안대 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of eye mask Market

The global eye mask market continues to expand as consumers increasingly adopt wellness-oriented lifestyle products that enhance sleep quality, relaxation, and mental well-being. According to the latest report, the market was valued at USD 18.78 million in 2024, is projected to grow to USD 19.92 million in 2025, and is expected to reach USD 31.52 million by 2032, registering a CAGR of 6.77% during 2025-2032. The rising global burden of sleep disorders, growing health and wellness awareness, and increased travel frequency are major factors contributing to the steady market growth.

In 2024, North America held the largest share at 36.05%, driven by rising cases of insomnia, strong consumer preference for relaxation products, and the wide availability of innovative eye mask designs. Major manufacturers including Nidra Sleep, Chirag Group of Company, Loftie, HEPTAGON Healthcare, and various wellness-focused brands continue to diversify product offerings, incorporating advanced materials and ergonomic designs.

Market Drivers

A major global driver is the increasing prevalence of sleep disorders, impacting both children and adults. More than 70 million Americans were estimated to suffer from sleep disorders by 2024, while the CDC reported that 30%-45% of adults fail to meet daily sleep requirements. Eye masks, which block external light and promote deeper sleep, are increasingly being adopted as a simple, effective aid for improving sleep patterns and regulating circadian rhythms.

Additionally, the growing travel and tourism sector significantly boosts demand for eye masks due to their portability and convenience for use in airplanes, trains, and hotels. UN Tourism reported 1.4 billion international tourist arrivals in 2024, an increase of 11% from 2023, highlighting the expanding travel demographic that benefits from sleep-enhancing accessories.

Market Restraints

Despite its growth, the market faces restraints from the rise in skin allergies and irritation caused by low-quality fabrics, harsh dyes, and poor hygiene maintenance of masks. Inferior polyester, adhesives, and synthetic materials can cause rashes and discomfort, discouraging repeat purchases. Additionally, mold and bacteria buildup due to infrequent washing pose hygiene risks, hampering widespread adoption.

Market Opportunities

Technological advancements present major opportunities for future expansion. Innovations such as AI-integrated smart sleeping masks, 3D-printed designs, and pressure-sensitive memory foam enhance user experience and promote better sleep health. Smart eye masks capable of tracking eye movement, sleep cycles, and disturbances are increasingly gaining traction among tech-savvy consumers.

Market Trends

A key emerging trend is the surge in demand for eco-friendly and chemical-free eye masks. Manufacturers are adopting organic cotton, bamboo fiber, and natural dyes to meet the growing demand for sustainable sleep accessories. The broader consumer shift toward green products-including zero-waste and biodegradable materials-is expected to accelerate sustainable eye mask production.

Segmentation Insights

By Product

The regular eye mask segment accounted for 64.79% of the global share in 2024, driven by affordability, wide availability, and suitability for daily use. The wrap-around segment is projected to register the highest CAGR due to enhanced comfort and light-blocking capability.

By Material

The cotton segment dominates and is projected to hold 66.25% market share in 2025, owing to durability, breathability, and moisture resistance. Memory foam masks are expected to grow fastest due to their ergonomic pressure distribution and relaxation benefits.

By Distribution Channel

Hypermarkets and supermarkets lead the market and are projected to hold 38.58% share in 2025, supported by broad product visibility and retail expansion. E-commerce is expected to grow at the highest CAGR, benefiting from product diversity and rising online shopping trends.

Regional Outlook

North America

In 2024, the region generated USD 6.77 million, driven by wellness awareness and the high prevalence of sleep disorders. The U.S. market alone is projected to reach USD 5.85 million in 2025.

Europe

Europe is the second-largest region, projected to be USD 6.25 million in 2025. A rapidly aging population and rising sleep disturbances among older adults contribute strongly to regional demand.

Asia Pacific

The region is projected to reach USD 4.46 million in 2025, supported by rising disposable incomes, growing awareness of sleep hygiene, and a surge in social-media-driven wellness adoption.

South America & Middle East-Africa

South America is projected at USD 1.27 million in 2025, while MEA is expected to grow steadily due to expanding online retail and increasing wellness-focused consumption.

Conclusion

As global consumers increasingly prioritize sleep health, stress reduction, and relaxation, the eye mask market is positioned for consistent growth-from USD 18.78 million in 2024 to USD 31.52 million by 2032. Supported by sustainability trends, technological advancements, and expanding travel lifestyles, the market is expected to thrive across all major regions.

Segmentation

By Product

• Regular
• Contoured
• Wrap Around
• Others

By Material

• Cotton
• Silk
• Memory Foam
• Others

By Distribution Channel

• Hypermarket/Supermarket
• Convenience Stores
• E-commerce/Online
• Others

By Region

• North America (By Product, Material, Distribution Channel, and by Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Product, Material, Distribution Channel, and by Country)
  • Germany (By Product)
  • France (By Product)
  • Italy (By Product)
  • Spain (By Product)
  • U.K. (By Product)
  • Russia (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Product, Material, Distribution Channel, and by Country)
  • China (By Product)
  • India (By Product)
  • Japan (By Product)
  • Australia (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Product, Material, Distribution Channel, and by Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Product, Material, Distribution Channel, and by Country)
  • South Africa (By Product)
  • UAE (By Product)
  • Rest of the Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Porter's Five Forces Analysis
• 4.4. Supply Chain Analysis
• 4.5. Regulatory Framework
• 4.6. Recent Technological Advancements

5. Global Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Product
  • 5.2.1. Regular
  • 5.2.2. Contoured
  • 5.2.3. Wrap Around
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By Material
  • 5.3.1. Cotton
  • 5.3.2. Silk
  • 5.3.3. Memory Foam
  • 5.3.4. Others
• 5.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.4.1. Hypermarket/Supermarket
  • 5.4.2. Convenience Stores
  • 5.4.3. E-commerce/Online
  • 5.4.4. Others
• 5.5. By Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Product
  • 6.2.1. Regular
  • 6.2.2. Contoured
  • 6.2.3. Wrap Around
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By Material
  • 6.3.1. Cotton
  • 6.3.2. Silk
  • 6.3.3. Memory Foam
  • 6.3.4. Others
• 6.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.4.1. Hypermarket/Supermarket
  • 6.4.2. Convenience Stores
  • 6.4.3. E-commerce/Online
  • 6.4.4. Others
• 6.5. By Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S.
    • 6.5.1.1. Market Analysis, by Product
      • 6.5.1.1.1. Regular
      • 6.5.1.1.2. Contoured
      • 6.5.1.1.3. Wrap Around
      • 6.5.1.1.4. Others
  • 6.5.2. Canada
    • 6.5.2.1. Market Analysis, by Product
      • 6.5.2.1.1. Regular
      • 6.5.2.1.2. Contoured
      • 6.5.2.1.3. Wrap Around
      • 6.5.2.1.4. Others
  • 6.5.3. Mexico
    • 6.5.3.1. Market Analysis, by Product
      • 6.5.3.1.1. Regular
      • 6.5.3.1.2. Contoured
      • 6.5.3.1.3. Wrap Around
      • 6.5.3.1.4. Others

7. Europe Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Product
  • 7.2.1. Regular
  • 7.2.2. Contoured
  • 7.2.3. Wrap Around
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By Material
  • 7.3.1. Cotton
  • 7.3.2. Silk
  • 7.3.3. Memory Foam
  • 7.3.4. Others
• 7.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.4.1. Hypermarket/Supermarket
  • 7.4.2. Convenience Stores
  • 7.4.3. E-commerce/Online
  • 7.4.4. Others
• 7.5. By Market Analysis, Insights and Forecast - By Country
  • 7.5.1. Germany
    • 7.5.1.1. Market Analysis, by Product
      • 7.5.1.1.1. Regular
      • 7.5.1.1.2. Contoured
      • 7.5.1.1.3. Wrap Around
      • 7.5.1.1.4. Others
  • 7.5.2. France
    • 7.5.2.1. Market Analysis, by Product
      • 7.5.2.1.1. Regular
      • 7.5.2.1.2. Contoured
      • 7.5.2.1.3. Wrap Around
      • 7.5.2.1.4. Others
  • 7.5.3. Spain
    • 7.5.3.1. Market Analysis, by Product
      • 7.5.3.1.1. Regular
      • 7.5.3.1.2. Contoured
      • 7.5.3.1.3. Wrap Around
      • 7.5.3.1.4. Others
  • 7.5.4. Italy
    • 7.5.4.1. Market Analysis, by Product
      • 7.5.4.1.1. Regular
      • 7.5.4.1.2. Contoured
      • 7.5.4.1.3. Wrap Around
      • 7.5.4.1.4. Others
  • 7.5.5. U.K.
    • 7.5.5.1. Market Analysis, by Product
      • 7.5.5.1.1. Regular
      • 7.5.5.1.2. Contoured
      • 7.5.5.1.3. Wrap Around
      • 7.5.5.1.4. Others
  • 7.5.6. Russia
    • 7.5.6.1. Market Analysis, by Product
      • 7.5.6.1.1. Regular
      • 7.5.6.1.2. Contoured
      • 7.5.6.1.3. Wrap Around
      • 7.5.6.1.4. Others
  • 7.5.7. Rest of Europe
    • 7.5.7.1. Market Analysis, by Product
      • 7.5.7.1.1. Regular
      • 7.5.7.1.2. Contoured
      • 7.5.7.1.3. Wrap Around
      • 7.5.7.1.4. Others

8. Asia Pacific Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Product
  • 8.2.1. Regular
  • 8.2.2. Contoured
  • 8.2.3. Wrap Around
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By Material
  • 8.3.1. Cotton
  • 8.3.2. Silk
  • 8.3.3. Memory Foam
  • 8.3.4. Others
• 8.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.4.1. Hypermarket/Supermarket
  • 8.4.2. Convenience Stores
  • 8.4.3. E-commerce/Online
  • 8.4.4. Others
• 8.5. By Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China
    • 8.5.1.1. Market Analysis, by Product
      • 8.5.1.1.1. Regular
      • 8.5.1.1.2. Contoured
      • 8.5.1.1.3. Wrap Around
      • 8.5.1.1.4. Others
  • 8.5.2. India
    • 8.5.2.1. Market Analysis, by Product
      • 8.5.2.1.1. Regular
      • 8.5.2.1.2. Contoured
      • 8.5.2.1.3. Wrap Around
      • 8.5.2.1.4. Others
  • 8.5.3. Japan
    • 8.5.3.1. Market Analysis, by Product
      • 8.5.3.1.1. Regular
      • 8.5.3.1.2. Contoured
      • 8.5.3.1.3. Wrap Around
      • 8.5.3.1.4. Others
  • 8.5.4. Australia
    • 8.5.4.1. Market Analysis, by Product
      • 8.5.4.1.1. Regular
      • 8.5.4.1.2. Contoured
      • 8.5.4.1.3. Wrap Around
      • 8.5.4.1.4. Others
  • 8.5.5. Rest of Asia Pacific
    • 8.5.5.1. Market Analysis, by Product
      • 8.5.5.1.1. Regular
      • 8.5.5.1.2. Contoured
      • 8.5.5.1.3. Wrap Around
      • 8.5.5.1.4. Others

9. South America Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Product
  • 9.2.1. Regular
  • 9.2.2. Contoured
  • 9.2.3. Wrap Around
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By Material
  • 9.3.1. Cotton
  • 9.3.2. Silk
  • 9.3.3. Memory Foam
  • 9.3.4. Others
• 9.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.4.1. Hypermarket/Supermarket
  • 9.4.2. Convenience Stores
  • 9.4.3. E-commerce/Online
  • 9.4.4. Others
• 9.5. By Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil
    • 9.5.1.1. Market Analysis, by Product
      • 9.5.1.1.1. Regular
      • 9.5.1.1.2. Contoured
      • 9.5.1.1.3. Wrap Around
      • 9.5.1.1.4. Others
  • 9.5.2. Argentina
    • 9.5.2.1. Market Analysis, by Product
      • 9.5.2.1.1. Regular
      • 9.5.2.1.2. Contoured
      • 9.5.2.1.3. Wrap Around
      • 9.5.2.1.4. Others
  • 9.5.3. Rest of South America
    • 9.5.3.1. Market Analysis, by Product
      • 9.5.3.1.1. Regular
      • 9.5.3.1.2. Contoured
      • 9.5.3.1.3. Wrap Around
      • 9.5.3.1.4. Others

10. Middle East & Africa Eye Mask Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Product
  • 10.2.1. Regular
  • 10.2.2. Contoured
  • 10.2.3. Wrap Around
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By Material
  • 10.3.1. Cotton
  • 10.3.2. Silk
  • 10.3.3. Memory Foam
  • 10.3.4. Others
• 10.4. By Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.4.1. Hypermarket/Supermarket
  • 10.4.2. Convenience Stores
  • 10.4.3. E-commerce/Online
  • 10.4.4. Others
• 10.5. By Market Analysis, Insights and Forecast - By Country
  • 10.5.1. UAE
    • 10.5.1.1. Market Analysis, by Product
      • 10.5.1.1.1. Regular
      • 10.5.1.1.2. Contoured
      • 10.5.1.1.3. Wrap Around
      • 10.5.1.1.4. Others
  • 10.5.2. South Africa
    • 10.5.2.1. Market Analysis, by Product
      • 10.5.2.1.1. Regular
      • 10.5.2.1.2. Contoured
      • 10.5.2.1.3. Wrap Around
      • 10.5.2.1.4. Others
  • 10.5.3. Rest of Middle East & Africa
    • 10.5.3.1. Market Analysis, by Product
      • 10.5.3.1.1. Regular
      • 10.5.3.1.2. Contoured
      • 10.5.3.1.3. Wrap Around
      • 10.5.3.1.4. Others

11. Competitive Landscape

• 11.1. Eye Mask Market, Most Adopted Strategies, 2020-2024
• 11.2. Ranking Analysis, 2024

12. Company Profiles

• 12.1. Nidra Sleep
  • 12.1.1. Company Overview
  • 12.1.2. Business Overview
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
  • 12.1.6. SWOT Analysis
• 12.2. Chirag Group Of Company
  • 12.2.1. Company Overview
  • 12.2.2. Business Overview
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
  • 12.2.6. SWOT Analysis
• 12.3. Loftie
  • 12.3.1. Company Overview
  • 12.3.2. Business Overview
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
  • 12.3.6. SWOT Analysis
• 12.4. HEPTAGON HEALTHCARE PRIVATE LIMITED
  • 12.4.1. Company Overview
  • 12.4.2. Business Overview
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
  • 12.4.6. SWOT Analysis
• 12.5. EcoTools Beauty
  • 12.5.1. Company Overview
  • 12.5.2. Business Overview
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
  • 12.5.6. SWOT Analysis
• 12.6. The Luxury Bed Collection
  • 12.6.1. Company Overview
  • 12.6.2. Business Overview
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
  • 12.6.6. SWOT Analysis
• 12.7. Lumos Sleep
  • 12.7.1. Company Overview
  • 12.7.2. Business Overview
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
  • 12.7.6. SWOT Analysis
• 12.8. Earth Therapeutics
  • 12.8.1. Company Overview
  • 12.8.2. Business Overview
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
  • 12.8.6. SWOT Analysis
• 12.9. Wild Essentials LLC
  • 12.9.1. Company Overview
  • 12.9.2. Business Overview
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
  • 12.9.6. SWOT Analysis
• 12.10. Sonoma Lavender
  • 12.10.1. Company Overview
  • 12.10.2. Business Overview
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments
  • 12.10.6. SWOT Analysis

13. Strategic Recommendations