자연 건강 의약품 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of natural health medicines Market

The global natural health medicines market has witnessed significant momentum as consumers increasingly shift toward cleaner, plant-based, and preventive healthcare solutions. According to the latest report, the market was valued at USD 65.83 billion in 2024, reflecting the worldwide rise in herbal, botanical, and naturally extracted wellness products. In 2025, the market is projected to reach USD 71.92 billion, driven by growing consumer focus on immunity, chronic disease prevention, and holistic wellness. By 2032, the industry is forecast to more than double, achieving a valuation of USD 137.48 billion, supported by a strong CAGR of 9.70% from 2025 to 2032.

Europe emerged as the global leader in 2024 with 38.92% market share, shaped by long-standing acceptance of natural supplements, the region's robust preventive healthcare system, and high imports of plant-based ingredients used in herbal formulations.

Impact of COVID-19

The COVID-19 pandemic accelerated global demand for natural supplements as consumers sought immune-supporting and preventive health products. A U.S. National Library of Medicine study noted that, in March 2020, multivitamin supplement sales increased by 51.2%, while total vitamin and supplement sales reached almost 120 million units. Panic buying, fear of infection, and heightened health awareness contributed to this surge.

With lockdowns steering consumers toward online shopping, e-commerce became a key distribution channel for natural health medicines, giving the category broader visibility and accessibility. Products such as vitamin C, vitamin D, zinc, probiotics, and botanical immunity blends became household essentials during and after the pandemic, helping sustain long-term growth.

Market Growth Drivers

A significant driver of the natural health medicines market is the rise in health awareness among younger consumers who prioritize preventive healthcare. Younger demographics seek supplements that enhance immunity, mental health, fitness, and overall vitality. This trend has popularized plant-based, vegan, and organic products, leading to growth in innovative formats such as powders, gummies, chewables, personalized blends, and functional herbal extracts.

Another strong driver is the shift from synthetic supplements to natural alternatives. Concerns regarding artificial additives, synthetic chemicals, and long-term side effects are pushing consumers-especially in developed markets-toward cleaner, naturally derived solutions. Moreover, rising incidences of chronic ailments such as diabetes, obesity, and cardiovascular diseases are encouraging consumers to adopt long-term preventive health strategies supported by natural supplements.

Market Restraints

Despite strong global demand, high costs of natural raw materials challenge market growth. Prices of key ingredients such as magnesium, curcumin, and botanical extracts fluctuate due to supply chain disruptions, reduced crop yields, or environmental pressures. Higher production costs often lead to higher retail prices, restricting demand in price-sensitive regions such as South Africa, India, and Brazil. For many lower-income consumers, affordability continues to limit adoption.

Market Opportunities

Innovation in product formulation presents significant opportunities. Manufacturers are focusing on bioavailable formulations, clean-label ingredients, sustainable sourcing, and blends that target niche wellness concerns-including brain health, healthy aging, gut health, and women's health. Increasing technological advancements in extraction and processing are enhancing efficacy, ensuring higher absorption and consumer satisfaction.

Segmentation Insights

By Product

The vitamins & minerals segment led the global market in 2024 and is projected to maintain dominance, holding 52% market share in 2025. These essential micronutrients support immunity, growth, cognitive health, and bone strength.

Natural extracts such as ginseng, curcumin, and ginkgo biloba are the fastest-growing segment and expected to grow at 11.02% CAGR, driven by increased interest in herbal therapeutics.

By Form

The chewable segment held 38% market share in 2024, supported by ease of consumption, especially for children and older adults. Tablets rank second due to cost efficiency and long shelf life.

By Function

Energy & performance dominated in 2024 with a 20% share, driven by demand for supplements that support metabolism, physical stamina, and mental alertness. Brain health & cognitive support is projected to grow fastest at 12% CAGR, fueled by rising focus on mental performance and concentration.

By Distribution Channel

Grocery stores led distribution and are expected to hold 36% of the market in 2025, offering convenience, affordability, and wide brand availability. E-commerce is the fastest-growing channel, expected to grow at 11.05% CAGR.

Regional Overview

Europe

Europe dominated with USD 25.62 billion in 2024, driven by strong cultural acceptance of natural supplements and high-quality sourcing of herbal ingredients. Germany, France, and the U.K. continue to lead growth.

Asia Pacific

Asia Pacific is forecast to reach USD 24.84 billion in 2025, supported by ancient traditional medicine practices and government support for herbal healthcare. China, Japan, and South Korea are major contributors.

North America

North America is expected to reach USD 15.52 billion in 2025, with the U.S. alone projected at USD 12.92 billion. Aging populations and strong wellness trends support growth.

Conclusion

With values rising from USD 65.83 billion in 2024 to USD 137.48 billion by 2032, the natural health medicines market is positioned for strong, sustained growth. Consumer preference for clean-label, plant-based, and preventive healthcare solutions ensures that the industry will continue to expand across regions and product categories.

Segmentation By Product

• Omega Fatty Acids
• Natural Extracts
• Vitamins & Minerals
• Probiotics
• Others

By Form

• Tablets
• Chewable
• Liquid
• Others

By Function

• Gut Health & Digestive Support
• Brain Health & Cognitive Support
• Immune Health
• Healthy Ageing
• Women's Health
• Energy & Performance
• Prenatal & Postnatal Health
• Others

By Distribution Channel

• Direct Selling
• Pharmacies
• Grocery Stores
• E-commerce

By Region

• North America (By Product, Form, Function, Distribution Channel, and Country)
  • U.S. (By Product, Form, Function, and Distribution Channel)
  • Canada (By Product, Form, Function, and Distribution Channel)
  • Mexico (By Product, Form, Function, and Distribution Channel)
• Europe (By Product, Form, Function, Distribution Channel, and Country)
  • Germany (By Product, Form, Function, and Distribution Channel)
  • U.K. (By Product, Form, Function, and Distribution Channel)
  • France (By Product, Form, Function, and Distribution Channel)
  • Italy (By Product, Form, Function, and Distribution Channel)
  • Switzerland (By Product, Form, Function, and Distribution Channel)
  • Rest of Europe (By Product, Form, Function, and Distribution Channel)
• Asia Pacific (By Product, Form, Function, Distribution Channel, and Country)
  • China (By Product, Form, Function, and Distribution Channel)
  • Australia (By Product, Form, Function, and Distribution Channel)
  • Japan (By Product, Form, Function, and Distribution Channel)
  • South Korea (By Product, Form, Function, and Distribution Channel)
  • Rest of Asia Pacific (By Product, Form, Function, and Distribution Channel)
• South America (By Product, Form, Function, Distribution Channel, and Country)
  • Brazil (By Product, Form, Function, and Distribution Channel)
  • Argentina (By Product, Form, Function, and Distribution Channel)
  • Rest of South America (By Product, Form, Function, and Distribution Channel)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Supply Chain Landscape
• 4.3. Regulatory Framework, By Geography
• 4.4. Qualitative Insights on E-commerce Channel
• 4.5. Key Consumer Trends by Geography
• 4.6. List of Prominent Retail Chains & Brands- by Geography
• 4.7. Key Industry Developments - Mergers, Acquisitions and Partnerships, New Product Launches
• 4.8. Impact of COVID-19 on the Market

5. Global Natural Health Medicines Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product
    • 5.2.1.1. Omega Fatty Acids
    • 5.2.1.2. Natural Extracts
    • 5.2.1.3. Vitamins & Minerals
    • 5.2.1.4. Probiotics
    • 5.2.1.5. Others
  • 5.2.2. By Form
    • 5.2.2.1. Tablets
    • 5.2.2.2. Chewable
    • 5.2.2.3. Liquid
    • 5.2.2.4. Others
  • 5.2.3. By Function
    • 5.2.3.1. Gut Health & Digestive Support
    • 5.2.3.2. Brain Health & Cognitive Support
    • 5.2.3.3. Immune Health
    • 5.2.3.4. Healthy Ageing
    • 5.2.3.5. Women's Health
    • 5.2.3.6. Energy & Performance
    • 5.2.3.7. Prenatal & Postnatal Health
    • 5.2.3.8. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Direct Selling
    • 5.2.4.2. Pharmacies
    • 5.2.4.3. Grocery Stores
    • 5.2.4.4. E-commerce
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America

6. North America Natural Health Medicines Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product
    • 6.2.1.1. Omega Fatty Acids
    • 6.2.1.2. Natural Extracts
    • 6.2.1.3. Vitamins & Minerals
    • 6.2.1.4. Probiotics
    • 6.2.1.5. Others
  • 6.2.2. By Form
    • 6.2.2.1. Tablets
    • 6.2.2.2. Chewable
    • 6.2.2.3. Liquid
    • 6.2.2.4. Others
  • 6.2.3. By Function
    • 6.2.3.1. Gut Health & Digestive Support
    • 6.2.3.2. Brain Health & Cognitive Support
    • 6.2.3.3. Immune Health
    • 6.2.3.4. Healthy Ageing
    • 6.2.3.5. Women's Health
    • 6.2.3.6. Energy & Performance
    • 6.2.3.7. Prenatal & Postnatal Health
    • 6.2.3.8. Others
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Direct Selling
    • 6.2.4.2. Pharmacies
    • 6.2.4.3. Grocery Stores
    • 6.2.4.4. E-commerce
  • 6.2.5. By Country
    • 6.2.5.1. U.S.
      • 6.2.5.1.1. By Product
        • 6.2.5.1.1.1. Omega Fatty Acids
        • 6.2.5.1.1.2. Natural Extracts
        • 6.2.5.1.1.3. Vitamins & Minerals
        • 6.2.5.1.1.4. Probiotics
        • 6.2.5.1.1.5. Others
      • 6.2.5.1.2. By Form
        • 6.2.5.1.2.1. Tablets
        • 6.2.5.1.2.2. Chewable
        • 6.2.5.1.2.3. Liquid
        • 6.2.5.1.2.4. Others
      • 6.2.5.1.3. By Function
        • 6.2.5.1.3.1. Gut Health & Digestive Support
        • 6.2.5.1.3.2. Brain Health & Cognitive Support
        • 6.2.5.1.3.3. Immune Health
        • 6.2.5.1.3.4. Healthy Ageing
        • 6.2.5.1.3.5. Women's Health
        • 6.2.5.1.3.6. Energy & Performance
        • 6.2.5.1.3.7. Prenatal & Postnatal Health
        • 6.2.5.1.3.8. Others
      • 6.2.5.1.4. By Distribution Channel
        • 6.2.5.1.4.1. Direct Selling
        • 6.2.5.1.4.2. Pharmacies
        • 6.2.5.1.4.3. Grocery Stores
        • 6.2.5.1.4.4. E-commerce
    • 6.2.5.2. Canada
      • 6.2.5.2.1. By Product
        • 6.2.5.2.1.1. Omega Fatty Acids
        • 6.2.5.2.1.2. Natural Extracts
        • 6.2.5.2.1.3. Vitamins & Minerals
        • 6.2.5.2.1.4. Probiotics
        • 6.2.5.2.1.5. Others
      • 6.2.5.2.2. By Form
        • 6.2.5.2.2.1. Tablets
        • 6.2.5.2.2.2. Chewable
        • 6.2.5.2.2.3. Liquid
        • 6.2.5.2.2.4. Others
      • 6.2.5.2.3. By Function
        • 6.2.5.2.3.1. Gut Health & Digestive Support
        • 6.2.5.2.3.2. Brain Health & Cognitive Support
        • 6.2.5.2.3.3. Immune Health
        • 6.2.5.2.3.4. Healthy Ageing
        • 6.2.5.2.3.5. Women's Health
        • 6.2.5.2.3.6. Energy & Performance
        • 6.2.5.2.3.7. Prenatal & Postnatal Health
        • 6.2.5.2.3.8. Others
      • 6.2.5.2.4. By Distribution Channel
        • 6.2.5.2.4.1. Direct Selling
        • 6.2.5.2.4.2. Pharmacies
        • 6.2.5.2.4.3. Grocery Stores
        • 6.2.5.2.4.4. E-commerce
    • 6.2.5.3. Mexico
      • 6.2.5.3.1. By Product
        • 6.2.5.3.1.1. Omega Fatty Acids
        • 6.2.5.3.1.2. Natural Extracts
        • 6.2.5.3.1.3. Vitamins & Minerals
        • 6.2.5.3.1.4. Probiotics
        • 6.2.5.3.1.5. Others
      • 6.2.5.3.2. By Form
        • 6.2.5.3.2.1. Tablets
        • 6.2.5.3.2.2. Chewable
        • 6.2.5.3.2.3. Liquid
        • 6.2.5.3.2.4. Others
      • 6.2.5.3.3. By Function
        • 6.2.5.3.3.1. Gut Health & Digestive Support
        • 6.2.5.3.3.2. Brain Health & Cognitive Support
        • 6.2.5.3.3.3. Immune Health
        • 6.2.5.3.3.4. Healthy Ageing
        • 6.2.5.3.3.5. Women's Health
        • 6.2.5.3.3.6. Energy & Performance
        • 6.2.5.3.3.7. Prenatal & Postnatal Health
        • 6.2.5.3.3.8. Others
      • 6.2.5.3.4. By Distribution Channel
        • 6.2.5.3.4.1. Direct Selling
        • 6.2.5.3.4.2. Pharmacies
        • 6.2.5.3.4.3. Grocery Stores
        • 6.2.5.3.4.4. E-commerce

7. Europe Natural Health Medicines Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product
    • 7.2.1.1. Omega Fatty Acids
    • 7.2.1.2. Natural Extracts
    • 7.2.1.3. Vitamins & Minerals
    • 7.2.1.4. Probiotics
    • 7.2.1.5. Others
  • 7.2.2. By Form
    • 7.2.2.1. Tablets
    • 7.2.2.2. Chewable
    • 7.2.2.3. Liquid
    • 7.2.2.4. Others
  • 7.2.3. By Function
    • 7.2.3.1. Gut Health & Digestive Support
    • 7.2.3.2. Brain Health & Cognitive Support
    • 7.2.3.3. Immune Health
    • 7.2.3.4. Healthy Ageing
    • 7.2.3.5. Women's Health
    • 7.2.3.6. Energy & Performance
    • 7.2.3.7. Prenatal & Postnatal Health
    • 7.2.3.8. Others
  • 7.2.4. By Distribution Channel
    • 7.2.4.1. Direct Selling
    • 7.2.4.2. Pharmacies
    • 7.2.4.3. Grocery Stores
    • 7.2.4.4. E-commerce
  • 7.2.5. By Country
    • 7.2.5.1. U.K.
      • 7.2.5.1.1. By Product
        • 7.2.5.1.1.1. Omega Fatty Acids
        • 7.2.5.1.1.2. Natural Extracts
        • 7.2.5.1.1.3. Vitamins & Minerals
        • 7.2.5.1.1.4. Probiotics
        • 7.2.5.1.1.5. Others
      • 7.2.5.1.2. By Form
        • 7.2.5.1.2.1. Tablets
        • 7.2.5.1.2.2. Chewable
        • 7.2.5.1.2.3. Liquid
        • 7.2.5.1.2.4. Others
      • 7.2.5.1.3. By Function
        • 7.2.5.1.3.1. Gut Health & Digestive Support
        • 7.2.5.1.3.2. Brain Health & Cognitive Support
        • 7.2.5.1.3.3. Immune Health
        • 7.2.5.1.3.4. Healthy Ageing
        • 7.2.5.1.3.5. Women's Health
        • 7.2.5.1.3.6. Energy & Performance
        • 7.2.5.1.3.7. Prenatal & Postnatal Health
        • 7.2.5.1.3.8. Others
      • 7.2.5.1.4. By Distribution Channel
        • 7.2.5.1.4.1. Direct Selling
        • 7.2.5.1.4.2. Pharmacies
        • 7.2.5.1.4.3. Grocery Stores
        • 7.2.5.1.4.4. E-commerce
    • 7.2.5.2. Germany
      • 7.2.5.2.1. By Product
        • 7.2.5.2.1.1. Omega Fatty Acids
        • 7.2.5.2.1.2. Natural Extracts
        • 7.2.5.2.1.3. Vitamins & Minerals
        • 7.2.5.2.1.4. Probiotics
        • 7.2.5.2.1.5. Others
      • 7.2.5.2.2. By Form
        • 7.2.5.2.2.1. Tablets
        • 7.2.5.2.2.2. Chewable
        • 7.2.5.2.2.3. Liquid
        • 7.2.5.2.2.4. Others
      • 7.2.5.2.3. By Function
        • 7.2.5.2.3.1. Gut Health & Digestive Support
        • 7.2.5.2.3.2. Brain Health & Cognitive Support
        • 7.2.5.2.3.3. Immune Health
        • 7.2.5.2.3.4. Healthy Ageing
        • 7.2.5.2.3.5. Women's Health
        • 7.2.5.2.3.6. Energy & Performance
        • 7.2.5.2.3.7. Prenatal & Postnatal Health
        • 7.2.5.2.3.8. Others
      • 7.2.5.2.4. By Distribution Channel
        • 7.2.5.2.4.1. Direct Selling
        • 7.2.5.2.4.2. Pharmacies
        • 7.2.5.2.4.3. Grocery Stores
        • 7.2.5.2.4.4. E-commerce
    • 7.2.5.3. France
      • 7.2.5.3.1. By Product
        • 7.2.5.3.1.1. Omega Fatty Acids
        • 7.2.5.3.1.2. Natural Extracts
        • 7.2.5.3.1.3. Vitamins & Minerals
        • 7.2.5.3.1.4. Probiotics
        • 7.2.5.3.1.5. Others
      • 7.2.5.3.2. By Form
        • 7.2.5.3.2.1. Tablets
        • 7.2.5.3.2.2. Chewable
        • 7.2.5.3.2.3. Liquid
        • 7.2.5.3.2.4. Others
      • 7.2.5.3.3. By Function
        • 7.2.5.3.3.1. Gut Health & Digestive Support
        • 7.2.5.3.3.2. Brain Health & Cognitive Support
        • 7.2.5.3.3.3. Immune Health
        • 7.2.5.3.3.4. Healthy Ageing
        • 7.2.5.3.3.5. Women's Health
        • 7.2.5.3.3.6. Energy & Performance
        • 7.2.5.3.3.7. Prenatal & Postnatal Health
        • 7.2.5.3.3.8. Others
      • 7.2.5.3.4. By Distribution Channel
        • 7.2.5.3.4.1. Direct Selling
        • 7.2.5.3.4.2. Pharmacies
        • 7.2.5.3.4.3. Grocery Stores
        • 7.2.5.3.4.4. E-commerce
    • 7.2.5.4. Italy
      • 7.2.5.4.1. By Product
        • 7.2.5.4.1.1. Omega Fatty Acids
        • 7.2.5.4.1.2. Natural Extracts
        • 7.2.5.4.1.3. Vitamins & Minerals
        • 7.2.5.4.1.4. Probiotics
        • 7.2.5.4.1.5. Others
      • 7.2.5.4.2. By Form
        • 7.2.5.4.2.1. Tablets
        • 7.2.5.4.2.2. Chewable
        • 7.2.5.4.2.3. Liquid
        • 7.2.5.4.2.4. Others
      • 7.2.5.4.3. By Function
        • 7.2.5.4.3.1. Gut Health & Digestive Support
        • 7.2.5.4.3.2. Brain Health & Cognitive Support
        • 7.2.5.4.3.3. Immune Health
        • 7.2.5.4.3.4. Healthy Ageing
        • 7.2.5.4.3.5. Women's Health
        • 7.2.5.4.3.6. Energy & Performance
        • 7.2.5.4.3.7. Prenatal & Postnatal Health
        • 7.2.5.4.3.8. Others
      • 7.2.5.4.4. By Distribution Channel
        • 7.2.5.4.4.1. Direct Selling
        • 7.2.5.4.4.2. Pharmacies
        • 7.2.5.4.4.3. Grocery Stores
        • 7.2.5.4.4.4. E-commerce
    • 7.2.5.5. Switzerland
      • 7.2.5.5.1. By Product
        • 7.2.5.5.1.1. Omega Fatty Acids
        • 7.2.5.5.1.2. Natural Extracts
        • 7.2.5.5.1.3. Vitamins & Minerals
        • 7.2.5.5.1.4. Probiotics
        • 7.2.5.5.1.5. Others
      • 7.2.5.5.2. By Form
        • 7.2.5.5.2.1. Tablets
        • 7.2.5.5.2.2. Chewable
        • 7.2.5.5.2.3. Liquid
        • 7.2.5.5.2.4. Others
      • 7.2.5.5.3. By Function
        • 7.2.5.5.3.1. Gut Health & Digestive Support
        • 7.2.5.5.3.2. Brain Health & Cognitive Support
        • 7.2.5.5.3.3. Immune Health
        • 7.2.5.5.3.4. Healthy Ageing
        • 7.2.5.5.3.5. Women's Health
        • 7.2.5.5.3.6. Energy & Performance
        • 7.2.5.5.3.7. Prenatal & Postnatal Health
        • 7.2.5.5.3.8. Others
      • 7.2.5.5.4. By Distribution Channel
        • 7.2.5.5.4.1. Direct Selling
        • 7.2.5.5.4.2. Pharmacies
        • 7.2.5.5.4.3. Grocery Stores
        • 7.2.5.5.4.4. E-commerce
    • 7.2.5.6. Rest of Europe
      • 7.2.5.6.1. By Product
        • 7.2.5.6.1.1. Omega Fatty Acids
        • 7.2.5.6.1.2. Natural Extracts
        • 7.2.5.6.1.3. Vitamins & Minerals
        • 7.2.5.6.1.4. Probiotics
        • 7.2.5.6.1.5. Others
      • 7.2.5.6.2. By Form
        • 7.2.5.6.2.1. Tablets
        • 7.2.5.6.2.2. Chewable
        • 7.2.5.6.2.3. Liquid
        • 7.2.5.6.2.4. Others
      • 7.2.5.6.3. By Function
        • 7.2.5.6.3.1. Gut Health & Digestive Support
        • 7.2.5.6.3.2. Brain Health & Cognitive Support
        • 7.2.5.6.3.3. Immune Health
        • 7.2.5.6.3.4. Healthy Ageing
        • 7.2.5.6.3.5. Women's Health
        • 7.2.5.6.3.6. Energy & Performance
        • 7.2.5.6.3.7. Prenatal & Postnatal Health
        • 7.2.5.6.3.8. Others
      • 7.2.5.6.4. By Distribution Channel
        • 7.2.5.6.4.1. Direct Selling
        • 7.2.5.6.4.2. Pharmacies
        • 7.2.5.6.4.3. Grocery Stores
        • 7.2.5.6.4.4. E-commerce

8. Asia Pacific Natural Health Medicines Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Product
    • 8.2.1.1. Omega Fatty Acids
    • 8.2.1.2. Natural Extracts
    • 8.2.1.3. Vitamins & Minerals
    • 8.2.1.4. Probiotics
    • 8.2.1.5. Others
  • 8.2.2. By Form
    • 8.2.2.1. Tablets
    • 8.2.2.2. Chewable
    • 8.2.2.3. Liquid
    • 8.2.2.4. Others
  • 8.2.3. By Function
    • 8.2.3.1. Gut Health & Digestive Support
    • 8.2.3.2. Brain Health & Cognitive Support
    • 8.2.3.3. Immune Health
    • 8.2.3.4. Healthy Ageing
    • 8.2.3.5. Women's Health
    • 8.2.3.6. Energy & Performance
    • 8.2.3.7. Prenatal & Postnatal Health
    • 8.2.3.8. Others
  • 8.2.4. By Distribution Channel
    • 8.2.4.1. Direct Selling
    • 8.2.4.2. Pharmacies
    • 8.2.4.3. Grocery Stores
    • 8.2.4.4. E-commerce
  • 8.2.5. By Country
    • 8.2.5.1. China
      • 8.2.5.1.1. By Product
        • 8.2.5.1.1.1. Omega Fatty Acids
        • 8.2.5.1.1.2. Natural Extracts
        • 8.2.5.1.1.3. Vitamins & Minerals
        • 8.2.5.1.1.4. Probiotics
        • 8.2.5.1.1.5. Others
      • 8.2.5.1.2. By Form
        • 8.2.5.1.2.1. Tablets
        • 8.2.5.1.2.2. Chewable
        • 8.2.5.1.2.3. Liquid
        • 8.2.5.1.2.4. Others
      • 8.2.5.1.3. By Function
        • 8.2.5.1.3.1. Gut Health & Digestive Support
        • 8.2.5.1.3.2. Brain Health & Cognitive Support
        • 8.2.5.1.3.3. Immune Health
        • 8.2.5.1.3.4. Healthy Ageing
        • 8.2.5.1.3.5. Women's Health
        • 8.2.5.1.3.6. Energy & Performance
        • 8.2.5.1.3.7. Prenatal & Postnatal Health
        • 8.2.5.1.3.8. Others
      • 8.2.5.1.4. By Distribution Channel
        • 8.2.5.1.4.1. Direct Selling
        • 8.2.5.1.4.2. Pharmacies
        • 8.2.5.1.4.3. Grocery Stores
        • 8.2.5.1.4.4. E-commerce
    • 8.2.5.2. Japan
      • 8.2.5.2.1. By Product
        • 8.2.5.2.1.1. Omega Fatty Acids
        • 8.2.5.2.1.2. Natural Extracts
        • 8.2.5.2.1.3. Vitamins & Minerals
        • 8.2.5.2.1.4. Probiotics
        • 8.2.5.2.1.5. Others
      • 8.2.5.2.2. By Form
        • 8.2.5.2.2.1. Tablets
        • 8.2.5.2.2.2. Chewable
        • 8.2.5.2.2.3. Liquid
        • 8.2.5.2.2.4. Others
      • 8.2.5.2.3. By Function
        • 8.2.5.2.3.1. Gut Health & Digestive Support
        • 8.2.5.2.3.2. Brain Health & Cognitive Support
        • 8.2.5.2.3.3. Immune Health
        • 8.2.5.2.3.4. Healthy Ageing
        • 8.2.5.2.3.5. Women's Health
        • 8.2.5.2.3.6. Energy & Performance
        • 8.2.5.2.3.7. Prenatal & Postnatal Health
        • 8.2.5.2.3.8. Others
      • 8.2.5.2.4. By Distribution Channel
        • 8.2.5.2.4.1. Direct Selling
        • 8.2.5.2.4.2. Pharmacies
        • 8.2.5.2.4.3. Grocery Stores
        • 8.2.5.2.4.4. E-commerce
    • 8.2.5.3. South Korea
      • 8.2.5.3.1. By Product
        • 8.2.5.3.1.1. Omega Fatty Acids
        • 8.2.5.3.1.2. Natural Extracts
        • 8.2.5.3.1.3. Vitamins & Minerals
        • 8.2.5.3.1.4. Probiotics
        • 8.2.5.3.1.5. Others
      • 8.2.5.3.2. By Form
        • 8.2.5.3.2.1. Tablets
        • 8.2.5.3.2.2. Chewable
        • 8.2.5.3.2.3. Liquid
        • 8.2.5.3.2.4. Others
      • 8.2.5.3.3. By Function
        • 8.2.5.3.3.1. Gut Health & Digestive Support
        • 8.2.5.3.3.2. Brain Health & Cognitive Support
        • 8.2.5.3.3.3. Immune Health
        • 8.2.5.3.3.4. Healthy Ageing
        • 8.2.5.3.3.5. Women's Health
        • 8.2.5.3.3.6. Energy & Performance
        • 8.2.5.3.3.7. Prenatal & Postnatal Health
        • 8.2.5.3.3.8. Others
      • 8.2.5.3.4. By Distribution Channel
        • 8.2.5.3.4.1. Direct Selling
        • 8.2.5.3.4.2. Pharmacies
        • 8.2.5.3.4.3. Grocery Stores
        • 8.2.5.3.4.4. E-commerce
    • 8.2.5.4. Australia
      • 8.2.5.4.1. By Product
        • 8.2.5.4.1.1. Omega Fatty Acids
        • 8.2.5.4.1.2. Natural Extracts
        • 8.2.5.4.1.3. Vitamins & Minerals
        • 8.2.5.4.1.4. Probiotics
        • 8.2.5.4.1.5. Others
      • 8.2.5.4.2. By Form
        • 8.2.5.4.2.1. Tablets
        • 8.2.5.4.2.2. Chewable
        • 8.2.5.4.2.3. Liquid
        • 8.2.5.4.2.4. Others
      • 8.2.5.4.3. By Function
        • 8.2.5.4.3.1. Gut Health & Digestive Support
        • 8.2.5.4.3.2. Brain Health & Cognitive Support
        • 8.2.5.4.3.3. Immune Health
        • 8.2.5.4.3.4. Healthy Ageing
        • 8.2.5.4.3.5. Women's Health
        • 8.2.5.4.3.6. Energy & Performance
        • 8.2.5.4.3.7. Prenatal & Postnatal Health
        • 8.2.5.4.3.8. Others
      • 8.2.5.4.4. By Distribution Channel
        • 8.2.5.4.4.1. Direct Selling
        • 8.2.5.4.4.2. Pharmacies
        • 8.2.5.4.4.3. Grocery Stores
        • 8.2.5.4.4.4. E-commerce
    • 8.2.5.5. Rest of Asia Pacific
      • 8.2.5.5.1. By Product
        • 8.2.5.5.1.1. Omega Fatty Acids
        • 8.2.5.5.1.2. Natural Extracts
        • 8.2.5.5.1.3. Vitamins & Minerals
        • 8.2.5.5.1.4. Probiotics
        • 8.2.5.5.1.5. Others
      • 8.2.5.5.2. By Form
        • 8.2.5.5.2.1. Tablets
        • 8.2.5.5.2.2. Chewable
        • 8.2.5.5.2.3. Liquid
        • 8.2.5.5.2.4. Others
      • 8.2.5.5.3. By Function
        • 8.2.5.5.3.1. Gut Health & Digestive Support
        • 8.2.5.5.3.2. Brain Health & Cognitive Support
        • 8.2.5.5.3.3. Immune Health
        • 8.2.5.5.3.4. Healthy Ageing
        • 8.2.5.5.3.5. Women's Health
        • 8.2.5.5.3.6. Energy & Performance
        • 8.2.5.5.3.7. Prenatal & Postnatal Health
        • 8.2.5.5.3.8. Others
      • 8.2.5.5.4. By Distribution Channel
        • 8.2.5.5.4.1. Direct Selling
        • 8.2.5.5.4.2. Pharmacies
        • 8.2.5.5.4.3. Grocery Stores
        • 8.2.5.5.4.4. E-commerce

9. South America Natural Health Medicines Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Product
    • 9.2.1.1. Omega Fatty Acids
    • 9.2.1.2. Natural Extracts
    • 9.2.1.3. Vitamins & Minerals
    • 9.2.1.4. Probiotics
    • 9.2.1.5. Others
  • 9.2.2. By Form
    • 9.2.2.1. Tablets
    • 9.2.2.2. Chewable
    • 9.2.2.3. Liquid
    • 9.2.2.4. Others
  • 9.2.3. By Function
    • 9.2.3.1. Gut Health & Digestive Support
    • 9.2.3.2. Brain Health & Cognitive Support
    • 9.2.3.3. Immune Health
    • 9.2.3.4. Healthy Ageing
    • 9.2.3.5. Women's Health
    • 9.2.3.6. Energy & Performance
    • 9.2.3.7. Prenatal & Postnatal Health
    • 9.2.3.8. Others
  • 9.2.4. By Distribution Channel
    • 9.2.4.1. Direct Selling
    • 9.2.4.2. Pharmacies
    • 9.2.4.3. Grocery Stores
    • 9.2.4.4. E-commerce
  • 9.2.5. By Country
    • 9.2.5.1. Brazil
      • 9.2.5.1.1. By Product
        • 9.2.5.1.1.1. Omega Fatty Acids
        • 9.2.5.1.1.2. Natural Extracts
        • 9.2.5.1.1.3. Vitamins & Minerals
        • 9.2.5.1.1.4. Probiotics
        • 9.2.5.1.1.5. Others
      • 9.2.5.1.2. By Form
        • 9.2.5.1.2.1. Tablets
        • 9.2.5.1.2.2. Chewable
        • 9.2.5.1.2.3. Liquid
        • 9.2.5.1.2.4. Others
      • 9.2.5.1.3. By Function
        • 9.2.5.1.3.1. Gut Health & Digestive Support
        • 9.2.5.1.3.2. Brain Health & Cognitive Support
        • 9.2.5.1.3.3. Immune Health
        • 9.2.5.1.3.4. Healthy Ageing
        • 9.2.5.1.3.5. Women's Health
        • 9.2.5.1.3.6. Energy & Performance
        • 9.2.5.1.3.7. Prenatal & Postnatal Health
        • 9.2.5.1.3.8. Others
      • 9.2.5.1.4. By Distribution Channel
        • 9.2.5.1.4.1. Direct Selling
        • 9.2.5.1.4.2. Pharmacies
        • 9.2.5.1.4.3. Grocery Stores
        • 9.2.5.1.4.4. E-commerce
    • 9.2.5.2. Argentina
      • 9.2.5.2.1. By Product
        • 9.2.5.2.1.1. Omega Fatty Acids
        • 9.2.5.2.1.2. Natural Extracts
        • 9.2.5.2.1.3. Vitamins & Minerals
        • 9.2.5.2.1.4. Probiotics
        • 9.2.5.2.1.5. Others
      • 9.2.5.2.2. By Form
        • 9.2.5.2.2.1. Tablets
        • 9.2.5.2.2.2. Chewable
        • 9.2.5.2.2.3. Liquid
        • 9.2.5.2.2.4. Others
      • 9.2.5.2.3. By Function
        • 9.2.5.2.3.1. Gut Health & Digestive Support
        • 9.2.5.2.3.2. Brain Health & Cognitive Support
        • 9.2.5.2.3.3. Immune Health
        • 9.2.5.2.3.4. Healthy Ageing
        • 9.2.5.2.3.5. Women's Health
        • 9.2.5.2.3.6. Energy & Performance
        • 9.2.5.2.3.7. Prenatal & Postnatal Health
        • 9.2.5.2.3.8. Others
      • 9.2.5.2.4. By Distribution Channel
        • 9.2.5.2.4.1. Direct Selling
        • 9.2.5.2.4.2. Pharmacies
        • 9.2.5.2.4.3. Grocery Stores
        • 9.2.5.2.4.4. E-commerce
    • 9.2.5.3. Rest of South America
      • 9.2.5.3.1. By Product
        • 9.2.5.3.1.1. Omega Fatty Acids
        • 9.2.5.3.1.2. Natural Extracts
        • 9.2.5.3.1.3. Vitamins & Minerals
        • 9.2.5.3.1.4. Probiotics
        • 9.2.5.3.1.5. Others
      • 9.2.5.3.2. By Form
        • 9.2.5.3.2.1. Tablets
        • 9.2.5.3.2.2. Chewable
        • 9.2.5.3.2.3. Liquid
        • 9.2.5.3.2.4. Others
      • 9.2.5.3.3. By Function
        • 9.2.5.3.3.1. Gut Health & Digestive Support
        • 9.2.5.3.3.2. Brain Health & Cognitive Support
        • 9.2.5.3.3.3. Immune Health
        • 9.2.5.3.3.4. Healthy Ageing
        • 9.2.5.3.3.5. Women's Health
        • 9.2.5.3.3.6. Energy & Performance
        • 9.2.5.3.3.7. Prenatal & Postnatal Health
        • 9.2.5.3.3.8. Others
      • 9.2.5.3.4. By Distribution Channel
        • 9.2.5.3.4.1. Direct Selling
        • 9.2.5.3.4.2. Pharmacies
        • 9.2.5.3.4.3. Grocery Stores
        • 9.2.5.3.4.4. E-commerce

10. Competitive Matrix

• 10.1. Business Strategies Adopted by Leading Players
• 10.2. Global Natural Health Medicines Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

11. Company Profiles

• 11.1. Abbott Laboratories
  • 11.1.1. Overview
  • 11.1.2. Description
  • 11.1.3. Product Portfolio
  • 11.1.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.1.5. Recent Developments
• 11.2. Amway Corp.
  • 11.2.1. Overview
  • 11.2.2. Description
  • 11.2.3. Product Portfolio
  • 11.2.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.2.5. Recent Developments
• 11.3. Bayer AG
  • 11.3.1. Overview
  • 11.3.2. Description
  • 11.3.3. Product Portfolio
  • 11.3.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.3.5. Recent Developments
• 11.4. General Nutrition Centers, Inc.
  • 11.4.1. Overview
  • 11.4.2. Description
  • 11.4.3. Product Portfolio
  • 11.4.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.4.5. Recent Developments
• 11.5. Glanbia Plc
  • 11.5.1. Overview
  • 11.5.2. Description
  • 11.5.3. Product Portfolio
  • 11.5.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.5.5. Recent Developments
• 11.6. Herbalife Nutrition Ltd
  • 11.6.1. Overview
  • 11.6.2. Description
  • 11.6.3. Product Portfolio
  • 11.6.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.6.5. Recent Developments
• 11.7. Nestle S.A.
  • 11.7.1. Overview
  • 11.7.2. Description
  • 11.7.3. Product Portfolio
  • 11.7.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.7.5. Recent Developments
• 11.8. Nordic Naturals
  • 11.8.1. Overview
  • 11.8.2. Description
  • 11.8.3. Product Portfolio
  • 11.8.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.8.5. Recent Developments
• 11.9. Suntory Holdings Limited
  • 11.9.1. Overview
  • 11.9.2. Description
  • 11.9.3. Product Portfolio
  • 11.9.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.9.5. Recent Developments
• 11.10. Wild Nutrition Ltd
  • 11.10.1. Overview
  • 11.10.2. Description
  • 11.10.3. Product Portfolio
  • 11.10.4. Financials (Data as available in the public domain and/or on paid databases)
  • 11.10.5. Recent Developments

12. Strategic Recommendation