마누카꿀 시장 : 규모, 점유율, 성장률, 시장 분석, 유형별, 용도별, 지역별 인사이트, 예측(2026-2034년)

Growth Factors of Manuka honey Market

The global Manuka honey market has been experiencing steady growth due to rising consumer preference for natural and functional food products. The market was valued at USD 426.44 million in 2025 and is projected to grow to USD 446.01 million in 2026. By 2034, the market is expected to reach USD 606.21 million, registering a compound annual growth rate (CAGR) of 5.06% during the forecast period from 2026 to 2034.

In 2025, Europe dominated the global Manuka honey market, accounting for 36.87% of the total market share. The growth in the region is driven by strong demand for premium natural sweeteners and increasing imports of Manuka honey from New Zealand.

Manuka honey is a premium honey produced from the nectar of Manuka trees, which are primarily found in New Zealand and Australia. This honey stands out from other varieties due to the presence of methylglyoxal (MGO), a key compound responsible for its strong antibacterial and medicinal properties. It also contains high levels of antioxidants and phenolic compounds.

Because of its antiviral, antibacterial, and antioxidant benefits, Manuka honey is widely used in pharmaceutical applications, food and beverages, and personal care products. Its rich caramel-like flavor and health benefits continue to drive market demand globally.

COVID-19 Impact

Rising Demand for Natural Sweeteners During the Pandemic Supported Market Growth

The COVID-19 pandemic had a mixed impact on the Manuka honey market. Lockdowns, transportation restrictions, and temporary shutdowns of production facilities disrupted the supply chain and affected honey production and distribution.

Many beekeepers faced difficulties exporting their products due to increased logistics costs, forcing them to stockpile honey. This resulted in slower sales during the early phase of the pandemic.

However, the pandemic also increased consumer awareness regarding health, immunity, and natural food products. As a result, many consumers shifted toward natural sweeteners and functional foods, including Manuka honey.

According to New Zealand Trade and Enterprise, exports of Manuka honey from New Zealand to the U.K. increased from USD 20 million in 2019 to USD 42 million in 2021, highlighting the rising demand for premium honey products during the pandemic.

Manuka Honey Market Trends

Growing Demand for Natural Sugar Alternatives

One of the major trends driving the Manuka honey market is the growing shift toward natural sugar substitutes. Consumers are increasingly reducing their consumption of refined sugar and artificial sweeteners due to health concerns.

Manuka honey is widely used in food products such as toast spreads, yogurt, ice cream, and beverages due to its natural sweetness and distinctive flavor. It also contains antibacterial compounds such as methylglyoxal, which enhances its nutritional value.

Food manufacturers are therefore expanding their product offerings by incorporating food-grade Manuka honey in various products to cater to health-conscious consumers.

Market Growth Drivers

Increasing Use in the Medical and Healthcare Sector

Manuka honey has been widely recognized for its therapeutic and medicinal benefits. It is commonly used in wound care treatments, as it helps maintain a moist environment that accelerates the healing process and reduces the risk of infections.

Research studies have shown that Manuka honey can help treat antibiotic-resistant bacterial infections, making it a valuable ingredient in medical applications.

For example, in January 2023, a U.S.-based company launched a range of medical-grade Manuka honey products, including nasal sprays, cough syrups, and edible honey formulations aimed at improving immunity and respiratory health.

Rising Product Launches and Innovation

Companies are continuously introducing new Manuka honey products to expand their market presence.

In January 2023, a U.S.-based honey company introduced a new Manuka honey range available in different MGO strength levels such as 83+, 144+, and 263+, allowing consumers to select products based on their health requirements.

Similarly, Certified Organic Raw Manuka Honey products in various UMF grades such as UMF 5+, UMF 10+, UMF 15+, and UMF 20+ have been introduced in international markets, further strengthening product availability.

Market Restraints

High Production Cost and Limited Flowering Period

Despite its growing popularity, Manuka honey remains expensive compared to conventional honey varieties.

The limited blooming period of Manuka flowers, which lasts only 2-6 weeks annually between November and January, restricts production. Additionally, bees have only a short time to collect nectar, which limits annual supply.

Furthermore, many Manuka bee farms are located in remote areas, making harvesting difficult and often requiring helicopters to access hives. These factors contribute to the high cost of Manuka honey and may restrict market expansion.

Market Segmentation Analysis

By Type

Based on type, the market is segmented into UMF 5+, UMF 10+, UMF 15+, and UMF 20+.

The UMF 5+ segment dominated the market, accounting for approximately 34.86% share in 2026, primarily due to its affordability and suitability for daily consumption.

The UMF 10+ segment is expected to grow significantly due to its increasing usage in nutraceuticals, food products, and personal care applications.

