버블티 시장 : 규모, 점유율, 성장, 업계 분석, 유형별, 용도별, 지역별 인사이트, 예측(2026-2034년)

Growth Factors of bubble tea Market

The global bubble tea market continues to experience strong growth, driven by rising consumer preference for innovative beverages, expanding youth demographics, and increasing international penetration of Taiwanese food culture. According to the 2025 report, the global bubble tea market size was valued at USD 2.83 billion in 2025. The market is projected to grow from USD 3.03 billion in 2026 to USD 5.62 billion by 2034, exhibiting a CAGR of 8.03% during the forecast period (2026-2034).

Asia Pacific dominated the bubble tea market with a 44.06% share in 2025, supported by strong regional consumption and the beverage's Taiwanese origin.

Market Overview

Bubble tea, also known as boba tea or pearl milk tea, is a sweetened tea-based beverage that combines black or green tea with milk, fruit powders, sweeteners, and chewy tapioca pearls. Initially popular in Taiwan, the drink has evolved into a global cultural phenomenon, gaining strong traction in Western countries such as Canada and the U.K.

The product's customizable nature, innovative flavors, and strong social media presence have transformed bubble tea into a lifestyle beverage, particularly among Gen Z and millennials. Rising gastronomic tourism and increasing health awareness are further contributing to market growth.

Impact of COVID-19

The COVID-19 pandemic disrupted supply chains, closed restaurants and cafes, and created transportation delays, significantly impacting production and consumption. According to the Indian Tea Association (2020), tea prices increased by 25%-40% due to lockdowns in tea-growing regions. Import-export restrictions further slowed down the supply of base ingredients such as black and green tea.

However, post-pandemic recovery saw a resurgence in demand as consumers returned to food service outlets and brands expanded digital ordering and delivery platforms.

Market Trends

Rising Demand for Innovative and Bold Flavors

Consumers worldwide are seeking versatile beverages with bold and unique flavor profiles. Bubble tea brands are continuously experimenting with new ingredients such as fruit jellies, cream cheese toppings, and molecular nitrogenation techniques to attract customers.

In Southeast Asia, milk tea consumption has surged significantly, with Indonesia ranking first in regional bubble milk tea demand. The growing youth population and strong social media influence continue to propel trend-driven beverage consumption.

Market Growth Drivers

Expanding Product Portfolio Targeting Younger Consumers

Manufacturers are focusing on innovation and premiumization to attract younger consumers. Product launches featuring lactose-free options, keto-friendly variants, and alternative sweeteners are gaining popularity.

For instance:

• In January 2024, MIXUE Group announced plans to raise nearly USD 1 billion through a Hong Kong IPO to expand operations.
• In February 2024, Gong Cha extended its partnership in North Africa to open 15 new stores.

Companies are aggressively expanding franchises, investing in R&D, and raising funds to strengthen operational efficiency and geographical reach.

Consumer Shift Toward Healthier Alternatives

Rising cases of obesity and lifestyle disorders are encouraging consumers to shift toward customizable beverages perceived as healthier. Green tea-based milk tea is gaining attention due to its antioxidant and metabolism-boosting properties.

Additionally, studies published in the National Library of Medicine (2022) suggest that chewing tapioca pearls can increase salivary calcium and C-reactive protein levels. Such health associations further support demand growth.

Restraining Factors

Despite rapid growth, the market faces competition from coffee, chocolate beverages, and other caffeinated drinks, especially in Western markets. Additionally, heavy dependence on Asian countries for tapioca and tea raw materials creates supply chain vulnerability.

Segmentation Analysis

By Type

• Black Tea Segment - Projected to dominate with a 42.24% market share in 2026, driven by antioxidant and anti-aging benefits.
• Green Tea Segment - Expected to hold a significant share due to weight management benefits and growing health consciousness.

By Flavor

• Fruit Flavor Segment - Expected to account for 33.66% market share in 2026, driven by high consumer preference and nutritional value. Popular flavors include mango, lychee, passion fruit, strawberry, and peach.
• Chocolate Segment - Anticipated to grow at the fastest rate due to increasing demand for chocolate-based beverages.

Regional Insights

Asia Pacific

Asia Pacific led the market in 2025 and recorded a strong regional presence. The region's 2025 valuation stood prominently, with continuous expansion in Vietnam, Taiwan, China, and Indonesia.

2026 Country Projections:

• Japan - USD 0.10 billion
• China - USD 0.13 billion
• India - USD 0.08 billion

Strong cafe culture and franchise expansion drive regional growth.

North America

North America emerged as the second-largest market. The U.S. market is projected to reach USD 0.57 billion by 2026, supported by the growing popularity of non-alcoholic and specialty beverages.

Europe

Europe is witnessing steady growth driven by experimental beverage culture.

• UK market projected at USD 0.08 billion by 2026
• Germany market projected at USD 0.05 billion by 2026

Italy's first bubble tea chain, Frankly, reported 148% year-over-year growth in 2022 through crowdfunding expansion.

South America & Middle East & Africa

South America is gradually adopting bubble tea despite strong coffee dominance in Brazil and Argentina. The Middle East & Africa region shows slower but stable growth due to rising cross-cultural food trends and increasing health awareness.

Competitive Landscape

The market is highly competitive, with companies aggressively expanding through franchising and innovation.

Key Players Include:

Chatime Group, Gong Cha, Coco Fresh Tea & Juice, Quickly, Xing Fu Tang, Lollicup USA Inc., TIGER SUGAR, Happy Lemon, and K.O.I. The Co.

Industry players are focusing on product diversification, geographical expansion, and strategic partnerships to strengthen market presence.

Conclusion

The global bubble tea market is set to grow significantly from USD 2.83 billion in 2025 to USD 5.62 billion by 2034, supported by strong youth-driven demand, product innovation, and international franchise expansion. With Asia Pacific holding 44.06% share in 2025 and steady growth projected through 2026 and 2034, the industry is poised for sustained expansion despite competitive pressures and supply chain challenges.

Segmentation By Type

• Black Tea
• Green Tea
• Oolong Tea
• White Tea

By Flavor

• Fruit
• Original
• Chocolate
• Coffee
• Others

By Geography

• North America (By Type, Flavor, and Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, Flavor, and Country)
  • U.K. (By Type)
  • France (By Type)
  • Germany (By Type)
  • Spain (By Type)
  • Italy (By Type)
  • Russia (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, Flavor, and Country)
  • China (By Type)
  • India (By Type)
  • Japan (By Type)
  • ASEAN (By Type)
  • Rest of Asia Pacific (By Type)
• South America (By Type, Flavor, and Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)
• Middle East and Africa (By Type, Flavor, and Country)
  • South Africa (By Type)
  • U.A.E. (By Type)
  • Rest of Middle East & Africa (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Emerging Trends

4. Key Insights

• 4.1. Overview on Parent/ Related Market
  • 4.1.1. Overview on the Global Tea Market
  • 4.1.2. Overview on the Availability of Raw Materials Required in the Production of Bubble Tea
• 4.2. Supply Chain and Regulatory Analysis
• 4.3. Recent Industry Developments - Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
• 4.4. Market Analysis and Insights (in Relation with COVID-19)
  • 4.4.1. Impact of COVID-19 on the Market
  • 4.4.2. Supply Chain Challenges due to the Pandemic
  • 4.4.3. Potential Opportunities due to COVID-19

5. Global Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Black Tea
    • 5.2.1.2. Green Tea
    • 5.2.1.3. Oolong Tea
    • 5.2.1.4. White Tea
  • 5.2.2. By Flavor
    • 5.2.2.1. Fruit Flavor
    • 5.2.2.2. Original Flavor
    • 5.2.2.3. Chocolate Flavor
    • 5.2.2.4. Coffee Flavor
    • 5.2.2.5. Others
  • 5.2.3. By Region
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. South America
    • 5.2.3.5. Middle East & Africa

6. North America Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Black Tea
    • 6.2.1.2. Green Tea
    • 6.2.1.3. Oolong Tea
    • 6.2.1.4. White Tea
  • 6.2.2. By Flavor
    • 6.2.2.1. Fruit Flavor
    • 6.2.2.2. Original Flavor
    • 6.2.2.3. Chocolate Flavor
    • 6.2.2.4. Coffee Flavor
    • 6.2.2.5. Others
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. By Type
        • 6.2.3.1.1.1. Black Tea
        • 6.2.3.1.1.2. Green Tea
        • 6.2.3.1.1.3. Oolong Tea
        • 6.2.3.1.1.4. White Tea
    • 6.2.3.2. Canada
      • 6.2.3.2.1. By Type
        • 6.2.3.2.1.1. Black Tea
        • 6.2.3.2.1.2. Green Tea
        • 6.2.3.2.1.3. Oolong Tea
        • 6.2.3.2.1.4. White Tea
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. By Type
        • 6.2.3.3.1.1. Black Tea
        • 6.2.3.3.1.2. Green Tea
        • 6.2.3.3.1.3. Oolong Tea
        • 6.2.3.3.1.4. White Tea

7. Europe Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type
    • 7.2.1.1. Black Tea
    • 7.2.1.2. Green Tea
    • 7.2.1.3. Oolong Tea
    • 7.2.1.4. White Tea
  • 7.2.2. By Flavor
    • 7.2.2.1. Fruit Flavor
    • 7.2.2.2. Original Flavor
    • 7.2.2.3. Chocolate Flavor
    • 7.2.2.4. Coffee Flavor
    • 7.2.2.5. Others
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. By Type
        • 7.2.3.1.1.1. Black Tea
        • 7.2.3.1.1.2. Green Tea
        • 7.2.3.1.1.3. Oolong Tea
        • 7.2.3.1.1.4. White Tea
    • 7.2.3.2. France
      • 7.2.3.2.1. By Type
        • 7.2.3.2.1.1. Black Tea
        • 7.2.3.2.1.2. Green Tea
        • 7.2.3.2.1.3. Oolong Tea
        • 7.2.3.2.1.4. White Tea
    • 7.2.3.3. Italy
      • 7.2.3.3.1. By Type
        • 7.2.3.3.1.1. Black Tea
        • 7.2.3.3.1.2. Green Tea
        • 7.2.3.3.1.3. Oolong Tea
        • 7.2.3.3.1.4. White Tea
    • 7.2.3.4. U.K.
      • 7.2.3.4.1. By Type
        • 7.2.3.4.1.1. Black Tea
        • 7.2.3.4.1.2. Green Tea
        • 7.2.3.4.1.3. Oolong Tea
        • 7.2.3.4.1.4. White Tea
    • 7.2.3.5. Spain
      • 7.2.3.5.1. By Type
        • 7.2.3.5.1.1. Black Tea
        • 7.2.3.5.1.2. Green Tea
        • 7.2.3.5.1.3. Oolong Tea
        • 7.2.3.5.1.4. White Tea
    • 7.2.3.6. Russia
      • 7.2.3.6.1. By Type
        • 7.2.3.6.1.1. Black Tea
        • 7.2.3.6.1.2. Green Tea
        • 7.2.3.6.1.3. Oolong Tea
        • 7.2.3.6.1.4. White Tea
    • 7.2.3.7. Rest of Europe
      • 7.2.3.7.1. By Type
        • 7.2.3.7.1.1. Black Tea
        • 7.2.3.7.1.2. Green Tea
        • 7.2.3.7.1.3. Oolong Tea
        • 7.2.3.7.1.4. White Tea

8. Asia Pacific Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type
    • 8.2.1.1. Black Tea
    • 8.2.1.2. Green Tea
    • 8.2.1.3. Oolong Tea
    • 8.2.1.4. White Tea
  • 8.2.2. By Flavor
    • 8.2.2.1. Fruit Flavor
    • 8.2.2.2. Original Flavor
    • 8.2.2.3. Chocolate Flavor
    • 8.2.2.4. Coffee Flavor
    • 8.2.2.5. Others
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. By Type
        • 8.2.3.1.1.1. Black Tea
        • 8.2.3.1.1.2. Green Tea
        • 8.2.3.1.1.3. Oolong Tea
        • 8.2.3.1.1.4. White Tea
    • 8.2.3.2. India
      • 8.2.3.2.1. By Type
        • 8.2.3.2.1.1. Black Tea
        • 8.2.3.2.1.2. Green Tea
        • 8.2.3.2.1.3. Oolong Tea
        • 8.2.3.2.1.4. White Tea
    • 8.2.3.3. Japan
      • 8.2.3.3.1. By Type
        • 8.2.3.3.1.1. Black Tea
        • 8.2.3.3.1.2. Green Tea
        • 8.2.3.3.1.3. Oolong Tea
        • 8.2.3.3.1.4. White Tea
    • 8.2.3.4. ASEAN
      • 8.2.3.4.1. By Type
        • 8.2.3.4.1.1. Black Tea
        • 8.2.3.4.1.2. Green Tea
        • 8.2.3.4.1.3. Oolong Tea
        • 8.2.3.4.1.4. White Tea
    • 8.2.3.5. Rest of Asia Pacific
      • 8.2.3.5.1. By Type
        • 8.2.3.5.1.1. Black Tea
        • 8.2.3.5.1.2. Green Tea
        • 8.2.3.5.1.3. Oolong Tea
        • 8.2.3.5.1.4. White Tea

9. South America Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type
    • 9.2.1.1. Black Tea
    • 9.2.1.2. Green Tea
    • 9.2.1.3. Oolong Tea
    • 9.2.1.4. White Tea
  • 9.2.2. By Flavor
    • 9.2.2.1. Fruit Flavor
    • 9.2.2.2. Original Flavor
    • 9.2.2.3. Chocolate Flavor
    • 9.2.2.4. Coffee Flavor
    • 9.2.2.5. Others
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Brazil
      • 9.2.3.1.1. By Type
        • 9.2.3.1.1.1. Black Tea
        • 9.2.3.1.1.2. Green Tea
        • 9.2.3.1.1.3. Oolong Tea
        • 9.2.3.1.1.4. White Tea
    • 9.2.3.2. Argentina
      • 9.2.3.2.1. By Type
        • 9.2.3.2.1.1. Black Tea
        • 9.2.3.2.1.2. Green Tea
        • 9.2.3.2.1.3. Oolong Tea
        • 9.2.3.2.1.4. White Tea
    • 9.2.3.3. Rest of South America
      • 9.2.3.3.1. By Type
        • 9.2.3.3.1.1. Black Tea
        • 9.2.3.3.1.2. Green Tea
        • 9.2.3.3.1.3. Oolong Tea
        • 9.2.3.3.1.4. White Tea

10. Middle East & Africa Bubble Tea Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Type
    • 10.2.1.1. Black Tea
    • 10.2.1.2. Green Tea
    • 10.2.1.3. Oolong Tea
    • 10.2.1.4. White Tea
  • 10.2.2. By Flavor
    • 10.2.2.1. Fruit Flavor
    • 10.2.2.2. Original Flavor
    • 10.2.2.3. Chocolate Flavor
    • 10.2.2.4. Coffee Flavor
    • 10.2.2.5. Others
  • 10.2.3. By Country (Value)
    • 10.2.3.1. South Africa
      • 10.2.3.1.1. By Type
        • 10.2.3.1.1.1. Black Tea
        • 10.2.3.1.1.2. Green Tea
        • 10.2.3.1.1.3. Oolong Tea
        • 10.2.3.1.1.4. White Tea
    • 10.2.3.2. UAE
      • 10.2.3.2.1. By Type
        • 10.2.3.2.1.1. Black Tea
        • 10.2.3.2.1.2. Green Tea
        • 10.2.3.2.1.3. Oolong Tea
        • 10.2.3.2.1.4. White Tea
    • 10.2.3.3. Rest of Middle East & Africa
      • 10.2.3.3.1. By Type
        • 10.2.3.3.1.1. Black Tea
        • 10.2.3.3.1.2. Green Tea
        • 10.2.3.3.1.3. Oolong Tea
        • 10.2.3.3.1.4. White Tea

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Bubble Tea Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

12. Company Profiles

• 12.1. ChaTime Group
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Source Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Gong Cha
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Source Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Coco Fresh Tea & Juice
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Source Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Sharetea
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Source Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. Quickly
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Source Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Xing Fu Tang
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Source Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Lollicup USA Inc.,
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Source Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Tiger Sugar
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Source Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Yummy Town (Cayman) Holdings Cooperation (Happy Lemon)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Source Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. Koi The CO, LTD,
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Source Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments