공격 표면 관리(ASM) 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of attack surface management (ASM) Market

The global attack surface management (ASM) market is expanding rapidly as organizations face increasingly complex digital ecosystems and rising cyber threats. The market was valued at USD 856.5 million in 2024, is expected to grow to USD 1,031.2 million in 2025, and is projected to reach USD 4,291.1 million by 2032, registering a strong CAGR of 22.6% over the forecast period. North America remained the leading regional market in 2024, holding a significant 35.06% share, driven by rapid digital transformation, high cybersecurity adoption, and widespread use of cloud technologies.

Attack surface management helps organizations continuously identify, monitor, and secure external and internal digital assets that may be vulnerable to cyberattacks. With businesses increasingly adopting cloud computing, IoT devices, SaaS applications, and remote work systems, digital footprints have grown substantially, exposing organizations to more hidden vulnerabilities. These expanding digital environments have made ASM a crucial part of modern cybersecurity frameworks.

Market Impact and Trends

The exponential rise in cyberattacks is accelerating demand for ASM tools. In 2023 alone, cyber incidents affected over 343 million individuals, while global data breaches between 2021 and 2023 surged by 72%. Shadow IT, misconfigurations, and unknown internet exposures contributed significantly to cybersecurity failures, with 38% of attacks in 2019 linked to unmanaged assets-an issue that ASM directly addresses. Furthermore, 73% of IT and business leaders reported concerns about the growing size of their attack surface.

A major trend shaping the market is the integration of ASM with broader security frameworks, such as Extended Detection and Response (XDR). This convergence streamlines threat intelligence, asset visibility, and response processes. Companies like CrowdStrike strengthened this movement through acquisitions such as Reposify Ltd. in September 2023, enhancing their capabilities in external attack surface mapping.

Impact of Generative AI

Generative AI is reshaping cybersecurity by enabling automation and more precise threat detection. Enterprises worldwide are increasing investment in AI-driven cyber defense tools to improve vulnerability assessment and attack response. In March 2024, Tenable introduced upgrades to its ExposureAI capabilities, allowing organizations to trace attack paths and receive AI-supported remediation insights. As attack surfaces continue to expand, generative AI will become a critical component of ASM platforms.

Growth Drivers

A key driver of market growth is the expansion of digital footprints across organizations. With more businesses adopting cloud services, mobile applications, and IoT infrastructures, the volume of unmanaged or unknown assets has risen dramatically. Industry studies show that 70% of organizations have experienced at least one cyberattack stemming from unknown or poorly managed internet-facing assets. Companies with larger attack surfaces face nearly double the risk of recurring cyber incidents, emphasizing the need for continuous ASM.

Market Restraints

Despite strong growth prospects, ASM adoption faces challenges, particularly related to integration complexities. Organizations often struggle to merge ASM tools with existing cybersecurity systems such as SIEM, endpoint security platforms, and vulnerability scanners. Diverse IT environments-spanning legacy systems, third-party software, cloud infrastructure, and IoT devices-introduce compatibility issues that may slow ASM deployment.

Segmentation Insights

By Deployment

The cloud-based segment dominated the market in 2024 and is expected to record the highest CAGR through 2032. Cloud deployments offer cost-effectiveness, flexibility, and scalable asset discovery. Tools such as Palo Alto Networks' Cortex Xpanse Expander (2023) demonstrate the increasing reliance on cloud-based ASM. Meanwhile, on-premise solutions continue to hold steady demand among sectors with stringent data privacy requirements.

By Enterprise Type

Large enterprises held the largest share in 2023 due to their complex IT infrastructures. Studies show that 33% of large organizations cannot see 75% of their attack surface, highlighting the importance of ASM. SMEs, however, will grow fastest as they become prime targets for cyberattacks.

By Industry

The IT & telecom sector is expected to achieve the highest CAGR, driven by growing Internet-connected operations. The BFSI industry led the market in 2024 due to the high financial cost of breaches-estimated at USD 5.97 million on average in 2022.

Regional Insights

North America remained dominant with USD 303.3 million in 2024, supported by advanced cybersecurity infrastructures and high incident volumes. Asia Pacific is projected to grow fastest through 2032 as digital adoption accelerates and governments invest heavily in cybersecurity. Europe continues to expand amid Industry 4.0 advancements, while the Middle East & Africa face rising ransomware threats that are boosting ASM adoption. South America is also gaining traction due to increasing cloud technology usage.

Conclusion

With the global market expected to reach USD 4.29 billion by 2032, attack surface management is set to become an essential layer of enterprise cybersecurity. Rising digital footprints, advanced AI integration, and escalating cyber threats will drive sustained growth across industries and regions.

Segmentation By Deployment

• On-premise
• Cloud

By Enterprise Type

• Small and Mid-sized Enterprises (SMEs)
• Large Enterprises

By Industry

• IT & Telecom
• BFSI
• Retail & E-commerce
• Healthcare
• Manufacturing
• Government
• Aerospace & Defense
• Others (Energy & Utilities, etc.)

By Region

• North America (By Deployment, Enterprise Type, Industry, and Country)
  • U.S.
  • Canada
  • Mexico
• South America (By Deployment, Enterprise Type, Industry, and Country)
  • Brazil
  • Argentina
  • Rest of South America
• Europe (By Deployment, Enterprise Type, Industry, and Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Middle East & Africa (By Deployment, Enterprise Type, Industry, and Country)
  • Turkey
  • Israel
  • GCC
  • North Africa
  • South Africa
  • Rest of the Middle East & Africa
• Asia Pacific (By Deployment, Enterprise Type, Industry, and Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of Asia Pacific

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Attack Surface Management Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 5.1. Key Findings
• 5.2. By Deployment (USD)
  • 5.2.1. On-premise
  • 5.2.2. Cloud
• 5.3. By Enterprise Type (USD)
  • 5.3.1. Small and Mid-sized Enterprises (SMEs)
  • 5.3.2. Large Enterprises
• 5.4. By Industry (USD)
  • 5.4.1. IT & Telecom
  • 5.4.2. BFSI
  • 5.4.3. Retail & E-commerce
  • 5.4.4. Healthcare
  • 5.4.5. Manufacturing
  • 5.4.6. Government
  • 5.4.7. Aerospace & Defense
  • 5.4.8. Others (Energy & Utilities, etc.)
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 6.1. Key Findings
• 6.2. By Deployment (USD)
  • 6.2.1. On-premise
  • 6.2.2. Cloud
• 6.3. By Enterprise Type (USD)
  • 6.3.1. Small and Mid-sized Enterprises (SMEs)
  • 6.3.2. Large Enterprises
• 6.4. By Industry (USD)
  • 6.4.1. IT & Telecom
  • 6.4.2. BFSI
  • 6.4.3. Retail & E-commerce
  • 6.4.4. Healthcare
  • 6.4.5. Manufacturing
  • 6.4.6. Government
  • 6.4.7. Aerospace & Defense
  • 6.4.8. Others
• 6.5. By Country (USD)
  • 6.5.1. United States
  • 6.5.2. Canada
  • 6.5.3. Mexico

7. South America Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 7.1. Key Findings
• 7.2. By Deployment (USD)
  • 7.2.1. On-premise
  • 7.2.2. Cloud
• 7.3. By Enterprise Type (USD)
  • 7.3.1. Small and Mid-sized Enterprises (SMEs)
  • 7.3.2. Large Enterprises
• 7.4. By Industry (USD)
  • 7.4.1. IT & Telecom
  • 7.4.2. BFSI
  • 7.4.3. Retail & E-commerce
  • 7.4.4. Healthcare
  • 7.4.5. Manufacturing
  • 7.4.6. Government
  • 7.4.7. Aerospace & Defense
  • 7.4.8. Others
• 7.5. By Country (USD)
  • 7.5.1. Brazil
  • 7.5.2. Argentina
  • 7.5.3. Rest of South America

8. Europe Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 8.1. Key Findings
• 8.2. By Deployment (USD)
  • 8.2.1. On-premise
  • 8.2.2. Cloud
• 8.3. By Enterprise Type (USD)
  • 8.3.1. Small and Mid-sized Enterprises (SMEs)
  • 8.3.2. Large Enterprises
• 8.4. By Industry (USD)
  • 8.4.1. IT & Telecom
  • 8.4.2. BFSI
  • 8.4.3. Retail & E-commerce
  • 8.4.4. Healthcare
  • 8.4.5. Manufacturing
  • 8.4.6. Government
  • 8.4.7. Aerospace & Defense
  • 8.4.8. Others
• 8.5. By Country (USD)
  • 8.5.1. United Kingdom
  • 8.5.2. Germany
  • 8.5.3. France
  • 8.5.4. Italy
  • 8.5.5. Spain
  • 8.5.6. Russia
  • 8.5.7. Benelux
  • 8.5.8. Nordics
  • 8.5.9. Rest of Europe

9. Middle East & Africa Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 9.1. Key Findings
• 9.2. By Deployment (USD)
  • 9.2.1. On-premise
  • 9.2.2. Cloud
• 9.3. By Enterprise Type (USD)
  • 9.3.1. Small and Mid-sized Enterprises (SMEs)
  • 9.3.2. Large Enterprises
• 9.4. By Industry (USD)
  • 9.4.1. IT & Telecom
  • 9.4.2. BFSI
  • 9.4.3. Retail & E-commerce
  • 9.4.4. Healthcare
  • 9.4.5. Manufacturing
  • 9.4.6. Government
  • 9.4.7. Aerospace & Defense
  • 9.4.8. Others
• 9.5. By Country (USD)
  • 9.5.1. Turkey
  • 9.5.2. Israel
  • 9.5.3. GCC
  • 9.5.4. North Africa
  • 9.5.5. South Africa
  • 9.5.6. Rest of MEA

10. Asia Pacific Attack Surface Management Market Size Estimates and Forecasts, By Segments, 2019-2032

• 10.1. Key Findings
• 10.2. By Deployment (USD)
  • 10.2.1. On-premise
  • 10.2.2. Cloud
• 10.3. By Enterprise Type (USD)
  • 10.3.1. Small and Mid-sized Enterprises (SMEs)
  • 10.3.2. Large Enterprises
• 10.4. By Industry (USD)
  • 10.4.1. IT & Telecom
  • 10.4.2. BFSI
  • 10.4.3. Retail & E-commerce
  • 10.4.4. Healthcare
  • 10.4.5. Manufacturing
  • 10.4.6. Government
  • 10.4.7. Aerospace & Defense
  • 10.4.8. Others
• 10.5. By Country (USD)
  • 10.5.1. China
  • 10.5.2. India
  • 10.5.3. Japan
  • 10.5.4. South Korea
  • 10.5.5. ASEAN
  • 10.5.6. Oceania
  • 10.5.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Palo Alto Networks
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. IBM Corporation
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Microsoft Corporation
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Cisco Systems, Inc.
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Google Cloud
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Trend Micro Inc.
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. IONIX Inc.
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Cyberint
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Qualys, Inc.
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Tenable Inc.
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways