알코올 포장 시장 규모, 점유율, 성장 및 세계의 산업 분석 : 유형별, 용도별, 지역별 인사이트와 예측(2024-2032년)

Growth Factors of alcohol packaging Market

The global alcohol packaging market plays a crucial role in preserving product quality, enhancing brand identity, and influencing consumer purchasing decisions. Alcohol packaging includes bottles, cans, cartons, and alternative formats designed to ensure durability, safety, convenience, and visual appeal. In 2024, the global alcohol packaging market was valued at USD 70.19 billion, driven by rising alcohol consumption, premiumization trends, and continuous innovation in packaging design and materials.

The market is projected to grow from USD 73.55 billion in 2025 to USD 106.34 billion by 2032, registering a CAGR of 5.41% during the forecast period. Growth is supported by increasing demand for premium alcoholic beverages, rapid urbanization, rising disposable income, and a growing emphasis on sustainable and customized packaging solutions. Asia Pacific dominated the global alcohol packaging market in 2024 with a 36.06% share, supported by strong alcohol consumption across major economies such as China and India.

Market Dynamics and Consumer Behavior

Alcohol packaging has evolved beyond basic containment to become a powerful branding and marketing tool. Consumers increasingly associate packaging quality, design, and sustainability with the perceived value of the alcohol product. While minimalistic packaging appeals to simplicity-focused buyers, innovative designs that combine aesthetics with functionality are gaining popularity across premium and mass-market segments.

During the COVID-19 pandemic, the market experienced a temporary contraction due to labor shortages, high raw material prices, and stringent government regulations. In addition, closures of bars, restaurants, and hotels reduced alcohol consumption in on-trade channels, directly impacting packaging demand. However, the market recovered post-pandemic with renewed off-trade consumption and increased focus on takeaway and eco-friendly packaging formats.

Key Market Trends

One of the most prominent trends shaping the alcohol packaging market is the growing emphasis on distinctive and high-quality packaging. Brands are increasingly investing in premium glass bottles, advanced labeling techniques, and customized designs to differentiate themselves in a competitive marketplace. Packaging now plays a vital role in conveying brand heritage, craftsmanship, and quality, influencing consumer emotions and purchase intent.

Asia Pacific alcohol packaging market growth increased from USD 23.99 billion in 2023 to USD 25.31 billion in 2024, reflecting strong regional demand. Glass packaging remains the preferred choice for premium alcohol products due to its purity, durability, and recyclability. Innovations in lightweight glass and eco-friendly labeling further strengthen its market position.

Market Growth Drivers

A key growth driver is the rising adoption of digital printing and customization in alcohol packaging. Custom labels and limited-edition packaging allow brands to create affordable luxury experiences without significantly increasing prices. Digital printing supports shorter production runs, faster turnaround times, and enhanced personalization, particularly in the spirits segment.

Another important driver is the increasing shift toward sustainable packaging solutions. Alcohol producers are replacing plastic components with recyclable glass, metal, and paper-based alternatives to reduce environmental impact. Closed-loop recycling systems, refillable glass bottles, and lightweight packaging designs are helping manufacturers lower carbon footprints while meeting regulatory and consumer sustainability expectations.

Market Restraints

Despite positive growth prospects, the market faces challenges related to the environmental impact of plastic packaging. Plastic alcohol packaging is often non-recyclable, contributing to landfill waste and marine pollution. In addition, chemical leaching from plastic containers may affect product safety, particularly in pharmaceutical and cosmetic alcohol applications. These factors are accelerating the shift toward glass, metal, and paper-based alternatives.

Segmentation Insights

By material, glass dominates the alcohol packaging market, owing to its recyclability, chemical inertness, and premium appeal. Metal packaging, particularly aluminum cans, represents the second-largest segment due to its lightweight nature, durability, and growing acceptance among younger consumers.

By product type, bottles hold the largest market share, as they provide superior protection against oxygen penetration and preserve alcohol flavor and strength. Cans are gaining traction for their convenience, portability, and reduced packaging weight.

By application, beer packaging accounts for the largest share, holding 45.31% of the market in 2024, driven by beer's global popularity and high consumption volumes. Spirits represent the second-largest segment, supported by rising demand for premium and low-alcohol offerings.

Regional Outlook

Asia Pacific leads the global market with a USD 25.31 billion valuation in 2024, supported by high alcohol consumption in China and expanding middle-class populations. Europe is expected to witness strong growth due to rising disposable income and increasing alcohol consumption. North America continues to innovate with smart, eco-friendly, and active packaging technologies. Latin America and the Middle East & Africa are also showing steady growth, driven by changing lifestyles and increasing alcohol acceptance.

Competitive Landscape

The alcohol packaging market is highly fragmented and competitive. Major players include Amcor plc, Ball Corporation, Crown Holdings, Owens-Illinois Inc., Verallia, Ardagh Group, Berry Global Inc., and Smurfit Kappa. Companies are focusing on sustainable innovations, lightweight materials, and premium design solutions to strengthen market presence. Recent developments in paper-based bottles and recyclable packaging formats highlight the industry's commitment to environmental responsibility and long-term growth.

Segmentation By Material

• Glass
• Metal
• Plastic
• Paper and Paperboard
• Others

By Product Type

• Bottles
• Cans
• Bag-in-box
• Brick Carton
• Others

By Application

• Beer
• Wine
• Spirits
• Others

By Region

• North America (By Material, By Product Type, By Application, and Country)
  • U.S. (By Application)
  • Canada (By Application)
• Europe (By Material, By Product Type, By Application, and Country)
  • Germany (By Type)
  • U.K. (By Application)
  • France (By Application)
  • Italy (By Application)
  • Spain (By Application)
  • Russia (By Application)
  • Poland (By Application)
  • Romania (By Application)
  • Rest of Europe (By Application)
• Asia Pacific (By Material, By Product Type, By Application, and Country)
  • China (By Application)
  • India (By Application)
  • Japan (By Application)
  • Australia (By Application)
  • South Korea (By Application)
  • Southeast Asia (By Application)
  • Rest of Asia Pacific (By Application)
• Latin America (By Material, By Product Type, By Application, and Country)
  • Brazil (By Application)
  • Mexico (By Application)
  • Argentina (By Application)
  • Rest of Latin America (By Application)
• Middle East & Africa (By Material, By Product Type, By Application, and Country)
  • U.A.E. (By Application)
  • Oman (By Application)
  • South Africa (By Application)
  • Rest of the Middle East and Africa (By Application)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Key Emerging Trends - For Major Countries
• 4.2. Latest Technological Advancement
• 4.3. Regulatory Landscape
• 4.4. Porter's Five Forces Analysis
• 4.5. Value Chain Analysis
• 4.6. Global Packaging Industry Outlook
• 4.7. Impact of COVID-19 on the Alcohol Packaging Market

5. Global Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Material
  • 5.2.1. Glass
  • 5.2.2. Metal
  • 5.2.3. Plastic
  • 5.2.4. Paper and Paperboard
  • 5.2.5. Others
• 5.3. Market Analysis, Insights and Forecast - By Product Type
  • 5.3.1. Bottles
  • 5.3.2. Cans
  • 5.3.3. Bag-in-box
  • 5.3.4. Brick Carton
  • 5.3.5. Others
• 5.4. Market Analysis, Insights and Forecast - By Application
  • 5.4.1. Beer
  • 5.4.2. Wine
  • 5.4.3. Spirits
  • 5.4.4. Others
• 5.5. Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. Latin America
  • 5.5.5. Middle East & Africa

6. North America Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Material
  • 6.2.1. Glass
  • 6.2.2. Metal
  • 6.2.3. Plastic
  • 6.2.4. Paper and Paperboard
  • 6.2.5. Others
• 6.3. Market Analysis, Insights and Forecast - By Product Type
  • 6.3.1. Bottles
  • 6.3.2. Cans
  • 6.3.3. Bag-in-box
  • 6.3.4. Brick Carton
  • 6.3.5. Others
• 6.4. Market Analysis, Insights and Forecast - By Application
  • 6.4.1. Beer
  • 6.4.2. Wine
  • 6.4.3. Spirits
  • 6.4.4. Others
• 6.5. Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S. Market Analysis, Insights and Forecast - By Application
    • 6.5.1.1. Beer
    • 6.5.1.2. Wine
    • 6.5.1.3. Spirits
    • 6.5.1.4. Others
  • 6.5.2. Canada Market Analysis, Insights and Forecast - By Application
    • 6.5.2.1. Beer
    • 6.5.2.2. Wine
    • 6.5.2.3. Spirits
    • 6.5.2.4. Others

7. Europe Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Material
  • 7.2.1. Glass
  • 7.2.2. Metal
  • 7.2.3. Plastic
  • 7.2.4. Paper and Paperboard
  • 7.2.5. Others
• 7.3. Market Analysis, Insights and Forecast - By Product Type
  • 7.3.1. Bottles
  • 7.3.2. Cans
  • 7.3.3. Bag-in-box
  • 7.3.4. Brick Carton
  • 7.3.5. Others
• 7.4. Market Analysis, Insights and Forecast - By Application
  • 7.4.1. Beer
  • 7.4.2. Wine
  • 7.4.3. Spirits
  • 7.4.4. Others
• 7.5. Market Analysis, Insights and Forecast - By Country
  • 7.5.1. Germany Market Analysis, Insights and Forecast - By Application
    • 7.5.1.1. Beer
    • 7.5.1.2. Wine
    • 7.5.1.3. Spirits
    • 7.5.1.4. Others
  • 7.5.2. UK Market Analysis, Insights and Forecast - By Application
    • 7.5.2.1. Beer
    • 7.5.2.2. Wine
    • 7.5.2.3. Spirits
    • 7.5.2.4. Others
  • 7.5.3. France Market Analysis, Insights and Forecast - By Application
    • 7.5.3.1. Beer
    • 7.5.3.2. Wine
    • 7.5.3.3. Spirits
    • 7.5.3.4. Others
  • 7.5.4. Italy Market Analysis, Insights and Forecast - By Application
    • 7.5.4.1. Beer
    • 7.5.4.2. Wine
    • 7.5.4.3. Spirits
    • 7.5.4.4. Others
  • 7.5.5. Spain Market Analysis, Insights and Forecast - By Application
    • 7.5.5.1. Beer
    • 7.5.5.2. Wine
    • 7.5.5.3. Spirits
    • 7.5.5.4. Others
  • 7.5.6. Russia Market Analysis, Insights and Forecast - By Application
    • 7.5.6.1. Beer
    • 7.5.6.2. Wine
    • 7.5.6.3. Spirits
    • 7.5.6.4. Others
  • 7.5.7. Poland Market Analysis, Insights and Forecast - By Application
    • 7.5.7.1. Beer
    • 7.5.7.2. Wine
    • 7.5.7.3. Spirits
    • 7.5.7.4. Others
  • 7.5.8. Romania Market Analysis, Insights and Forecast - By Application
    • 7.5.8.1. Beer
    • 7.5.8.2. Wine
    • 7.5.8.3. Spirits
    • 7.5.8.4. Others
  • 7.5.9. Rest of Europe Market Analysis, Insights and Forecast - By Application
    • 7.5.9.1. Beer
    • 7.5.9.2. Wine
    • 7.5.9.3. Spirits
    • 7.5.9.4. Others