By Distribution Channel

The market is segmented into supermarkets/hypermarkets, specialty stores, online stores, and convenience stores.

The supermarkets/hypermarkets segment held the largest market share of 45.55% in 2026, as consumers prefer purchasing premium honey from established retail outlets that offer a wide range of brands and grades.

Meanwhile, online retail channels are rapidly expanding as consumers increasingly prefer purchasing health products through e-commerce platforms.

Regional Insights

Europe

Europe led the global Manuka honey market with a valuation of USD 157.21 million in 2025 and USD 165.3 million in 2026. Countries such as the U.K. and Germany import significant quantities of Manuka honey from New Zealand, driving regional market growth.

Asia Pacific

Asia Pacific is the second-largest regional market, driven by increasing health awareness and rising disposable incomes in countries such as China, Japan, and India.

North America

North America also represents a strong market due to the presence of key companies and growing consumer awareness about the health benefits of Manuka honey.

Competitive Landscape

Major companies operating in the global Manuka honey market include:

• Comvita
• Arataki Honey
• New Zealand Honey Co.
• Steens Honey
• Happy Valley Honey
• Mother Earth Manuka Honey
• KIVA Health Food
• Manuka Health New Zealand

These companies are focusing on product innovation, new product launches, and strategic collaborations to strengthen their global presence.

Conclusion

The global Manuka honey market is expected to witness steady growth from USD 426.44 million in 2025 to USD 606.21 million by 2034, driven by increasing demand for natural sweeteners, rising health awareness, and expanding applications in food, pharmaceutical, and personal care industries. Although challenges such as high production costs and limited flowering periods remain, ongoing product innovation and growing consumer preference for natural and functional foods are expected to support the long-term expansion of the Manuka honey market.

Segmentation By Type

• UMF 5+
• UMF 10+
• UMF 15+
• UMF 20+

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores
• Convenience Stores

By Geography

• North America (By Type, Distribution Channel and Country)
  • U.S. (By Distribution Channel)
  • Canada (By Distribution Channel)
  • Mexico (By Distribution Channel)
• Europe (By Type, Distribution Channel and Country)
  • Germany (By Distribution Channel)
  • U.K. (By Distribution Channel)
  • Spain (By Distribution Channel)
  • Italy (By Distribution Channel)
  • Rest of Europe (By Distribution Channel)
• Asia Pacific (By Type, Distribution Channel, and Country)
  • China (By Distribution Channel)
  • India (By Distribution Channel)
  • Japan (By Distribution Channel)
  • New Zealand (By Distribution Channel)
  • Australia (By Distribution Channel)
  • Rest of Asia Pacific (By Distribution Channel)
• Rest of the World (By Type, Distribution Channel and Country)
  • Argentina (By Distribution Channel)
  • Saudi Arabia (By Distribution Channel)
  • Rest of RoW (By Distribution Channel)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Supply Chain Analysis
• 4.3. Regulatory Analysis
• 4.4. Recent Industry Developments - Mergers & Acquisitions, Partnerships, & New Product Launches
• 4.5. Qualitative Analysis Related to COVID-19
  • 4.5.1. Impact of COVID-19 on the Market
  • 4.5.2. Supply Chain Challenges amidst Pandemic
  • 4.5.3. Potential Opportunities due to this Global Crisis

5. Global Manuka Honey Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Type
    • 5.2.1.1. UMF 5+
    • 5.2.1.2. UMF 10+
    • 5.2.1.3. UMF 15+
    • 5.2.1.4. UMF 20+
  • 5.2.2. By Distribution Channel
    • 5.2.2.1. Supermarkets/Hypermarkets
    • 5.2.2.2. Specialty Stores
    • 5.2.2.3. Online Stores
    • 5.2.2.4. Convenience Stores
  • 5.2.3. By Region
    • 5.2.3.1. North America
    • 5.2.3.2. Europe
    • 5.2.3.3. Asia Pacific
    • 5.2.3.4. Rest of the World

6. North America Manuka Honey Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Type
    • 6.2.1.1. UMF 5+
    • 6.2.1.2. UMF 10+
    • 6.2.1.3. UMF 15+
    • 6.2.1.4. UMF 20+
  • 6.2.2. By Distribution Channel
    • 6.2.2.1. Supermarkets/Hypermarkets
    • 6.2.2.2. Specialty Stores
    • 6.2.2.3. Online Stores
    • 6.2.2.4. Convenience Stores
  • 6.2.3. By Country (Value)
    • 6.2.3.1. U.S.
      • 6.2.3.1.1. By Distribution Channel
        • 6.2.3.1.1.1. Supermarkets/Hypermarkets
        • 6.2.3.1.1.2. Specialty Stores
        • 6.2.3.1.1.3. Online Stores
        • 6.2.3.1.1.4. Convenience Stores
    • 6.2.3.2. Canada
      • 6.2.3.2.1. By Distribution Channel
        • 6.2.3.2.1.1. Supermarkets/Hypermarkets
        • 6.2.3.2.1.2. Specialty Stores
        • 6.2.3.2.1.3. Online Stores
        • 6.2.3.2.1.4. Convenience Stores
    • 6.2.3.3. Mexico
      • 6.2.3.3.1. By Distribution Channel
        • 6.2.3.3.1.1. Supermarkets/Hypermarkets
        • 6.2.3.3.1.2. Specialty Stores
        • 6.2.3.3.1.3. Online Stores
        • 6.2.3.3.1.4. Convenience Stores
        • 6.2.3.3.1.5. UMF 10+

7. Europe Manuka Honey Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Type
    • 7.2.1.1. UMF 5+
    • 7.2.1.2. UMF 10+
    • 7.2.1.3. UMF 15+
    • 7.2.1.4. UMF 20+
  • 7.2.2. By Distribution Channel
    • 7.2.2.1. Supermarkets/Hypermarkets
    • 7.2.2.2. Specialty Stores
    • 7.2.2.3. Online Stores
    • 7.2.2.4. Convenience Stores
  • 7.2.3. By Country (Value)
    • 7.2.3.1. Germany
      • 7.2.3.1.1. By Distribution Channel
        • 7.2.3.1.1.1. Supermarkets/Hypermarkets
        • 7.2.3.1.1.2. Specialty Stores
        • 7.2.3.1.1.3. Online Stores
        • 7.2.3.1.1.4. Convenience Stores
    • 7.2.3.2. U.K.
      • 7.2.3.2.1. By Distribution Channel
        • 7.2.3.2.1.1. Supermarkets/Hypermarkets
        • 7.2.3.2.1.2. Specialty Stores
        • 7.2.3.2.1.3. Online Stores
        • 7.2.3.2.1.4. Convenience Stores
    • 7.2.3.3. Spain
      • 7.2.3.3.1. By Distribution Channel
        • 7.2.3.3.1.1. Supermarkets/Hypermarkets
        • 7.2.3.3.1.2. Specialty Stores
        • 7.2.3.3.1.3. Online Stores
        • 7.2.3.3.1.4. Convenience Stores
    • 7.2.3.4. Italy
      • 7.2.3.4.1. By Distribution Channel
        • 7.2.3.4.1.1. Supermarkets/Hypermarkets
        • 7.2.3.4.1.2. Specialty Stores
        • 7.2.3.4.1.3. Online Stores
        • 7.2.3.4.1.4. Convenience Stores
    • 7.2.3.5. Rest of Europe
      • 7.2.3.5.1. By Distribution Channel
        • 7.2.3.5.1.1. Supermarkets/Hypermarkets
        • 7.2.3.5.1.2. Specialty Stores
        • 7.2.3.5.1.3. Online Stores
        • 7.2.3.5.1.4. Convenience Stores

8. Asia Pacific Manuka Honey Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Type
    • 8.2.1.1. UMF 5+
    • 8.2.1.2. UMF 10+
    • 8.2.1.3. UMF 15+
    • 8.2.1.4. UMF 20+
  • 8.2.2. By Distribution Channel
    • 8.2.2.1. Supermarkets/Hypermarkets
    • 8.2.2.2. Specialty Stores
    • 8.2.2.3. Online Stores
    • 8.2.2.4. Convenience Stores
  • 8.2.3. By Country (Value)
    • 8.2.3.1. China
      • 8.2.3.1.1. By Distribution Channel
        • 8.2.3.1.1.1. Supermarkets/Hypermarkets
        • 8.2.3.1.1.2. Specialty Stores
        • 8.2.3.1.1.3. Online Stores
        • 8.2.3.1.1.4. Convenience Stores
    • 8.2.3.2. India
      • 8.2.3.2.1. By Distribution Channel
        • 8.2.3.2.1.1. Supermarkets/Hypermarkets
        • 8.2.3.2.1.2. Specialty Stores
        • 8.2.3.2.1.3. Online Stores
        • 8.2.3.2.1.4. Convenience Stores
    • 8.2.3.3. Japan
      • 8.2.3.3.1. By Distribution Channel
        • 8.2.3.3.1.1. Supermarkets/Hypermarkets
        • 8.2.3.3.1.2. Specialty Stores
        • 8.2.3.3.1.3. Online Stores
        • 8.2.3.3.1.4. Convenience Stores
    • 8.2.3.4. New Zealand
      • 8.2.3.4.1. By Distribution Channel
        • 8.2.3.4.1.1. Supermarkets/Hypermarkets
        • 8.2.3.4.1.2. Specialty Stores
        • 8.2.3.4.1.3. Online Stores
        • 8.2.3.4.1.4. Convenience Stores
    • 8.2.3.5. Australia
      • 8.2.3.5.1. By Distribution Channel
        • 8.2.3.5.1.1. Supermarkets/Hypermarkets
        • 8.2.3.5.1.2. Specialty Stores
        • 8.2.3.5.1.3. Online Stores
        • 8.2.3.5.1.4. Convenience Stores
    • 8.2.3.6. Rest of Asia Pacific
      • 8.2.3.6.1. By Distribution Channel
        • 8.2.3.6.1.1. Supermarkets/Hypermarkets
        • 8.2.3.6.1.2. Specialty Stores
        • 8.2.3.6.1.3. Online Stores
        • 8.2.3.6.1.4. Convenience Stores

9. Rest of the World Manuka Honey Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Type
    • 9.2.1.1. UMF 5+
    • 9.2.1.2. UMF 10+
    • 9.2.1.3. UMF 15+
    • 9.2.1.4. UMF 20+
  • 9.2.2. By Distribution Channel
    • 9.2.2.1. Supermarkets/Hypermarkets
    • 9.2.2.2. Specialty Stores
    • 9.2.2.3. Online Stores
    • 9.2.2.4. Convenience Stores
  • 9.2.3. By Country (Value)
    • 9.2.3.1. Argentina
      • 9.2.3.1.1. By Distribution Channel
        • 9.2.3.1.1.1. Supermarkets/Hypermarkets
        • 9.2.3.1.1.2. Specialty Stores
        • 9.2.3.1.1.3. Online Stores
        • 9.2.3.1.1.4. Convenience Stores
    • 9.2.3.2. Saudi Arabia
      • 9.2.3.2.1. By Distribution Channel
        • 9.2.3.2.1.1. Supermarkets/Hypermarkets
        • 9.2.3.2.1.2. Specialty Stores
        • 9.2.3.2.1.3. Online Stores
        • 9.2.3.2.1.4. Convenience Stores
    • 9.2.3.3. Rest of RoW
      • 9.2.3.3.1. By Distribution Channel
        • 9.2.3.3.1.1. Supermarkets/Hypermarkets
        • 9.2.3.3.1.2. Specialty Stores
        • 9.2.3.3.1.3. Online Stores
        • 9.2.3.3.1.4. Convenience Stores

10. Competitive Matrix

• 10.1. Business Strategies Adopted by Leading Players
• 10.2. Global Manuka Honey Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2025

11. Company Profiles

• 11.1. COMVITA
  • 11.1.1. Overview
  • 11.1.2. Description
  • 11.1.3. Product Portfolio
  • 11.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.1.5. Recent Developments
• 11.2. Happy Valley Honey
  • 11.2.1. Overview
  • 11.2.2. Description
  • 11.2.3. Product Portfolio
  • 11.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.2.5. Recent Developments
• 11.3. KIVA Health Food
  • 11.3.1. Overview
  • 11.3.2. Description
  • 11.3.3. Product Portfolio
  • 11.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.3.5. Recent Developments
• 11.4. Mother Earth Manuka Honey
  • 11.4.1. Overview
  • 11.4.2. Description
  • 11.4.3. Product Portfolio
  • 11.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.4.5. Recent Developments
• 11.5. New Zealand Honey Co.,
  • 11.5.1. Overview
  • 11.5.2. Description
  • 11.5.3. Product Portfolio
  • 11.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.5.5. Recent Developments
• 11.6. Manuka Health New Zealand
  • 11.6.1. Overview
  • 11.6.2. Description
  • 11.6.3. Product Portfolio
  • 11.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.6.5. Recent Developments
• 11.7. Arataki Honey
  • 11.7.1. Overview
  • 11.7.2. Description
  • 11.7.3. Product Portfolio
  • 11.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.7.5. Recent Developments
• 11.8. Steens Honey
  • 11.8.1. Overview
  • 11.8.2. Description
  • 11.8.3. Product Portfolio
  • 11.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.8.5. Recent Developments
• 11.9. KARE
  • 11.9.1. Overview
  • 11.9.2. Description
  • 11.9.3. Product Portfolio
  • 11.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.9.5. Recent Developments
• 11.10. Mount Somers
  • 11.10.1. Overview
  • 11.10.2. Description
  • 11.10.3. Product Portfolio
  • 11.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 11.10.5. Recent Developments

12. Strategic Recommendations