인조 속눈썹 시장 규모, 점유율, 성장률 및 유형·용도별 세계 산업 분석, 지역별 동향 및 예측(2026-2034년)

Growth Factors of false eyelashes Market

The global false eyelashes market was valued at USD 1.60 billion in 2025 and is projected to grow to USD 1.70 billion in 2026 and reach USD 3.22 billion by 2034, exhibiting a CAGR of 8.26% during the forecast period (2026-2034). The market is primarily driven by increasing consumer awareness about grooming products and the rising trend of celebrity collaborations to promote premium eyelash products. For instance, in July 2021, Revlon Inc. launched the 'Revlon x Megan Thee Stallion Hot Girl Sunset Collection', a celebrity-inspired false eyelash collection in the U.S.

Fashion enthusiasts increasingly use false eyelashes to enhance natural lashes' appearance, with products available in various lengths, thicknesses, and colors. The COVID-19 pandemic further boosted demand for eyelash products as people spent more time at home focusing on hygiene, grooming, and eye makeup even while wearing face masks. For example, Alibaba.com reported a 150% growth in eye makeup product revenues during February 2020. However, temporary closures of lash salons and retail outlets due to lockdowns posed a challenge to the market.

Market Size & Forecast

• 2025: USD 1.60 billion
• 2026: USD 1.70 billion
• 2034 (Forecast): USD 3.22 billion
• CAGR (2026-2034): 8.26%

Market Share Highlights

• Asia Pacific dominated the market in 2025 with a 40.94% share, supported by major manufacturing hubs in China and Indonesia, and high consumer spending on beauty products in Japan and South Korea.
• Strip lashes held the largest product type share in 2024 due to ease of use, wide availability, and lower risk of eye injuries compared to individual or magnetic lashes.

Key Country Insights

• China: Major supplier, with Pingdu-based manufacturers exporting over USD 610 million in 2018.
• United States: Celebrity-backed branding, salons, and influencer promotions boost demand; over 500,000 salons provide strong retail channels.
• Japan: High household spending on cosmetics (USD 349.75 in 2019) supports steady product demand.
• India: Growing grooming awareness and online retail adoption enhance market penetration.
• Brazil: Evolving fashion trends and exposure to global beauty brands drive growth.
• Middle East & Africa: Expansion of salons and product availability boosts regional adoption, especially in the UAE and South Africa.

Market Trends

Customized and DIY Eyelashes

Consumers increasingly demand customized eyelashes, including curved and colored lashes, which enhance facial features. The DIY strip lashes trend is accelerating product adoption, particularly among Gen Z and millennials. Festival celebrations, fashion trends, and eye makeup innovations are also driving demand.

Market Growth Example: In Q3 2020, Shiseido reported a 194.8% revenue increase in eye-color cosmetics due to rising global demand. Asia Pacific witnessed market growth from USD 576.80 million in 2023 to USD 612.90 million in 2024.

Market Growth Factors

Technological Innovations and Tools

Companies are introducing virtual eyelash applications and innovative vending machines to enhance customer engagement. For instance, in April 2022, Meggi Lashes (U.K.) launched a vending machine producing 100 lash styles, while Ardell Lashes & Beauty launched the YouCam Makeup app in 2018. These innovations support increasing demand for diverse lash styles.

Marketing Campaigns and Salon Networks

Frequent promotional campaigns and the presence of beauty salons significantly boost market adoption. The U.S., with approximately 500,000 salons, continues to be one of the largest markets globally. Partnerships with celebrities, such as the collaboration between Eylure and Emma Willis in 2018, have also elevated consumer interest.

Restraining Factors

• Eye infections and injuries due to formaldehyde-based eyelashes can limit product demand.
• Damage to natural lashes, swelling from eyelash procedures, and regulatory import/export restrictions also pose challenges.
• Intense competition from local manufacturers may hinder market expansion.

Segmentation Analysis

By Product Type

• Strip lashes: Dominant, with 65.88% share in 2025; easy to use and safer than individual or magnetic lashes.
• Individual flare & single lashes: Used for medical recovery or cosmetic customization.
• Others: Magnetic and fantasy lashes are growing rapidly due to high aesthetic appeal and versatility.

By Material

• Human hair: Leading with 60.59% share in 2026, cost-effective, lightweight, and low irritation risk.
• Synthetic hair: Gaining popularity for variety in curls, colors, and lengths.
• Others: Mink, fur, and animal hair-based lashes are growing due to their wispy and fluffy appearance.

By Distribution Channel

• Hypermarkets & Supermarkets: Dominant with 35.88% share in 2026, offering variety and discounts.
• Online stores: Growing rapidly due to e-commerce adoption and digital payment technologies.
• Specialty stores: Offer premium salon solutions and private-label lashes.

Regional Insights

• Asia Pacific: USD 0.65B in 2025, USD 0.70B in 2026; China USD 0.21B, Japan USD 0.23B, India USD 0.04B in 2026.
• North America: U.S. market projected at USD 0.50B in 2026; driven by celebrity endorsements and high-quality product demand.
• Europe: U.K. USD 0.09B, Germany USD 0.06B in 2026; premium materials and beauty trends drive growth.
• South America: Fashion trends in Brazil propel adoption.
• Middle East & Africa: Urban centers in UAE and South Africa show increasing demand due to rising beauty awareness.

Key Industry Players

• American International Industries (U.S.)
• Kiss Products Inc. (U.S.)
• PT. Royal Korindah (Indonesia)
• Ulta Beauty Inc. (U.S.)
• Qingdao Lashbeauty Cosmetic Co. Ltd. (China)
• L'Oreal S.A. (France)
• LVMH (France)
• Shiseido Co. Ltd. (Japan)
• SY LASHES (China)
• Miranda Lashes Inc. (China)

Recent Developments

• January 2023: Loveseen launched sustainable lash packaging, 98% plastic-free.
• November 2022: Ardell introduced 100% organic Eco-lashes.
• July 2021: Revlon launched a limited celebrity-inspired collection.
• November 2021: Glamnetic introduced "Birthday 2.0" line of lashes and eyeliners.

Conclusion

The global false eyelashes market is set to grow from USD 1.70 billion in 2026 to USD 3.22 billion by 2034, driven by rising consumer awareness, grooming trends, e-commerce adoption, and innovative product designs. Asia Pacific leads the market due to strong manufacturing capabilities and high beauty product consumption, while North America and Europe show steady growth fueled by celebrity endorsements and premium products. With increasing innovations, customized options, and eco-friendly solutions, the market offers significant opportunities for manufacturers, retailers, and consumers worldwide.

Segmentation By Product Type

• Strip Lashes
• Individual Flare
• Individual Single
• Others

By Material

• Human Hair
• Synthetic Hair
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Online Stores
• Others

By Region

• North America (By Product Type, Material, Distribution Channel, and Country)
  • U.S. (By Product Type)
  • Canada (By Product Type)
  • Mexico (By Product Type)
• Europe (By Product Type, Material, Distribution Channel, and Country)
  • Germany (By Product Type)
  • France (By Product Type)
  • Italy (By Product Type)
  • Spain (By Product Type)
  • U.K. (By Product Type)
  • Rest of Europe (By Product Type)
• Asia Pacific (By Product Type, Material, Distribution Channel, and Country)
  • China (By Product Type)
  • India (By Product Type)
  • Japan (By Product Type)
  • Australia (By Product Type)
  • Rest of Asia Pacific (By Product Type)
• South America (By Product Type, Material, Distribution Channel, and Country)
  • Brazil (By Product Type)
  • Argentina (By Product Type)
  • Rest of South America (By Product Type)
• Middle East & Africa (By Product Type, Material, Distribution Channel, and Country)
  • UAE (By Product Type)
  • South Africa (By Product Type)
  • Rest of Middle East & Africa (By Product Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Technological Advancements

5. Global False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Strip Lashes
    • 5.2.1.2. Individual Flare
    • 5.2.1.3. Individual Single
    • 5.2.1.4. Others
  • 5.2.2. By Material
    • 5.2.2.1. Human Hair
    • 5.2.2.2. Synthetic Hair
    • 5.2.2.3. Others
  • 5.2.3. By Distribution Channel
    • 5.2.3.1. Hypermarkets & Supermarkets
    • 5.2.3.2. Specialty Stores
    • 5.2.3.3. Online Stores
    • 5.2.3.4. Others
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East & Africa

6. North America False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. A Strip Lashes
    • 6.2.1.2. Individual Flare
    • 6.2.1.3. Individual Single
    • 6.2.1.4. Others
  • 6.2.2. By Material
    • 6.2.2.1. Human Hair
    • 6.2.2.2. Synthetic Hair
    • 6.2.2.3. Others
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Hypermarkets & Supermarkets
    • 6.2.3.2. Specialty Stores
    • 6.2.3.3. Online Stores
    • 6.2.3.4. Others
  • 6.2.4. By Country
    • 6.2.4.1. U.S.
      • 6.2.4.1.1. By Product Type
        • 6.2.4.1.1.1. Strip Lashes
        • 6.2.4.1.1.2. Individual Flare
        • 6.2.4.1.1.3. Individual Single
        • 6.2.4.1.1.4. Others
    • 6.2.4.2. Canada
      • 6.2.4.2.1. By Product Type
        • 6.2.4.2.1.1. Strip Lashes
        • 6.2.4.2.1.2. Individual Flare
        • 6.2.4.2.1.3. Individual Single
        • 6.2.4.2.1.4. Others
    • 6.2.4.3. Mexico
      • 6.2.4.3.1. By Product Type
        • 6.2.4.3.1.1. Strip Lashes
        • 6.2.4.3.1.2. Individual Flare
        • 6.2.4.3.1.3. Individual Single
        • 6.2.4.3.1.4. Others

7. Europe False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product Type
    • 7.2.1.1. Strip Lashes
    • 7.2.1.2. Individual Flare
    • 7.2.1.3. Individual Single
    • 7.2.1.4. Others
  • 7.2.2. By Material
    • 7.2.2.1. Human Hair
    • 7.2.2.2. Synthetic Hair
    • 7.2.2.3. Others
  • 7.2.3. By Distribution Channel
    • 7.2.3.1. Hypermarkets & Supermarkets
    • 7.2.3.2. Specialty Stores
    • 7.2.3.3. Online Stores
    • 7.2.3.4. Others
  • 7.2.4. By Country
    • 7.2.4.1. Germany
      • 7.2.4.1.1. By Product Type
        • 7.2.4.1.1.1. Strip Lashes
        • 7.2.4.1.1.2. Individual Flare
        • 7.2.4.1.1.3. Individual Single
        • 7.2.4.1.1.4. Others
    • 7.2.4.2. U.K.
      • 7.2.4.2.1. By Product Type
        • 7.2.4.2.1.1. Strip Lashes
        • 7.2.4.2.1.2. Individual Flare
        • 7.2.4.2.1.3. Individual Single
        • 7.2.4.2.1.4. Others
    • 7.2.4.3. France
      • 7.2.4.3.1. By Product Type
        • 7.2.4.3.1.1. Strip Lashes
        • 7.2.4.3.1.2. Individual Flare
        • 7.2.4.3.1.3. Individual Single
        • 7.2.4.3.1.4. Others
    • 7.2.4.4. Italy
      • 7.2.4.4.1. By Product Type
        • 7.2.4.4.1.1. Strip Lashes
        • 7.2.4.4.1.2. Individual Flare
        • 7.2.4.4.1.3. Individual Single
        • 7.2.4.4.1.4. Others
    • 7.2.4.5. Spain
      • 7.2.4.5.1. By Product Type
        • 7.2.4.5.1.1. Strip Lashes
        • 7.2.4.5.1.2. Individual Flare
        • 7.2.4.5.1.3. Individual Single
        • 7.2.4.5.1.4. Others
    • 7.2.4.6. Russia
      • 7.2.4.6.1. By Product Type
        • 7.2.4.6.1.1. Strip Lashes
        • 7.2.4.6.1.2. Individual Flare
        • 7.2.4.6.1.3. Individual Single
        • 7.2.4.6.1.4. Others
    • 7.2.4.7. Rest of Europe
      • 7.2.4.7.1. By Product Type
        • 7.2.4.7.1.1. Strip Lashes
        • 7.2.4.7.1.2. Individual Flare
        • 7.2.4.7.1.3. Individual Single
        • 7.2.4.7.1.4. Others

8. Asia Pacific False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Product Type
    • 8.2.1.1. Strip Lashes
    • 8.2.1.2. Individual Flare
    • 8.2.1.3. Individual Single
    • 8.2.1.4. Others
  • 8.2.2. By Material
    • 8.2.2.1. Human Hair
    • 8.2.2.2. Synthetic Hair
    • 8.2.2.3. Others
  • 8.2.3. By Distribution Channel
    • 8.2.3.1. Hypermarkets & Supermarkets
    • 8.2.3.2. Specialty Stores
    • 8.2.3.3. Online Stores
    • 8.2.3.4. Others
  • 8.2.4. By Country
    • 8.2.4.1. China
      • 8.2.4.1.1. By Product Type
        • 8.2.4.1.1.1. Strip Lashes
        • 8.2.4.1.1.2. Individual Flare
        • 8.2.4.1.1.3. Individual Single
        • 8.2.4.1.1.4. Others
    • 8.2.4.2. India
      • 8.2.4.2.1. By Product Type
        • 8.2.4.2.1.1. Strip Lashes
        • 8.2.4.2.1.2. Individual Flare
        • 8.2.4.2.1.3. Individual Single
        • 8.2.4.2.1.4. Others
    • 8.2.4.3. Japan
      • 8.2.4.3.1. By Product Type
        • 8.2.4.3.1.1. Strip Lashes
        • 8.2.4.3.1.2. Individual Flare
        • 8.2.4.3.1.3. Individual Single
        • 8.2.4.3.1.4. Others
    • 8.2.4.4. Australia
      • 8.2.4.4.1. By Product Type
        • 8.2.4.4.1.1. Strip Lashes
        • 8.2.4.4.1.2. Individual Flare
        • 8.2.4.4.1.3. Individual Single
        • 8.2.4.4.1.4. Others
    • 8.2.4.5. Rest of Asia Pacific
      • 8.2.4.5.1. By Product Type
        • 8.2.4.5.1.1. Strip Lashes
        • 8.2.4.5.1.2. Individual Flare
        • 8.2.4.5.1.3. Individual Single
        • 8.2.4.5.1.4. Others

9. South America False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Product Type
    • 9.2.1.1. Strip Lashes
    • 9.2.1.2. Individual Flare
    • 9.2.1.3. Individual Single
    • 9.2.1.4. Others
  • 9.2.2. By Material
    • 9.2.2.1. Human Hair
    • 9.2.2.2. Synthetic Hair
    • 9.2.2.3. Others
  • 9.2.3. By Distribution Channel
    • 9.2.3.1. Hypermarkets & Supermarkets
    • 9.2.3.2. Specialty Stores
    • 9.2.3.3. Online Stores
    • 9.2.3.4. Others
  • 9.2.4. By Country
    • 9.2.4.1. Brazil
      • 9.2.4.1.1. By Product Type
        • 9.2.4.1.1.1. Strip Lashes
        • 9.2.4.1.1.2. Individual Flare
        • 9.2.4.1.1.3. Individual Single
        • 9.2.4.1.1.4. Others
    • 9.2.4.2. Argentina
      • 9.2.4.2.1. By Product Type
        • 9.2.4.2.1.1. Strip Lashes
        • 9.2.4.2.1.2. Individual Flare
        • 9.2.4.2.1.3. Individual Single
        • 9.2.4.2.1.4. Others
    • 9.2.4.3. Rest of South America
      • 9.2.4.3.1. By Product Type
        • 9.2.4.3.1.1. Strip Lashes
        • 9.2.4.3.1.2. Individual Flare
        • 9.2.4.3.1.3. Individual Single
        • 9.2.4.3.1.4. Others

10. Middle East & Africa False Eyelashes Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Product Type
    • 10.2.1.1. Strip Lashes
    • 10.2.1.2. Individual Flare
    • 10.2.1.3. Individual Single
    • 10.2.1.4. Others
  • 10.2.2. By Material
    • 10.2.2.1. Human Hair
    • 10.2.2.2. Synthetic Hair
    • 10.2.2.3. Others
  • 10.2.3. By Distribution Channel
    • 10.2.3.1. Hypermarkets & Supermarkets
    • 10.2.3.2. Specialty Stores
    • 10.2.3.3. Online Stores
    • 10.2.3.4. Others
  • 10.2.4. By Country
    • 10.2.4.1. UAE
      • 10.2.4.1.1. By Product Type
        • 10.2.4.1.1.1. Strip Lashes
        • 10.2.4.1.1.2. Individual Flare
        • 10.2.4.1.1.3. Individual Single
        • 10.2.4.1.1.4. Others
    • 10.2.4.2. South Africa
      • 10.2.4.2.1. By Product Type
        • 10.2.4.2.1.1. Strip Lashes
        • 10.2.4.2.1.2. Individual Flare
        • 10.2.4.2.1.3. Individual Single
        • 10.2.4.2.1.4. Others
    • 10.2.4.3. Rest of Middle East & Africa
      • 10.2.4.3.1. By Product Type
        • 10.2.4.3.1.1. Strip Lashes
        • 10.2.4.3.1.2. Individual Flare
        • 10.2.4.3.1.3. Individual Single
        • 10.2.4.3.1.4. Others

11. Competitive Landscape

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global False Eyelashes Market Revenue Share/Ranking Analysis, By Key Manufacturer

12. Company Profiles

• 12.1. American International Industries
  • 12.1.1. Company Overview
  • 12.1.2. Business Overview
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials
  • 12.1.5. Recent Developments
  • 12.1.6. SWOT Analysis
• 12.2. Kiss Products Inc.
  • 12.2.1. Company Overview
  • 12.2.2. Business Overview
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials
  • 12.2.5. Recent Developments
  • 12.2.6. SWOT Analysis
• 12.3. PT. Royal Korindah
  • 12.3.1. Company Overview
  • 12.3.2. Business Overview
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials
  • 12.3.5. Recent Developments
  • 12.3.6. SWOT Analysis
• 12.4. Ulta Beauty Inc.
  • 12.4.1. Company Overview
  • 12.4.2. Business Overview
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials
  • 12.4.5. Recent Developments
  • 12.4.6. SWOT Analysis
• 12.5. Qingdao Lashbeauty Cosmetic Co. Ltd.
  • 12.5.1. Company Overview
  • 12.5.2. Business Overview
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials
  • 12.5.5. Recent Developments
  • 12.5.6. SWOT Analysis
• 12.6. L'Oreal S.A.
  • 12.6.1. Company Overview
  • 12.6.2. Business Overview
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials
  • 12.6.5. Recent Developments
  • 12.6.6. SWOT Analysis
• 12.7. LVHM
  • 12.7.1. Company Overview
  • 12.7.2. Business Overview
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials
  • 12.7.5. Recent Developments
  • 12.7.6. SWOT Analysis
• 12.8. Shiseido Co. Ltd.
  • 12.8.1. Company Overview
  • 12.8.2. Business Overview
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials
  • 12.8.5. Recent Developments
  • 12.8.6. SWOT Analysis
• 12.9. SY LASHES
  • 12.9.1. Company Overview
  • 12.9.2. Business Overview
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials
  • 12.9.5. Recent Developments
  • 12.9.6. SWOT Analysis
• 12.10. Miranda Lashes Inc.
  • 12.10.1. Company Overview
  • 12.10.2. Business Overview
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials
  • 12.10.5. Recent Developments
  • 12.10.6. SWOT Analysis

13. Strategic Recommendations