세계의 파티 용품 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of party supplies Market

The global party supplies market continues to expand rapidly as consumers increasingly embrace social celebrations and themed events as part of modern lifestyles. According to the latest industry data, the market was valued at USD 16.93 billion in 2024, is projected to reach USD 18.40 billion in 2025, and is forecasted to rise significantly to USD 34.35 billion by 2032, reflecting a strong CAGR of 9.32%. This growth trajectory is fueled by rising disposable incomes, evolving cultural norms, and a heightened preference for personalized and visually appealing celebrations across different regions worldwide.

The market includes a wide assortment of products-such as decorations, food and beverage supplies, invitation cards, tableware, lighting, party games, and favors-essential for organizing celebrations of various scales. With the increasing inclination toward hosting events such as birthdays, weddings, anniversaries, baby showers, bachelor and bachelorette parties, and corporate gatherings, the demand for high-quality and innovative party goods continues to rise. Key players driving product availability and innovation include American Greetings Corporation, Peacock Supplies, Kishi's Co., Ltd, Hallmark Cards, Inc., and Oaktree UK Ltd, all of which are focused on expanding their portfolio to meet evolving consumer needs.

Market Drivers

A major driver of global market expansion is the modernization of lifestyle and rapid urbanization, which have increased social gatherings and boosted the adoption of themed celebrations. With better access to information and cultural exchange, consumers are increasingly engaging in celebrations such as cocktail parties, bachelorette events, Halloween gatherings, and holiday parties. The emphasis on creating memorable social experiences has strengthened demand for decorations, party props, custom banners, and unique tableware.

Increasing disposable income is another key contributor. According to PIB.gov, India's gross national disposable income grew by 14.5% in 2022-23 and by 18.8% in 2021-22, demonstrating stronger consumer purchasing power. Rising incomes worldwide have encouraged consumers to spend more on stylish, creative, and premium party supplies. These trends support market acceleration through 2025 and beyond.

Market Restraints

Despite steady growth, two challenges hinder market expansion: economic downturns and environmental concerns. Recessionary periods and lower household incomes negatively affect discretionary spending on nonessential items such as party goods. Additionally, rising environmental awareness related to plastic pollution has reduced preference for single-use plastics, balloons, and synthetic decorations, pressuring manufacturers to shift toward sustainable and biodegradable alternatives.

Market Opportunities

A major growth opportunity lies in online customization, where consumers increasingly prefer personalized decor such as custom cake toppers, thematic banners, printed napkins, balloon garlands, and bespoke invitations. As e-commerce platforms expand globally, brands can target larger customer bases and offer seamless design-to-delivery services. Online channels provide convenience, broader product variety, and efficient logistics, making this segment a key driver of future revenue growth through 2032.

Market Trends

Social media has become a powerful tool shaping global party trends. Platforms such as Pinterest, Instagram, and TikTok showcase themed decor ideas, DIY setups, and influencer-driven celebrations, inspiring consumers to recreate visually appealing party concepts at home or in event spaces. Additionally, the rising popularity of theme-based parties, including superhero parties, fairy dinner gatherings, and Bollywood-inspired events, contributes to higher demand for creative decorations and party props.

Segmentation Overview

Food & beverages remain the largest product segment, representing essential components of every celebration. The decoration segment is growing the fastest, boosted by demand for innovative props and thematic designs. Among party types, birthdays led the market in 2024 due to their universal cultural relevance. The residential application segment dominates as home parties offer cost-efficiency and flexibility, while the commercial segment supports larger professional gatherings.

Regional Insights

North America, valued at USD 5.62 billion in 2024, leads the market with strong spending on leisure activities, theme parties, and corporate events. The U.S. remains a major contributor due to the presence of large players and frequent celebrations.

Europe holds the second-largest share, driven by festive traditions such as Christmas, New Year's, and Hanukkah, along with rising demand for eco-friendly party supplies.

Asia Pacific is expected to register the fastest CAGR due to urbanization, cultural celebrations like Diwali and Chinese New Year, and rapid retail expansion across India, China, and Southeast Asia.

Emerging markets in South America and the Middle East & Africa are also witnessing increased spending on parties, fueled by economic growth and social media influence.

Conclusion

Growing from USD 16.93 billion in 2024 to USD 34.35 billion by 2032, the global party supplies market is positioned for sustained expansion. Lifestyle modernization, social media influence, and rising disposable incomes will continue driving innovation and demand, encouraging companies to explore eco-friendly materials, customized decor, and digital retail opportunities.

Segmentation By Product Type

• Food & Beverages
• Decoration
• Tableware
• Others

By Party Type

• Birthdays
• Corporate Parties
• Holiday Parties
• Others

By Application

• Residential
• Commercial

By Distribution Channel

• Supermarket/Hypermarket
• Party Store
• Online/E-Commerce
• Others

By Region

• North America (By Product Type, By Party Type, By Application, By Distribution Channel, and By Country)
  • U.S. (Product Type)
  • Canada (Product Type)
  • Mexico (Product Type)
• Europe (By Product Type, By Party Type, By Application, By Distribution Channel, and By Country)
  • U.K. (Product Type)
  • Germany (Product Type)
  • France (Product Type)
  • Spain (Product Type)
  • Italy (Product Type)
  • Russia (Product Type)
  • Rest of Europe (Product Type)
• Asia Pacific (By Product Type, By Party Type, By Application, By Distribution Channel, and By Country)
  • China (Product Type)
  • India (Product Type)
  • Japan (Product Type)
  • Australia (Product Type)
  • Rest of Asia Pacific (Product Type)
• South America (By Product Type, By Party Type, By Application, By Distribution Channel, and By Country)
  • Brazil (Product Type)
  • Argentina (Product Type)
  • Rest of South America (Product Type)
• Middle East & Africa (By Product Type, By Party Type, By Application, By Distribution Channel, and By Country)
  • South Africa (Product Type)
  • UAE (Product Type)
  • Rest of Middle East & Africa (Product Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends
• 3.4. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regulatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements
• 4.6. Impact of COVID-19

5. Global Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Product Type
  • 5.2.1. Food & Beverages
  • 5.2.2. Decoration
  • 5.2.3. Tableware
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By Party Type
  • 5.3.1. Birthdays
  • 5.3.2. Corporate Parties
  • 5.3.3. Holiday Parties
  • 5.3.4. Others
• 5.4. Market Analysis, Insights and Forecast - By Application
  • 5.4.1. Residential
  • 5.4.2. Commercial
• 5.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.5.1. Supermarket/Hypermarket
  • 5.5.2. Party Store
  • 5.5.3. Online/E-Commerce
  • 5.5.4. Others
• 5.6. Market Analysis, Insights and Forecast - By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. South America
  • 5.6.5. Middle East & Africa

6. North America Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Product Type
  • 6.2.1. Food & Beverages
  • 6.2.2. Decoration
  • 6.2.3. Tableware
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By Party Type
  • 6.3.1. Birthdays
  • 6.3.2. Corporate Parties
  • 6.3.3. Holiday Parties
  • 6.3.4. Others
• 6.4. Market Analysis, Insights and Forecast - By Application
  • 6.4.1. Residential
  • 6.4.2. Commercial
• 6.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.5.1. Supermarket/Hypermarket
  • 6.5.2. Party Store
  • 6.5.3. Online/E-Commerce
  • 6.5.4. Others
• 6.6. Market Analysis, Insights and Forecast - By Country
  • 6.6.1. U.S. Market Analysis, by Product Type
    • 6.6.1.1. Food & Beverages
    • 6.6.1.2. Decoration
    • 6.6.1.3. Tableware
    • 6.6.1.4. Others
  • 6.6.2. Canada Market Analysis, by Product Type
    • 6.6.2.1. Food & Beverages
    • 6.6.2.2. Decoration
    • 6.6.2.3. Tableware
    • 6.6.2.4. Others
  • 6.6.3. Mexico Market Analysis, by Product Type
    • 6.6.3.1. Food & Beverages
    • 6.6.3.2. Decoration
    • 6.6.3.3. Tableware
    • 6.6.3.4. Others

7. Europe Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Product Type
  • 7.2.1. Food & Beverages
  • 7.2.2. Decoration
  • 7.2.3. Tableware
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By Party Type
  • 7.3.1. Birthdays
  • 7.3.2. Corporate Parties
  • 7.3.3. Holiday Parties
  • 7.3.4. Others
• 7.4. Market Analysis, Insights and Forecast - By Application
  • 7.4.1. Residential
  • 7.4.2. Commercial
• 7.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.5.1. Supermarket/Hypermarket
  • 7.5.2. Party Store
  • 7.5.3. Online/E-Commerce
  • 7.5.4. Others
• 7.6. Market Analysis, Insights and Forecast - By Country
  • 7.6.1. U.K Market Analysis, by Product Type
    • 7.6.1.1. Food & Beverages
    • 7.6.1.2. Decoration
    • 7.6.1.3. Tableware
    • 7.6.1.4. Others
  • 7.6.2. Germany Market Analysis, by Product Type
    • 7.6.2.1. Food & Beverages
    • 7.6.2.2. Decoration
    • 7.6.2.3. Tableware
    • 7.6.2.4. Others
  • 7.6.3. France Market Analysis, by Product Type
    • 7.6.3.1. Food & Beverages
    • 7.6.3.2. Decoration
    • 7.6.3.3. Tableware
    • 7.6.3.4. Others
  • 7.6.4. Spain Market Analysis, by Product Type
    • 7.6.4.1. Food & Beverages
    • 7.6.4.2. Decoration
    • 7.6.4.3. Tableware
    • 7.6.4.4. Others
  • 7.6.5. Italy Market Analysis, by Product Type
    • 7.6.5.1. Food & Beverages
    • 7.6.5.2. Decoration
    • 7.6.5.3. Tableware
    • 7.6.5.4. Others
  • 7.6.6. Russia Market Analysis, by Product Type
    • 7.6.6.1. Food & Beverages
    • 7.6.6.2. Decoration
    • 7.6.6.3. Tableware
    • 7.6.6.4. Others
  • 7.6.7. Rest of Europe Market Analysis, by Product Type
    • 7.6.7.1. Food & Beverages
    • 7.6.7.2. Decoration
    • 7.6.7.3. Tableware
    • 7.6.7.4. Others

8. Asia Pacific Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Product Type
  • 8.2.1. Food & Beverages
  • 8.2.2. Decoration
  • 8.2.3. Tableware
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By Party Type
  • 8.3.1. Birthdays
  • 8.3.2. Corporate Parties
  • 8.3.3. Holiday Parties
  • 8.3.4. Others
• 8.4. Market Analysis, Insights and Forecast - By Application
  • 8.4.1. Residential
  • 8.4.2. Commercial
• 8.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.5.1. Supermarket/Hypermarket
  • 8.5.2. Party Store
  • 8.5.3. Online/E-Commerce
  • 8.5.4. Others
• 8.6. Market Analysis, Insights and Forecast - By Country
  • 8.6.1. China Market Analysis, by Product Type
    • 8.6.1.1. Food & Beverages
    • 8.6.1.2. Decoration
    • 8.6.1.3. Tableware
    • 8.6.1.4. Others
  • 8.6.2. India Market Analysis, by Product Type
    • 8.6.2.1. Food & Beverages
    • 8.6.2.2. Decoration
    • 8.6.2.3. Tableware
    • 8.6.2.4. Others
  • 8.6.3. Japan Market Analysis, by Product Type
    • 8.6.3.1. Food & Beverages
    • 8.6.3.2. Decoration
    • 8.6.3.3. Tableware
    • 8.6.3.4. Others
  • 8.6.4. Australia Market Analysis, by Product Type
    • 8.6.4.1. Food & Beverages
    • 8.6.4.2. Decoration
    • 8.6.4.3. Tableware
    • 8.6.4.4. Others
  • 8.6.5. Rest of Asia Pacific Market Analysis, by Product Type
    • 8.6.5.1. Food & Beverages
    • 8.6.5.2. Decoration
    • 8.6.5.3. Tableware
    • 8.6.5.4. Others

9. South America Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Product Type
  • 9.2.1. Food & Beverages
  • 9.2.2. Decoration
  • 9.2.3. Tableware
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By Party Type
  • 9.3.1. Birthdays
  • 9.3.2. Corporate Parties
  • 9.3.3. Holiday Parties
  • 9.3.4. Others
• 9.4. Market Analysis, Insights and Forecast - By Application
  • 9.4.1. Residential
  • 9.4.2. Commercial
• 9.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.5.1. Supermarket/Hypermarket
  • 9.5.2. Party Store
  • 9.5.3. Online/E-Commerce
  • 9.5.4. Others
• 9.6. Market Analysis, Insights and Forecast - By Country
  • 9.6.1. Brazil Market Analysis, by Product Type
    • 9.6.1.1. Food & Beverages
    • 9.6.1.2. Decoration
    • 9.6.1.3. Tableware
    • 9.6.1.4. Others
  • 9.6.2. Argentina Market Analysis, by Product Type
    • 9.6.2.1. Food & Beverages
    • 9.6.2.2. Decoration
    • 9.6.2.3. Tableware
    • 9.6.2.4. Others
  • 9.6.3. Rest of South America Market Analysis, by Product Type
    • 9.6.3.1. Food & Beverages
    • 9.6.3.2. Decoration
    • 9.6.3.3. Tableware
    • 9.6.3.4. Others

10. Middle East & Africa Party Supplies Market Analysis, Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Product Type
  • 10.2.1. Food & Beverages
  • 10.2.2. Decoration
  • 10.2.3. Tableware
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By Party Type
  • 10.3.1. Birthdays
  • 10.3.2. Corporate Parties
  • 10.3.3. Holiday Parties
  • 10.3.4. Others
• 10.4. Market Analysis, Insights and Forecast - By Application
  • 10.4.1. Residential
  • 10.4.2. Commercial
• 10.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.5.1. Supermarket/Hypermarket
  • 10.5.2. Party Store
  • 10.5.3. Online/E-Commerce
  • 10.5.4. Others
• 10.6. Market Analysis, Insights and Forecast - By Country
  • 10.6.1. South Africa Market Analysis, by Product Type
    • 10.6.1.1. Food & Beverages
    • 10.6.1.2. Decoration
    • 10.6.1.3. Tableware
    • 10.6.1.4. Others
  • 10.6.2. UAE Market Analysis, by Product Type
    • 10.6.2.1. Food & Beverages
    • 10.6.2.2. Decoration
    • 10.6.2.3. Tableware
    • 10.6.2.4. Others
  • 10.6.3. Rest of MEA Market Analysis, by Product Type
    • 10.6.3.1. Food & Beverages
    • 10.6.3.2. Decoration
    • 10.6.3.3. Tableware
    • 10.6.3.4. Others

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2024)
• 11.3. Company Profiles (Overview, Products, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. American Greetings Corporation (U.S)
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Product Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Peacock Supplies (U.K)
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Product Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. Kishi's Co., Ltd (Japan)
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Product Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. Hallmark Cards, Inc. (U.S)
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Product Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. Oaktree UK Ltd (U.K)
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Product Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. Fries Partychic (Germany)
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Product Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Party City Holdco Inc (U.S)
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Product Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. Oriental Trading Company (U.S)
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Product Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. Inknibs (India)
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Product Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. Unique Industries, Inc (U.S)
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Product Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities