세계의 버킷햇 시장 : 규모, 점유율, 성장, 산업 분석, 유형별, 용도별, 지역별 인사이트, 예측(2024-2032년)

Growth Factors of bucket hats Market

The global bucket hats market has evolved from a functional fisherman's accessory to a mainstream fashion statement embraced across cultures and age groups. According to the latest industry data, the global market was valued at USD 380.37 million in 2024, is expected to rise to USD 397.58 million in 2025, and is forecasted to reach USD 577.25 million by 2032, expanding at a CAGR of 5.47% from 2025-2032. In 2024, the Asia Pacific region dominated the market with a 34.23% share, driven by vibrant streetwear cultures, seasonal demand, and strong adoption in countries including China, Japan, and South Korea.

Originally designed for durability and sun protection, bucket hats are now widely used in streetwear, casual fashion, outdoor activities, and sports. Their popularity continues to grow due to rising fashion consciousness, nostalgia-driven 90s/Y2K style revivals, and the influence of social media and celebrity endorsements. As consumers seek accessories that merge comfort with modern style, bucket hats remain a highly demanded wardrobe essential.

Market Trends

Sustainability has emerged as a defining trend in the bucket hats market. With growing consumer awareness, brands are increasingly producing hats from organic cotton, hemp, wool, recycled textiles, and biodegradable materials. Sustainability-led innovation has encouraged manufacturers to adopt eco-friendly sourcing and energy-efficient production practices. This trend strongly aligns with shifting consumer values and is expected to shape future product development strategies.

The Asia Pacific market further demonstrated strong momentum, rising from USD 124.22 million in 2023 to USD 130.28 million in 2024, reflecting the region's solid demand trajectory.

Market Drivers

Influence of Social Media and Global Fashion Trends

Social media platforms-particularly Instagram, TikTok, and Pinterest-have amplified bucket hat visibility through influencer campaigns, styling content, and celebrity endorsements. The fusion of streetwear with mainstream fashion has significantly elevated product adoption. Custom designs, limited-edition drops, and collaborations with artists and musicians have further enhanced the appeal among younger demographics.

Rise of E-Commerce

The market benefits greatly from the global expansion of e-commerce. Consumers now enjoy seamless access to a wide variety of bucket hat designs, colors, patterns, and price points. Online retailing enables brands to engage directly with consumers and accelerate trend adoption, contributing significantly to market expansion.

Market Restraints

A key challenge for bucket hat manufacturers is seasonal demand fluctuation. Sales tend to peak during spring and summer but decline during colder months when consumers shift toward winter accessories. This inconsistency in buying patterns complicates inventory management, production planning, and revenue forecasting for market participants.

Market Opportunities

The integration of smart wearable technology into bucket hats-such as solar panels, embedded LEDs, Bluetooth speakers, and advanced fabric sensors-presents a significant growth opportunity. As wearable tech becomes mainstream, demand for multifunctional, fashion-forward accessories is expected to rise, positioning bucket hats as a practical yet stylish innovation platform.

Segmentation Analysis

By Material

Natural materials-including cotton, denim, wool, canvas, linen, and hemp-dominated the market in 2024 with 58.43% market share, driven by breathability, comfort, and design versatility.

Synthetic materials (nylon, polyester) are projected to grow fastest due to their durability, water resistance, and increasing demand in sportswear.

By End User

Women represented the leading end-user segment in 2024 due to their preference for fashion-oriented designs offering sun protection, comfort, and retro-inspired styling.

Men's bucket hats are gaining rapid popularity, with the segment expected to hold 37.35% share in 2025, driven by influencer culture and expanding fashion offerings.

By Distribution Channel

Brand outlets dominated the market in 2024 and are expected to maintain leadership due to strong consumer trust, exclusive product launches, and celebrity collaborations.

Online retail is projected to achieve the highest CAGR, powered by social media marketing and influencer partnerships.

Apparel stores are expected to capture 22.36% share in 2025.

Regional Outlook

Asia Pacific

Leading at USD 130.28 million in 2024, the region continues to be the fastest-growing market due to strong streetwear adoption and year-round usage. China, India, and Japan are major contributors, with 2025 estimates of USD 38.39 billion, USD 33.44 billion, and USD 14.05 billion, respectively.

North America

Ranked second, North America benefits from the revival of 90s/Y2K streetwear, collaborations with hip-hop artists, and strong brand presence. The U.S. is projected to reach USD 107.18 billion in 2025.

Europe

Europe is forecasted to achieve USD 110.89 billion in 2025, driven by sustainability-focused fashion and high consumer preference for eco-friendly apparel. The U.K., Germany, and France are among the fastest-growing markets.

Competitive Landscape

Key players-including Adidas, Nike, Bollman Hat Company, Gap Inc., Reebok, Gucci, Sqrtn Company, and Mainland Headwear Holdings-compete through design innovation, brand collaborations, and sustainability initiatives. Fast fashion retailers and independent labels further intensify competition by offering affordable, trend-driven collections.

Conclusion

With robust growth from USD 380.37 million in 2024 to USD 397.58 million in 2025, and a strong upward trajectory toward USD 577.25 million by 2032, the global bucket hats market remains poised for long-term expansion. Supported by social media influence, sustainability trends, and evolving fashion preferences, bucket hats continue to be a dynamic and fast-growing segment in the global apparel accessories market.

Segmentation By Material

• Natural
• Synthetic

By End User

• Men
• Women
• Kids

By Distribution Channel

• Apparel Stores
• Brand Outlets
• Online Retail Stores
• Others

By Region

• North America (By Material, End User, Distribution Channel, and Country)
  • U.S. (By Material)
  • Canada (By Material)
  • Mexico (By Material)
• Europe (By Material, End User, Distribution Channel, and Country)
  • U.K. (By Material)
  • Germany (By Material)
  • France (By Material)
  • Italy (By Material)
  • Spain (By Material)
  • Rest of Europe (By Material)
• Asia Pacific (By Material, End User, Distribution Channel, and Country)
  • China (By Material)
  • India (By Material)
  • Japan (By Material)
  • Australia (By Material)
  • Rest of Asia Pacific (By Material)
• South America (By Material, End User, Distribution Channel, and Country)
  • Brazil (By Material)
  • Argentina (By Material)
  • Rest of South America (By Material)
• Middle East & Africa (By Material, End User, Distribution Channel, and Country)
  • South Africa (By Material)
  • UAE (By Material)
• Rest of the Middle East & Africa (By Material)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments

5. Global Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Material (Value)
    • 5.2.1.1. Natural
    • 5.2.1.2. Synthetic
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By End User (Value)
    • 5.3.1.1. Men
    • 5.3.1.2. Women
    • 5.3.1.3. Kids
  • 5.3.2. By Distribution Channel (Value)
    • 5.3.2.1. Apparel Stores
    • 5.3.2.2. Brand Outlets
    • 5.3.2.3. Online Retail Stores
    • 5.3.2.4. Others
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Material (Value)
    • 6.2.1.1. Natural
    • 6.2.1.2. Synthetic
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By End User (Value)
    • 6.3.1.1. Men
    • 6.3.1.2. Women
    • 6.3.1.3. Kids
  • 6.3.2. By Distribution Channel (Value)
    • 6.3.2.1. Apparel Stores
    • 6.3.2.2. Brand Outlets
    • 6.3.2.3. Online Retail Stores
    • 6.3.2.4. Others
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By Material (Value)
        • 6.3.3.1.1.1. Natural
        • 6.3.3.1.1.2. Synthetic
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By Material (Value)
        • 6.3.3.2.1.1. Natural
        • 6.3.3.2.1.2. Synthetic
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By Material (Value)
        • 6.3.3.3.1.1. Natural
        • 6.3.3.3.1.2. Synthetic

7. Europe Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Material (Value)
    • 7.2.1.1. Natural
    • 7.2.1.2. Synthetic
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By End User (Value)
    • 7.3.1.1. Men
    • 7.3.1.2. Women
    • 7.3.1.3. Kids
  • 7.3.2. By Distribution Channel (Value)
    • 7.3.2.1. Apparel Stores
    • 7.3.2.2. Brand Outlets
    • 7.3.2.3. Online Retail Stores
    • 7.3.2.4. Others
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By Material (Value)
        • 7.3.3.1.1.1. Natural
        • 7.3.3.1.1.2. Synthetic
    • 7.3.3.2. France
      • 7.3.3.2.1. By Material (Value)
        • 7.3.3.2.1.1. Natural
        • 7.3.3.2.1.2. Synthetic
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By Material (Value)
        • 7.3.3.3.1.1. Natural
        • 7.3.3.3.1.2. Synthetic
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By Material (Value)
        • 7.3.3.4.1.1. Natural
        • 7.3.3.4.1.2. Synthetic
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By Material (Value)
        • 7.3.3.5.1.1. Natural
        • 7.3.3.5.1.2. Synthetic
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By Material (Value)
        • 7.3.3.6.1.1. Natural
        • 7.3.3.6.1.2. Synthetic
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By Material (Value)
        • 7.3.3.7.1.1. Natural
        • 7.3.3.7.1.2. Synthetic

8. Asia Pacific Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Material (Value)
    • 8.2.1.1. Natural
    • 8.2.1.2. Synthetic
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By End User (Value)
    • 8.3.1.1. Men
    • 8.3.1.2. Women
    • 8.3.1.3. Kids
  • 8.3.2. By Distribution Channel (Value)
    • 8.3.2.1. Apparel Stores
    • 8.3.2.2. Brand Outlets
    • 8.3.2.3. Online Retail Stores
    • 8.3.2.4. Others
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By Material (Value)
        • 8.3.3.1.1.1. Natural
        • 8.3.3.1.1.2. Synthetic
    • 8.3.3.2. India
      • 8.3.3.2.1. By Material (Value)
        • 8.3.3.2.1.1. Natural
        • 8.3.3.2.1.2. Synthetic
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By Material (Value)
        • 8.3.3.3.1.1. Natural
        • 8.3.3.3.1.2. Synthetic
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By Material (Value)
        • 8.3.3.4.1.1. Natural
        • 8.3.3.4.1.2. Synthetic
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By Material (Value)
        • 8.3.3.5.1.1. Natural
        • 8.3.3.5.1.2. Synthetic

9. South America Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Material (Value)
    • 9.2.1.1. Natural
    • 9.2.1.2. Synthetic
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By End User (Value)
    • 9.3.1.1. Men
    • 9.3.1.2. Women
    • 9.3.1.3. Kids
  • 9.3.2. By Distribution Channel (Value)
    • 9.3.2.1. Apparel Stores
    • 9.3.2.2. Brand Outlets
    • 9.3.2.3. Online Retail Stores
    • 9.3.2.4. Others
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By Material (Value)
        • 9.3.3.1.1.1. Natural
        • 9.3.3.1.1.2. Synthetic
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By Material (Value)
        • 9.3.3.2.1.1. Natural
        • 9.3.3.2.1.2. Synthetic
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By Material (Value)
        • 9.3.3.3.1.1. Natural
        • 9.3.3.3.1.2. Synthetic

10. Middle East & Africa Bucket Hats Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Material (Value)
    • 10.2.1.1. Natural
    • 10.2.1.2. Synthetic
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By End User (Value)
    • 10.3.1.1. Men
    • 10.3.1.2. Women
    • 10.3.1.3. Kids
  • 10.3.2. By Distribution Channel (Value)
    • 10.3.2.1. Apparel Stores
    • 10.3.2.2. Brand Outlets
    • 10.3.2.3. Online Retail Stores
    • 10.3.2.4. Others
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By Material (Value)
        • 10.3.3.1.1.1. Natural
        • 10.3.3.1.1.2. Synthetic
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By Material (Value)
        • 10.3.3.2.1.1. Natural
        • 10.3.3.2.1.2. Synthetic
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By Material (Value)
        • 10.3.3.3.1.1. Natural
        • 10.3.3.3.1.2. Synthetic

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Bucket Hats Market Revenue Share/Ranking Analysis, By Manufacturers, 2023

12. Company Profiles

• 12.1. Gap Inc
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Bollman Hat Company
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Vector Mantra
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Sqrtn Company
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Adidas
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Reebok
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Guccio Gucci S.p.A
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Global Headwear Ltd.
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Mainland Headwear Holdings Limited
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Grace Collection
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments