세계의 선물 소매 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of gift retailing Market

The global gift retailing market continues to expand as cultural gifting traditions, increasing disposable incomes, and rapid digitalization drive consumer spending on unique and personalized gift items. According to the 2024 assessment, the global market size reached USD 475.00 billion in 2024, supported by strong demand for accessories, home decor items, chocolates, and various personalized products. The market is projected to grow further to USD 491.82 billion in 2025, eventually reaching USD 630.52 billion by 2032, exhibiting a CAGR of 3.61% during 2025-2032. Europe dominated the global landscape in 2024 with a 37.7% market share, driven by long-standing gifting traditions and a thriving luxury retail culture.

Market Dynamics

Market Drivers

Gift-giving remains an important cultural practice across countries for occasions such as birthdays, Mother's Day, Christmas, and regional festivals. The rising popularity of these celebrations and the influence of social media trends significantly contribute to the expansion of the gift retailing market. In the U.S. alone, consumers purchase 6.5 billion greeting cards annually, demonstrating strong demand across major celebrations. Increasing disposable income and consumer interest in premium products are also accelerating growth.

Corporate gifting is another strong driver. Companies increasingly offer gifts like office essentials, branded drinkware, and electronics to employees, clients, and partners to strengthen professional relationships. In February 2025, India-based TapWell expanded its corporate gifting range to include drinkware, tech gadgets, and premium office utilities, reinforcing the growing prominence of this segment.

Market Restraints

The market faces challenges related to seasonal demand fluctuations, as sales peak during festive seasons but decline afterwards, impacting production planning. Volatile pricing of materials such as wood, plastic, and paper adds further cost pressure on manufacturers. High competition and the premium pricing of luxury gifts also pose limitations, especially for middle-income consumers.

Market Opportunities

The rise of sustainable gifting creates significant growth opportunities. Consumers are increasingly drawn to eco-friendly products such as reusable cotton bags, plantable stationery, biodegradable mobile covers, and recycled paper notebooks. The global shift toward sustainability is expected to strengthen this trend further. Additionally, e-commerce growth offers vast opportunities as online platforms enable convenient, contactless, and location-flexible gifting solutions.

Market Trends

Personalized, exclusive, and limited-edition gifting has gained substantial momentum. Customized wallets, engraved jewelry, photo books, and digitally designed greeting cards are trending globally. Brands are responding by offering unique, tailor-made product collections. The rise of social media and gifting apps is accelerating this shift. Europe, for example, witnessed growth from USD 172.73 billion in 2023 to USD 179.08 billion in 2024, reflecting rising demand for premium, artistic, and eco-conscious gifts.

Segmentation Insights

By Product

In 2024, apparel & accessories emerged as the leading segment, holding 18.80% of the global market, driven by the versatility and practicality of clothing, watches, handbags, and belts as gifts. The jewelry segment ranked second due to strong cultural gifting traditions in Asian countries. The greeting cards segment accounted for 6.33% in 2024, indicating continued relevance despite digital alternatives.

By Category

Personal gifts dominated in 2024 as increasing celebration of life events fueled demand. This category is projected to capture 57.60% of the market in 2025. The corporate gifts segment is expected to grow at the highest CAGR, driven by business events and employee recognition programs.

By Distribution Channel

Department stores are forecast to grow at a 3.88% CAGR, supported by wide product assortments. Online/e-commerce is the fastest-growing channel due to rising digital purchases and doorstep delivery convenience.

Regional Insights

Europe - USD 179.08 Billion in 2024

Europe led the global market in 2024, supported by gift-giving traditions for occasions such as Christmas, Easter, and anniversaries. Demand for luxury gifts from brands like Gucci and Louis Vuitton remains high. Germany's market value is predicted to reach USD 35.71 billion, while the U.K. is expected to hit USD 33.52 billion in 2025.

North America - USD 137.12 Billion in 2025

North America is driven by high disposable income and personalization trends. The U.S. alone is expected to reach USD 87.50 billion in 2025, boosted by technology gifts and corporate gifting adoption.

Asia Pacific

APAC growth is driven by expanding middle classes in India and China, festive purchases, and rising online shopping trends.

South America & Middle East/Africa

South America will reach USD 44.26 billion in 2025, supported by tech-savvy consumers and growing festive celebrations. Middle Eastern markets such as UAE and Qatar benefit from tourism and corporate gifting, with UAE projected at USD 15.25 billion in 2025.

Conclusion

With the global gift retailing market expanding from USD 475.00 billion in 2024 to USD 630.52 billion by 2032, the sector remains driven by personalization, sustainability, corporate gifting, and digital commerce. Evolving consumer preferences and technological advancements will continue shaping future market growth.

Segmentation By Product

• Greeting Cards
• Jewelry
• Flowers & Chocolates
• Apparel & Accessories
• Toys & Games
• Home Decor
• Others

By Category

• Festive Gifts
• Personal Gifts
• Corporate Gifts

By Distribution Channel

• Supermarket/Hypermarket
• Departmental Store
• Online/E-Commerce
• Others

By Region

• North America (By Product, Category, Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Product, Category, Distribution Channel, and Country)
  • U.K. (By Product)
  • Germany (By Product)
  • France (By Product)
  • Spain (By Product)
  • Italy (By Product)
  • Russia (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Product, Category, Distribution Channel, and Country)
  • China (By Product)
  • India (By Product)
  • Japan (By Product)
  • Australia (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Product, Category, Distribution Channel, and Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Product, Category, Distribution Channel, and Country)
  • South Africa (By Product)
  • UAE (By Product)
  • Rest of the Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regulatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements
• 4.6. Impact of Tariffs on the Market

5. Global Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Product
  • 5.2.1. Greeting Cards
  • 5.2.2. Jewelry
  • 5.2.3. Flowers & Chocolates
  • 5.2.4. Apparel & Accessories
  • 5.2.5. Toys & Games
  • 5.2.6. Home Decor
  • 5.2.7. Others
• 5.3. Market Analysis, Insights and Forecast - By Category
  • 5.3.1. Festive Gifts
  • 5.3.2. Personal Gifts
  • 5.3.3. Corporate Gifts
• 5.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.4.1. Supermarket/Hypermarket
  • 5.4.2. Departmental Store
  • 5.4.3. Online/E-Commerce
  • 5.4.4. Others
• 5.5. Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Product
  • 6.2.1. Greeting Cards
  • 6.2.2. Jewelry
  • 6.2.3. Flowers & Chocolates
  • 6.2.4. Apparel & Accessories
  • 6.2.5. Toys & Games
  • 6.2.6. Home Decor
  • 6.2.7. Others
• 6.3. Market Analysis, Insights and Forecast - By Category
  • 6.3.1. Festive Gifts
  • 6.3.2. Personal Gifts
  • 6.3.3. Corporate Gifts
• 6.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.4.1. Supermarket/Hypermarket
  • 6.4.2. Departmental Store
  • 6.4.3. Online/E-Commerce
  • 6.4.4. Others
• 6.5. Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S. Market Analysis, by Product
    • 6.5.1.1. Greeting Cards
    • 6.5.1.2. Jewelry
    • 6.5.1.3. Flowers & Chocolates
    • 6.5.1.4. Apparel & Accessories
    • 6.5.1.5. Toys & Games
    • 6.5.1.6. Home Decor
    • 6.5.1.7. Others
  • 6.5.2. Canada Market Analysis, by Product
    • 6.5.2.1. Greeting Cards
    • 6.5.2.2. Jewelry
    • 6.5.2.3. Flowers & Chocolates
    • 6.5.2.4. Apparel & Accessories
    • 6.5.2.5. Toys & Games
    • 6.5.2.6. Home Decor
    • 6.5.2.7. Others
  • 6.5.3. Mexico Market Analysis, by Product
    • 6.5.3.1. Greeting Cards
    • 6.5.3.2. Jewelry
    • 6.5.3.3. Flowers & Chocolates
    • 6.5.3.4. Apparel & Accessories
    • 6.5.3.5. Toys & Games
    • 6.5.3.6. Home Decor
    • 6.5.3.7. Others

7. Europe Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Product
  • 7.2.1. Greeting Cards
  • 7.2.2. Jewelry
  • 7.2.3. Flowers & Chocolates
  • 7.2.4. Apparel & Accessories
  • 7.2.5. Toys & Games
  • 7.2.6. Home Decor
  • 7.2.7. Others
• 7.3. Market Analysis, Insights and Forecast - By Category
  • 7.3.1. Festive Gifts
  • 7.3.2. Personal Gifts
  • 7.3.3. Corporate Gifts
• 7.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.4.1. Supermarket/Hypermarket
  • 7.4.2. Departmental Store
  • 7.4.3. Online/E-Commerce
  • 7.4.4. Others
• 7.5. Market Analysis, Insights and Forecast - By Country
  • 7.5.1. U.K Market Analysis, by Product
    • 7.5.1.1. Greeting Cards
    • 7.5.1.2. Jewelry
    • 7.5.1.3. Flowers & Chocolates
    • 7.5.1.4. Apparel & Accessories
    • 7.5.1.5. Toys & Games
    • 7.5.1.6. Home Decor
    • 7.5.1.7. Others
  • 7.5.2. Germany Market Analysis, by Product
    • 7.5.2.1. Greeting Cards
    • 7.5.2.2. Jewelry
    • 7.5.2.3. Flowers & Chocolates
    • 7.5.2.4. Apparel & Accessories
    • 7.5.2.5. Toys & Games
    • 7.5.2.6. Home Decor
    • 7.5.2.7. Others
  • 7.5.3. France Market Analysis, by Product
    • 7.5.3.1. Greeting Cards
    • 7.5.3.2. Jewelry
    • 7.5.3.3. Flowers & Chocolates
    • 7.5.3.4. Apparel & Accessories
    • 7.5.3.5. Toys & Games
    • 7.5.3.6. Home Decor
    • 7.5.3.7. Others
  • 7.5.4. Spain Market Analysis, by Product
    • 7.5.4.1. Greeting Cards
    • 7.5.4.2. Jewelry
    • 7.5.4.3. Flowers & Chocolates
    • 7.5.4.4. Apparel & Accessories
    • 7.5.4.5. Toys & Games
    • 7.5.4.6. Home Decor
    • 7.5.4.7. Others
  • 7.5.5. Italy Market Analysis, by Product
    • 7.5.5.1. Greeting Cards
    • 7.5.5.2. Jewelry
    • 7.5.5.3. Flowers & Chocolates
    • 7.5.5.4. Apparel & Accessories
    • 7.5.5.5. Toys & Games
    • 7.5.5.6. Home Decor
    • 7.5.5.7. Others
  • 7.5.6. Russia Market Analysis, by Product
    • 7.5.6.1. Greeting Cards
    • 7.5.6.2. Jewelry
    • 7.5.6.3. Flowers & Chocolates
    • 7.5.6.4. Apparel & Accessories
    • 7.5.6.5. Toys & Games
    • 7.5.6.6. Home Decor
    • 7.5.6.7. Others
  • 7.5.7. Rest of Europe Market Analysis, by Product
    • 7.5.7.1. Greeting Cards
    • 7.5.7.2. Jewelry
    • 7.5.7.3. Flowers & Chocolates
    • 7.5.7.4. Apparel & Accessories
    • 7.5.7.5. Toys & Games
    • 7.5.7.6. Home Decor
    • 7.5.7.7. Others

8. Asia Pacific Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Product
  • 8.2.1. Greeting Cards
  • 8.2.2. Jewelry
  • 8.2.3. Flowers & Chocolates
  • 8.2.4. Apparel & Accessories
  • 8.2.5. Toys & Games
  • 8.2.6. Home Decor
  • 8.2.7. Others
• 8.3. Market Analysis, Insights and Forecast - By Category
  • 8.3.1. Festive Gifts
  • 8.3.2. Personal Gifts
  • 8.3.3. Corporate Gifts
• 8.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.4.1. Supermarket/Hypermarket
  • 8.4.2. Departmental Store
  • 8.4.3. Online/E-Commerce
  • 8.4.4. Others
• 8.5. Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China Market Analysis, by Product
    • 8.5.1.1. Greeting Cards
    • 8.5.1.2. Jewelry
    • 8.5.1.3. Flowers & Chocolates
    • 8.5.1.4. Apparel & Accessories
    • 8.5.1.5. Toys & Games
    • 8.5.1.6. Home Decor
    • 8.5.1.7. Others
  • 8.5.2. India Market Analysis, by Product
    • 8.5.2.1. Greeting Cards
    • 8.5.2.2. Jewelry
    • 8.5.2.3. Flowers & Chocolates
    • 8.5.2.4. Apparel & Accessories
    • 8.5.2.5. Toys & Games
    • 8.5.2.6. Home Decor
    • 8.5.2.7. Others
  • 8.5.3. Japan Market Analysis, by Product
    • 8.5.3.1. Greeting Cards
    • 8.5.3.2. Jewelry
    • 8.5.3.3. Flowers & Chocolates
    • 8.5.3.4. Apparel & Accessories
    • 8.5.3.5. Toys & Games
    • 8.5.3.6. Home Decor
    • 8.5.3.7. Others
  • 8.5.4. Australia Market Analysis, by Product
    • 8.5.4.1. Greeting Cards
    • 8.5.4.2. Jewelry
    • 8.5.4.3. Flowers & Chocolates
    • 8.5.4.4. Apparel & Accessories
    • 8.5.4.5. Toys & Games
    • 8.5.4.6. Home Decor
    • 8.5.4.7. Others
  • 8.5.5. Rest of Asia Pacific Market Analysis, by Product
    • 8.5.5.1. Greeting Cards
    • 8.5.5.2. Jewelry
    • 8.5.5.3. Flowers & Chocolates
    • 8.5.5.4. Apparel & Accessories
    • 8.5.5.5. Toys & Games
    • 8.5.5.6. Home Decor
    • 8.5.5.7. Others

9. South America Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Product
  • 9.2.1. Greeting Cards
  • 9.2.2. Jewelry
  • 9.2.3. Flowers & Chocolates
  • 9.2.4. Apparel & Accessories
  • 9.2.5. Toys & Games
  • 9.2.6. Home Decor
  • 9.2.7. Others
• 9.3. Market Analysis, Insights and Forecast - By Category
  • 9.3.1. Festive Gifts
  • 9.3.2. Personal Gifts
  • 9.3.3. Corporate Gifts
• 9.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.4.1. Supermarket/Hypermarket
  • 9.4.2. Departmental Store
  • 9.4.3. Online/E-Commerce
  • 9.4.4. Others
• 9.5. Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil Market Analysis, by Product
    • 9.5.1.1. Greeting Cards
    • 9.5.1.2. Jewelry
    • 9.5.1.3. Flowers & Chocolates
    • 9.5.1.4. Apparel & Accessories
    • 9.5.1.5. Toys & Games
    • 9.5.1.6. Home Decor
    • 9.5.1.7. Others
  • 9.5.2. Argentina Market Analysis, by Product
    • 9.5.2.1. Greeting Cards
    • 9.5.2.2. Jewelry
    • 9.5.2.3. Flowers & Chocolates
    • 9.5.2.4. Apparel & Accessories
    • 9.5.2.5. Toys & Games
    • 9.5.2.6. Home Decor
    • 9.5.2.7. Others
  • 9.5.3. Rest of South America Market Analysis, by Product
    • 9.5.3.1. Greeting Cards
    • 9.5.3.2. Jewelry
    • 9.5.3.3. Flowers & Chocolates
    • 9.5.3.4. Apparel & Accessories
    • 9.5.3.5. Toys & Games
    • 9.5.3.6. Home Decor
    • 9.5.3.7. Others

10. Middle East & Africa Gift Retailing Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Product
  • 10.2.1. Greeting Cards
  • 10.2.2. Jewelry
  • 10.2.3. Flowers & Chocolates
  • 10.2.4. Apparel & Accessories
  • 10.2.5. Toys & Games
  • 10.2.6. Home Decor
  • 10.2.7. Others
• 10.3. Market Analysis, Insights and Forecast - By Category
  • 10.3.1. Festive Gifts
  • 10.3.2. Personal Gifts
  • 10.3.3. Corporate Gifts
• 10.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.4.1. Supermarket/Hypermarket
  • 10.4.2. Departmental Store
  • 10.4.3. Online/E-Commerce
  • 10.4.4. Others
• 10.5. Market Analysis, Insights and Forecast - By Country
  • 10.5.1. South Africa Market Analysis, by Product
    • 10.5.1.1. Greeting Cards
    • 10.5.1.2. Jewelry
    • 10.5.1.3. Flowers & Chocolates
    • 10.5.1.4. Apparel & Accessories
    • 10.5.1.5. Toys & Games
    • 10.5.1.6. Home Decor
    • 10.5.1.7. Others
  • 10.5.2. UAE Market Analysis, by Product
    • 10.5.2.1. Greeting Cards
    • 10.5.2.2. Jewelry
    • 10.5.2.3. Flowers & Chocolates
    • 10.5.2.4. Apparel & Accessories
    • 10.5.2.5. Toys & Games
    • 10.5.2.6. Home Decor
    • 10.5.2.7. Others
  • 10.5.3. Rest of MEA Market Analysis, by Product
    • 10.5.3.1. Greeting Cards
    • 10.5.3.2. Jewelry
    • 10.5.3.3. Flowers & Chocolates
    • 10.5.3.4. Apparel & Accessories
    • 10.5.3.5. Toys & Games
    • 10.5.3.6. Home Decor
    • 10.5.3.7. Others

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2024)
• 11.3. Company Profiles (Overview, Products, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. Carter's, Inc
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Product Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Card Factory (U.K.)
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Product Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. Ferns N Petals Pvt. Ltd (India)
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Product Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. Macys Inc. (U.S.)
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Product Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. Archies Limited (India)
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Product Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. The Walt Disney Co (U.S.)
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Product Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Spencer Gifts LLC (U.S.)
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Product Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. AG Custom Gifts (U.S.)
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Product Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. funkypigeon.com Limited (U.K.)
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Product Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. Enesco, LLC (U.S.)
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Product Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities