세계의 웨딩 플래너 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of wedding planner Market

The global wedding planner market continues to expand as couples increasingly seek personalized, memorable, and professionally managed wedding experiences. As per the latest report, the market was valued at USD 302.25 billion in 2024, is projected to reach USD 320.06 billion in 2025, and is expected to grow significantly to USD 519.62 billion by 2032, reflecting a strong CAGR of 7.17% during the forecast period. The growing popularity of destination weddings, digital planning platforms, and customizable wedding packages has significantly strengthened market demand. In 2024, Asia Pacific led the global market with a 38.11% share, driven by cultural traditions, rising disposable incomes, and high expenditure on multi-day wedding celebrations in India and China.

Wedding planners today offer a full spectrum of services-theme design, logistics coordination, vendor management, budget planning, guest management, and destination planning. Leading companies such as Zola, WeddingWire, The Dockside Group, and Zankyou are investing heavily in digital tools, AI-powered planning assistance, VR venue tours, and AR decor previews to enhance customer experience. The rise of social media influence, growing consumer expectations for boutique wedding experiences, and the shift toward digital-first planning continue to define the industry's growth path.

Market Dynamics

Market Drivers

Growing awareness of professional wedding planning services is a major driver of market growth. Couples today prioritize bespoke designs, thematic decor, personalized experiences, and seamless event coordination. According to a WedMeGood survey, wedding guest lists increased by 14.8% since 2022, rising from 270 to 310 guests, creating greater demand for professional planners capable of managing large events.

Rapid advancements in digital planning tools also contribute to market expansion. AI-driven solutions help couples with vendor selection, budgeting, and timeline coordination. In January 2025, Nuptial.ai introduced an AI-powered lead-generation and planning system that enhances efficiency for venues and couples, further accelerating tech adoption across the industry.

Market Restraints

High service costs remain a limiting factor, especially in emerging markets where disposable incomes may not support premium planning packages. Many couples opt for smaller ceremonies to avoid high expenses, restricting penetration of wedding planning services in lower-income regions.

Market Opportunities

The growing adoption of all-inclusive destination wedding packages presents significant opportunities. These packages combine accommodation, decor, catering, entertainment, and planning into a single, streamlined service. In May 2024, WeddingWire launched new digital planning tools offering budget tracking, checklists, and personalized websites-supporting growth in comprehensive planning services.

Sustainability is another emerging trend. Eco-friendly weddings featuring reusable decor, energy-efficient lighting, seasonal flowers, and waste-reduction practices are rapidly gaining popularity. In 2024, Indian planner Sachit Mittal integrated sustainable decor and eco-conscious solutions into customized wedding experiences, highlighting rising consumer preference for environmentally responsible celebrations.

Market Challenges

Vendor mismanagement-such as poor communication, delays, and inefficiencies-can negatively affect customer satisfaction. Disorganized coordination among vendors may increase costs and reduce trust in planning services, posing long-term challenges for the industry.

Segmentation Overview

By Service Type

Full-service planning dominated the market with 61.88% share in 2024, offering end-to-end wedding management, from venues and decor to hospitality and logistics.

Partial planning services are also expanding as couples seek support for selective tasks while maintaining personal involvement.

By Budget Range

The standard segment is projected to lead in 2025 with 60.18% share, driven by affordable vendor networks and economical package offerings.

The premium segment is set to grow at a CAGR of 8.65%, supported by demand for thematic weddings and social-media-inspired aesthetics.

Regional Insights

Asia Pacific

Asia Pacific generated USD 115.19 billion in 2024, the largest regional share. The region's high demand is supported by culturally elaborate wedding traditions and rising disposable incomes. China's market is projected to reach USD 42.84 billion in 2025, while India's is expected to hit USD 47.75 billion, and Japan's USD 9.96 billion in 2025.

North America

North America is expected to reach USD 87.56 billion in 2025, supported by digital-first planning trends and rising demand for destination and multicultural weddings. The U.S. alone is projected to hit USD 72.43 billion in 2025, with average wedding costs rising to USD 35,000 in 2023.

Europe

Europe is forecast to reach USD 78.40 billion in 2025, supported by strong demand for customizable packages and luxury destinations like Italy, France, and Greece. The U.K. market is expected to be USD 12.66 billion in 2025, Germany USD 14.94 billion, and France USD 12.28 billion.

South America & Middle East-Africa

South America is projected to reach USD 19.97 billion in 2025, driven by social-media-influenced wedding trends. The UAE market is forecast at USD 2.30 billion with strong support from tourism initiatives designed to bring global wedding celebrations to Abu Dhabi.

Conclusion

With the market expected to rise from USD 302.25 billion in 2024 to USD 519.62 billion by 2032, the global wedding planner industry is entering a period of robust expansion. Digital transformation, destination weddings, customizable packages, and sustainability trends continue to redefine the landscape, positioning wedding planners as essential partners in delivering seamless, memorable celebrations worldwide.

Segmentation By Service Type

• Full Service
• Partial Service

By Budget Range

• Standard
• Premium
• Luxury

By Region

• North America (By Service Type, Budget Range, and Country)
  • U.S.
  • Canada
  • Mexico
• Europe (By Service Type, Budget Range, and Country)
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific (By Service Type, Budget Range, and Country)
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia Pacific
• South America (By Service Type, Budget Range, and Country)
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa (By Service Type, Budget Range, and Country)
  • South Africa
  • UAE
  • Rest of MEA

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Supply Chain & Regulatory Analysis
• 4.3. Industry SWOT Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Technological Advancements

5. Global Wedding Planner Market Analysis, Insights, and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Service Type (Value)
    • 5.2.1.1. Full Service
    • 5.2.1.2. Partial Service
  • 5.2.2. By Budget Range (Value)
    • 5.2.2.1. Standard
    • 5.2.2.2. Premium
    • 5.2.2.3. Luxury
  • 5.2.3. By Region (Value)
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East & Africa

6. North America Wedding Planner Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Service Type (Value)
    • 6.2.1.1. Full Service
    • 6.2.1.2. Partial Service
  • 6.2.2. By Budget Range (Value)
    • 6.2.2.1. Standard
    • 6.2.2.2. Premium
    • 6.2.2.3. Luxury
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S
      • 6.2.3.1.1. By Service Type (Value)
        • 6.2.3.1.1.1. Full Service
        • 6.2.3.1.1.2. Partial Service
    • 6.2.3.2. Canada
      • 6.2.3.2.1. By Service Type (Value)
        • 6.2.3.2.1.1. Full Service
        • 6.2.3.2.1.2. Partial Service
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. By Service Type (Value)
        • 6.2.3.3.1.1. Full Service
        • 6.2.3.3.1.2. Partial Service

7. Europe Wedding Planner Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Service Type (Value)
    • 7.2.1.1. Full Service
    • 7.2.1.2. Partial Service
  • 7.2.2. By Budget Range (Value)
    • 7.2.2.1. Standard
    • 7.2.2.2. Premium
    • 7.2.2.3. Luxury
  • 7.2.3. By Country (Value)
    • 7.2.3.1. U.K.
      • 7.2.3.1.1. By Service Type (Value)
        • 7.2.3.1.1.1. Full Service
        • 7.2.3.1.1.2. Partial Service
    • 7.2.3.2. Germany
      • 7.2.3.2.1. By Service Type (Value)
        • 7.2.3.2.1.1. Full Service
        • 7.2.3.2.1.2. Partial Service
    • 7.2.3.3. France
      • 7.2.3.3.1. By Service Type (Value)
        • 7.2.3.3.1.1. Full Service
        • 7.2.3.3.1.2. Partial Service
    • 7.2.3.4. Italy
      • 7.2.3.4.1. By Service Type (Value)
        • 7.2.3.4.1.1. Full Service
        • 7.2.3.4.1.2. Partial Service
    • 7.2.3.5. Spain
      • 7.2.3.5.1. By Service Type (Value)
        • 7.2.3.5.1.1. Full Service
        • 7.2.3.5.1.2. Partial Service
    • 7.2.3.6. Rest of Europe
      • 7.2.3.6.1. By Service Type (Value)
        • 7.2.3.6.1.1. Full Service
        • 7.2.3.6.1.2. Partial Service

8. Asia-Pacific Wedding Planner Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Service Type (Value)
    • 8.2.1.1. Full Service
    • 8.2.1.2. Partial Service
  • 8.2.2. By Budget Range (Value)
    • 8.2.2.1. Standard
    • 8.2.2.2. Premium
    • 8.2.2.3. Luxury
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. By Service Type (Value)
        • 8.2.3.1.1.1. Full Service
        • 8.2.3.1.1.2. Partial Service
    • 8.2.3.2. India
      • 8.2.3.2.1. By Service Type (Value)
        • 8.2.3.2.1.1. Full Service
        • 8.2.3.2.1.2. Partial Service
    • 8.2.3.3. Japan
      • 8.2.3.3.1. By Service Type (Value)
        • 8.2.3.3.1.1. Full Service
        • 8.2.3.3.1.2. Partial Service
    • 8.2.3.4. Australia
      • 8.2.3.4.1. By Service Type (Value)
        • 8.2.3.4.1.1. Full Service
        • 8.2.3.4.1.2. Partial Service
    • 8.2.3.5. Rest of Asia-Pacific
      • 8.2.3.5.1. By Service Type (Value)
        • 8.2.3.5.1.1. Full Service
        • 8.2.3.5.1.2. Partial Service

9. South America Wedding Planner Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Service Type (Value)
    • 9.2.1.1. Full Service
    • 9.2.1.2. Partial Service
  • 9.2.2. By Budget Range (Value)
    • 9.2.2.1. Standard
    • 9.2.2.2. Premium
    • 9.2.2.3. Luxury
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil
      • 9.2.3.1.1. By Service Type (Value)
        • 9.2.3.1.1.1. Full Service
        • 9.2.3.1.1.2. Partial Service
    • 9.2.3.2. Argentina
      • 9.2.3.2.1. By Service Type (Value)
        • 9.2.3.2.1.1. Full Service
        • 9.2.3.2.1.2. Partial Service
    • 9.2.3.3. Rest of South America
      • 9.2.3.3.1. By Service Type (Value)
        • 9.2.3.3.1.1. Full Service
        • 9.2.3.3.1.2. Partial Service

10. Middle East & Africa Wedding Planner Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Service Type (Value)
    • 10.2.1.1. Full Service
    • 10.2.1.2. Partial Service
  • 10.2.2. By Budget Range (Value)
    • 10.2.2.1. Standard
    • 10.2.2.2. Premium
    • 10.2.2.3. Luxury
  • 10.2.3. By Country (Value)
    • 10.2.3.1. UAE
      • 10.2.3.1.1. By Service Type (Value)
        • 10.2.3.1.1.1. Full Service
        • 10.2.3.1.1.2. Partial Service
    • 10.2.3.2. South Africa
      • 10.2.3.2.1. By Service Type (Value)
        • 10.2.3.2.1.1. Full Service
        • 10.2.3.2.1.2. Partial Service
    • 10.2.3.3. Rest of Middle East & Africa
      • 10.2.3.3.1. By Service Type (Value)
        • 10.2.3.3.1.1. Full Service
        • 10.2.3.3.1.2. Partial Service

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Company Market Share/Ranking Analysis, 2024

12. Company Profiles

• 12.1. The Dockside Group (Australia)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. WeddingWire (India)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Zankyou (Spain)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Together & Company (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Zola (U.S.)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Easy Weddings (Australia)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. WedMeGood (India)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Style Me Pretty LLC (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Brides (U.S.)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Belvedere & Co. Events (U.S.)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities