대체 숙박시설 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별 및 용도별, 지역별 인사이트와 예측(2024-2032년)

Growth Factors of alternative accommodation Market

The global alternative accommodation market continues its strong upward trajectory, fueled by evolving traveler preferences and the rising popularity of unique and affordable lodging options. According to the latest industry report, the market was valued at USD 181.50 billion in 2024, and is projected to reach USD 210.59 billion in 2025. By 2032, the sector is expected to surge to USD 602.14 billion, registering an impressive CAGR of 16.19% from 2025 to 2032. This rapid expansion reflects shifting consumer expectations toward privacy, cost-efficiency, and experience-driven travel, with vacation rentals, homestays, hostels, and camping accommodations becoming integral to the global tourism ecosystem.

In 2024, Europe dominated the global market with a 32.02% share, driven by its iconic tourist destinations across France, Italy, Germany, Spain, and the U.K. The region's deep cultural heritage, large influx of international visitors, and strong infrastructure for alternative lodging continue to support its leadership position.

Market Drivers and Growth Factors

One of the key drivers for market expansion is the increasing number of global travelers, supported by rising disposable incomes and accessible travel options. For instance, the U.S. recorded 66.5 million international visitor arrivals in 2023, a 31% increase from 2022, reflecting the resurgence of global mobility. As tourism strengthens, demand for cost-effective and flexible accommodations has surged, benefiting homestays, hostels, and short-term vacation rentals.

Government investments in tourism further propel growth. In 2024, the U.S. Department of Commerce invested USD 1.2 million to strengthen tourism in Texas, highlighting the role of public infrastructure support in boosting the lodging sector. Growth in adventure, cultural, and business travel also contributes significantly to the expansion of non-traditional accommodation models.

A major shift toward experience-driven travel is transforming the market. Millennials and Gen Z travelers increasingly seek unique lodging options-treehouses, houseboats, farm stays, and eco-lodges-that offer memorable and personalized experiences. This trend aligns strongly with the rise of social media influence, where platforms such as Instagram and TikTok drive demand for visually appealing, "Instagrammable" accommodations.

Market Restraints and Challenges

Despite strong momentum, the industry faces challenges due to the continued preference for hotels, which offer a wide range of amenities, standardized services, and perceived higher safety. Security concerns related to homestays, camping sites, and shared hostels-along with inconsistent hygiene and facility standards-also limit adoption among risk-averse travelers. Furthermore, the availability of alternative accommodations remains lower compared to widespread hotel chains, restricting supply in peak seasons.

Market Opportunities

The expansion of online booking systems represents one of the most significant opportunities for growth. Travelers increasingly rely on digital platforms such as Airbnb, Booking.com, MakeMyTrip, HomeToGo, and TripAdvisor for convenient booking, price comparison, and secure payments. The online booking segment is projected to capture 78.37% of the market in 2025, supported by discount offerings, user-friendly interfaces, and mobile accessibility. This digital transformation enables hosts and property operators to reach global audiences more efficiently than ever.

Segmentation Overview

By Type

The vacation rental segment held the largest share in 2024 at 43.48%, driven by demand for spacious, private accommodations suitable for families, remote workers, and group travelers. Hostels remain popular among budget travelers and backpackers, while homestays continue gaining traction due to their cultural immersion benefits.

By Booking Mode

Online booking dominates the market, while the offline segment, although smaller, benefits from personalized service and reduced risk of miscommunication.

Regional Insights

Europe

Europe recorded USD 58.12 billion in 2024, maintaining its lead due to world-renowned tourist sites and high regional mobility. The U.K. is expected to reach USD 10.17 billion in 2025, Germany USD 10.90 billion, and France USD 8.78 billion.

Asia Pacific

The region is forecast to grow rapidly to USD 45.57 billion in 2025, driven by rising travel interest in Thailand, Vietnam, India, China, and Singapore. China could reach USD 11.18 billion in 2025, India USD 9.23 billion, and Japan USD 5.62 billion.

North America

North America is projected to reach USD 55.24 billion in 2025, supported by strong travel infrastructure and rising demand for affordable lodging options. The U.S. alone is projected to hit USD 35.25 billion in 2025.

South America and Middle East & Africa

South America is expected to reach USD 23.40 billion in 2025, driven by leisure tourism and online booking adoption. The Middle East & Africa will grow steadily, supported by new property launches and rising tourism, with the UAE expected to reach USD 8.55 billion in 2025.

Conclusion

With the market expanding from USD 181.50 billion in 2024 to an expected USD 602.14 billion by 2032, the alternative accommodation industry is entering a high-growth era driven by digital innovation, evolving traveler preferences, and global tourism development. Platforms that prioritize unique experiences, safety, and convenience are poised to lead this transformative market.

Segmentation By Type

• Vacation Rentals
• Hostels
• Homestays
• Camping
• Others

By Booking Mode

• Online
• Offline

By Region

• North America (By Type, By Booking Mode, and by Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, By Booking Mode, and by Country)
  • U.K. (By Type)
  • Germany (By Type)
  • France (By Type)
  • Spain (By Type)
  • Italy (By Type)
  • Russia (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, By Booking Mode, and by Country)
  • China (By Type)
  • India (By Type)
  • Japan (By Type)
  • Australia (By Type)
  • Rest of Asia Pacific (By Type)
• South America (By Type, By Booking Mode, and by Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)
• Middle East & Africa (By Type, By Booking Mode, and by Country)
  • South Africa (By Type)
  • UAE (By Type)
  • Rest of Middle East & Africa (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regulatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements

5. Global Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Type
  • 5.2.1. Vacation Rentals
  • 5.2.2. Hostels
  • 5.2.3. Homestays
  • 5.2.4. Camping
  • 5.2.5. Others
• 5.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 5.3.1. Online
  • 5.3.2. Offline
• 5.4. Market Analysis, Insights and Forecast - By Region
  • 5.4.1. North America
  • 5.4.2. Europe
  • 5.4.3. Asia Pacific
  • 5.4.4. South America
  • 5.4.5. Middle East & Africa

6. North America Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Type
  • 6.2.1. Vacation Rentals
  • 6.2.2. Hostels
  • 6.2.3. Homestays
  • 6.2.4. Camping
  • 6.2.5. Others
• 6.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 6.3.1. Online
  • 6.3.2. Offline
• 6.4. Market Analysis, Insights and Forecast - By Country
  • 6.4.1. U.S. Market Analysis, by Type
    • 6.4.1.1. Vacation Rentals
    • 6.4.1.2. Hostels
    • 6.4.1.3. Homestays
    • 6.4.1.4. Camping
    • 6.4.1.5. Others
  • 6.4.2. Canada Market Analysis, by Type
    • 6.4.2.1. Vacation Rentals
    • 6.4.2.2. Hostels
    • 6.4.2.3. Homestays
    • 6.4.2.4. Camping
    • 6.4.2.5. Others
  • 6.4.3. Mexico Market Analysis, by Type
    • 6.4.3.1. Vacation Rentals
    • 6.4.3.2. Hostels
    • 6.4.3.3. Homestays
    • 6.4.3.4. Camping
    • 6.4.3.5. Others

7. Europe Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Type
  • 7.2.1. Vacation Rentals
  • 7.2.2. Hostels
  • 7.2.3. Homestays
  • 7.2.4. Camping
  • 7.2.5. Others
• 7.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 7.3.1. Online
  • 7.3.2. Offline
• 7.4. Market Analysis, Insights and Forecast - By Country
  • 7.4.1. U.K Market Analysis, by Type
    • 7.4.1.1. Vacation Rentals
    • 7.4.1.2. Hostels
    • 7.4.1.3. Homestays
    • 7.4.1.4. Camping
    • 7.4.1.5. Others
  • 7.4.2. Germany Market Analysis, by Type
    • 7.4.2.1. Vacation Rentals
    • 7.4.2.2. Hostels
    • 7.4.2.3. Homestays
    • 7.4.2.4. Camping
    • 7.4.2.5. Others
  • 7.4.3. France Market Analysis, by Type
    • 7.4.3.1. Vacation Rentals
    • 7.4.3.2. Hostels
    • 7.4.3.3. Homestays
    • 7.4.3.4. Camping
    • 7.4.3.5. Others
  • 7.4.4. Spain Market Analysis, by Type
    • 7.4.4.1. Vacation Rentals
    • 7.4.4.2. Hostels
    • 7.4.4.3. Homestays
    • 7.4.4.4. Camping
    • 7.4.4.5. Others
  • 7.4.5. Italy Market Analysis, by Type
    • 7.4.5.1. Vacation Rentals
    • 7.4.5.2. Hostels
    • 7.4.5.3. Homestays
    • 7.4.5.4. Camping
    • 7.4.5.5. Others
  • 7.4.6. Russia Market Analysis, by Type
    • 7.4.6.1. Vacation Rentals
    • 7.4.6.2. Hostels
    • 7.4.6.3. Homestays
    • 7.4.6.4. Camping
    • 7.4.6.5. Others
  • 7.4.7. Rest of Europe Market Analysis, by Type
    • 7.4.7.1. Vacation Rentals
    • 7.4.7.2. Hostels
    • 7.4.7.3. Homestays
    • 7.4.7.4. Camping
    • 7.4.7.5. Others

8. Asia Pacific Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Type
  • 8.2.1. Vacation Rentals
  • 8.2.2. Hostels
  • 8.2.3. Homestays
  • 8.2.4. Camping
  • 8.2.5. Others
• 8.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 8.3.1. Online
  • 8.3.2. Offline
• 8.4. Market Analysis, Insights and Forecast - By Country
  • 8.4.1. China Market Analysis, by Type
    • 8.4.1.1. Vacation Rentals
    • 8.4.1.2. Hostels
    • 8.4.1.3. Homestays
    • 8.4.1.4. Camping
    • 8.4.1.5. Others
  • 8.4.2. India Market Analysis, by Type
    • 8.4.2.1. Vacation Rentals
    • 8.4.2.2. Hostels
    • 8.4.2.3. Homestays
    • 8.4.2.4. Camping
    • 8.4.2.5. Others
  • 8.4.3. Japan Market Analysis, by Type
    • 8.4.3.1. Vacation Rentals
    • 8.4.3.2. Hostels
    • 8.4.3.3. Homestays
    • 8.4.3.4. Camping
    • 8.4.3.5. Others
  • 8.4.4. Australia Market Analysis, by Type
    • 8.4.4.1. Vacation Rentals
    • 8.4.4.2. Hostels
    • 8.4.4.3. Homestays
    • 8.4.4.4. Camping
    • 8.4.4.5. Others
  • 8.4.5. Rest of Asia Pacific Market Analysis, by Type
    • 8.4.5.1. Vacation Rentals
    • 8.4.5.2. Hostels
    • 8.4.5.3. Homestays
    • 8.4.5.4. Camping
    • 8.4.5.5. Others

9. South America Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Type
  • 9.2.1. Vacation Rentals
  • 9.2.2. Hostels
  • 9.2.3. Homestays
  • 9.2.4. Camping
  • 9.2.5. Others
• 9.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 9.3.1. Online
  • 9.3.2. Offline
• 9.4. Market Analysis, Insights and Forecast - By Country
  • 9.4.1. Brazil Market Analysis, by Type
    • 9.4.1.1. Vacation Rentals
    • 9.4.1.2. Hostels
    • 9.4.1.3. Homestays
    • 9.4.1.4. Camping
    • 9.4.1.5. Others
  • 9.4.2. Argentina Market Analysis, by Type
    • 9.4.2.1. Vacation Rentals
    • 9.4.2.2. Hostels
    • 9.4.2.3. Homestays
    • 9.4.2.4. Camping
    • 9.4.2.5. Others
  • 9.4.3. Rest of South America Market Analysis, by Type
    • 9.4.3.1. Vacation Rentals
    • 9.4.3.2. Hostels
    • 9.4.3.3. Homestays
    • 9.4.3.4. Camping
    • 9.4.3.5. Others

10. Middle East & Africa Alternative Accommodation Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Type
  • 10.2.1. Vacation Rentals
  • 10.2.2. Hostels
  • 10.2.3. Homestays
  • 10.2.4. Camping
  • 10.2.5. Others
• 10.3. Market Analysis, Insights and Forecast - By Booking Mode
  • 10.3.1. Online
  • 10.3.2. Offline
• 10.4. Market Analysis, Insights and Forecast - By Country
  • 10.4.1. South Africa Market Analysis, by Type
    • 10.4.1.1. Vacation Rentals
    • 10.4.1.2. Hostels
    • 10.4.1.3. Homestays
    • 10.4.1.4. Camping
    • 10.4.1.5. Others
  • 10.4.2. UAE Market Analysis, by Type
    • 10.4.2.1. Vacation Rentals
    • 10.4.2.2. Hostels
    • 10.4.2.3. Homestays
    • 10.4.2.4. Camping
    • 10.4.2.5. Others
  • 10.4.3. Rest of MEA Market Analysis, by Type
    • 10.4.3.1. Vacation Rentals
    • 10.4.3.2. Hostels
    • 10.4.3.3. Homestays
    • 10.4.3.4. Camping
    • 10.4.3.5. Others

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2024)
• 11.3. Company Profiles (Overview, Products, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. MakeMyTrip Limited
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Product Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Airbnb, Inc.
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Product Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. Booking.com
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Product Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. TripAdvisor, Inc.
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Product Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. HomeToGo
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Product Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. Vrbo
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Product Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Trivago N.V.
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Product Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. Trip.com Group Limited
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Product Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. Wyndham Destinations Inc.
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Product Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. holidu.co.uk
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Product Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities