세계의 섬유질 보충제 시장 - 규모, 점유율, 성장 및 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of fiber supplements Market

The global fiber supplements market continues to gain momentum as awareness of digestive health, immunity, and preventive nutrition strengthens across major economies. According to the latest industry analysis, the market reached USD 9.67 billion in 2024, is projected to increase to USD 10.43 billion in 2025, and is expected to reach USD 18.01 billion by 2032, expanding at a strong CAGR of 8.11% from 2025-2032. Rising interest in gut health, weight management, and multifunctional supplements has firmly positioned fiber products among the fastest-growing segments of the global dietary supplement industry.

Market Landscape and Growth Drivers

Consumer awareness about the importance of a healthy gut microbiome has intensified in recent years. Digestive health concerns-including constipation, bloating, and IBS-affect a significant portion of the global population. Fiber supplements support regular bowel movements and act as prebiotics, helping nourish beneficial gut bacteria. As a result, the demand for convenient, high-fiber formulations increased notably in 2024 and continues to rise in 2025.

Weight management is another powerful driver. Fiber supports satiety, helps regulate appetite, and contributes to balanced digestion. The growing popularity of low-carb, keto, and intermittent fasting diets has pushed more consumers toward fiber supplements to address insufficient natural fiber intake. Influencer-driven promotions and fitness-oriented marketing continue to accelerate adoption across all major regions.

Market Restraints

Despite strong global growth, fiber supplements face limited penetration in emerging markets. Lower awareness about preventive health, price sensitivity, and distribution challenges across rural areas suppress adoption. In several developing economies, supplements are still perceived as non-essential, affecting demand despite a rising middle-class consumer base.

Market Opportunities

There is a strong opportunity for brands to integrate fiber supplements with weight-loss and digestive wellness programs. Synbiotic blends that combine fiber with probiotics, customized formulations for popular diet plans, and multifunctional mixes supporting skin health, immunity, and metabolism are expected to dominate product innovation between 2025 and 2032.

Global Market Trends

A major shift toward multifunctional fiber supplements is shaping new product launches. Brands are combining fiber with probiotics, collagen, antioxidants, and plant proteins to offer holistic wellness solutions. This "all-in-one" supplement trend aligns with modern consumer preferences, especially among millennials and Gen Z who seek simplified and comprehensive nutrition formats.

Segmentation Insights

By Form

In 2024, tablets held the largest market share due to ease of use, portability, and affordability. Capsules and chewables accounted for 31% share in 2024, appealing to consumers looking for convenience and flavor-based formats. Powdered supplements remain popular for their cost efficiency and faster absorption.

The liquid segment is expected to record the highest CAGR through 2032, driven by innovations in ready-to-drink fiber shots and enhanced hydration-based supplements.

By Nature

The conventional segment accounted for the majority of sales in 2025, with 87% market share, supported by lower product cost and wider availability. Meanwhile, organic fiber supplements are experiencing rapid expansion and are projected to register the highest CAGR of 10.29% through 2032 due to shifting preferences toward clean-label and sustainable nutrition.

By Distribution Channel

Supermarkets and hypermarkets are expected to hold 36% market share in 2025, maintaining dominance due to product accessibility and consumer trust. E-commerce, however, is expanding rapidly and forecasted to record the highest CAGR of 9.46% from 2025-2032, propelled by online convenience, detailed reviews, and subscription-based supplement purchases.

Regional Outlook

Asia Pacific led the market with 38.47% share in 2024, driven by rising health awareness and lifestyle changes across China, India, and Japan. Europe is projected to reach USD 3.26 billion in 2025, supported by strong demand for vegan, clean-label digestive supplements. North America is expected to reach USD 2.40 billion in 2025, propelled by preventive healthcare adoption and aging population trends. South America and the Middle East & Africa continue to show rising potential due to improving wellness awareness and expanding middle-class demographics.

Competitive Landscape

Key players shaping the global market include Archer Daniels Midland, Nestle Health Science, Haleon, Equate, Procter & Gamble, NOW Foods, Bayer Consumer Health, and Sanofi. Companies are intensifying investments in R&D, introducing innovative personalized blends, and expanding into functional snacks and liquid supplement formats.

Conclusion

With a market size increasing from USD 9.67 billion in 2024 to USD 10.43 billion in 2025, and projected to reach USD 18.01 billion by 2032, the fiber supplements industry is positioned for strong long-term growth. Rising digestive health awareness, multifunctional supplement trends, and ongoing innovation will continue to shape market expansion over the coming decade.

Segmentation By Form

• Powder
• Tablets
• Capsules & Chewables
• Liquid

By Nature

• Organic
• Conventional

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• E-commerce
• Others

By Geography

• North America (By Form, Nature, Distribution Channel, and Country)
  • U.S. (By Form)
  • Canada (By Form)
  • Mexico (By Form)
• Europe (By Form, Nature, Distribution Channel, and Country)
  • Germany (By Form)
  • U.K. (By Form)
  • France (By Form)
  • Italy (By Form)
  • Spain (By Form)
  • Rest of Europe (By Form)
• Asia Pacific (By Form, Nature, Distribution Channel, and Country)
  • China (By Form)
  • India (By Form)
  • Japan (By Form)
  • Australia (By Form)
  • Rest of Asia Pacific (By Form)
• South America (By Form, Nature, Distribution Channel, and Country)
  • Brazil (By Form)
  • Argentina (By Form)
  • Rest of South America (By Form)
• Middle East & Africa (By Form, Nature, Distribution Channel, and Country)
  • South Africa (By Form)
  • UAE (By Form)
  • Rest of the Middle East & Africa (By Form)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Overview of the Global Dietary Supplements Market
• 4.2. Regulatory Framework
• 4.3. Industry SWOT Analysis
• 4.4. Recent Industry Developments: Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.5. Impact of COVID-19 on the Market

5. Global Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Form
    • 5.2.1.1. Powder
    • 5.2.1.2. Tablets
    • 5.2.1.3. Capsules & Chewables
    • 5.2.1.4. Liquid
  • 5.2.2. By Nature
    • 5.2.2.1. Conventional
    • 5.2.2.2. Organic
  • 5.2.3. By Distribution Channel
    • 5.2.3.1. Supermarkets/Hypermarkets
    • 5.2.3.2. Specialty Stores
    • 5.2.3.3. E-commerce
    • 5.2.3.4. Others
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Form
    • 6.2.1.1. Powder
    • 6.2.1.2. Tablets
    • 6.2.1.3. Capsules & Chewables
    • 6.2.1.4. Liquid
  • 6.2.2. By Nature
    • 6.2.2.1. Conventional
    • 6.2.2.2. Organic
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Specialty Stores
    • 6.2.3.3. E-commerce
    • 6.2.3.4. Others
  • 6.2.4. By Country
    • 6.2.4.1. U.S.
    • 6.2.4.2. Canada
    • 6.2.4.3. Mexico
  • 6.2.5. U.S. By Form
    • 6.2.5.1. Powder
    • 6.2.5.2. Tablets
    • 6.2.5.3. Capsules & Chewables
    • 6.2.5.4. Liquid
  • 6.2.6. Canada By Form
    • 6.2.6.1. Powder
    • 6.2.6.2. Tablets
    • 6.2.6.3. Capsules & Chewables
    • 6.2.6.4. Liquid
  • 6.2.7. Mexico By Form
    • 6.2.7.1. Powder
    • 6.2.7.2. Tablets
    • 6.2.7.3. Capsules & Chewables
    • 6.2.7.4. Liquid

7. Europe Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Form
    • 7.2.1.1. Powder
    • 7.2.1.2. Tablets
    • 7.2.1.3. Capsules & Chewables
    • 7.2.1.4. Liquid
  • 7.2.2. By Nature
    • 7.2.2.1. Conventional
    • 7.2.2.2. Organic
  • 7.2.3. By Distribution Channel
    • 7.2.3.1. Supermarkets/Hypermarkets
    • 7.2.3.2. Specialty Stores
    • 7.2.3.3. E-commerce
    • 7.2.3.4. Others
  • 7.2.4. By Country
    • 7.2.4.1. France
    • 7.2.4.2. Spain
    • 7.2.4.3. U.K.
    • 7.2.4.4. Italy
    • 7.2.4.5. Germany
    • 7.2.4.6. Rest of Europe
  • 7.2.5. France By Form
    • 7.2.5.1. Powder
    • 7.2.5.2. Tablets
    • 7.2.5.3. Capsules & Chewables
    • 7.2.5.4. Liquid
  • 7.2.6. Spain By Form
    • 7.2.6.1. Powder
    • 7.2.6.2. Tablets
    • 7.2.6.3. Capsules & Chewables
    • 7.2.6.4. Liquid
  • 7.2.7. Germany By Form
    • 7.2.7.1. Powder
    • 7.2.7.2. Tablets
    • 7.2.7.3. Capsules & Chewables
    • 7.2.7.4. Liquid
  • 7.2.8. UK By Form
    • 7.2.8.1. Powder
    • 7.2.8.2. Tablets
    • 7.2.8.3. Capsules & Chewables
    • 7.2.8.4. Liquid
  • 7.2.9. Italy By Form
    • 7.2.9.1. Powder
    • 7.2.9.2. Tablets
    • 7.2.9.3. Capsules & Chewables
    • 7.2.9.4. Liquid
  • 7.2.10. Rest of Europe By Form
    • 7.2.10.1. Powder
    • 7.2.10.2. Tablets
    • 7.2.10.3. Capsules & Chewables
    • 7.2.10.4. Liquid

8. Asia Pacific Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Form
    • 8.2.1.1. Powder
    • 8.2.1.2. Tablets
    • 8.2.1.3. Capsules & Chewables
    • 8.2.1.4. Liquid
  • 8.2.2. By Nature
    • 8.2.2.1. Conventional
    • 8.2.2.2. Organic
  • 8.2.3. By Distribution Channel
    • 8.2.3.1. Supermarkets/Hypermarkets
    • 8.2.3.2. Specialty Stores
    • 8.2.3.3. E-commerce
    • 8.2.3.4. Others
  • 8.2.4. By Country
    • 8.2.4.1. China
    • 8.2.4.2. India
    • 8.2.4.3. Japan
    • 8.2.4.4. Australia
    • 8.2.4.5. Rest of Asia Pacific
  • 8.2.5. China By Form
    • 8.2.5.1. Powder
    • 8.2.5.2. Tablets
    • 8.2.5.3. Capsules & Chewables
    • 8.2.5.4. Liquid
  • 8.2.6. India By Form
    • 8.2.6.1. Powder
    • 8.2.6.2. Tablets
    • 8.2.6.3. Capsules & Chewables
    • 8.2.6.4. Liquid
  • 8.2.7. Japan By Form
    • 8.2.7.1. Powder
    • 8.2.7.2. Tablets
    • 8.2.7.3. Capsules & Chewables
    • 8.2.7.4. Liquid
  • 8.2.8. Australia By Form
    • 8.2.8.1. Powder
    • 8.2.8.2. Tablets
    • 8.2.8.3. Capsules & Chewables
    • 8.2.8.4. Liquid
  • 8.2.9. Rest of Asia Pacific By Form
    • 8.2.9.1. Powder
    • 8.2.9.2. Tablets
    • 8.2.9.3. Capsules & Chewables
    • 8.2.9.4. Liquid

9. South America Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Form
    • 9.2.1.1. Powder
    • 9.2.1.2. Tablets
    • 9.2.1.3. Capsules & Chewables
    • 9.2.1.4. Liquid
  • 9.2.2. By Nature
    • 9.2.2.1. Conventional
    • 9.2.2.2. Organic
  • 9.2.3. By Distribution Channel
    • 9.2.3.1. Supermarkets/Hypermarkets
    • 9.2.3.2. Specialty Stores
    • 9.2.3.3. E-commerce
    • 9.2.3.4. Others
  • 9.2.4. By Country
    • 9.2.4.1. Argentina
    • 9.2.4.2. Brazil
    • 9.2.4.3. Rest of South America
  • 9.2.5. Brazil By Form
    • 9.2.5.1. Powder
    • 9.2.5.2. Tablets
    • 9.2.5.3. Capsules & Chewables
    • 9.2.5.4. Liquid
  • 9.2.6. Argentina By Form
    • 9.2.6.1. Powder
    • 9.2.6.2. Tablets
    • 9.2.6.3. Capsules & Chewables
    • 9.2.6.4. Liquid
  • 9.2.7. Rest of South America By Form
    • 9.2.7.1. Powder
    • 9.2.7.2. Tablets
    • 9.2.7.3. Capsules & Chewables
    • 9.2.7.4. Liquid

10. Middle East & Africa Fiber Supplements Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Form
    • 10.2.1.1. Powder
    • 10.2.1.2. Tablets
    • 10.2.1.3. Capsules & Chewables
    • 10.2.1.4. Liquid
  • 10.2.2. By Nature
    • 10.2.2.1. Conventional
    • 10.2.2.2. Organic
  • 10.2.3. By Distribution Channel
    • 10.2.3.1. Supermarkets/Hypermarkets
    • 10.2.3.2. Specialty Stores
    • 10.2.3.3. E-commerce
    • 10.2.3.4. Others
  • 10.2.4. By Country
    • 10.2.4.1. South Africa
    • 10.2.4.2. Turkey
    • 10.2.4.3. Rest of ME&A
  • 10.2.5. South Africa By Form
    • 10.2.5.1. Powder
    • 10.2.5.2. Tablets
    • 10.2.5.3. Capsules & Chewables
    • 10.2.5.4. Liquid
  • 10.2.6. UAE By Form
    • 10.2.6.1. Powder
    • 10.2.6.2. Tablets
    • 10.2.6.3. Capsules & Chewables
    • 10.2.6.4. Liquid
  • 10.2.7. Rest of the Middle East & Africa By Form
    • 10.2.7.1. Powder
    • 10.2.7.2. Tablets
    • 10.2.7.3. Capsules & Chewables
    • 10.2.7.4. Liquid

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Fiber Supplements Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2023

12. Company Profiles

• 12.1. Archer Daniels Midland Company
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Nestle Health Science
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Equate
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Haleon
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. The Procter & Gamble Company
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Church & Dwight Co., Inc.
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. NOW Foods
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Bayer Consumer Health
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Sanofi US.
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Atlantis Consumer Healthcare Inc.
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments

13. Strategic Recommendation