8. Asia Pacific Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Material
  • 8.2.1. Glass
  • 8.2.2. Metal
  • 8.2.3. Plastic
  • 8.2.4. Paper and Paperboard
  • 8.2.5. Others
• 8.3. Market Analysis, Insights and Forecast - By Product Type
  • 8.3.1. Bottles
  • 8.3.2. Cans
  • 8.3.3. Bag-in-box
  • 8.3.4. Brick Carton
  • 8.3.5. Others
• 8.4. Market Analysis, Insights and Forecast - By Application
  • 8.4.1. Beer
  • 8.4.2. Wine
  • 8.4.3. Spirits
  • 8.4.4. Others
• 8.5. Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China Market Analysis, Insights and Forecast - By Application
    • 8.5.1.1. Beer
    • 8.5.1.2. Wine
    • 8.5.1.3. Spirits
    • 8.5.1.4. Others
  • 8.5.2. India Market Analysis, Insights and Forecast - By Application
    • 8.5.2.1. Beer
    • 8.5.2.2. Wine
    • 8.5.2.3. Spirits
    • 8.5.2.4. Others
  • 8.5.3. Japan Market Analysis, Insights and Forecast - By Application
    • 8.5.3.1. Beer
    • 8.5.3.2. Wine
    • 8.5.3.3. Spirits
    • 8.5.3.4. Others
  • 8.5.4. Australia Market Analysis, Insights and Forecast - By Application
    • 8.5.4.1. Beer
    • 8.5.4.2. Wine
    • 8.5.4.3. Spirits
    • 8.5.4.4. Others
  • 8.5.5. South Korea Market Analysis, Insights and Forecast - By Application
    • 8.5.5.1. Beer
    • 8.5.5.2. Wine
    • 8.5.5.3. Spirits
    • 8.5.5.4. Others
  • 8.5.6. Southeast Asia Market Analysis, Insights and Forecast - By Application
    • 8.5.6.1. Beer
    • 8.5.6.2. Wine
    • 8.5.6.3. Spirits
    • 8.5.6.4. Others
  • 8.5.7. Rest of Asia Pacific Market Analysis, Insights and Forecast - By Application
    • 8.5.7.1. Beer
    • 8.5.7.2. Wine
    • 8.5.7.3. Spirits
    • 8.5.7.4. Others

9. Latin America Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Material
  • 9.2.1. Glass
  • 9.2.2. Metal
  • 9.2.3. Plastic
  • 9.2.4. Paper and Paperboard
  • 9.2.5. Others
• 9.3. Market Analysis, Insights and Forecast - By Product Type
  • 9.3.1. Bottles
  • 9.3.2. Cans
  • 9.3.3. Bag-in-box
  • 9.3.4. Brick Carton
  • 9.3.5. Others
• 9.4. Market Analysis, Insights and Forecast - By Application
  • 9.4.1. Beer
  • 9.4.2. Wine
  • 9.4.3. Spirits
  • 9.4.4. Others
• 9.5. Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil Market Analysis, Insights and Forecast - By Application
    • 9.5.1.1. Beer
    • 9.5.1.2. Wine
    • 9.5.1.3. Spirits
    • 9.5.1.4. Others
  • 9.5.2. Mexico Market Analysis, Insights and Forecast - By Application
    • 9.5.2.1. Beer
    • 9.5.2.2. Wine
    • 9.5.2.3. Spirits
    • 9.5.2.4. Others
  • 9.5.3. Argentina Market Analysis, Insights and Forecast - By Application
    • 9.5.3.1. Beer
    • 9.5.3.2. Wine
    • 9.5.3.3. Spirits
    • 9.5.3.4. Others
  • 9.5.4. Rest of Latin America Market Analysis, Insights and Forecast - By Application
    • 9.5.4.1. Beer
    • 9.5.4.2. Wine
    • 9.5.4.3. Spirits
    • 9.5.4.4. Others

10. Middle East & Africa Alcohol Packaging Market Analysis (USD Billion), Insights and Forecast, 2019-2032

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Material
  • 10.2.1. Glass
  • 10.2.2. Metal
  • 10.2.3. Plastic
  • 10.2.4. Paper and Paperboard
  • 10.2.5. Others
• 10.3. Market Analysis, Insights and Forecast - By Product Type
  • 10.3.1. Bottles
  • 10.3.2. Cans
  • 10.3.3. Bag-in-box
  • 10.3.4. Brick Carton
  • 10.3.5. Others
• 10.4. Market Analysis, Insights and Forecast - By Application
  • 10.4.1. Beer
  • 10.4.2. Wine
  • 10.4.3. Spirits
  • 10.4.4. Others
• 10.5. Market Analysis, Insights and Forecast - By Country
  • 10.5.1. UAE Market Analysis, Insights and Forecast - By Application
    • 10.5.1.1. Beer
    • 10.5.1.2. Wine
    • 10.5.1.3. Spirits
    • 10.5.1.4. Others
  • 10.5.2. Oman Market Analysis, Insights and Forecast - By Application
    • 10.5.2.1. Beer
    • 10.5.2.2. Wine
    • 10.5.2.3. Spirits
    • 10.5.2.4. Others
  • 10.5.3. South Africa Market Analysis, Insights and Forecast - By Application
    • 10.5.3.1. Beer
    • 10.5.3.2. Wine
    • 10.5.3.3. Spirits
    • 10.5.3.4. Others
  • 10.5.4. Rest of Middle East & Africa Market Analysis, Insights and Forecast - By Application
    • 10.5.4.1. Beer
    • 10.5.4.2. Wine
    • 10.5.4.3. Spirits
    • 10.5.4.4. Others

11. Competitive Analysis

• 11.1. Company Market Share Analysis, 2024
• 11.2. Company Profile
  • 11.2.1. Glassworks International
    • 11.2.1.1. Business Overview
    • 11.2.1.2. Product & Service Offering
    • 11.2.1.3. Financials
    • 11.2.1.4. Recent Development
  • 11.2.2. Crown Holdings
    • 11.2.2.1. Business Overview
    • 11.2.2.2. Product & Service Offering
    • 11.2.2.3. Financials
    • 11.2.2.4. Recent Development
  • 11.2.3. Graham Packaging Company
    • 11.2.3.1. Business Overview
    • 11.2.3.2. Product & Service Offering
    • 11.2.3.3. Financials
    • 11.2.3.4. Recent Development
  • 11.2.4. Refresco Group
    • 11.2.4.1. Business Overview
    • 11.2.4.2. Product & Service Offering
    • 11.2.4.3. Financials
    • 11.2.4.4. Recent Development
  • 11.2.5. Ball Corporation
    • 11.2.5.1. Business Overview
    • 11.2.5.2. Product & Service Offering
    • 11.2.5.3. Financials
    • 11.2.5.4. Recent Development
  • 11.2.6. Berry Global Inc.
    • 11.2.6.1. Business Overview
    • 11.2.6.2. Product & Service Offering
    • 11.2.6.3. Financials
    • 11.2.6.4. Recent Development
  • 11.2.7. Verallia
    • 11.2.7.1. Business Overview
    • 11.2.7.2. Product & Service Offering
    • 11.2.7.3. Financials
    • 11.2.7.4. Recent Development
  • 11.2.8. Vidrala S.A.
    • 11.2.8.1. Business Overview
    • 11.2.8.2. Product & Service Offering
    • 11.2.8.3. Financials
    • 11.2.8.4. Recent Development
  • 11.2.9. Gerresheimer AG
    • 11.2.9.1. Business Overview
    • 11.2.9.2. Product & Service Offering
    • 11.2.9.3. Financials
    • 11.2.9.4. Recent Development
  • 11.2.10. Smurfit Kappa
    • 11.2.10.1. Business Overview
    • 11.2.10.2. Product & Service Offering
    • 11.2.10.3. Financials
    • 11.2.10.4. Recent Development
  • 11.2.11. Owens-Illinois Inc.
    • 11.2.11.1. Business Overview
    • 11.2.11.2. Product & Service Offering
    • 11.2.11.3. Financials
    • 11.2.11.4. Recent Development
  • 11.2.12. Beatson Clark Ltd.
    • 11.2.12.1. Business Overview
    • 11.2.12.2. Product & Service Offering
    • 11.2.12.3. Financials
    • 11.2.12.4. Recent Development
  • 11.2.13. Vetreria Etrusca
    • 11.2.13.1. Business Overview
    • 11.2.13.2. Product & Service Offering
    • 11.2.13.3. Financials
    • 11.2.13.4. Recent Development
  • 11.2.14. Ardagh Group S.A.
    • 11.2.14.1. Business Overview
    • 11.2.14.2. Product & Service Offering
    • 11.2.14.3. Financials
    • 11.2.14.4. Recent Development
  • 11.2.15. Orora Packaging Australia Pvt Ltd.
    • 11.2.15.1. Business Overview
    • 11.2.15.2. Product & Service Offering
    • 11.2.15.3. Financials
    • 11.2.15.4. Recent Development