles, and mobile devices. This shift provides more flexible, inclusive gaming environments and encourages social gaming experiences. Companies continue to integrate interactive features, real-time communication, and enhanced graphics into cross-platform titles, thereby increasing engagement and retention among gamers.

Market Drivers and Challenges

Increasing demand for gaming-focused laptops and desktops, rising eSports participation, and rapid expansion of streaming platforms such as YouTube Gaming, Twitch, and Facebook Gaming are major market drivers. HP, one of the top global laptop manufacturers, reported its gaming PC shipments in India doubled from 0.13 million in 2021 to 0.28 million in 2022, showcasing the rapid adoption of gaming hardware.

However, the market does face a few restraints. High prices of gaming subscriptions, advanced GPU-based systems, and gaming accessories reduce adoption in middle-income groups. Additionally, increasing reports of gaming-related addiction have prompted several countries to introduce regulations limiting screen time for young users.

Segmentation Breakdown

The Shooter game segment dominated the market in 2024, largely due to the global popularity of high-competition titles like PUBG, Fortnite, and Call of Duty. Interest in competitive shooting games continues to rise, with the daily active player count of Fortnite Creative and UEFN growing 15% in 2024 compared to 2023.

By revenue model, the in-game purchases segment led the market in 2024. Gamers increasingly spend on premium content, advanced levels, exclusive outfits, and battle passes-making this the fastest-growing segment through 2032.

Offline gaming held a larger share in 2024 compared with online gaming due to users preferring uninterrupted gameplay, free from connectivity issues and patches. However, online gaming is predicted to grow rapidly as cloud gaming and real-time multiplayer platforms expand.

Regional Analysis

• Asia Pacific: USD 35.83 billion in 2024; fastest growth rate of 10.13% expected from 2025-2032.
• North America: Strong adoption of high-end gaming PCs and rapid game store expansions. Epic Game Store alone released 1,100 new titles in 2022.
• Europe: Third-largest region with growing cloud gaming adoption and increased in-game spending.
• Rest of the World: Growth driven by Brazil, UAE, and Saudi Arabia due to rising indoor entertainment demand.

Competitive Landscape

Key players include:

Microsoft Corporation, Nintendo Co. Ltd., Nvidia, Valve, EA, Sony, Bandai Namco, Tencent, Activision Blizzard.

Recent developments:

• March 2025: Plug In Digital acquired PixelRatio to expand its PC game portfolio in Europe.
• March 2025: Xsolla introduced upgraded cloud gaming features using AWS GameLift.
• February 2025: Rockstar Games launched GTA 6 for the PC platform.

Conclusion

The global PC gaming market is well-positioned for strong long-term growth, moving from USD 76.73 billion in 2024 to USD 152.16 billion by 2032. This growth will be fueled by technological advancements, cross-platform gaming, cloud streaming adoption, and increased player spending worldwide.

Segmentation By Game Type

• Shooter
• Action
• Sports
• Role Playing
• Others

By Revenue Model

• In-Game Purchases
• Game Purchase
• Advertising

By Platform

• Online
• Offline

By End-User

• Male
• Female

By Region

• North America (By Game Type, Revenue Model, Platform, End-user, and Country)
  • U.S. (By Game Type)
  • Canada ( By Game Type)
  • Mexico ( By Game Type)
• Europe (By Game Type, Revenue Model, Platform, End-user, and Country)
  • Germany (By Game Type)
  • France (By Game Type)
  • Spain (By Game Type)
  • Italy (By Game Type)
  • U.K. (By Game Type)
  • Russia (By Game Type)
  • Rest of Europe (By Game Type)
• Asia Pacific (By Game Type, Revenue Model, Platform, End-user, and Country)
  • China (By Game Type)
  • India (By Game Type)
  • Japan (By Game Type)
  • Australia (By Game Type)
  • Rest of Asia Pacific (By Game Type)
• Rest of the World

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Game Type (Value)
    • 5.2.1.1. Shooter
    • 5.2.1.2. Action
    • 5.2.1.3. Sports
    • 5.2.1.4. Role Playing
    • 5.2.1.5. Others
  • 5.2.2. By Revenue Model (Value)
    • 5.2.2.1. In-Game Purchases
    • 5.2.2.2. Game Purchase
    • 5.2.2.3. Advertising
  • 5.2.3. By Platform (Value)
    • 5.2.3.1. Online
    • 5.2.3.2. Offline
  • 5.2.4. By End-User (Value)
    • 5.2.4.1. Male
    • 5.2.4.2. Female
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Game Type (Value)
    • 6.2.1.1. Shooter
    • 6.2.1.2. Action
    • 6.2.1.3. Sports
    • 6.2.1.4. Role Playing
    • 6.2.1.5. Others
  • 6.2.2. By Revenue Model (Value)
    • 6.2.2.1. In-Game Purchases
    • 6.2.2.2. Game Purchase
    • 6.2.2.3. Advertising
  • 6.2.3. By Platform (Value)
    • 6.2.3.1. Online
    • 6.2.3.2. Offline
  • 6.2.4. By End-User (Value)
    • 6.2.4.1. Male
    • 6.2.4.2. Female
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Game Type)
      • 6.2.5.1.1. Shooter
      • 6.2.5.1.2. Action
      • 6.2.5.1.3. Sports
      • 6.2.5.1.4. Role Playing
      • 6.2.5.1.5. Others
    • 6.2.5.2. Canada (By Game Type)
      • 6.2.5.2.1. Shooter
      • 6.2.5.2.2. Action
      • 6.2.5.2.3. Sports
      • 6.2.5.2.4. Role Playing
      • 6.2.5.2.5. Others
    • 6.2.5.3. Mexico (By Game Type)
      • 6.2.5.3.1. Shooter
      • 6.2.5.3.2. Action
      • 6.2.5.3.3. Sports
      • 6.2.5.3.4. Role Playing
      • 6.2.5.3.5. Others

7. Europe PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Product Type Estimates and Forecast
  • 7.2.1. By By Game Type (Value)
    • 7.2.1.1. Shooter
    • 7.2.1.2. Action
    • 7.2.1.3. Sports
    • 7.2.1.4. Role Playing
    • 7.2.1.5. Others
  • 7.2.2. By Revenue Model (Value)
    • 7.2.2.1. In-Game Purchases
    • 7.2.2.2. Game Purchase
    • 7.2.2.3. Advertising
  • 7.2.3. By Platform (Value)
    • 7.2.3.1. Online
    • 7.2.3.2. Offline
  • 7.2.4. By End-User (Value)
    • 7.2.4.1. Male
    • 7.2.4.2. Female
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Game Type)
      • 7.2.5.1.1. Shooter
      • 7.2.5.1.2. Action
      • 7.2.5.1.3. Sports
      • 7.2.5.1.4. Role Playing
      • 7.2.5.1.5. Others
    • 7.2.5.2. France (By Game Type)
      • 7.2.5.2.1. Shooter
      • 7.2.5.2.2. Action
      • 7.2.5.2.3. Sports
      • 7.2.5.2.4. Role Playing
      • 7.2.5.2.5. Others
    • 7.2.5.3. Italy (By Game Type)
      • 7.2.5.3.1. Shooter
      • 7.2.5.3.2. Action
      • 7.2.5.3.3. Sports
      • 7.2.5.3.4. Role Playing
      • 7.2.5.3.5. Others
    • 7.2.5.4. Spain (By Game Type)
      • 7.2.5.4.1. Shooter
      • 7.2.5.4.2. Action
      • 7.2.5.4.3. Sports
      • 7.2.5.4.4. Role Playing
      • 7.2.5.4.5. Others
    • 7.2.5.5. U.K. (By Game Type)
      • 7.2.5.5.1. Shooter
      • 7.2.5.5.2. Action
      • 7.2.5.5.3. Sports
      • 7.2.5.5.4. Role Playing
      • 7.2.5.5.5. Others
    • 7.2.5.6. Rest of Europe (By Game Type)
      • 7.2.5.6.1. Shooter
      • 7.2.5.6.2. Action
      • 7.2.5.6.3. Sports
      • 7.2.5.6.4. Role Playing
      • 7.2.5.6.5. Others

8. Asia Pacific PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Product Type Estimates and Forecast
  • 8.2.1. By Game Type (Value)
    • 8.2.1.1. Shooter
    • 8.2.1.2. Action
    • 8.2.1.3. Sports
    • 8.2.1.4. Role Playing
    • 8.2.1.5. Others
  • 8.2.2. By Revenue Model (Value)
    • 8.2.2.1. In-Game Purchases
    • 8.2.2.2. Game Purchase
    • 8.2.2.3. Advertising
  • 8.2.3. By Platform (Value)
    • 8.2.3.1. Online
    • 8.2.3.2. Offline
  • 8.2.4. By End-User (Value)
    • 8.2.4.1. Male
    • 8.2.4.2. Female
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Game Type)
      • 8.2.5.1.1. Shooter
      • 8.2.5.1.2. Action
      • 8.2.5.1.3. Sports
      • 8.2.5.1.4. Role Playing
      • 8.2.5.1.5. Others
    • 8.2.5.2. India (By Game Type)
      • 8.2.5.2.1. Shooter
      • 8.2.5.2.2. Action
      • 8.2.5.2.3. Sports
      • 8.2.5.2.4. Role Playing
      • 8.2.5.2.5. Others
    • 8.2.5.3. Japan (By Game Type)
      • 8.2.5.3.1. Shooter
      • 8.2.5.3.2. Action
      • 8.2.5.3.3. Sports
      • 8.2.5.3.4. Role Playing
      • 8.2.5.3.5. Others
    • 8.2.5.4. South Korea (By Game Type)
      • 8.2.5.4.1. Shooter
      • 8.2.5.4.2. Action
      • 8.2.5.4.3. Sports
      • 8.2.5.4.4. Role Playing
      • 8.2.5.4.5. Others
    • 8.2.5.5. Australia (By Game Type)
      • 8.2.5.5.1. Shooter
      • 8.2.5.5.2. Action
      • 8.2.5.5.3. Sports
      • 8.2.5.5.4. Role Playing
      • 8.2.5.5.5. Others
    • 8.2.5.6. Rest of Asia Pacific (By Game Type)
      • 8.2.5.6.1. Shooter
      • 8.2.5.6.2. Action
      • 8.2.5.6.3. Sports
      • 8.2.5.6.4. Role Playing
      • 8.2.5.6.5. Others

9. South America PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Product Type Estimates and Forecast
  • 9.2.1. By Game Type (Value)
    • 9.2.1.1. Shooter
    • 9.2.1.2. Action
    • 9.2.1.3. Sports
    • 9.2.1.4. Role Playing
    • 9.2.1.5. Others
  • 9.2.2. By Revenue Model (Value)
    • 9.2.2.1. In-Game Purchases
    • 9.2.2.2. Game Purchase
    • 9.2.2.3. Advertising
  • 9.2.3. By Platform (Value)
    • 9.2.3.1. Online
    • 9.2.3.2. Offline
  • 9.2.4. By End-User (Value)
    • 9.2.4.1. Male
    • 9.2.4.2. Female
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Game Type)
      • 9.2.5.1.1. Shooter
      • 9.2.5.1.2. Action
      • 9.2.5.1.3. Sports
      • 9.2.5.1.4. Role Playing
      • 9.2.5.1.5. Others
    • 9.2.5.2. Argentina (By Game Type)
      • 9.2.5.2.1. Shooter
      • 9.2.5.2.2. Action
      • 9.2.5.2.3. Sports
      • 9.2.5.2.4. Role Playing
      • 9.2.5.2.5. Others
    • 9.2.5.3. Rest of South America (By Game Type)
      • 9.2.5.3.1. Shooter
      • 9.2.5.3.2. Action
      • 9.2.5.3.3. Sports
      • 9.2.5.3.4. Role Playing
      • 9.2.5.3.5. Others

10. Middle East & Africa PC Gaming Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Product Type Estimates and Forecast
  • 10.2.1. By Game Type (Value)
    • 10.2.1.1. Shooter
    • 10.2.1.2. Action
    • 10.2.1.3. Sports
    • 10.2.1.4. Role Playing
    • 10.2.1.5. Others
  • 10.2.2. By Revenue Model (Value)
    • 10.2.2.1. In-Game Purchases
    • 10.2.2.2. Game Purchase
    • 10.2.2.3. Advertising
  • 10.2.3. By Platform (Value)
    • 10.2.3.1. Online
    • 10.2.3.2. Offline
  • 10.2.4. By End-User (Value)
    • 10.2.4.1. Male
    • 10.2.4.2. Female
  • 10.2.5. By Country (Value)
    • 10.2.5.1. South Africa (By Game Type)
      • 10.2.5.1.1. Shooter
      • 10.2.5.1.2. Action
      • 10.2.5.1.3. Sports
      • 10.2.5.1.4. Role Playing
      • 10.2.5.1.5. Others
    • 10.2.5.2. UAE (By Game Type)
      • 10.2.5.2.1. Shooter
      • 10.2.5.2.2. Action
      • 10.2.5.2.3. Sports
      • 10.2.5.2.4. Role Playing
      • 10.2.5.2.5. Others
    • 10.2.5.3. Rest of Middle East & Africa (By Game Type)
      • 10.2.5.3.1. Shooter
      • 10.2.5.3.2. Action
      • 10.2.5.3.3. Sports
      • 10.2.5.3.4. Role Playing
      • 10.2.5.3.5. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global PC Gaming Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. Microsoft Corporation
  • 12.1.1. Business Overview
  • 12.1.2. Product Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Nintendo Co. Ltd.
  • 12.2.1. Business Overview
  • 12.2.2. Product Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Rovio Entertainment Corporation
  • 12.3.1. Business Overview
  • 12.3.2. Product Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Nvidia Corporation
  • 12.4.1. Business Overview
  • 12.4.2. Product Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Valve Corporation
  • 12.5.1. Business Overview
  • 12.5.2. Product Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Electronic Arts, Inc.
  • 12.6.1. Business Overview
  • 12.6.2. Product Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Sony Group Corporation
  • 12.7.1. Business Overview
  • 12.7.2. Product Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Bandai Namco Holdings Inc.
  • 12.8.1. Business Overview
  • 12.8.2. Product Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Tencent Holdings Ltd.
  • 12.9.1. Business Overview
  • 12.9.2. Product Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Activision Blizzard, Inc.
  • 12.10.1. Business Overview
  • 12.10.2. Product Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations