세계의 발열 재킷 시장 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of heated jacket Market

The global heated jacket market is expanding rapidly as consumers increasingly prefer technologically advanced winter wear that enhances warmth, comfort, and mobility. According to the latest Fortune Business Insights report, the global market was valued at USD 176.62 million in 2024. With rising adoption of heated vests and smart winter apparel, the market is projected to reach USD 190.76 million in 2025 and further expand to USD 344.80 million by 2032. This growth trajectory reflects strong consumer demand for functional, battery-powered apparel suited for outdoor workers, adventure enthusiasts, and individuals living in extremely cold regions.

In 2024, North America dominated the market, holding a commanding 92.48% share, making it the global hub for heated jacket adoption. The region's extremely cold winters, widespread winter sports participation, and large base of outdoor workers contribute significantly to this dominance. The presence of top heated apparel brands-including ORORO, DEWALT, Milwaukee Tool, and Bosch-further strengthens North America's leadership by continuously introducing innovative, feature-rich products.

Market Insights and Key Growth Drivers

The demand for heated jackets is growing due to increasing consumer preference for functional, durable, and technologically enhanced winter wear. These jackets typically include rechargeable battery-powered heating elements and adjustable temperature zones that offer superior warmth compared to conventional outerwear. This technology appeals to travelers, outdoor workers, hikers, campers, urban commuters, military personnel, and winter sports participants.

A key growth driver is the rise of outdoor tourism. For example, Harbin, China, welcomed over 87 million tourists during the 2023-24 winter season, marking a 300% increase, demonstrating heightened interest in cold-weather travel and activities. As such tourist hotspots grow, so does the need for advanced heated clothing.

Advancements in battery performance, lightweight heating systems, breathable materials, and waterproof fabrics are enhancing user comfort and safety, strengthening market adoption. As sustainability becomes a global priority, brands are integrating eco-friendly materials and energy-efficient heating systems, positioning heated jackets as part of the fast-growing smart wearable apparel category.

Market Restraints

Despite strong momentum, the market faces challenges, mainly skin burn incidents and overheating risks associated with faulty heating elements or malfunctioning batteries. Safety concerns can reduce consumer confidence and bring regulatory scrutiny. Product recalls, negative customer reviews, and quality-control lapses can hinder market expansion. Manufacturers must therefore invest in safer technologies, temperature regulation systems, and improved insulation layers to maintain trust.

Opportunities in Innovation and Technology

Innovation in power sources and battery systems presents major opportunities for growth. Features like app-controlled heating, smart sensors, automatic temperature adjustment, and extended battery life are differentiating brands in a competitive market. In 2023, Carhartt, in partnership with clim8, launched its X-1 Smart Heated Vest equipped with personalized comfort technology, signaling the rising demand for intelligent winter wear.

As consumers increasingly look for multi-functional outdoor gear, brands offering USB charging ports, lightweight designs, voice-enabled controls, and durable weather-resistant materials are likely to capture a wider market base.

Segmentation Analysis

By Power Source

The 6-7 volt segment accounted for the largest share in 2024 and is projected to grow at the fastest rate. Its popularity stems from balanced heating performance, versatility, longer battery life, and suitability for daily use. Jackets in the 8-20 volt range are rapidly gaining traction, especially for military use where prolonged heating and extreme-weather durability are required.

By End-Use

The men's segment led the market in 2024, supported by rising participation in winter sports, military roles, and outdoor occupations. The women's segment is expected to grow fastest as brands introduce more fashion-forward, ergonomic, and technologically advanced designs targeting female consumers.

By Distribution Channel

Multi-brand retail stores dominated in 2024 due to strong physical presence and consumer preference for hands-on product evaluation. However, online stores are projected to expand at the highest CAGR through 2032, driven by convenience, product variety, and digital promotions.

Regional Outlook

North America

North America reached USD 74.84 million in 2024, supported by extreme winter temperatures and strong demand from winter athletes, defense forces, and outdoor workers. U.S. consumers have access to top brands and high spending on winter wear, reinforcing the region's leading role.

Europe

Europe is set to grow rapidly due to harsh winter climates and increased adoption of heated apparel by militaries, adventure groups, and cold-region workers.

Asia Pacific

The region is projected to grow steadily due to rising disposable income, growing winter sports culture, and government worker-safety initiatives in countries like China and Japan.

Conclusion

Growing from USD 176.62 million in 2024 to USD 344.80 million by 2032, the heated jacket market is experiencing strong momentum fueled by innovation, enhanced functionality, and expanding consumer awareness. As smart wearable technology advances, heated jackets are becoming a mainstream winter essential across global markets.

Segmentation By Power Source

• Below 5 Volt
• 6 - 7 Volt
• 8 - 20 Volt

By End-use

• Men
• Women

By Distribution Channel

• Supermarkets & Hypermarkets
• Multi-Brand Stores
• Exclusive Stores
• Online Stores
• Others

By Region

• North America (By Power Source, End-use, Distribution Channel, and Country)
  • U.S. (By End-use)
  • Canada (By End-use)
  • Mexico (By End-use)
• Europe (By Power Source, End-use, Distribution Channel, and Country/Sub-region)
  • Germany (By End-use)
  • U.K. (By End-use)
  • France (By End-use)
  • Spain (By End-use)
  • Italy (By End-use)
  • Russia (By End-use)
  • Rest of Europe (By End-use)
• Asia Pacific (By Power Source, End-use, Distribution Channel, and Country/Sub-region)
  • China (By End-use)
  • Japan (By End-use)
  • India (By End-use)
  • Australia (By End-use)
  • Rest of Asia Pacific (By End-use)
• South America (By Power Source, End-use, Distribution Channel, and Country/Sub-region)
  • Brazil (By End-use)
  • Argentina (By End-use)
  • Rest of South America (By End-use)
• Middle East & Africa (By Power Source, End-use, Distribution Channel, and Country/Sub-region)
  • South Africa (By End-use)
  • UAE (By End-use)
  • Rest of the Middle East & Africa (By End-use)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Power Source (Value)
    • 5.2.1.1. Below 5 Volt
    • 5.2.1.2. 6 - 7 Volt
    • 5.2.1.3. 8- 20 Volt
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By End-use (Value)
    • 5.3.1.1. Men
    • 5.3.1.2. Women
  • 5.3.2. By Distribution Channel (Value)
    • 5.3.2.1. Supermarkets & Hypermarkets
    • 5.3.2.2. Multi-Brand Stores
    • 5.3.2.3. Exclusive Stores
    • 5.3.2.4. Online Stores
    • 5.3.2.5. Others
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Power Source (Value)
    • 6.2.1.1. Below 5 Volt
    • 6.2.1.2. 6 - 7 Volt
    • 6.2.1.3. 8- 20 Volt
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By End-use (Value)
    • 6.3.1.1. Men
    • 6.3.1.2. Women
  • 6.3.2. By Distribution Channel (Value)
    • 6.3.2.1. Supermarkets & Hypermarkets
    • 6.3.2.2. Multi-Brand Stores
    • 6.3.2.3. Exclusive Stores
    • 6.3.2.4. Online Stores
    • 6.3.2.5. Others
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By End-use (Value)
        • 6.3.3.1.1.1. Men
        • 6.3.3.1.1.2. Women
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By End-use (Value)
        • 6.3.3.2.1.1. Men
        • 6.3.3.2.1.2. Women
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By End-use (Value)
        • 6.3.3.3.1.1. Men
        • 6.3.3.3.1.2. Women

7. Europe Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Power Source (Value)
    • 7.2.1.1. Below 5 Volt
    • 7.2.1.2. 6 - 7 Volt
    • 7.2.1.3. 8- 20 Volt
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By End-use (Value)
    • 7.3.1.1. Men
    • 7.3.1.2. Women
  • 7.3.2. By Distribution Channel (Value)
    • 7.3.2.1. Supermarkets & Hypermarkets
    • 7.3.2.2. Multi-Brand Stores
    • 7.3.2.3. Exclusive Stores
    • 7.3.2.4. Online Stores
    • 7.3.2.5. Others
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By End-use (Value)
        • 7.3.3.1.1.1. Men
        • 7.3.3.1.1.2. Women
    • 7.3.3.2. France
      • 7.3.3.2.1. By End-use (Value)
        • 7.3.3.2.1.1. Men
        • 7.3.3.2.1.2. Women
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By End-use (Value)
        • 7.3.3.3.1.1. Men
        • 7.3.3.3.1.2. Women
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By End-use (Value)
        • 7.3.3.4.1.1. Men
        • 7.3.3.4.1.2. Women
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By End-use (Value)
        • 7.3.3.5.1.1. Men
        • 7.3.3.5.1.2. Women
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By End-use (Value)
        • 7.3.3.6.1.1. Men
        • 7.3.3.6.1.2. Women
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By End-use (Value)
        • 7.3.3.7.1.1. Men
        • 7.3.3.7.1.2. Women

8. Asia Pacific Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Power Source (Value)
    • 8.2.1.1. Below 5 Volt
    • 8.2.1.2. 6 - 7 Volt
    • 8.2.1.3. 8- 20 Volt
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By End-use (Value)
    • 8.3.1.1. Men
    • 8.3.1.2. Women
  • 8.3.2. By Distribution Channel (Value)
    • 8.3.2.1. Supermarkets & Hypermarkets
    • 8.3.2.2. Multi-Brand Stores
    • 8.3.2.3. Exclusive Stores
    • 8.3.2.4. Online Stores
    • 8.3.2.5. Others
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By End-use (Value)
        • 8.3.3.1.1.1. Men
        • 8.3.3.1.1.2. Women
    • 8.3.3.2. India
      • 8.3.3.2.1. By End-use (Value)
        • 8.3.3.2.1.1. Men
        • 8.3.3.2.1.2. Women
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By End-use (Value)
        • 8.3.3.3.1.1. Men
        • 8.3.3.3.1.2. Women
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By End-use (Value)
        • 8.3.3.4.1.1. Men
        • 8.3.3.4.1.2. Women
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By End-use (Value)
        • 8.3.3.5.1.1. Men
        • 8.3.3.5.1.2. Women

9. South America Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Power Source (Value)
    • 9.2.1.1. Below 5 Volt
    • 9.2.1.2. 6 - 7 Volt
    • 9.2.1.3. 8- 20 Volt
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By End-use (Value)
    • 9.3.1.1. Men
    • 9.3.1.2. Women
  • 9.3.2. By Distribution Channel (Value)
    • 9.3.2.1. Supermarkets & Hypermarkets
    • 9.3.2.2. Multi-Brand Stores
    • 9.3.2.3. Exclusive Stores
    • 9.3.2.4. Online Stores
    • 9.3.2.5. Others
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By End-use (Value)
        • 9.3.3.1.1.1. Men
        • 9.3.3.1.1.2. Women
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By End-use (Value)
        • 9.3.3.2.1.1. Men
        • 9.3.3.2.1.2. Women
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By End-use (Value)
        • 9.3.3.3.1.1. Men
        • 9.3.3.3.1.2. Women

10. Middle East & Africa Heated Jacket Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Power Source (Value)
    • 10.2.1.1. Below 5 Volt
    • 10.2.1.2. 6 - 7 Volt
    • 10.2.1.3. 8- 20 Volt
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By End-use (Value)
    • 10.3.1.1. Men
    • 10.3.1.2. Women
  • 10.3.2. By Distribution Channel (Value)
    • 10.3.2.1. Supermarkets & Hypermarkets
    • 10.3.2.2. Multi-Brand Stores
    • 10.3.2.3. Exclusive Stores
    • 10.3.2.4. Online Stores
    • 10.3.2.5. Others
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By End-use (Value)
        • 10.3.3.1.1.1. Men
        • 10.3.3.1.1.2. Women
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By End-use (Value)
        • 10.3.3.2.1.1. Men
        • 10.3.3.2.1.2. Women
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By End-use (Value)
        • 10.3.3.3.1.1. Men
        • 10.3.3.3.1.2. Women

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Heated Jacket Market Revenue Share/Ranking Analysis, By Manufacturers, 2024

12. Company Profiles

• 12.1. DEWALT (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Power Source Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. ororo Heated Apparel (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Power Source Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. H2C Brands LLC (U.S.)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Power Source Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Milwaukee Tool (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Power Source Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Makita Corporation (U.S.)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Power Source Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Robert Bosch GmbH(Germany)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Power Source Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Gerbing (U.S.)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Power Source Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Venture Heat (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Power Source Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Berston Technologies and Solution, LLC. (U.S.)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Power Source Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Venture Heat (U.S.)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Power Source Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments