디지털 에어프라이어 시장 규모, 점유율, 성장 및 업계 분석 : 유형 및 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of digital air fryer Market

The global digital air fryer market has witnessed substantial growth in recent years, driven by increasing consumer preference for healthier cooking alternatives, technological advancements, and rising adoption of smart kitchen appliances. The market was valued at USD 6.82 billion in 2025, projected to reach USD 7.66 billion in 2026, and expected to grow to USD 15.1 billion by 2034, representing a CAGR of 8.86% during the forecast period. In 2024, Asia Pacific dominated the market with a 43.84% share, owing to rising urban households, middle-income consumer expansion, and increasing foodservice establishments preferring digital air frying devices.

Digital air fryers offer precise temperature and time control for cooking a variety of foods such as roasted vegetables, air-fried potatoes, baked goods, and more. Their popularity is further supported by multipurpose functions, including baking, roasting, dehydrating, and reheating, providing convenient and healthy meal preparation options. According to a 2024 survey by Good Food Nation, 58% of adults in the U.K. and 61% of Generation Z consumers expressed willingness to purchase air fryers.

Market Dynamics

Drivers

1. Technological Advancements: The integration of Wi-Fi, app connectivity, voice control, and pre-programmed settings in digital air fryers is driving consumer demand. Smart, energy-efficient, and digitally controlled kitchen appliances have become highly preferred globally.

2. Health & Convenience Trends: Consumers increasingly seek devices that provide low-oil cooking without compromising taste or nutrition.

Restraints

• High Cost of Digital Appliances: Premium digital interfaces increase product prices, leading price-sensitive buyers to opt for conventional ovens or convection cookers.
• Counterfeit Products & Safety Concerns: Availability of counterfeit air fryers online and incidents like fires due to low-quality devices restrain market growth.

Opportunities

• Rising Foodservice Adoption: Restaurants, hotels, and commercial kitchens are increasingly adopting deep-flat counter and floor models for faster and consistent food preparation. Expansion of retail chains and foodservice outlets creates further growth avenues.

Market Trends

• Kitchen Decor & Appliance Replacement: Consumers are opting for premium-designed air fryers with customizable colors and modern aesthetics. Multipurpose appliances combining baking, roasting, and frying capabilities are increasingly preferred in households and commercial settings.

Segmentation Analysis

By Model Type

• Basket Style Models: Dominant segment, preferred for even cooking, easy cleaning, and household convenience.
• Multi-Cooker Models: Second-fastest growth due to multiple cooking functions and high demand in restaurants for soups and multi-dish preparation.
• Countertop Models: Growing due to household replacement of manual fryers with digitally controlled appliances.
• Toaster Oven Models: Expected to grow steadily with OTG air fryers offering Wi-Fi connectivity and digital interfaces.

By Capacity

• 3-5 Liters: Largest segment, suitable for nuclear families preparing 4-6 servings; holds major market share in 2024.
• Up to 3 Liters: Rising demand among single-person households for compact devices.
• Above 6 Liters: Preferred in foodservice facilities for high-volume cooking.
• 5-6 Liters: Driven by co-living spaces and traditional family preferences.

By End-User

• Household: Dominant segment due to smart housing adoption and multipurpose appliance needs.
• Foodservice Facilities: Second-fastest growth, driven by hotels, restaurants, and cafes requiring efficient cooking solutions.
• Others: Covers offices and public spaces, benefiting from broader adoption of cooking appliances.

By Distribution Channel

• Online Channels: Fastest-growing segment due to social media promotions, rising smartphone penetration, and e-commerce convenience.
• Specialty Stores: Growth supported by product explanations and digital appliance demonstrations.
• Supermarkets & Hypermarkets: Major share with broad range of affordable digital appliances under one roof.

Regional Outlook

• Asia Pacific: Leading region in 2024 (USD 2.56 billion), with strong demand in China, India, and Southeast Asia due to middle-income households and expanding foodservice networks.
• North America: Second-largest market, with steady growth due to AI-enabled fryers, supermarket expansion, and affordable product availability.
• Europe: Third-largest market, growing rapidly with energy-efficient appliance adoption, smart housing, and consistent retail expansions in U.K., Germany, Italy, and France.
• South America & Middle East & Africa: Moderate growth supported by rising income levels and awareness of digital cooking appliances in countries like Brazil, UAE, and Saudi Arabia.

Competitive Landscape

The digital air fryer market is moderately concentrated, with key players focusing on innovation, smart appliance features, and strong marketing campaigns. Leading companies include:

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC (U.S.)
• Corelle Brands, LLC (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)

Recent Developments:

• March 2025: WhitCo (U.K.) partnered with EatGood Sweden AB to expand commercial air fryer distribution in U.K. kitchens.
• September 2024: Versuni launched Philips Airfryer 2000 & 3000 Series with latest technology.
• October 2023: Usha launched iChef premium air fryer and programmable kitchen appliances in India.

Conclusion

The global digital air fryer market is projected to grow from USD 6.82 billion in 2025 to USD 15.1 billion by 2034, at a CAGR of 8.86%. Growth is fueled by technological innovations, rising health-consciousness, smart housing adoption, and expanding foodservice infrastructures. Asia Pacific dominates the market, followed by North America and Europe. The increasing trend toward multipurpose, aesthetically designed, and digitally connected air fryers, combined with expanding online and specialty store channels, ensures robust market growth and attractive opportunities for both household and commercial users.

Segmentation By Model Type

• Countertop Models
• Toaster Oven Models
• Basket Style Models
• Multi-cooker Models

By Capacity

• Up to 3 Liters
• 3-5 Liters
• 5-6 Liters
• Above 6 Liters

By End-User

• Household
• Foodservice Facilities
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Channels
• Others

By Region

• North America (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • U.S. (By Capacity)
  • Canada (By Capacity)
  • Mexico (By Capacity)
• Europe (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • Germany (By Capacity)
  • France (By Capacity)
  • Spain (By Capacity)
  • Italy (By Capacity)
  • U.K. (By Capacity)
  • Russia (By Capacity)
  • Rest of Europe (By Capacity)
• Asia Pacific (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • China (By Capacity)
  • India (By Capacity)
  • Japan (By Capacity)
  • Australia (By Capacity)
  • South Korea (By Capacity)
  • Rest of Asia Pacific (By Capacity)
• South America (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • Brazil (By Capacity)
  • Argentina (By Capacity)
  • Rest of South America (By Capacity)
• Middle East & Africa (By Model Type, Capacity, End-User, Distribution Channel, and Country)
  • South Africa (By Capacity)
  • UAE (By Capacity)
  • Saudi Arabia (By Capacity)
  • Rest of the Middle East & Africa (By Capacity)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain and Regulatory Analysis
• 4.4. Recent Industry Developments - Policies, Partnerships, New Capacity Launches, and Mergers & Acquisitions
• 4.5. Porter Five Forces Analysis

5. Global Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Capacity (Value)
    • 5.2.1.1. Up to 3 Liters
    • 5.2.1.2. 3-5 Liters
    • 5.2.1.3. 5-6 Liters
    • 5.2.1.4. Above 6 Liters
  • 5.2.2. By Model Type (Value)
    • 5.2.2.1. Countertop Models
    • 5.2.2.2. Toaster Oven Models
    • 5.2.2.3. Basket Style Models
    • 5.2.2.4. Multi-cooker Models
  • 5.2.3. By End-User (Value)
    • 5.2.3.1. Household
    • 5.2.3.2. Foodservice Facilities
    • 5.2.3.3. Others
  • 5.2.4. By Distribution Channel (Value)
    • 5.2.4.1. Supermarkets & Hypermarkets
    • 5.2.4.2. Specialty Stores
    • 5.2.4.3. Online Channels
    • 5.2.4.4. Others
  • 5.2.5. By Region (Value)
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East & Africa

6. North America Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Capacity (Value)
    • 6.2.1.1. Up to 3 Liters
    • 6.2.1.2. 3-5 Liters
    • 6.2.1.3. 5-6 Liters
    • 6.2.1.4. Above 6 Liters
  • 6.2.2. By Model Type (Value)
    • 6.2.2.1. Countertop Models
    • 6.2.2.2. Toaster Oven Models
    • 6.2.2.3. Basket Style Models
    • 6.2.2.4. Multi-cooker Models
  • 6.2.3. By End-User (Value)
    • 6.2.3.1. Household
    • 6.2.3.2. Foodservice Facilities
    • 6.2.3.3. Others
  • 6.2.4. By Distribution Channel (Value)
    • 6.2.4.1. Supermarkets & Hypermarkets
    • 6.2.4.2. Specialty Stores
    • 6.2.4.3. Online Channels
    • 6.2.4.4. Others
  • 6.2.5. By Country (Value)
    • 6.2.5.1. U.S. (By Capacity)
      • 6.2.5.1.1. Up to 3 Liters
      • 6.2.5.1.2. 3-5 Liters
      • 6.2.5.1.3. 5-6 Liters
      • 6.2.5.1.4. Above 6 Liters
    • 6.2.5.2. Canada (By Capacity)
      • 6.2.5.2.1. Up to 3 Liters
      • 6.2.5.2.2. 3-5 Liters
      • 6.2.5.2.3. 5-6 Liters
      • 6.2.5.2.4. Above 6 Liters
    • 6.2.5.3. Mexico (By Capacity)
      • 6.2.5.3.1. Up to 3 Liters
      • 6.2.5.3.2. 3-5 Liters
      • 6.2.5.3.3. 5-6 Liters
      • 6.2.5.3.4. Above 6 Liters

7. Europe Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Capacity Type Estimates and Forecast
  • 7.2.1. By Capacity (Value)
    • 7.2.1.1. Up to 3 Liters
    • 7.2.1.2. 3-5 Liters
    • 7.2.1.3. 5-6 Liters
    • 7.2.1.4. Above 6 Liters
  • 7.2.2. By Model Type (Value)
    • 7.2.2.1. Countertop Models
    • 7.2.2.2. Toaster Oven Models
    • 7.2.2.3. Basket Style Models
    • 7.2.2.4. Multi-cooker Models
  • 7.2.3. By End-User (Value)
    • 7.2.3.1. Household
    • 7.2.3.2. Foodservice Facilities
    • 7.2.3.3. Others
  • 7.2.4. By Distribution Channel (Value)
    • 7.2.4.1. Supermarkets & Hypermarkets
    • 7.2.4.2. Specialty Stores
    • 7.2.4.3. Online Channels
    • 7.2.4.4. Others
  • 7.2.5. By Country (Value)
    • 7.2.5.1. Germany (By Capacity)
      • 7.2.5.1.1. Up to 3 Liters
      • 7.2.5.1.2. 3-5 Liters
      • 7.2.5.1.3. 5-6 Liters
      • 7.2.5.1.4. Above 6 Liters
    • 7.2.5.2. France (By Capacity)
      • 7.2.5.2.1. Up to 3 Liters
      • 7.2.5.2.2. 3-5 Liters
      • 7.2.5.2.3. 5-6 Liters
      • 7.2.5.2.4. Above 6 Liters
    • 7.2.5.3. Italy (By Capacity)
      • 7.2.5.3.1. Up to 3 Liters
      • 7.2.5.3.2. 3-5 Liters
      • 7.2.5.3.3. 5-6 Liters
      • 7.2.5.3.4. Above 6 Liters
    • 7.2.5.4. Spain (By Capacity)
      • 7.2.5.4.1. Up to 3 Liters
      • 7.2.5.4.2. 3-5 Liters
      • 7.2.5.4.3. 5-6 Liters
      • 7.2.5.4.4. Above 6 Liters
    • 7.2.5.5. U.K. (By Capacity)
      • 7.2.5.5.1. Up to 3 Liters
      • 7.2.5.5.2. 3-5 Liters
      • 7.2.5.5.3. 5-6 Liters
      • 7.2.5.5.4. Above 6 Liters
    • 7.2.5.6. Russia (By Capacity)
      • 7.2.5.6.1. Up to 3 Liters
      • 7.2.5.6.2. 3-5 Liters
      • 7.2.5.6.3. 5-6 Liters
      • 7.2.5.6.4. Above 6 Liters
    • 7.2.5.7. Rest of Europe (By Capacity)
      • 7.2.5.7.1. Up to 3 Liters
      • 7.2.5.7.2. 3-5 Liters
      • 7.2.5.7.3. 5-6 Liters
      • 7.2.5.7.4. Above 6 Liters

8. Asia Pacific Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Capacity Type Estimates and Forecast
  • 8.2.1. By Capacity (Value)
    • 8.2.1.1. Up to 3 Liters
    • 8.2.1.2. 3-5 Liters
    • 8.2.1.3. 5-6 Liters
    • 8.2.1.4. Above 6 Liters
  • 8.2.2. By Model Type (Value)
    • 8.2.2.1. Countertop Models
    • 8.2.2.2. Toaster Oven Models
    • 8.2.2.3. Basket Style Models
    • 8.2.2.4. Multi-cooker Models
  • 8.2.3. By End-User (Value)
    • 8.2.3.1. Household
    • 8.2.3.2. Foodservice Facilities
    • 8.2.3.3. Others
  • 8.2.4. By Distribution Channel (Value)
    • 8.2.4.1. Supermarkets & Hypermarkets
    • 8.2.4.2. Specialty Stores
    • 8.2.4.3. Online Channels
    • 8.2.4.4. Others
  • 8.2.5. By Country (Value)
    • 8.2.5.1. China (By Capacity)
      • 8.2.5.1.1. Up to 3 Liters
      • 8.2.5.1.2. 3-5 Liters
      • 8.2.5.1.3. 5-6 Liters
      • 8.2.5.1.4. Above 6 Liters
    • 8.2.5.2. India (By Capacity)
      • 8.2.5.2.1. Up to 3 Liters
      • 8.2.5.2.2. 3-5 Liters
      • 8.2.5.2.3. 5-6 Liters
      • 8.2.5.2.4. Above 6 Liters
    • 8.2.5.3. Japan (By Capacity)
      • 8.2.5.3.1. Up to 3 Liters
      • 8.2.5.3.2. 3-5 Liters
      • 8.2.5.3.3. 5-6 Liters
      • 8.2.5.3.4. Above 6 Liters
    • 8.2.5.4. South Korea (By Capacity)
      • 8.2.5.4.1. Up to 3 Liters
      • 8.2.5.4.2. 3-5 Liters
      • 8.2.5.4.3. 5-6 Liters
      • 8.2.5.4.4. Above 6 Liters
    • 8.2.5.5. Australia (By Capacity)
      • 8.2.5.5.1. Up to 3 Liters
      • 8.2.5.5.2. 3-5 Liters
      • 8.2.5.5.3. 5-6 Liters
      • 8.2.5.5.4. Above 6 Liters
    • 8.2.5.6. Rest of Asia Pacific (By Capacity)
      • 8.2.5.6.1. Up to 3 Liters
      • 8.2.5.6.2. 3-5 Liters
      • 8.2.5.6.3. 5-6 Liters
      • 8.2.5.6.4. Above 6 Liters

9. South America Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Capacity Type Estimates and Forecast
  • 9.2.1. By Capacity (Value)
    • 9.2.1.1. Up to 3 Liters
    • 9.2.1.2. 3-5 Liters
    • 9.2.1.3. 5-6 Liters
    • 9.2.1.4. Above 6 Liters
  • 9.2.2. By Model Type (Value)
    • 9.2.2.1. Countertop Models
    • 9.2.2.2. Toaster Oven Models
    • 9.2.2.3. Basket Style Models
    • 9.2.2.4. Multi-cooker Models
  • 9.2.3. By End-User (Value)
    • 9.2.3.1. Household
    • 9.2.3.2. Foodservice Facilities
    • 9.2.3.3. Others
  • 9.2.4. By Distribution Channel (Value)
    • 9.2.4.1. Supermarkets & Hypermarkets
    • 9.2.4.2. Specialty Stores
    • 9.2.4.3. Online Channels
    • 9.2.4.4. Others
  • 9.2.5. By Country (Value)
    • 9.2.5.1. Brazil (By Capacity)
      • 9.2.5.1.1. Up to 3 Liters
      • 9.2.5.1.2. 3-5 Liters
      • 9.2.5.1.3. 5-6 Liters
      • 9.2.5.1.4. Above 6 Liters
    • 9.2.5.2. Argentina (By Capacity)
      • 9.2.5.2.1. Up to 3 Liters
      • 9.2.5.2.2. 3-5 Liters
      • 9.2.5.2.3. 5-6 Liters
      • 9.2.5.2.4. Above 6 Liters
    • 9.2.5.3. Rest of South America (By Capacity)
      • 9.2.5.3.1. Up to 3 Liters
      • 9.2.5.3.2. 3-5 Liters
      • 9.2.5.3.3. 5-6 Liters
      • 9.2.5.3.4. Above 6 Liters

10. Middle East & Africa Digital Air Fryer Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Capacity Type Estimates and Forecast
  • 10.2.1. By Capacity (Value)
    • 10.2.1.1. Up to 3 Liters
    • 10.2.1.2. 3-5 Liters
    • 10.2.1.3. 5-6 Liters
    • 10.2.1.4. Above 6 Liters
  • 10.2.2. By Model Type (Value)
    • 10.2.2.1. Countertop Models
    • 10.2.2.2. Toaster Oven Models
    • 10.2.2.3. Basket Style Models
    • 10.2.2.4. Multi-cooker Models
  • 10.2.3. By End-User (Value)
    • 10.2.3.1. Household
    • 10.2.3.2. Foodservice Facilities
    • 10.2.3.3. Others
  • 10.2.4. By Distribution Channel (Value)
    • 10.2.4.1. Supermarkets & Hypermarkets
    • 10.2.4.2. Specialty Stores
    • 10.2.4.3. Online Channels
    • 10.2.4.4. Others
  • 10.2.5. By Country (Value)
    • 10.2.5.1. South Africa (By Capacity)
      • 10.2.5.1.1. Up to 3 Liters
      • 10.2.5.1.2. 3-5 Liters
      • 10.2.5.1.3. 5-6 Liters
      • 10.2.5.1.4. Above 6 Liters
    • 10.2.5.2. UAE (By Capacity)
      • 10.2.5.2.1. Up to 3 Liters
      • 10.2.5.2.2. 3-5 Liters
      • 10.2.5.2.3. 5-6 Liters
      • 10.2.5.2.4. Above 6 Liters
    • 10.2.5.3. Saudi Arabia (By Capacity)
      • 10.2.5.3.1. Up to 3 Liters
      • 10.2.5.3.2. 3-5 Liters
      • 10.2.5.3.3. 5-6 Liters
      • 10.2.5.3.4. Above 6 Liters
    • 10.2.5.4. Rest of Middle East & Africa (By Capacity)
      • 10.2.5.4.1. Up to 3 Liters
      • 10.2.5.4.2. 3-5 Liters
      • 10.2.5.4.3. 5-6 Liters
      • 10.2.5.4.4. Above 6 Liters

11. Competitive Matrix

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Digital Air Fryer Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

• 12.1. Groupe SEB
  • 12.1.1. Business Overview
  • 12.1.2. Capacity Portfolio
  • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.4. Recent Developments
• 12.2. Midea Group
  • 12.2.1. Business Overview
  • 12.2.2. Capacity Portfolio
  • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.4. Recent Developments
• 12.3. Koninklijke Philips N.V.
  • 12.3.1. Business Overview
  • 12.3.2. Capacity Portfolio
  • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.4. Recent Developments
• 12.4. Xiaomi Corporation
  • 12.4.1. Business Overview
  • 12.4.2. Capacity Portfolio
  • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.4. Recent Developments
• 12.5. Spectrum Brands, Inc.
  • 12.5.1. Business Overview
  • 12.5.2. Capacity Portfolio
  • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.4. Recent Developments
• 12.6. TTK Prestige Ltd.
  • 12.6.1. Business Overview
  • 12.6.2. Capacity Portfolio
  • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.4. Recent Developments
• 12.7. NuWave, LLC.
  • 12.7.1. Business Overview
  • 12.7.2. Capacity Portfolio
  • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.4. Recent Developments
• 12.8. Corelle Brands, LLC.
  • 12.8.1. Business Overview
  • 12.8.2. Capacity Portfolio
  • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.4. Recent Developments
• 12.9. Faber S.p.A.
  • 12.9.1. Business Overview
  • 12.9.2. Capacity Portfolio
  • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.4. Recent Developments
• 12.10. Conair Corporation
  • 12.10.1. Business Overview
  • 12.10.2. Capacity Portfolio
  • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.4. Recent Developments
• 12.11. Meyer Corporation
  • 12.11.1. Business Overview
  • 12.11.2. Capacity Portfolio
  • 12.11.3. Financials (Data as available in public domain and/or on paid databases)
  • 12.11.4. Recent Developments

13. Strategic Recommendations