펄프 및 제지 시장 : 시장 규모, 점유율 및 성장률, 산업 분석 - 유형별, 용도별, 지역별 인사이트, 예측(2026-2034년)

Growth Factors of pulp and paper Market

The global pulp and paper market was valued at USD 351.7 billion in 2025 and is projected to grow from USD 357.6 billion in 2026 to USD 416.56 billion by the end of the forecast period, registering a CAGR of 1.7%. Pulp is derived from wood, fiber crops, waste paper, and rags and serves as the primary raw material for manufacturing paper and paperboard. The industry plays a crucial role in global socio-economic development and remains one of the largest forest-based industries worldwide.

Paper products are extensively used in packaging, wrapping, printing, writing, tissue, and specialty applications. In addition to wood, alternative raw materials such as wheat straw, bamboo, and rice husk are increasingly utilized to improve sustainability. Government initiatives promoting environmental conservation, recycling, and sustainable resource utilization are further supporting the steady expansion of the pulp and paper market.

Pulp and Paper Market Trends

Rapid Expansion of Online Retail Driving Paper Packaging Demand

The rapid penetration of e-commerce and online retail platforms in emerging economies such as India, China, Southeast Asia, and Brazil is significantly boosting demand for paper-based packaging. The growth of smartphone usage and internet accessibility has encouraged consumers to purchase groceries, food, cosmetics, and consumer goods online, increasing the need for secure and sustainable packaging solutions.

Paper packaging is gaining preference due to its lightweight nature, biodegradability, recyclability, cost-effectiveness, and logistics efficiency. Additionally, rising regulatory pressure to reduce plastic waste has accelerated the shift toward paper bags, corrugated boxes, and wrapping paper. Asia Pacific witnessed market growth from USD 193.97 billion in 2024 to USD 198.3 billion in 2025, highlighting strong regional momentum.

Market Dynamics

Market Drivers

Rising Paper Recycling Activities

Paper recycling continues to be a major growth driver. It is a well-established industry supported by government mandates and environmental policies. In the U.S., 67.9% of paper was recycled in 2022, supported by state-level regulations enforcing recycling of newspapers, office paper, and periodicals. Similar initiatives across developed and developing regions are encouraging higher recycling rates, reducing landfill waste, and supporting sustainable pulp production.

Market Restraints

Increasing Adoption of Digital Media

The growing use of digital platforms in education, news, and publishing has reduced demand for printing and writing paper, especially in developed economies. Newsprint consumption has declined sharply due to digital subscriptions, mobile news apps, and online media. The COVID-19 pandemic accelerated this transition, disrupting newspaper distribution and reinforcing consumer reliance on digital content.

Market Opportunities

Rising Demand for Sanitary and Hygiene Products

The pulp and paper market is benefiting from increasing demand for sanitary and hygiene products, including tissue paper, napkins, facial tissues, and feminine hygiene products. Rising hygiene awareness, improving living standards, and urbanization are driving consumption. Technological advancements have led to softer, more absorbent, and eco-friendly paper products, further supporting market growth.

Market Challenges

Deforestation and Water Resource Constraints

The industry faces challenges related to deforestation and high water consumption. According to FAO data, global forest area declined by 3.3 million hectares between 2000 and 2015. Additionally, paper manufacturing is water-intensive, requiring approximately 20 liters of water per A4 sheet. These factors have led to strict regulations on raw material sourcing and water usage, increasing operational complexity for manufacturers.

Segmentation Analysis

By Category

The market is segmented into wrapping & packaging, printing & writing, sanitary, and others.

• Wrapping & packaging dominates due to strong demand from e-commerce, food & beverage, healthcare, and personal care sectors.
• Sanitary paper is growing steadily with rising hygiene awareness.
• Printing & writing paper continues to decline in developed regions due to digitization, though it remains relevant in emerging economies.

Regional Outlook

Asia Pacific

Asia Pacific is the dominant region, valued at USD 198.3 billion in 2025 and USD 202.1 billion in 2026. China leads global production and consumption, projected to reach USD 122.9 billion in 2026, followed by India at USD 27.2 billion and Japan at USD 14.1 billion.

Europe

Europe is the second-largest market, expected to reach USD 67.5 billion, supported by strong recycling practices, sustainable packaging adoption, and e-commerce growth.

North America

North America is projected to reach USD 48.2 billion in 2026, driven by packaging demand and recycling initiatives, despite declining printing paper consumption.

Latin America and Middle East & Africa

These regions show steady growth due to expanding retail sectors, rising literacy, and investments in local paper production. The GCC market stood at USD 2.30 billion in 2025.

Competitive Landscape

Major players such as Smurfit WestRock, International Paper, Oji Holdings Corporation, UPM, and Nine Dragons Worldwide Investment Group are focusing on sustainability, recycling innovations, capacity expansion, and eco-friendly packaging solutions. Strategic acquisitions, product innovation, and investments in tissue and specialty paper are shaping competitive dynamics across global markets.

Report Coverage

The report delivers a comprehensive analysis of the global pulp and paper market, covering market size and value for 2025 and 2026, along with long-term outlook through the forecast period. It examines key categories, regional markets, market dynamics, trends, competitive landscape, and recent industry developments, providing a holistic view of factors influencing market growth.

Conclusion

The global pulp and paper market continues to demonstrate stable, long-term growth, supported by rising demand for paper-based packaging, sanitary products, and sustainable material alternatives. The rapid expansion of e-commerce and online retail, particularly in emerging economies, has significantly strengthened the wrapping and packaging segment, making it the largest contributor to market demand. At the same time, increasing paper recycling activities and government-backed sustainability initiatives are reinforcing the industry's transition toward circular and environmentally responsible production models.

Segmentation By Category

• Wrapping & Packaging
  • Food & Beverage Packaging
  • Healthcare Packaging
  • Personal Care Packaging
  • Others
• Printing & Writing
  • Books and Publishing
  • News Print
  • Others
• Sanitary
• Others

By Region

• North America (By Category, By Country)
  • U.S. (By Category)
  • Canada (By Category)
• Europe (By Category, By Country)
  • Germany (By Category)
  • U.K. (By Category)
  • France (By Category)
  • Italy (By Category)
  • Rest of Europe (By Category)
• Asia Pacific (By Category, By Country)
  • China (By Category)
  • Japan (By Category)
  • India (By Category)
  • South Korea (By Category)
  • ASEAN (By Category)
  • Rest of Asia Pacific (By Category)
• Latin America (By Category, By Country)
  • Brazil (By Category)
  • Mexico (By Category)
  • Rest of Latin America (By Category)
• Middle East & Africa (By Category, By Country)
  • GCC (By Category)
  • Rest of Middle East (By Category)
• Africa (By Category)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Key Emerging Trends - For Major Regions
• 4.2. Key Developments: Mergers, Acquisition, Partnership, etc.
• 4.3. Insights on Sustainability
• 4.4. Latest Technological Advancement
• 4.5. Porters Five Forces Analysis
• 4.6. Impact of COVID-19 on the Market
• 4.7. Price Trend Analysis
• 4.8. Production Trend
• 4.9. Paper Industry Structure
  • 4.9.1. Major Machines Used in Pulp and Paper
  • 4.9.2. List of Paper Suppliers
  • 4.9.3. List of Paper Manufacturers in Each Region

5. Global Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 5.1. Key Findings / Summary
• 5.2. By Category (Value and Volume)
  • 5.2.1. Wrapping & Packaging
    • 5.2.1.1. Food & Beverage Packaging
    • 5.2.1.2. Healthcare Packaging
    • 5.2.1.3. Personal Care Packaging
    • 5.2.1.4. Others
  • 5.2.2. Printing & Writing
    • 5.2.2.1. Books and Publishing
    • 5.2.2.2. News Print
    • 5.2.2.3. Others
  • 5.2.3. Sanitary
  • 5.2.4. Others
• 5.3. By Region (Value and Volume)
  • 5.3.1. North America
  • 5.3.2. Europe
  • 5.3.3. Asia Pacific
  • 5.3.4. Latin America
  • 5.3.5. Middle East & Africa

6. North America Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 6.1. Key Findings / Summary
• 6.2. By Category (Value and Volume)
  • 6.2.1. Wrapping & Packaging
    • 6.2.1.1. Food & Beverage Packaging
    • 6.2.1.2. Healthcare Packaging
    • 6.2.1.3. Personal Care Packaging
    • 6.2.1.4. Others
  • 6.2.2. Printing & Writing
    • 6.2.2.1. Books and Publishing
    • 6.2.2.2. News Print
    • 6.2.2.3. Others
  • 6.2.3. Sanitary
  • 6.2.4. Others
• 6.3. By Country (Value and Volume)
  • 6.3.1. U.S
    • 6.3.1.1. By Category (Value and Volume)
      • 6.3.1.1.1. Wrapping & Packaging
      • 6.3.1.1.2. Printing & Writing
      • 6.3.1.1.3. Sanitary
      • 6.3.1.1.4. Others
  • 6.3.2. Canada
    • 6.3.2.1. By Category (Value and Volume)
      • 6.3.2.1.1. Wrapping & Packaging
      • 6.3.2.1.2. Printing & Writing
      • 6.3.2.1.3. Sanitary
      • 6.3.2.1.4. Others

7. Europe Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 7.1. Key Findings / Summary
• 7.2. By Category (Value and Volume)
  • 7.2.1. Wrapping & Packaging
    • 7.2.1.1. Food & Beverage Packaging
    • 7.2.1.2. Healthcare Packaging
    • 7.2.1.3. Personal Care Packaging
    • 7.2.1.4. Others
  • 7.2.2. Printing & Writing
    • 7.2.2.1. Books and Publishing
    • 7.2.2.2. News Print
    • 7.2.2.3. Others
  • 7.2.3. Sanitary
  • 7.2.4. Others
• 7.3. By Country (Value and Volume)
  • 7.3.1. Germany
    • 7.3.1.1. By Category (Value and Volume)
      • 7.3.1.1.1. Wrapping & Packaging
      • 7.3.1.1.2. Printing & Writing
      • 7.3.1.1.3. Sanitary
      • 7.3.1.1.4. Others
  • 7.3.2. U.K.
    • 7.3.2.1. By Category (Value and Volume)
      • 7.3.2.1.1. Wrapping & Packaging
      • 7.3.2.1.2. Printing & Writing
      • 7.3.2.1.3. Sanitary
      • 7.3.2.1.4. Others
  • 7.3.3. France
    • 7.3.3.1. By Category (Value and Volume)
      • 7.3.3.1.1. Wrapping & Packaging
      • 7.3.3.1.2. Printing & Writing
      • 7.3.3.1.3. Sanitary
      • 7.3.3.1.4. Others
  • 7.3.4. Italy
    • 7.3.4.1. By Category (Value and Volume)
      • 7.3.4.1.1. Wrapping & Packaging
      • 7.3.4.1.2. Printing & Writing
      • 7.3.4.1.3. Sanitary
      • 7.3.4.1.4. Others
  • 7.3.5. Rest of Europe
    • 7.3.5.1. By Category (Value and Volume)
      • 7.3.5.1.1. Wrapping & Packaging
      • 7.3.5.1.2. Printing & Writing
      • 7.3.5.1.3. Sanitary
      • 7.3.5.1.4. Others

8. Asia-Pacific Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 8.1. Key Findings / Summary
• 8.2. By Category (Value and Volume)
  • 8.2.1. Wrapping & Packaging
    • 8.2.1.1. Food & Beverage Packaging
    • 8.2.1.2. Healthcare Packaging
    • 8.2.1.3. Personal Care Packaging
    • 8.2.1.4. Others
  • 8.2.2. Printing & Writing
    • 8.2.2.1. Books and Publishing
    • 8.2.2.2. News Print
    • 8.2.2.3. Others
  • 8.2.3. Sanitary
  • 8.2.4. Others
• 8.3. By Country (Value and Volume)
  • 8.3.1. China
    • 8.3.1.1. By Category (Value and Volume)
      • 8.3.1.1.1. Wrapping & Packaging
      • 8.3.1.1.2. Printing & Writing
      • 8.3.1.1.3. Sanitary
      • 8.3.1.1.4. Others
  • 8.3.2. Japan
    • 8.3.2.1. By Category (Value and Volume)
      • 8.3.2.1.1. Wrapping & Packaging
      • 8.3.2.1.2. Printing & Writing
      • 8.3.2.1.3. Sanitary
      • 8.3.2.1.4. Others
  • 8.3.3. India
    • 8.3.3.1. By Category (Value and Volume)
      • 8.3.3.1.1. Wrapping & Packaging
      • 8.3.3.1.2. Printing & Writing
      • 8.3.3.1.3. Sanitary
      • 8.3.3.1.4. Others
  • 8.3.4. South Korea
    • 8.3.4.1. By Category (Value and Volume)
      • 8.3.4.1.1. Wrapping & Packaging
      • 8.3.4.1.2. Printing & Writing
      • 8.3.4.1.3. Sanitary
      • 8.3.4.1.4. Others
  • 8.3.5. ASEAN
    • 8.3.5.1. By Category (Value and Volume)
      • 8.3.5.1.1. Wrapping & Packaging
      • 8.3.5.1.2. Printing & Writing
      • 8.3.5.1.3. Sanitary
      • 8.3.5.1.4. Others
  • 8.3.6. Rest of Asia Pacific
    • 8.3.6.1. By Category (Value and Volume)
      • 8.3.6.1.1. Wrapping & Packaging
      • 8.3.6.1.2. Printing & Writing
      • 8.3.6.1.3. Sanitary
      • 8.3.6.1.4. Others

9. Latin America Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 9.1. Key Findings / Summary
• 9.2. By Category (Value and Volume)
  • 9.2.1. Wrapping & Packaging
    • 9.2.1.1. Food & Beverage Packaging
    • 9.2.1.2. Healthcare Packaging
    • 9.2.1.3. Personal Care Packaging
    • 9.2.1.4. Others
  • 9.2.2. Printing & Writing
    • 9.2.2.1. Books and Publishing
    • 9.2.2.2. News Print
    • 9.2.2.3. Others
  • 9.2.3. Sanitary
  • 9.2.4. Others
• 9.3. By Country (Value and Volume)
  • 9.3.1. Brazil
    • 9.3.1.1. By Category (Value and Volume)
      • 9.3.1.1.1. Wrapping & Packaging
      • 9.3.1.1.2. Printing & Writing
      • 9.3.1.1.3. Sanitary
      • 9.3.1.1.4. Others
  • 9.3.2. Mexico
    • 9.3.2.1. By Category (Value and Volume)
      • 9.3.2.1.1. Wrapping & Packaging
      • 9.3.2.1.2. Printing & Writing
      • 9.3.2.1.3. Sanitary
      • 9.3.2.1.4. Others
  • 9.3.3. Rest of Latin America
    • 9.3.3.1. By Category (Value and Volume)
      • 9.3.3.1.1. Wrapping & Packaging
      • 9.3.3.1.2. Printing & Writing
      • 9.3.3.1.3. Sanitary
      • 9.3.3.1.4. Others

10. Middle East & Africa Pulp and Paper Market Analysis, Insights and Forecast, 2021-2035

• 10.1. Key Findings / Summary
• 10.2. By Category (Value and Volume)
  • 10.2.1. Wrapping & Packaging
    • 10.2.1.1. Food & Beverage Packaging
    • 10.2.1.2. Healthcare Packaging
    • 10.2.1.3. Personal Care Packaging
    • 10.2.1.4. Others
  • 10.2.2. Printing & Writing
    • 10.2.2.1. Books and Publishing
    • 10.2.2.2. News Print
    • 10.2.2.3. Others
  • 10.2.3. Sanitary
  • 10.2.4. Others
• 10.3. By Country (Value and Volume)
  • 10.3.1. GCC
    • 10.3.1.1. By Category (Value and Volume)
      • 10.3.1.1.1. Wrapping & Packaging
      • 10.3.1.1.2. Printing & Writing
      • 10.3.1.1.3. Sanitary
      • 10.3.1.1.4. Others
  • 10.3.2. Rest of Middle East
    • 10.3.2.1. By Category (Value and Volume)
      • 10.3.2.1.1. Wrapping & Packaging
      • 10.3.2.1.2. Printing & Writing
      • 10.3.2.1.3. Sanitary
      • 10.3.2.1.4. Others
  • 10.3.3. Africa
    • 10.3.3.1. By Category (Value and Volume)
      • 10.3.3.1.1. Wrapping & Packaging
      • 10.3.3.1.2. Printing & Writing
      • 10.3.3.1.3. Sanitary
      • 10.3.3.1.4. Others

11. Competitive Landscape

• 11.1. Company Market Ranking Analysis, By Key Players, 2025
• 11.2. Company Profiles
  • 11.2.1. International Paper (U.S)
    • 11.2.1.1. Overview
    • 11.2.1.2. Description
    • 11.2.1.3. Product Portfolio
    • 11.2.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.2.1.5. Recent Developments

12. Similar information has been provided for all the below companies

• 12.1.
  • 12.1.1. Domtar Corporation (U.S)
  • 12.1.2. Georgia-Pacific LLC (U.S)
  • 12.1.3. Nine Dragons Worldwide (China) Investment Group Co., Ltd. (China)
  • 12.1.4. Billerud AB (Sweden)
  • 12.1.5. UPM (Finland)
  • 12.1.6. Svenska Cellulosa Aktiebolaget SCA (Sweden)
  • 12.1.7. Oji Holding Corporation (Japan)
  • 12.1.8. Sappi Ltd (South Africa)
  • 12.1.9. Nippon Paper Industries Co., Ltd. (Japan)
  • 12.1.10. Smurfit WestRock (Ireland)

13. Strategic Recommendations