세계의 가열식 스웨터 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of heated sweater Market

The global heated sweater market continues to witness strong adoption as consumers increasingly seek advanced winter apparel designed for comfort, safety, and enhanced mobility. According to the 2024 assessment, the market was valued at USD 19.41 million in 2024, and is forecast to grow to USD 21.42 million in 2025, before reaching USD 44.65 million by 2032, at a CAGR of 10.97% between 2025 and 2032. Rising interest in winter sports participation, increasing access to heated apparel, and the development of efficient heating technologies are the key factors supporting industry growth.

North America led the global market with a dominant 40.96% share in 2024, driven by high spending on winter gear, strong consumer preference for heated apparel, and steady growth in snow sports across the U.S. and Canada. Companies such as Ororo, Milwaukee Tool, Gobi Heat, and Venture Heat continue to launch innovative heated sweaters and jackets, contributing to rapid expansion in the region.

Market Drivers

A major driver for market growth is the increasing number of snow sports participants globally. Activities such as skiing, snowboarding, and winter trekking have significantly influenced demand for advanced heated tops, sweaters, and hoodies. Snow Sports New Zealand reported a 17.39% rise in net revenues from snow sports events in 2024, highlighting growing participation and demand for heating-enabled apparel. Heated sweaters equipped with adjustable temperature controls, smartphone connectivity, and multi-zone heating elements have become essential outdoor gear in cold regions. These capabilities offer users improved muscle relaxation, better joint mobility, and greater comfort during winter activities.

Additionally, celebrity-endorsed advertising campaigns and influencer-driven branding continue to boost product awareness worldwide. Brands like Ororo promote seasonal collections and high-performance heated apparel through strategic campaigns, accelerating consumer adoption across North America and Europe.

Market Restraints

Despite strong growth prospects, alternative winter clothing such as traditional wool sweaters, fleece jackets, and affordable non-heated winter wear pose competition. The high cost of heated sweaters-owing to integrated batteries, heating wires, and smart temperature modules-can deter budget-conscious consumers. Moreover, concerns related to battery malfunction, overheating, and product durability remain challenges that could restrict broader market penetration, especially in price-sensitive regions.

Market Opportunities

The emergence of heated sweaters made using energy-efficient heating systems, eco-friendly materials, and recycled fabric blends presents promising opportunities. Manufacturers are increasingly using recycled polyester, natural fibers, and organic cotton to appeal to environmentally conscious consumers. In addition, ongoing advancements in heating elements, such as graphene-based heaters, lightweight batteries, and flexible wiring systems, are expanding the performance capabilities of heated apparel. These innovations will support rapid growth from 2025 to 2032.

Segmentation Overview

By Material

The fleece segment led the market in 2024 due to its insulation efficiency, soft texture, and ease of integrating heating systems. Fleece-based heated sweaters remain widely preferred for snow sports, biking, and outdoor work. The down segment is projected to grow faster due to strong adoption among professional athletes who require lightweight warmth and short-circuit protection. Polyester blends-especially recycled polyester-are gaining popularity due to water resistance and sustainability trends.

By Power Rating

The below 9 volts segment dominated in 2024, driven by its balance of warmth, battery efficiency, and safety. Sweaters operating on 5V and 7.4V systems are especially popular among consumers seeking adequate warmth for daily use. Meanwhile, the 9-20 volts segment is expected to expand rapidly, with rising adoption of 12V systems in heavy-duty applications such as construction work, skiing, forestry, and rescue operations.

By End-User

Men accounted for the largest market share in 2024 due to their higher participation in winter sports and greater spending on technologically advanced heated apparel. According to NSAA, men represented 62% of ski sports participants in 2022-23. The women's segment is projected to grow fastest during 2025-2032, driven by rising participation in snow sports and growing preference for stylish heated jackets and sweaters.

Regional Outlook

North America

Valued at USD 7.95 million in 2024, North America remains the leading market due to strong winter sports culture, high retail availability, and premium heated apparel brands. Growing numbers of indoor ski facilities also fuel demand.

Europe

Europe represents the second-largest market and the fastest-growing region for 2025-2032, driven by high skiing participation, technical textile innovation, and adoption of fleece-based heated sweaters among bikers and mountaineers.

Asia Pacific

Growth is supported by expanding smart clothing manufacturing bases in China, India, and Southeast Asia. Increased biking activity in Japan and South Korea, along with rising winter sports participation in China and India, also boosts demand.

Rest of the World

Demand is rising in indoor ski facilities across Saudi Arabia and UAE, while South American countries like Brazil and Argentina are adopting heated apparel for outdoor cycling and hiking.

Conclusion

With the market growing from USD 19.41 million in 2024 to USD 44.65 million by 2032, the heated sweater industry is set for strong expansion. Advancements in heating technology, rising global participation in winter activities, and eco-friendly product innovations will drive significant opportunities across major regions.

Segmentation By Material

• Down
• Fleece
• Polyester Blends
• Others

By Power Rating

• Below 9 Volts
• 9-20 Volts

By End-User

• Men
• Women

By Region

• North America (By Material, Power Rating, End-User, and Country)
  • U.S. (By Material)
  • Canada (By Material)
  • Mexico (By Material)
• Europe (By Material, Power Rating, End-User, and Country)
  • Germany (By Material)
  • France (By Material)
  • Spain (By Material)
  • Italy (By Material)
  • U.K. (By Material)
  • Russia (By Material)
  • Rest of Europe (By Material)
• Asia Pacific (By Material, Power Rating, End-User, and Country)
  • China (By Material)
  • India (By Material)
  • Japan (By Material)
  • Australia (By Material)
  • Rest of Asia Pacific (By Material)
• Rest of the World

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Material (Value)
    • 5.2.1.1. Down
    • 5.2.1.2. Fleece
    • 5.2.1.3. Polyester Blends
    • 5.2.1.4. Others
  • 5.2.2. By Power Rating (Value)
    • 5.2.2.1. Below 9 Volts
    • 5.2.2.2. 9-20 Volts
  • 5.2.3. By End-User (Value)
    • 5.2.3.1. Men
    • 5.2.3.2. Women
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Material (Value)
    • 6.2.1.1. Down
    • 6.2.1.2. Fleece
    • 6.2.1.3. Polyester Blends
    • 6.2.1.4. Others
  • 6.2.2. By Power Rating (Value)
    • 6.2.2.1. Below 9 Volts
    • 6.2.2.2. 9-20 Volts
  • 6.2.3. By End-User (Value)
    • 6.2.3.1. Men
    • 6.2.3.2. Women
  • 6.2.4. By Country (Value)
    • 6.2.4.1. U.S. (By Material)
      • 6.2.4.1.1. Down
      • 6.2.4.1.2. Fleece
      • 6.2.4.1.3. Polyester Blends
      • 6.2.4.1.4. Others
    • 6.2.4.2. Canada (By Material)
      • 6.2.4.2.1. Down
      • 6.2.4.2.2. Fleece
      • 6.2.4.2.3. Polyester Blends
      • 6.2.4.2.4. Others
    • 6.2.4.3. Mexico (By Material)
      • 6.2.4.3.1. Down
      • 6.2.4.3.2. Fleece
      • 6.2.4.3.3. Polyester Blends
      • 6.2.4.3.4. Others

7. Europe Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Product Type Estimates and Forecast
  • 7.2.1. By Material (Value)
    • 7.2.1.1. Down
    • 7.2.1.2. Fleece
    • 7.2.1.3. Polyester Blends
    • 7.2.1.4. Others
  • 7.2.2. By Power Rating (Value)
    • 7.2.2.1. Below 9 Volts
    • 7.2.2.2. 9-20 Volts
  • 7.2.3. By End-User (Value)
    • 7.2.3.1. Men
    • 7.2.3.2. Women
  • 7.2.4. By Country (Value)
    • 7.2.4.1. Germany (By Material)
      • 7.2.4.1.1. Down
      • 7.2.4.1.2. Fleece
      • 7.2.4.1.3. Polyester Blends
      • 7.2.4.1.4. Others
    • 7.2.4.2. France (By Material)
      • 7.2.4.2.1. Down
      • 7.2.4.2.2. Fleece
      • 7.2.4.2.3. Polyester Blends
      • 7.2.4.2.4. Others
    • 7.2.4.3. Italy (By Material)
      • 7.2.4.3.1. Down
      • 7.2.4.3.2. Fleece
      • 7.2.4.3.3. Polyester Blends
      • 7.2.4.3.4. Others
    • 7.2.4.4. Spain (By Material)
      • 7.2.4.4.1. Down
      • 7.2.4.4.2. Fleece
      • 7.2.4.4.3. Polyester Blends
      • 7.2.4.4.4. Others
    • 7.2.4.5. U.K. (By Material)
      • 7.2.4.5.1. Down
      • 7.2.4.5.2. Fleece
      • 7.2.4.5.3. Polyester Blends
      • 7.2.4.5.4. Others
    • 7.2.4.6. Russia (By Material)
      • 7.2.4.6.1. Down
      • 7.2.4.6.2. Fleece
      • 7.2.4.6.3. Polyester Blends
      • 7.2.4.6.4. Others
    • 7.2.4.7. Rest of Europe (By Material)
      • 7.2.4.7.1. Down
      • 7.2.4.7.2. Fleece
      • 7.2.4.7.3. Polyester Blends
      • 7.2.4.7.4. Others

8. Asia Pacific Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Product Type Estimates and Forecast
  • 8.2.1. By Material (Value)
    • 8.2.1.1. Down
    • 8.2.1.2. Fleece
    • 8.2.1.3. Polyester Blends
    • 8.2.1.4. Others
  • 8.2.2. By Power Rating (Value)
    • 8.2.2.1. Below 9 Volts
    • 8.2.2.2. 9-20 Volts
  • 8.2.3. By End-User (Value)
    • 8.2.3.1. Men
    • 8.2.3.2. Women
  • 8.2.4. By Country (Value)
    • 8.2.4.1. China (By Material)
      • 8.2.4.1.1. Down
      • 8.2.4.1.2. Fleece
      • 8.2.4.1.3. Polyester Blends
      • 8.2.4.1.4. Others
    • 8.2.4.2. India (By Material)
      • 8.2.4.2.1. Down
      • 8.2.4.2.2. Fleece
      • 8.2.4.2.3. Polyester Blends
      • 8.2.4.2.4. Others
    • 8.2.4.3. Japan (By Material)
      • 8.2.4.3.1. Down
      • 8.2.4.3.2. Fleece
      • 8.2.4.3.3. Polyester Blends
      • 8.2.4.3.4. Others
    • 8.2.4.4. Australia (By Material)
      • 8.2.4.4.1. Down
      • 8.2.4.4.2. Fleece
      • 8.2.4.4.3. Polyester Blends
      • 8.2.4.4.4. Others
    • 8.2.4.5. Rest of Asia Pacific (By Material)
      • 8.2.4.5.1. Down
      • 8.2.4.5.2. Fleece
      • 8.2.4.5.3. Polyester Blends
      • 8.2.4.5.4. Others

9. South America Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Product Type Estimates and Forecast
  • 9.2.1. By Material (Value)
    • 9.2.1.1. Down
    • 9.2.1.2. Fleece
    • 9.2.1.3. Polyester Blends
    • 9.2.1.4. Others
  • 9.2.2. By Power Rating (Value)
    • 9.2.2.1. Below 9 Volts
    • 9.2.2.2. 9-20 Volts
  • 9.2.3. By End-User (Value)
    • 9.2.3.1. Men
    • 9.2.3.2. Women
  • 9.2.4. By Country (Value)
    • 9.2.4.1. Brazil (By Material)
      • 9.2.4.1.1. Down
      • 9.2.4.1.2. Fleece
      • 9.2.4.1.3. Polyester Blends
      • 9.2.4.1.4. Others
    • 9.2.4.2. Argentina (By Material)
      • 9.2.4.2.1. Down
      • 9.2.4.2.2. Fleece
      • 9.2.4.2.3. Polyester Blends
      • 9.2.4.2.4. Others
    • 9.2.4.3. Rest of South America (By Material)
      • 9.2.4.3.1. Down
      • 9.2.4.3.2. Fleece
      • 9.2.4.3.3. Polyester Blends
      • 9.2.4.3.4. Others

10. Middle East & Africa Heated Sweater Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Product Type Estimates and Forecast
  • 10.2.1. By Material (Value)
    • 10.2.1.1. Down
    • 10.2.1.2. Fleece
    • 10.2.1.3. Polyester Blends
    • 10.2.1.4. Others
  • 10.2.2. By Power Rating (Value)
    • 10.2.2.1. Below 9 Volts
    • 10.2.2.2. 9-20 Volts
  • 10.2.3. By End-User (Value)
    • 10.2.3.1. Men
    • 10.2.3.2. Women
  • 10.2.4. By Country (Value)
    • 10.2.4.1. South Africa (By Material)
      • 10.2.4.1.1. Down
      • 10.2.4.1.2. Fleece
      • 10.2.4.1.3. Polyester Blends
      • 10.2.4.1.4. Others
    • 10.2.4.2. UAE (By Material)
      • 10.2.4.2.1. Down
      • 10.2.4.2.2. Fleece
      • 10.2.4.2.3. Polyester Blends
      • 10.2.4.2.4. Others
    • 10.2.4.3. Rest of Middle East & Africa (By Material)
      • 10.2.4.3.1. Down
      • 10.2.4.3.2. Fleece
      • 10.2.4.3.3. Polyester Blends
      • 10.2.4.3.4. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Heated Sweater Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. Ororo Heated Apparel
  • 12.1.1. Business Overview
  • 12.1.2. Product Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Venustas Heated Apparel
  • 12.2.1. Business Overview
  • 12.2.2. Product Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. G-heat Group SAS
  • 12.3.1. Business Overview
  • 12.3.2. Product Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Fieldsheer Apparel Technologies
  • 12.4.1. Business Overview
  • 12.4.2. Product Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Gobi Heat
  • 12.5.1. Business Overview
  • 12.5.2. Product Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. Venture Heat
  • 12.6.1. Business Overview
  • 12.6.2. Product Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Milwaukee Electric Tool Corporation
  • 12.7.1. Business Overview
  • 12.7.2. Product Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. JTL Garment
  • 12.8.1. Business Overview
  • 12.8.2. Product Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Gerbing Heated Clothing B.V.
  • 12.9.1. Business Overview
  • 12.9.2. Product Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Makita Corporation
  • 12.10.1. Business Overview
  • 12.10.2. Product Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations