세계의 영구 화장용 안료 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of permanent makeup pigments Market

The global permanent makeup pigments market continues to expand rapidly as demand for long-lasting beauty solutions grows worldwide. According to the report, the market size reached USD 66.8 million in 2024, driven by rising cosmetic procedure adoption, growing social media influence, and the increasing number of skilled permanent makeup (PMU) artists. The market is projected to grow further to USD 71.6 million in 2025 and reach USD 124.9 million by 2032, representing a CAGR of 8.3% during the forecast period.

In 2024, Europe dominated the market with a 74.25% share, supported by highly advanced permanent makeup clinics, strong industry regulations, and major professional events such as the WORLD BEAUTY TOP Congress & Championship in Slovenia.

Key Market Insights

Permanent makeup (PMU)-including eyebrow microblading, lip blushing, eyeliner tattoos, and scalp micropigmentation-offers results that last from 12 to 24 months, significantly reducing the time and money traditionally spent on daily makeup routines. The procedure has gained widespread popularity among women and men who seek convenience, long-lasting aesthetic enhancement, and natural-looking results.

Demand has surged globally, with PMU popularity increasing 35%-40% over the past 20 years, according to BELLAMI ACADEMIE (2023). The rising number of specialized PMU artists is further contributing to market expansion.

Key industry players, including Perma Blend, Tina Davies, Quantum, Swiss Color, Nouveau Contour, and PhiAcademy GmbH, continue introducing innovative and compliance-focused pigments. For instance, Perma Blend's LUXE product line launched in Europe adheres strictly to EU and REACH pigment regulations.

Market Dynamics

Drivers - Growing Preference for Long-Lasting Cosmetic Solutions

The modern workforce, especially working women, seeks aesthetic solutions that save time and provide consistent results. According to SAGE Publications (2023), women spend an average of 4 hours daily enhancing their appearance, highlighting the demand for time-saving beauty routines. Permanent makeup eliminates frequent touch-ups and ensures smudge-free, long-lasting results, driving pigment adoption.

Driver - Increasing Popularity of PMU for Brows, Lips & Medical Uses

Eyebrow tattooing remains the most popular PMU procedure. A June 2023 survey by BELLAMI ACADEMIE reported that 70% of individuals feel more confident with perfect eyebrows, fueling demand. PMU is also increasingly used in scar camouflage, vitiligo treatment, and post-surgical pigmentation, expanding the customer base.

Restraints - Side Effects and Risks

Risk factors, including infections, allergic reactions, and pigment migration, remain major concerns. The National Center for Biotechnology Information (2023) notes potential side effects such as edema, bacterial infections, and ecchymosis, which can restrict adoption among cautious consumers.

Opportunities - Growing Awareness Through Global PMU Events

Professional PMU events and workshops, such as the WORLD BEAUTY TOP Congress in 2024, enhance skill development and consumer awareness. These global initiatives and influencer-driven promotions are boosting demand for high-quality pigments.

Challenges - Regulatory Compliance and Safety Standards

Strict safety regulations in Europe and North America require manufacturers to ensure pigments are free from harmful substances like lead and cadmium. Compliance increases production costs but enhances consumer confidence.

Market Trends

Customized Pigments

Brands like Tina Davies Professional offer mixable pigment systems to create tailored shades suited to various skin tones-reflecting a major trend toward personalization.

Nanotechnology in Pigment Formulation

Nanopigments offer finer dispersion, improved longevity, and better color retention. Companies such as Nouveau Contour are investing heavily in this technology.

AI and Digital Enhancement Tools

AI tools now support precise color matching, and digital mapping systems help practitioners ensure symmetrical and safe results.

Segmentation Overview

By Type

• Micropigmentation dominated in 2024 due to benefits such as natural-looking results and long-lasting effects.
• Microblading is expected to grow significantly, driven by the global trend toward natural eyebrow styling.

By Body Part

• Eyebrows led the market in 2024, supported by the global trend toward eyebrow enhancement.
• Others, including scar camouflage and vitiligo treatments, will grow steadily.

By End User

• Specialty clinics dominated in 2024 due to the increasing use of PMU for medical applications such as alopecia and post-surgical pigmentation.
• Spas and cosmetic surgery centers are projected to grow fastest as cosmetic procedures become more mainstream.

Regional Outlook

Europe

In 2024, Europe generated USD 49.6 million, capturing 74.3% of global market share. The region's advanced PMU clinics and industry-leading events strengthen its dominance.

North America

Growth is driven by rising demand for scar camouflage, eyebrow tattoos, and lip tinting. The U.S. leads due to high awareness and widespread availability of PMU services.

Asia Pacific

Projected to grow at ~10.6% CAGR, supported by rising disposable income, changing beauty trends, and strong consumer interest in self-care.

Latin America & Middle East & Africa

Growth is fueled by medical usage of PMU for acne, scars, vitiligo, and alopecia.

Conclusion

The permanent makeup pigments market will grow from USD 66.8 million in 2024 to USD 124.9 million by 2032, driven by rising aesthetic awareness, long-lasting cosmetic solutions, technological advances, and expanding PMU training and events worldwide. As the industry evolves, innovations in pigment safety, customization, nanotechnology, and AI will continue reshaping the future of permanent makeup globally.

Segmentation By Type

• Microblading
• Micropigmentation

By Body Parts

• Eyebrows
• Lips
• Eyelashes/Eyeliners
• Others

By End-user

• Specialty Clinics
• Spas & Cosmetic Surgery Centers
• Cosmetic/Beauty Salons
• Others

By Region

• North America (By Type, Body Parts, End-user, and Country)
  • U.S.
  • Canada
• Europe (By Type, Body Parts, End-user, and Country/Sub-region)
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Scandinavia
  • Rest of Europe
• Asia Pacific (By Type, Body Parts, End-user, and Country/Sub-region)
  • China
  • Japan
  • India
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America (By Type, Body Parts, End-user, and Country/Sub-region)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Type, Body Parts, End-user, and Country/Sub-region)
  • South Africa
  • GCC
  • Rest of Middle East & Africa

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Pricing Analysis of Key Products/Brands, 2024
• 4.2. New Product Launches, By Key Players
• 4.3. Key Industry Developments (Mergers, Acquisitions, Partnerships, etc.)
• 4.4. Impact of COVID-19 on the Market

5. Global Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Market Analysis, Insights and Forecast - By Type
  • 5.1.1. Microblading
  • 5.1.2. Micropigmentation
• 5.2. Market Analysis, Insights and Forecast - By Body Parts
  • 5.2.1. Eyebrows
  • 5.2.2. Lips
  • 5.2.3. Eyelashes/Eyeliners
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By End-user
  • 5.3.1. Speciality Clinics
  • 5.3.2. Spas & Cosmetic Surgery Centers
  • 5.3.3. Cosmetic/Beauty Salons
  • 5.3.4. Others
• 5.4. Market Analysis, Insights and Forecast - By Region
  • 5.4.1. North America
  • 5.4.2. Europe
  • 5.4.3. Asia Pacific
  • 5.4.4. Latin America
  • 5.4.5. Middle East & Africa

6. North America Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Market Analysis, Insights and Forecast - By Type
  • 6.1.1. Microblading
  • 6.1.2. Micropigmentation
• 6.2. Market Analysis, Insights and Forecast - By Body Parts
  • 6.2.1. Eyebrows
  • 6.2.2. Lips
  • 6.2.3. Eyelashes/Eyeliners
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By End-user
  • 6.3.1. Speciality Clinics
  • 6.3.2. Spas & Cosmetic Surgery Centers
  • 6.3.3. Cosmetic/Beauty Salons
  • 6.3.4. Others
• 6.4. Market Analysis, Insights and Forecast - By Country
  • 6.4.1. U.S.
  • 6.4.2. Canada

7. Europe Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Market Analysis, Insights and Forecast - By Type
  • 7.1.1. Microblading
  • 7.1.2. Micropigmentation
• 7.2. Market Analysis, Insights and Forecast - By Body Parts
  • 7.2.1. Eyebrows
  • 7.2.2. Lips
  • 7.2.3. Eyelashes/Eyeliners
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By End-user
  • 7.3.1. Speciality Clinics
  • 7.3.2. Spas & Cosmetic Surgery Centers
  • 7.3.3. Cosmetic/Beauty Salons
  • 7.3.4. Others
• 7.4. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 7.4.1. U.K.
  • 7.4.2. Germany
  • 7.4.3. France
  • 7.4.4. Italy
  • 7.4.5. Spain
  • 7.4.6. Scandinavia
  • 7.4.7. Rest of the Europe

8. Asia Pacific Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Market Analysis, Insights and Forecast - By Type
  • 8.1.1. Microblading
  • 8.1.2. Micropigmentation
• 8.2. Market Analysis, Insights and Forecast - By Body Parts
  • 8.2.1. Eyebrows
  • 8.2.2. Lips
  • 8.2.3. Eyelashes/Eyeliners
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By End-user
  • 8.3.1. Speciality Clinics
  • 8.3.2. Spas & Cosmetic Surgery Centers
  • 8.3.3. Cosmetic/Beauty Salons
  • 8.3.4. Others
• 8.4. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 8.4.1. Japan
  • 8.4.2. China
  • 8.4.3. India
  • 8.4.4. Australia
  • 8.4.5. Southeast Asia
  • 8.4.6. Rest of Asia Pacific

9. Latin America Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Market Analysis, Insights and Forecast - By Type
  • 9.1.1. Microblading
  • 9.1.2. Micropigmentation
• 9.2. Market Analysis, Insights and Forecast - By Body Parts
  • 9.2.1. Eyebrows
  • 9.2.2. Lips
  • 9.2.3. Eyelashes/Eyeliners
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By End-user
  • 9.3.1. Speciality Clinics
  • 9.3.2. Spas & Cosmetic Surgery Centers
  • 9.3.3. Cosmetic/Beauty Salons
  • 9.3.4. Others
• 9.4. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 9.4.1. Brazil
  • 9.4.2. Mexico
  • 9.4.3. Rest of Latin America

10. Middle East & Africa Permanent Makeup Pigments Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Market Analysis, Insights and Forecast - By Type
  • 10.1.1. Microblading
  • 10.1.2. Micropigmentation
• 10.2. Market Analysis, Insights and Forecast - By Body Parts
  • 10.2.1. Eyebrows
  • 10.2.2. Lips
  • 10.2.3. Eyelashes/Eyeliners
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By End-user
  • 10.3.1. Speciality Clinics
  • 10.3.2. Spas & Cosmetic Surgery Centers
  • 10.3.3. Cosmetic/Beauty Salons
  • 10.3.4. Others
• 10.4. Market Analysis, Insights and Forecast - By Country/Sub-region
  • 10.4.1. South Africa
  • 10.4.2. GCC
  • 10.4.3. Rest of Middle East & Africa

11. Competitive Analysis

• 11.1. Global Market Share Analysis (2024)
• 11.2. Company Profiles
  • 11.2.1. PMU line (Dermatech Group)
    • 11.2.1.1. Overview
    • 11.2.1.2. Products
    • 11.2.1.3. SWOT Analysis
    • 11.2.1.4. Recent Developments
    • 11.2.1.5. Strategies
    • 11.2.1.6. Financials (Based on Availability)
  • 11.2.2. Bella Co., Ltd.
    • 11.2.2.1. Overview
    • 11.2.2.2. Products
    • 11.2.2.3. SWOT Analysis
    • 11.2.2.4. Recent Developments
    • 11.2.2.5. Strategies
    • 11.2.2.6. Financials (Based on Availability)
  • 11.2.3. Nouveau Contour
    • 11.2.3.1. Overview
    • 11.2.3.2. Products
    • 11.2.3.3. SWOT Analysis
    • 11.2.3.4. Recent Developments
    • 11.2.3.5. Strategies
    • 11.2.3.6. Financials (Based on Availability)
  • 11.2.4. Woorhi Mechatronics Co., Ltd.
    • 11.2.4.1. Overview
    • 11.2.4.2. Products
    • 11.2.4.3. SWOT Analysis
    • 11.2.4.4. Recent Developments
    • 11.2.4.5. Strategies
    • 11.2.4.6. Financials (Based on Availability)
  • 11.2.5. Pinkiou
    • 11.2.5.1. Overview
    • 11.2.5.2. Products
    • 11.2.5.3. SWOT Analysis
    • 11.2.5.4. Recent Developments
    • 11.2.5.5. Strategies
    • 11.2.5.6. Financials (Based on Availability)
  • 11.2.6. QUANTUM
    • 11.2.6.1. Overview
    • 11.2.6.2. Products
    • 11.2.6.3. SWOT Analysis
    • 11.2.6.4. Recent Developments
    • 11.2.6.5. Strategies
    • 11.2.6.6. Financials (Based on Availability)
  • 11.2.7. Microbeau International, Inc.
    • 11.2.7.1. Overview
    • 11.2.7.2. Products
    • 11.2.7.3. SWOT Analysis
    • 11.2.7.4. Recent Developments
    • 11.2.7.5. Strategies
    • 11.2.7.6. Financials (Based on Availability)
  • 11.2.8. Swiss Color
    • 11.2.8.1. Overview
    • 11.2.8.2. Products
    • 11.2.8.3. SWOT Analysis
    • 11.2.8.4. Recent Developments
    • 11.2.8.5. Strategies
    • 11.2.8.6. Financials (Based on Availability)
  • 11.2.9. Sviato Shop
    • 11.2.9.1. Overview
    • 11.2.9.2. Products
    • 11.2.9.3. SWOT Analysis
    • 11.2.9.4. Recent Developments
    • 11.2.9.5. Strategies
    • 11.2.9.6. Financials (Based on Availability)
  • 11.2.10. Perma Blend
    • 11.2.10.1. Overview
    • 11.2.10.2. Products
    • 11.2.10.3. SWOT Analysis
    • 11.2.10.4. Recent Developments
    • 11.2.10.5. Strategies
    • 11.2.10.6. Financials (Based on Availability)
  • 11.2.11. Tina Davies
    • 11.2.11.1. Overview
    • 11.2.11.2. Products
    • 11.2.11.3. SWOT Analysis
    • 11.2.11.4. Recent Developments
    • 11.2.11.5. Strategies
    • 11.2.11.6. Financials (Based on Availability)
  • 11.2.12. PhiAcademy GmbH
    • 11.2.12.1. Overview
    • 11.2.12.2. Products
    • 11.2.12.3. SWOT Analysis
    • 11.2.12.4. Recent Developments
    • 11.2.12.5. Strategies
    • 11.2.12.6. Financials (Based on Availability)
  • 11.2.13. BROVI-SHOP.RU
    • 11.2.13.1. Overview
    • 11.2.13.2. Products
    • 11.2.13.3. SWOT Analysis
    • 11.2.13.4. Recent Developments
    • 11.2.13.5. Strategies
    • 11.2.13.6. Financials (Based on Availability)
  • 11.2.14. BOMTECH ELECTRONICS CO., Ltd.
    • 11.2.14.1. Overview
    • 11.2.14.2. Products
    • 11.2.14.3. SWOT Analysis
    • 11.2.14.4. Recent Developments
    • 11.2.14.5. Strategies
    • 11.2.14.6. Financials (Based on Availability)
  • 11.2.15. Purebeau
    • 11.2.15.1. Overview
    • 11.2.15.2. Products
    • 11.2.15.3. SWOT Analysis
    • 11.2.15.4. Recent Developments
    • 11.2.15.5. Strategies
    • 11.2.15.6. Financials (Based on Availability)
  • 11.2.16. Mara Cosmetic Tattoo Studio & Academy
    • 11.2.16.1. Overview
    • 11.2.16.2. Products
    • 11.2.16.3. SWOT Analysis
    • 11.2.16.4. Recent Developments
    • 11.2.16.5. Strategies
    • 11.2.16.6. Financials (Based on Availability)
  • 11.2.17. GOOCHIE
    • 11.2.17.1. Overview
    • 11.2.17.2. Products
    • 11.2.17.3. SWOT Analysis
    • 11.2.17.4. Recent Developments
    • 11.2.17.5. Strategies
    • 11.2.17.6. Financials (Based on Availability)