세계의 셀프 클리닝 병 시장 : 규모, 점유율, 성장, 산업 분석, 유형별, 용도별, 지역별 인사이트, 예측(2024-2032년)

Growth Factors of self-cleaning bottles Market

The global self-cleaning bottles market is experiencing robust growth, driven by rising hygiene awareness, technological advancements in portable water purification, and increasing adoption of sustainable hydration solutions. According to the 2024 market report, the market size reached USD 162.85 million in 2024, supported by strong consumer demand for UV-enabled reusable bottles. The market is projected to increase to USD 173.68 million in 2025, and further expand to USD 295.37 million by 2032, exhibiting a CAGR of 7.88% during the forecast period. The transition away from single-use plastics and the integration of smart purification technologies position this category for sustained global expansion through 2032.

Rising Adoption of UV and Filtration Technologies Drives Market Growth

A major driver behind the increasing market demand in 2024 and 2025 is the introduction of advanced self-purification systems, including carbon filtration modules and UV disinfection technologies. Brands such as LARQ, BRITA Group, and OHOM have continuously upgraded their product offerings, integrating digital UV filters and smart monitoring tools. For instance, LARQ's PureVis-enabled bottle performs automatic cleaning every two hours, addressing rising global concerns regarding waterborne diseases. This shift toward portable safety and convenience, particularly among travelers, students, and outdoor enthusiasts, significantly boosted product adoption.

Growing Concerns Over Waterborne Diseases Strengthen Market Demand

The self-cleaning bottles market is further fueled by increasing awareness of waterborne diseases such as diarrhea and typhoid. UNICEF reported that 9% of global deaths among children under 5 in 2021 were linked to diarrheal infections. These statistics have encouraged consumers to invest in personal water purification devices, especially in regions with limited access to safe drinking water. As a result, 2024 marked a strong rise in demand for self-cleaning bottles across North America, Europe, and Asia Pacific, a trend likely to accelerate into 2025 and continue through 2032.

Europe Leads the Market with the Highest Share in 2024

Europe held the largest market share of 40.16% in 2024, reflecting strong eco-conscious consumer behavior and rising adoption of reusable, tech-enabled hydration solutions. The region recorded USD 65.40 million in 2024, up from USD 61.32 million in 2023. Germany, the U.K., and France remain the top regional markets, supported by increasing outdoor travel spending and higher acceptance of stainless steel purification bottles. In 2025, the U.K. market is expected to reach USD 14.84 million, Germany USD 21.24 million, and France USD 12.05 million, indicating steady growth toward 2032.

Market Segmentation Insights: Stainless Steel and Mid-Capacity Bottles Dominate

The stainless steel segment led globally in 2024 with a 77.17% share, driven by its durability, premium appearance, and consumer preference for reusable materials. Plastic bottles serve the price-sensitive population and are projected to grow at the second-fastest pace through 2032.

In terms of capacity, 500 ml to 750 ml bottles dominated in 2024, supported by widespread preference for mid-sized hydration tools suitable for daily use. This segment is forecast to capture 60.36% of the market share in 2025. Larger 750 ml and above bottles show the fastest growth due to rising use among outdoor travelers and adventure groups.

Regional Performance Beyond Europe: North America, Asia Pacific, and Emerging Markets

In 2025, North America is projected to reach USD 51.67 million, driven by strong demand for reusable bottles and new UV purification technologies such as the Halo smart bottle.

Asia Pacific is expected to attain USD 46.56 million in 2025, with China at USD 20.88 million, supported by rising sustainability awareness among urban consumers. India is set to reach USD 5.67 million in 2025.

South America and the Middle East & Africa continue growing due to adventure tourism trends and increasing availability of stylish, technology-enabled reusable bottles.

Competitive Landscape and Key Developments

The market is highly concentrated, with the top five companies holding 81.9% market share in 2024. Leading brands include BRITA Group, Auron Bottle, Sapience Group LLC, OHOM Inc., and Nuvoe. Recent acquisitions and product launches-such as Brita's 2024 acquisition of LARQ and GRAYL's UltraPress launch-highlight ongoing innovation and global expansion strategies.

Conclusion

Overall, the global self-cleaning bottles market is positioned for strong growth, rising from USD 162.85 million in 2024 to USD 295.37 million by 2032. Increasing demand for sustainable, smart hydration solutions and technological advancements will continue to drive market evolution through the forecast period.

Segmentation By Material

• Stainless Steel
• Plastic
• Others

By Capacity

• 500 ml & Below
• 500 ml to 750 ml
• 750 ml & above

By Sales Channel

• D2C
• Retailers

By Region

• North America (By Material, By Capacity, By Sales Channel, and by Country)
  • U.S. (By Material)
  • Canada (By Material)
  • Mexico (By Material)
• Europe (By Material, By Capacity, By Sales Channel, and by Country)
  • U.K. (By Material)
  • Germany (By Material)
  • France (By Material)
  • Italy (By Material)
  • Spain (By Material)
  • Russia (By Material)
  • Rest of Europe (By Material)
• Asia Pacific (By Material, By Capacity, By Sales Channel, and by Country)
  • China (By Material)
  • India (By Material)
  • Japan (By Material)
  • Australia (By Material)
  • Rest of Asia Pacific (By Material)
• South America (By Material, By Capacity, By Sales Channel, and by Country)
  • Brazil (By Material)
  • Argentina (By Material)
  • Rest of South America (By Material)
• Middle East & Africa (By Material, By Capacity, By Sales Channel, and by Country)
  • South Africa (By Material)
  • UAE (By Material)
  • Rest of Middle East & Africa (By Material)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Emerging Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Material (Value)
    • 5.2.1.1. Stainless Steel
    • 5.2.1.2. Plastic
    • 5.2.1.3. Others
  • 5.2.2. By Capacity (Value)
    • 5.2.2.1. 500 ml & Below
    • 5.2.2.2. 500 ml to 750 ml
    • 5.2.2.3. 750 ml & Above
  • 5.2.3. By Sales Channel (Value)
    • 5.2.3.1. D2C
    • 5.2.3.2. Retailers
  • 5.2.4. By Region (Value)
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Material (Value)
    • 6.2.1.1. Stainless Steel
    • 6.2.1.2. Plastic
    • 6.2.1.3. Others
  • 6.2.2. By Capacity (Value)
    • 6.2.2.1. 500 ml & Below
    • 6.2.2.2. 500 ml to 750 ml
    • 6.2.2.3. 750 ml & Above
  • 6.2.3. By Sales Channel (Value)
    • 6.2.3.1. D2C
    • 6.2.3.2. Retailers
  • 6.2.4. By Country (Value)
    • 6.2.4.1. U.S. (By Material)
      • 6.2.4.1.1. Stainless Steel
      • 6.2.4.1.2. Plastic
      • 6.2.4.1.3. Others
    • 6.2.4.2. Canada (By Material)
      • 6.2.4.2.1. Stainless Steel
      • 6.2.4.2.2. Plastic
      • 6.2.4.2.3. Others
    • 6.2.4.3. Mexico (By Material)
      • 6.2.4.3.1. Stainless Steel
      • 6.2.4.3.2. Plastic
      • 6.2.4.3.3. Others

7. Europe Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Product Type Estimates and Forecast
  • 7.2.1. By Material (Value)
    • 7.2.1.1. Stainless Steel
    • 7.2.1.2. Plastic
    • 7.2.1.3. Others
  • 7.2.2. By Capacity (Value)
    • 7.2.2.1. 500 ml & Below
    • 7.2.2.2. 500 ml to 750 ml
    • 7.2.2.3. 750 ml & Above
  • 7.2.3. By Sales Channel (Value)
    • 7.2.3.1. D2C
    • 7.2.3.2. Retailers
  • 7.2.4. By Country (Value)
    • 7.2.4.1. Germany (By Material)
      • 7.2.4.1.1. Stainless Steel
      • 7.2.4.1.2. Plastic
      • 7.2.4.1.3. Others
    • 7.2.4.2. France (By Material)
      • 7.2.4.2.1. Stainless Steel
      • 7.2.4.2.2. Plastic
      • 7.2.4.2.3. Others
    • 7.2.4.3. Italy (By Material)
      • 7.2.4.3.1. Stainless Steel
      • 7.2.4.3.2. Plastic
      • 7.2.4.3.3. Others
    • 7.2.4.4. Spain (By Material)
      • 7.2.4.4.1. Stainless Steel
      • 7.2.4.4.2. Plastic
      • 7.2.4.4.3. Others
    • 7.2.4.5. U.K. (By Material)
      • 7.2.4.5.1. Stainless Steel
      • 7.2.4.5.2. Plastic
      • 7.2.4.5.3. Others
    • 7.2.4.6. Russia (By Material)
      • 7.2.4.6.1. Stainless Steel
      • 7.2.4.6.2. Plastic
      • 7.2.4.6.3. Others
    • 7.2.4.7. Rest of Europe (By Material)
      • 7.2.4.7.1. Stainless Steel
      • 7.2.4.7.2. Plastic
      • 7.2.4.7.3. Others

8. Asia Pacific Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Product Type Estimates and Forecast
  • 8.2.1. By Material (Value)
    • 8.2.1.1. Stainless Steel
    • 8.2.1.2. Plastic
    • 8.2.1.3. Others
  • 8.2.2. By Capacity (Value)
    • 8.2.2.1. 500 ml & Below
    • 8.2.2.2. 500 ml to 750 ml
    • 8.2.2.3. 750 ml & Above
  • 8.2.3. By Sales Channel (Value)
    • 8.2.3.1. D2C
    • 8.2.3.2. Retailers
  • 8.2.4. By Country (Value)
    • 8.2.4.1. China (By Material)
      • 8.2.4.1.1. Stainless Steel
      • 8.2.4.1.2. Plastic
      • 8.2.4.1.3. Others
    • 8.2.4.2. India (By Material)
      • 8.2.4.2.1. Stainless Steel
      • 8.2.4.2.2. Plastic
      • 8.2.4.2.3. Others
    • 8.2.4.3. Japan (By Material)
      • 8.2.4.3.1. Stainless Steel
      • 8.2.4.3.2. Plastic
      • 8.2.4.3.3. Others
    • 8.2.4.4. Australia (By Material)
      • 8.2.4.4.1. Stainless Steel
      • 8.2.4.4.2. Plastic
      • 8.2.4.4.3. Others
    • 8.2.4.5. Rest of Asia Pacific (By Material)
      • 8.2.4.5.1. Stainless Steel
      • 8.2.4.5.2. Plastic
      • 8.2.4.5.3. Others

9. South America Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Product Type Estimates and Forecast
  • 9.2.1. By Material (Value)
    • 9.2.1.1. Stainless Steel
    • 9.2.1.2. Plastic
    • 9.2.1.3. Others
  • 9.2.2. By Capacity (Value)
    • 9.2.2.1. 500 ml & Below
    • 9.2.2.2. 500 ml to 750 ml
    • 9.2.2.3. 750 ml & Above
  • 9.2.3. By Sales Channel (Value)
    • 9.2.3.1. D2C
    • 9.2.3.2. Retailers
  • 9.2.4. By Country (Value)
    • 9.2.4.1. Brazil (By Material)
      • 9.2.4.1.1. Stainless Steel
      • 9.2.4.1.2. Plastic
      • 9.2.4.1.3. Others
    • 9.2.4.2. Argentina (By Material)
      • 9.2.4.2.1. Stainless Steel
      • 9.2.4.2.2. Plastic
      • 9.2.4.2.3. Others
    • 9.2.4.3. Rest of South America (By Material)
      • 9.2.4.3.1. Stainless Steel
      • 9.2.4.3.2. Plastic
      • 9.2.4.3.3. Others

10. Middle East & Africa Self-Cleaning Bottles Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Product Type Estimates and Forecast
  • 10.2.1. By Material (Value)
    • 10.2.1.1. Stainless Steel
    • 10.2.1.2. Plastic
    • 10.2.1.3. Others
  • 10.2.2. By Capacity (Value)
    • 10.2.2.1. 500 ml & Below
    • 10.2.2.2. 500 ml to 750 ml
    • 10.2.2.3. 750 ml & Above
  • 10.2.3. By Sales Channel (Value)
    • 10.2.3.1. D2C
    • 10.2.3.2. Retailers
  • 10.2.4. By Country (Value)
    • 10.2.4.1. South Africa (By Material)
      • 10.2.4.1.1. Stainless Steel
      • 10.2.4.1.2. Plastic
      • 10.2.4.1.3. Others
    • 10.2.4.2. UAE (By Material)
      • 10.2.4.2.1. Stainless Steel
      • 10.2.4.2.2. Plastic
      • 10.2.4.2.3. Others
    • 10.2.4.3. Rest of Middle East & Africa (By Material)
      • 10.2.4.3.1. Stainless Steel
      • 10.2.4.3.2. Plastic
      • 10.2.4.3.3. Others

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Self-Cleaning Bottles Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. The BRITA Group
  • 12.1.1. Business Overview
  • 12.1.2. Product Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Auron Bottle
  • 12.2.1. Business Overview
  • 12.2.2. Product Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Sapience Group LLC.
  • 12.3.1. Business Overview
  • 12.3.2. Product Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. OHOM Inc.
  • 12.4.1. Business Overview
  • 12.4.2. Product Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Nuvoe
  • 12.5.1. Business Overview
  • 12.5.2. Product Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. GRAYL/ SEATTLE USA
  • 12.6.1. Business Overview
  • 12.6.2. Product Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. Koninklijke Philips NV
  • 12.7.1. Business Overview
  • 12.7.2. Product Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Smart Flask
  • 12.8.1. Business Overview
  • 12.8.2. Product Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Luma Hydration, Inc.
  • 12.9.1. Business Overview
  • 12.9.2. Product Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Nutrality.co.uk
  • 12.10.1. Business Overview
  • 12.10.2. Product Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments

13. Strategic Recommendations