세계의 핸드룸 사리 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of handloom sarees Market

The global handloom sarees market continues to expand as cultural heritage, sustainability, and artisanal craftsmanship gain importance among consumers worldwide. According to the 2024 industry report, the market was valued at USD 3.72 billion in 2024, is expected to rise to USD 3.99 billion in 2025, and is projected to reach USD 7.29 billion by 2032, reflecting a strong CAGR of 8.99% during the forecast period. This growth underscores the increasing global appreciation for traditional weaving techniques, eco-friendly materials, and handcrafted textiles that represent India's artistry and cultural legacy.

Handloom sarees, known for their intricate detailing and region-specific weaving traditions, remain a vital part of India's textile industry. Each saree-whether Banarasi, Kanjeevaram, Maheshwari, or Paithani-carries a distinctive narrative shaped by heritage and craftsmanship. In 2024, Asia Pacific dominated the market with a 68.82% share, driven by strong domestic demand, government initiatives such as Vocal for Local, and a revival of weaving communities. Expanding exports to the U.S., U.K., Canada, and Middle Eastern countries further support market momentum.

Market Drivers

A major driver of market expansion is the rising global popularity of traditional handloom sarees. Younger generations are increasingly drawn to authentic handwoven textiles that offer exclusivity, cultural relevance, and premium quality. The intricate craftsmanship and natural fibers used-such as cotton, silk, and linen-enhance the appeal of these sarees over mass-produced machine-made fabrics. Moreover, government-backed programs focused on supporting artisans, improving loom technology, and creating marketing platforms have significantly uplifted the sector.

India's export of handcrafted products to 20+ countries reflects a growing global appreciation for heritage fashion. Festivals, weddings, cultural events, and diaspora-driven demand are also boosting consumption of high-end handloom sarees worldwide.

Market Restraints

Despite rising demand, the market faces limitations due to the high cost of production. Handloom sarees require intensive labor, skilled artisans, long weaving hours, and the use of premium materials such as pure silk, zari, and natural dyes. Their limited production capacity and exclusivity lead to higher prices, often restricting demand among budget-sensitive consumers. This cost challenge remains a barrier to scaling the industry globally.

Market Opportunities

A key opportunity lies in the growing use of social media marketing. Handloom brands increasingly leverage digital platforms to showcase craftsmanship, promote limited-edition collections, and reach global audiences. Instagram, Facebook, and YouTube play critical roles in storytelling, customer engagement, influencer collaborations, and brand visibility. With rising online buying behavior-especially among urban millennials-digital-first strategies represent a significant growth accelerator.

Segmentation Highlights

By Material

The cotton segment dominated in 2024 due to comfort, breathability, and high demand during festivals and weddings. Cotton sarees remain a preferred choice for daily and ceremonial wear in both urban and rural India.

The linen segment is projected to grow fastest through 2032, supported by its lightweight feel, sweat-absorption, and suitability for warm-weather regions.

By Distribution Channel

Retail outlets/offline stores held the dominant share in 2024, benefiting from personalized assistance, fabric inspection, and ease of returns.

The e-commerce segment is set to record the highest CAGR as consumers increasingly opt for online platforms offering diverse designs, faster deliveries, and frequent discounts.

Regional Outlook

Asia Pacific

Valued at USD 2.56 billion in 2024, Asia Pacific leads the global market due to strong cultural integration, artisan clusters, and government-backed handloom development schemes. India remains the largest producer and exporter.

North America

Growth is driven by the expanding South Asian population and rising interest in artisanal and luxury sarees, including Mysore silk, Banarasi, and Kanjivaram.

Europe

Demand is rising for ethical, sustainable, and artisan-crafted fashion, aligning perfectly with the appeal of handloom sarees.

South America & Middle East/Africa

Growth is supported by increased online availability and social media-driven visibility of Indian ethnic wear.

Conclusion

With the market rising from USD 3.72 billion in 2024 to USD 3.99 billion in 2025, and projected to reach USD 7.29 billion by 2032, the global handloom sarees market is set for strong expansion. Sustained government support, digital transformation, and global appreciation for handcrafted textiles will continue to position handloom sarees as a premium and culturally significant category in global fashion.

Segmentation By Material

• Cotton
• Silk
• Linen
• Wool

By Distribution Channel

• E-commerce/Online
• Retail Outlets/Offline

By Region

• North America (By Material, Distribution Channel, and by Country)
  • U.S. (By Material)
  • Canada (By Material)
  • Mexico (By Material)
• Europe (By Material, Distribution Channel, and by Country)
  • Germany (By Material)
  • France (By Material)
  • Italy (By Material)
  • Spain (By Material)
  • U.K. (By Material)
  • Russia (By Material)
  • Rest of Europe (By Material)
• Asia Pacific (By Material, Distribution Channel, and by Country)
  • China (By Material)
  • India (By Material)
  • Japan (By Material)
  • Australia (By Material)
  • Rest of Asia Pacific (By Material)
• South America (By Material, Distribution Channel, and by Country)
  • Brazil (By Material)
  • Argentina (By Material)
  • Rest of South America (By Material)
• Middle East and Africa (By Material, Distribution Channel, and by Country)
  • South Africa (By Material)
  • UAE (By Material)
• Rest of the Middle East and Africa (By Material)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Porter's Five Forces Analysis
• 4.4. Supply Chain Analysis
• 4.5. Regulatory Framework
• 4.6. Recent Technological Advancements
• 4.7. Impact of Tariffs on the Market

5. Global Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Material
  • 5.2.1. Cotton
  • 5.2.2. Silk
  • 5.2.3. Linen
  • 5.2.4. Wool
• 5.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.3.1. E-commerce/Online
  • 5.3.2. Retail Outlets/Offline
• 5.4. By Market Analysis, Insights and Forecast - By Region
  • 5.4.1. North America
  • 5.4.2. Europe
  • 5.4.3. Asia Pacific
  • 5.4.4. South America
  • 5.4.5. Middle East & Africa

6. North America Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Material
  • 6.2.1. Cotton
  • 6.2.2. Silk
  • 6.2.3. Linen
  • 6.2.4. Wool
• 6.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.3.1. E-commerce/Online
  • 6.3.2. Retail Outlets/Offline
• 6.4. By Market Analysis, Insights and Forecast - By Country
  • 6.4.1. U.S.
    • 6.4.1.1. Market Analysis, by Material
      • 6.4.1.1.1. Cotton
      • 6.4.1.1.2. Silk
      • 6.4.1.1.3. Linen
      • 6.4.1.1.4. Wool
  • 6.4.2. Canada
    • 6.4.2.1. Market Analysis, by Material
      • 6.4.2.1.1. Cotton
      • 6.4.2.1.2. Silk
      • 6.4.2.1.3. Linen
      • 6.4.2.1.4. Wool
  • 6.4.3. Mexico
    • 6.4.3.1. Market Analysis, by Material
      • 6.4.3.1.1. Cotton
      • 6.4.3.1.2. Silk
      • 6.4.3.1.3. Linen
      • 6.4.3.1.4. Wool

7. Europe Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Material
  • 7.2.1. Cotton
  • 7.2.2. Silk
  • 7.2.3. Linen
  • 7.2.4. Wool
• 7.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.3.1. E-commerce/Online
  • 7.3.2. Retail Outlets/Offline
• 7.4. By Market Analysis, Insights and Forecast - By Country
  • 7.4.1. Germany
    • 7.4.1.1. Market Analysis, by Material
      • 7.4.1.1.1. Cotton
      • 7.4.1.1.2. Silk
      • 7.4.1.1.3. Linen
      • 7.4.1.1.4. Wool
  • 7.4.2. France
    • 7.4.2.1. Market Analysis, by Material
      • 7.4.2.1.1. Cotton
      • 7.4.2.1.2. Silk
      • 7.4.2.1.3. Linen
      • 7.4.2.1.4. Wool
  • 7.4.3. Spain
    • 7.4.3.1. Market Analysis, by Material
      • 7.4.3.1.1. Cotton
      • 7.4.3.1.2. Silk
      • 7.4.3.1.3. Linen
      • 7.4.3.1.4. Wool
  • 7.4.4. Italy
    • 7.4.4.1. Market Analysis, by Material
      • 7.4.4.1.1. Cotton
      • 7.4.4.1.2. Silk
      • 7.4.4.1.3. Linen
      • 7.4.4.1.4. Wool
  • 7.4.5. U.K.
    • 7.4.5.1. Market Analysis, by Material
      • 7.4.5.1.1. Cotton
      • 7.4.5.1.2. Silk
      • 7.4.5.1.3. Linen
      • 7.4.5.1.4. Wool
  • 7.4.6. Russia
    • 7.4.6.1. Market Analysis, by Material
      • 7.4.6.1.1. Cotton
      • 7.4.6.1.2. Silk
      • 7.4.6.1.3. Linen
      • 7.4.6.1.4. Wool
  • 7.4.7. Rest of Europe
    • 7.4.7.1. Market Analysis, by Material
      • 7.4.7.1.1. Cotton
      • 7.4.7.1.2. Silk
      • 7.4.7.1.3. Linen
      • 7.4.7.1.4. Wool

8. Asia Pacific Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Material
  • 8.2.1. Cotton
  • 8.2.2. Silk
  • 8.2.3. Linen
  • 8.2.4. Wool
• 8.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.3.1. E-commerce/Online
  • 8.3.2. Retail Outlets/Offline
• 8.4. By Market Analysis, Insights and Forecast - By Country
  • 8.4.1. China
    • 8.4.1.1. Market Analysis, by Material
      • 8.4.1.1.1. Cotton
      • 8.4.1.1.2. Silk
      • 8.4.1.1.3. Linen
      • 8.4.1.1.4. Wool
  • 8.4.2. India
    • 8.4.2.1. Market Analysis, by Material
      • 8.4.2.1.1. Cotton
      • 8.4.2.1.2. Silk
      • 8.4.2.1.3. Linen
      • 8.4.2.1.4. Wool
  • 8.4.3. Japan
    • 8.4.3.1. Market Analysis, by Material
      • 8.4.3.1.1. Cotton
      • 8.4.3.1.2. Silk
      • 8.4.3.1.3. Linen
      • 8.4.3.1.4. Wool
  • 8.4.4. Australia
    • 8.4.4.1. Market Analysis, by Material
      • 8.4.4.1.1. Cotton
      • 8.4.4.1.2. Silk
      • 8.4.4.1.3. Linen
      • 8.4.4.1.4. Wool
  • 8.4.5. Rest of Asia Pacific
    • 8.4.5.1. Market Analysis, by Material
      • 8.4.5.1.1. Cotton
      • 8.4.5.1.2. Silk
      • 8.4.5.1.3. Linen
      • 8.4.5.1.4. Wool

9. South America Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Material
  • 9.2.1. Cotton
  • 9.2.2. Silk
  • 9.2.3. Linen
  • 9.2.4. Wool
• 9.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.3.1. E-commerce/Online
  • 9.3.2. Retail Outlets/Offline
• 9.4. By Market Analysis, Insights and Forecast - By Country
  • 9.4.1. Brazil
    • 9.4.1.1. Market Analysis, by Material
      • 9.4.1.1.1. Cotton
      • 9.4.1.1.2. Silk
      • 9.4.1.1.3. Linen
      • 9.4.1.1.4. Wool
  • 9.4.2. Argentina
    • 9.4.2.1. Market Analysis, by Material
      • 9.4.2.1.1. Cotton
      • 9.4.2.1.2. Silk
      • 9.4.2.1.3. Linen
      • 9.4.2.1.4. Wool
  • 9.4.3. Rest of South America
    • 9.4.3.1. Market Analysis, by Material
      • 9.4.3.1.1. Cotton
      • 9.4.3.1.2. Silk
      • 9.4.3.1.3. Linen
      • 9.4.3.1.4. Wool

10. Middle East & Africa Handloom Sarees Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Material
  • 10.2.1. Cotton
  • 10.2.2. Silk
  • 10.2.3. Linen
  • 10.2.4. Wool
• 10.3. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.3.1. E-commerce/Online
  • 10.3.2. Retail Outlets/Offline
• 10.4. By Market Analysis, Insights and Forecast - By Country
  • 10.4.1. UAE
    • 10.4.1.1. Market Analysis, by Material
      • 10.4.1.1.1. Cotton
      • 10.4.1.1.2. Silk
      • 10.4.1.1.3. Linen
      • 10.4.1.1.4. Wool
  • 10.4.2. South Africa
    • 10.4.2.1. Market Analysis, by Material
      • 10.4.2.1.1. Cotton
      • 10.4.2.1.2. Silk
      • 10.4.2.1.3. Linen
      • 10.4.2.1.4. Wool
  • 10.4.3. Rest of Middle East & Africa
    • 10.4.3.1. Market Analysis, by Material
      • 10.4.3.1.1. Cotton
      • 10.4.3.1.2. Silk
      • 10.4.3.1.3. Linen
      • 10.4.3.1.4. Wool

11. Competitive Landscape

• 11.1. Handloom Sarees Market, Most Adopted Strategies, 2020-2024
• 11.2. Ranking Analysis, 2024

12. Company Profiles

• 12.1. Maheshwari Handloom
  • 12.1.1. Company Overview
  • 12.1.2. Business Overview
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
  • 12.1.6. SWOT Analysis
• 12.2. BHOLI SAREES
  • 12.2.1. Company Overview
  • 12.2.2. Business Overview
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
  • 12.2.6. SWOT Analysis
• 12.3. Ajmera Fashion Limited
  • 12.3.1. Company Overview
  • 12.3.2. Business Overview
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
  • 12.3.6. SWOT Analysis
• 12.4. HMR Handlooms
  • 12.4.1. Company Overview
  • 12.4.2. Business Overview
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
  • 12.4.6. SWOT Analysis
• 12.5. Albeli
  • 12.5.1. Company Overview
  • 12.5.2. Business Overview
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
  • 12.5.6. SWOT Analysis
• 12.6. KTC Fashion
  • 12.6.1. Company Overview
  • 12.6.2. Business Overview
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
  • 12.6.6. SWOT Analysis
• 12.7. Jagg Hastakala
  • 12.7.1. Company Overview
  • 12.7.2. Business Overview
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
  • 12.7.6. SWOT Analysis
• 12.8. Dhananjay Creations Private Limited
  • 12.8.1. Company Overview
  • 12.8.2. Business Overview
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
  • 12.8.6. SWOT Analysis
• 12.9. Sameer Handloom
  • 12.9.1. Company Overview
  • 12.9.2. Business Overview
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
  • 12.9.6. SWOT Analysis
• 12.10. Mrignayani
  • 12.10.1. Company Overview
  • 12.10.2. Business Overview
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments
  • 12.10.6. SWOT Analysis

13. Strategic Recommendations/ Market Opportunities