세계의 일회용 물티슈 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of disposable wipes Market

The global disposable wipes market continues to grow steadily as consumers increasingly prioritize convenience, hygiene, and portability in their daily routines. According to the latest industry assessment, the market was valued at USD 3.13 billion in 2024, is projected to reach USD 3.33 billion in 2025, and is expected to climb to USD 5.32 billion by 2032, registering a compound annual growth rate (CAGR) of 6.02% during the forecast period. Demand for disposable wipes-ranging from disinfectant wipes and baby wipes to personal care and household wipes-has surged across global markets due to lifestyle changes, increased hygiene awareness, and expanding product innovation.

Disposable wipes are commonly manufactured from materials such as polypropylene, polyester, cotton, or blended fibers, all infused with cleansing or disinfecting solutions. Their convenience and ease of use make them ideal for households, industrial cleaning, personal care, and on-the-go hygiene needs. Key players in the industry include Kimberly-Clark, Johnson & Johnson, 3M Company, Reckitt Benckiser, and Diamond Wipes International, all of which continue to expand their product lines to meet evolving customer preferences.

Market Dynamics

Drivers

One of the primary drivers supporting market growth is a global rise in hygiene consciousness. Consumers are paying closer attention to cleanliness due to the increasing prevalence of infectious diseases, lifestyle-related health concerns, and government-backed awareness campaigns. According to the World Health Organization (WHO), cholera-related deaths rose by 71% in 2023 compared to 2022, reinforcing the need for reliable hygiene solutions. Disposable wipes offer quick, efficient cleaning and are widely used for baby care, makeup removal, hand cleaning, and surface disinfection.

Restraints

Growing environmental concerns represent the most significant restraint for the disposable wipes market. Single-use wipes contribute heavily to global waste volumes and landfill pressure. The World Bank estimates that global waste generation will reach 3.40 billion tons by 2050, raising concerns about pollution, clogged sewage systems, and degradation of natural ecosystems. Although biodegradable wipes are emerging, many still contain polymers and chemicals that pose environmental risks. These factors, along with rising awareness of reusable alternatives such as microfiber cloths and washable wipes, may limit the widespread use of disposable wipes.

Opportunities

Demand for sustainable and eco-friendly wipes is rising across developed and emerging markets. Consumers now actively seek products made from biodegradable fibers, plant-derived ingredients, recyclable packaging, and chemical-free formulations. Companies that invest in eco-friendly materials, compostable substrates, and green certifications are expected to capture new market opportunities. Additionally, the expansion of online distribution channels enhances accessibility and product visibility, especially in Asia Pacific, Europe, and North America.

Segmentation Analysis

By Type

The wet wipes segment dominated the market in 2024 due to its widespread use across multiple categories, including baby care, antibacterial cleaning, and makeup removal. Their convenience, enhanced formulas, and ability to clean various surfaces contribute to strong demand. The dry wipes segment is also expected to grow, supported by their high absorbency and suitability for industrial and household cleaning tasks.

By Application

The personal care wipes segment held the largest share in 2024, driven by rising demand for baby wipes, feminine hygiene wipes, facial wipes, and hand wipes. Meanwhile, the household wipes segment is expected to grow at the fastest rate due to increasing household cleaning needs, rising residential development, and heightened focus on disinfecting surfaces.

By Distribution Channel

In 2024, supermarkets/hypermarkets led the global distribution landscape due to their extensive product variety and convenience. However, specialty stores and online retail platforms are expected to gain significant traction, aided by personalized shopping experiences, product guidance, and hassle-free online buying options.

Regional Outlook

Asia Pacific

Asia Pacific dominated the global market in 2024 with a 30.67% share, primarily due to rising disposable incomes, expanding urban populations, and strong demand for baby and personal hygiene wipes. Countries such as India, China, Indonesia, and the Philippines are driving sales through expanding e-commerce networks and increasing hygiene awareness.

Europe

Europe accounted for nearly 27% of the market share in 2024, fueled by strong consumer preference for eco-friendly and sustainable wipes. Countries including Germany, Sweden, Finland, and the U.K. show high demand for biodegradable and organic products.

North America

North America remains a key market due to widespread adoption of convenient hygiene products. The U.S. leads the region, backed by established retail infrastructure and leading brands offering diversified disinfecting and personal care wipe solutions.

Conclusion

With the market projected to rise from USD 3.13 billion in 2024 to USD 5.32 billion by 2032, the global disposable wipes industry is positioned for solid growth. Rising hygiene awareness, product innovation, and expanding demand for sustainable solutions will remain central to market expansion throughout the forecast period.

Segmentation By Type

• Wet Wipes
• Dry Wipes

By Application

• Personal Care Wipes
• Household Wipes
• Industrial Wipes

By Distribution Channel

• Supermarket/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Channels
• Others

By Region

• North America (By Type, Application, Distribution Channel, and Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, Application, Distribution Channel, and Country)
  • Germany (By Type)
  • U.K. (By Type)
  • France (By Type)
  • Spain (By Type)
  • Italy (By Type)
  • Russia (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, Application, Distribution Channel, and Country)
  • China (By Type)
  • Japan (By Type)
  • India (By Type)
  • Australia (By Type)
  • Rest of Asia Pacific (By Type)
• Middle East & Africa (By Type, Application, Distribution Channel, and Country)
  • UAE (By Type)
  • South Africa (By Type)
  • Rest of the Middle East & Africa (By Type)
• South America (By Type, Application, Distribution Channel, and Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regulatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements

5. Global Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Type
  • 5.2.1. Wet Wipes
  • 5.2.2. Dry Wipes
• 5.3. Market Analysis, Insights and Forecast - By Application
  • 5.3.1. Personal Care Wipes
  • 5.3.2. Household Wipes
  • 5.3.3. Industrial Wipes
• 5.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.4.1. Supermarket/Hypermarket
  • 5.4.2. Convenience Stores
  • 5.4.3. Specialty Stores
  • 5.4.4. Online Channel
  • 5.4.5. Others
• 5.5. Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Type
  • 6.2.1. Wet Wipes
  • 6.2.2. Dry Wipes
• 6.3. Market Analysis, Insights and Forecast - By Application
  • 6.3.1. Personal Care Wipes
  • 6.3.2. Household Wipes
  • 6.3.3. Industrial Wipes
• 6.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.4.1. Supermarket/Hypermarket
  • 6.4.2. Convenience Stores
  • 6.4.3. Specialty Stores
  • 6.4.4. Online Channel
  • 6.4.5. Others
• 6.5. Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S. Market Analysis, by Type
    • 6.5.1.1. Wet Wipes
    • 6.5.1.2. Dry Wipes
  • 6.5.2. Canada Market Analysis, by Type
    • 6.5.2.1. Wet Wipes
    • 6.5.2.2. Dry Wipes
  • 6.5.3. Mexico Market Analysis, by Type
    • 6.5.3.1. Wet Wipes
    • 6.5.3.2. Dry Wipes

7. Europe Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Type
  • 7.2.1. Wet Wipes
  • 7.2.2. Dry Wipes
• 7.3. Market Analysis, Insights and Forecast - By Application
  • 7.3.1. Personal Care Wipes
  • 7.3.2. Household Wipes
  • 7.3.3. Industrial Wipes
• 7.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.4.1. Supermarket/Hypermarket
  • 7.4.2. Convenience Stores
  • 7.4.3. Specialty Stores
  • 7.4.4. Online Channel
  • 7.4.5. Others
• 7.5. Market Analysis, Insights and Forecast - By Country
  • 7.5.1. U.K Market Analysis, by Type
    • 7.5.1.1. Wet Wipes
    • 7.5.1.2. Dry Wipes
  • 7.5.2. Germany Market Analysis, by Type
    • 7.5.2.1. Wet Wipes
    • 7.5.2.2. Dry Wipes
  • 7.5.3. France Market Analysis, by Type
    • 7.5.3.1. Wet Wipes
    • 7.5.3.2. Dry Wipes
  • 7.5.4. Spain Market Analysis, by Type
    • 7.5.4.1. Wet Wipes
    • 7.5.4.2. Dry Wipes
  • 7.5.5. Italy Market Analysis, by Type
    • 7.5.5.1. Wet Wipes
    • 7.5.5.2. Dry Wipes
  • 7.5.6. Russia Market Analysis, by Type
    • 7.5.6.1. Wet Wipes
    • 7.5.6.2. Dry Wipes
  • 7.5.7. Rest of Europe Market Analysis, by Type
    • 7.5.7.1. Wet Wipes
    • 7.5.7.2. Dry Wipes

8. Asia Pacific Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Type
  • 8.2.1. Wet Wipes
  • 8.2.2. Dry Wipes
• 8.3. Market Analysis, Insights and Forecast - By Application
  • 8.3.1. Personal Care Wipes
  • 8.3.2. Household Wipes
  • 8.3.3. Industrial Wipes
• 8.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.4.1. Supermarket/Hypermarket
  • 8.4.2. Convenience Stores
  • 8.4.3. Specialty Stores
  • 8.4.4. Online Channel
  • 8.4.5. Others
• 8.5. Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China Market Analysis, by Type
    • 8.5.1.1. Wet Wipes
    • 8.5.1.2. Dry Wipes
  • 8.5.2. India Market Analysis, by Type
    • 8.5.2.1. Wet Wipes
    • 8.5.2.2. Dry Wipes
  • 8.5.3. Japan Market Analysis, by Type
    • 8.5.3.1. Wet Wipes
    • 8.5.3.2. Dry Wipes
  • 8.5.4. Australia Market Analysis, by Type
    • 8.5.4.1. Wet Wipes
    • 8.5.4.2. Dry Wipes
  • 8.5.5. Rest of Asia Pacific Market Analysis, by Type
    • 8.5.5.1. Wet Wipes
    • 8.5.5.2. Dry Wipes

9. South America Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Type
  • 9.2.1. Wet Wipes
  • 9.2.2. Dry Wipes
• 9.3. Market Analysis, Insights and Forecast - By Application
  • 9.3.1. Personal Care Wipes
  • 9.3.2. Household Wipes
  • 9.3.3. Industrial Wipes
• 9.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.4.1. Supermarket/Hypermarket
  • 9.4.2. Convenience Stores
  • 9.4.3. Specialty Stores
  • 9.4.4. Online Channel
  • 9.4.5. Others
• 9.5. Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil Market Analysis, by Type
    • 9.5.1.1. Wet Wipes
    • 9.5.1.2. Dry Wipes
  • 9.5.2. Argentina Market Analysis, by Type
    • 9.5.2.1. Wet Wipes
    • 9.5.2.2. Dry Wipes
  • 9.5.3. Rest of South America Market Analysis, by Type
    • 9.5.3.1. Wet Wipes
    • 9.5.3.2. Dry Wipes

10. Middle East & Africa Disposable Wipes Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Type
  • 10.2.1. Wet Wipes
  • 10.2.2. Dry Wipes
• 10.3. Market Analysis, Insights and Forecast - By Application
  • 10.3.1. Personal Care Wipes
  • 10.3.2. Household Wipes
  • 10.3.3. Industrial Wipes
• 10.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.4.1. Supermarket/Hypermarket
  • 10.4.2. Convenience Stores
  • 10.4.3. Specialty Stores
  • 10.4.4. Online Channel
  • 10.4.5. Others
• 10.5. Market Analysis, Insights and Forecast - By Country
  • 10.5.1. South Africa Market Analysis, by Type
    • 10.5.1.1. Wet Wipes
    • 10.5.1.2. Dry Wipes
  • 10.5.2. UAE Market Analysis, by Type
    • 10.5.2.1. Wet Wipes
    • 10.5.2.2. Dry Wipes
  • 10.5.3. Rest of MEA Market Analysis, by Type
    • 10.5.3.1. Wet Wipes
    • 10.5.3.2. Dry Wipes

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2024)
• 11.3. Company Profiles (Overview, Types, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. Kimberly-Clark Corporation (U.S)
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Type Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Johnson & Johnson (U.S)
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Type Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. 3M Company (U.S)
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Type Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. Reckitt Benckiser Group plc (U.K)
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Type Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. Diamond Wipes International, Inc. (U.S)
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Type Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. Rockline Industries (U.S)
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Type Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Medline Industries, Inc (U.S)
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Type Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. Svenska Cellulosa Aktiebolaget (Sweden)
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Type Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. Diversey, Inc. (U.S)
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Type Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. Nice-Pak Products, Inc (U.S)
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Type Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities