아이 메이크업 시장 규모, 점유율, 성장률 및 업계 분석 : 유형 및 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of eye makeup Market

The global eye makeup market was valued at USD 13.12 billion in 2025 and is projected to grow to USD 13.86 billion in 2026, reaching USD 23.12 billion by 2034. The market is expected to expand at a CAGR of 6.60% during the forecast period.

Asia Pacific dominated the market with a 47.43% share in 2024, driven by rising disposable incomes, rapid urbanization, and increasing consumer focus on personal grooming.

Market Overview

Eye makeup products include mascara, eyeliner, eye shadow, and other cosmetics designed to enhance the appearance of the eyes. These products are widely used across daily routines and special occasions to improve facial aesthetics and boost confidence.

The market is witnessing strong growth due to increasing beauty awareness, social media influence, and the expansion of global cosmetics brands. Additionally, the availability of a wide variety of products catering to different skin tones, preferences, and styles supports market expansion.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the eye makeup market. While reduced social gatherings and mask usage temporarily lowered demand for certain cosmetics, increased focus on eye makeup gained traction as eyes became the focal point of facial beauty.

Post-pandemic, the market recovered strongly with the resurgence of social events, increased consumer spending, and growing interest in beauty and grooming.

Market Trends

Increasing Adoption of Virtual Try-On Technologies

Augmented reality (AR) and artificial intelligence (AI)-based virtual try-on tools are transforming the cosmetics industry. These tools allow consumers to experiment with different eye makeup products digitally, improving purchase confidence and enhancing user experience.

Rising Demand for Sustainable and Natural Products

Consumers are increasingly opting for eco-friendly and chemical-free eye cosmetics made from plant-based ingredients. The clean beauty trend is gaining momentum, particularly among younger demographics.

Market Drivers

Growing Focus on Physical Appearance

Rising emphasis on personal appearance and self-confidence is driving the demand for eye makeup products. Social media platforms and beauty influencers play a key role in promoting makeup trends and encouraging product adoption.

Increasing Disposable Income and Urbanization

Rapid urbanization and higher income levels, especially in emerging economies, have led to increased spending on cosmetics and personal care products.

Market Restraints

Health Concerns Related to Chemical Ingredients

The presence of harmful chemicals such as parabens and phthalates in some eye cosmetics may cause allergic reactions and other health issues, limiting product adoption among health-conscious consumers.

Changing Beauty Preferences

The growing trend toward minimal or natural looks may reduce demand for certain eye makeup products, such as heavy eye shadows and bold eyeliners.

Market Opportunities

Growth of Natural and Organic Cosmetics

The rising demand for natural and sustainable products presents significant growth opportunities. Manufacturers focusing on organic ingredients and eco-friendly packaging can attract a broader consumer base.

Segmentation Analysis

By Type

The mascara segment dominated the market due to its daily usage and ability to enhance eyelash length and volume. The eyeliner segment holds the second-largest share, driven by its versatility in creating various eye looks. Eye shadow is also growing steadily, particularly for special occasions and fashion trends.

By Form

The liquid segment led the market due to ease of application and long-lasting results. Powder-based products hold a significant share, while gel-based products are gaining popularity due to their lightweight and hydrating properties.

By Distribution Channel

Supermarkets and hypermarkets dominated the market due to product availability and convenience. The online segment is expected to grow at the fastest rate, supported by e-commerce expansion, discounts, and virtual try-on tools.

Regional Insights

Asia Pacific

Asia Pacific is the largest market, supported by increasing working women population, rising income levels, and growing beauty awareness in countries such as China and India.

North America

North America holds a significant share, driven by advanced technology adoption, strong e-commerce infrastructure, and high demand for premium cosmetics.

Europe

Europe's market growth is supported by fashion-conscious consumers and increasing demand for sustainable and natural beauty products.

Rest of the World

Regions such as the Middle East, Africa, and South America are witnessing strong growth due to rising beauty consciousness, increasing events and celebrations, and expanding retail channels.

Competitive Landscape

The market is highly competitive, with both global and regional players focusing on innovation, product launches, and marketing strategies.

Key companies include Faces Canada, Revolution Beauty Ltd., Morphe Brushes, Natura & Co., L'Oreal S.A., Shiseido Company, and The Estee Lauder Companies Inc. These players are strengthening their market position through digital marketing, influencer collaborations, and expanding product portfolios.

Key Industry Developments

• In March 2025, Louis Vuitton announced a new makeup line including eye shadow products.
• In January 2025, RevitaLash launched a new tubing mascara.
• In April 2024, Colorbar introduced Petite Eyeshadow Palettes.
• In November 2023, Mine Stencils launched eye shadow application tools.
• In October 2020, Perfect Corp launched the YouCam Makeup virtual try-on app.

Conclusion

The global eye makeup market is projected to grow from USD 13.12 billion in 2025 to USD 23.12 billion by 2034, driven by increasing beauty awareness, social media influence, and rising disposable incomes. While concerns regarding chemical ingredients and changing beauty preferences may pose challenges, the growing demand for natural, sustainable, and technologically advanced products offers strong growth opportunities. With Asia Pacific leading the market and continuous innovation from key players, the industry is expected to experience steady and long-term expansion.

Segmentation By Type

• Eye Shadow
• Eye Liner
• Mascara
• Others

By Form

• Gel
• Liquid
• Powder
• Others

By Distribution Channel

• Supermarket/Hypermarket
• Brand Store
• Online Store
• Others

By Region

• North America (By Type, Form, Distribution Channel, and Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (Type)
• Europe (By Type, Form, Distribution Channel, and Country)
  • Germany (By Type)
  • U.K. (By Type)
  • France (By Type)
  • Spain (By Type)
  • Italy (By Type)
  • Russia (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, Form, Distribution Channel, and Country)
  • China (By Type)
  • Japan (By Type)
  • India (By Type)
  • Australia (By Type)
  • Rest of Asia Pacific (By Type)
• Middle East & Africa (By Type, Form, Distribution Channel, and Country)
  • UAE (By Type)
  • South Africa (By Type)
  • Rest of the Middle East & Africa (By Type)
• South America (By Type, Form, Distribution Channel, and Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis & Regulatory Framework
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Advancements

5. Global Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Type
  • 5.2.1. Eye Shadow
  • 5.2.2. Eye Liner
  • 5.2.3. Mascara
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By Form
  • 5.3.1. Gel
  • 5.3.2. Liquid
  • 5.3.3. Powder
  • 5.3.4. Others
• 5.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.4.1. Supermarket/Hypermarket
  • 5.4.2. Brand Store
  • 5.4.3. Online Store
  • 5.4.4. Others
• 5.5. Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Type
  • 6.2.1. Eye Shadow
  • 6.2.2. Eye Liner
  • 6.2.3. Mascara
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By Form
  • 6.3.1. Gel
  • 6.3.2. Liquid
  • 6.3.3. Powder
  • 6.3.4. Others
• 6.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.4.1. Supermarket/Hypermarket
  • 6.4.2. Brand Store
  • 6.4.3. Online Store
  • 6.4.4. Others
• 6.5. Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S. Market Analysis, by Type
    • 6.5.1.1. Eye Shadow
    • 6.5.1.2. Eye Liner
    • 6.5.1.3. Mascara
    • 6.5.1.4. Others
  • 6.5.2. Canada Market Analysis, by Type
    • 6.5.2.1. Eye Shadow
    • 6.5.2.2. Eye Liner
    • 6.5.2.3. Mascara
    • 6.5.2.4. Others
  • 6.5.3. Mexico Market Analysis, by Type
    • 6.5.3.1. Eye Shadow
    • 6.5.3.2. Eye Liner
    • 6.5.3.3. Mascara
    • 6.5.3.4. Others

7. Europe Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Type
  • 7.2.1. Eye Shadow
  • 7.2.2. Eye Liner
  • 7.2.3. Mascara
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By Form
  • 7.3.1. Gel
  • 7.3.2. Liquid
  • 7.3.3. Powder
  • 7.3.4. Others
• 7.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.4.1. Supermarket/Hypermarket
  • 7.4.2. Brand Store
  • 7.4.3. Online Store
  • 7.4.4. Others
• 7.5. Market Analysis, Insights and Forecast - By Country
  • 7.5.1. U.K Market Analysis, by Type
    • 7.5.1.1. Eye Shadow
    • 7.5.1.2. Eye Liner
    • 7.5.1.3. Mascara
    • 7.5.1.4. Others
  • 7.5.2. Germany Market Analysis, by Type
    • 7.5.2.1. Eye Shadow
    • 7.5.2.2. Eye Liner
    • 7.5.2.3. Mascara
    • 7.5.2.4. Others
  • 7.5.3. France Market Analysis, by Type
    • 7.5.3.1. Eye Shadow
    • 7.5.3.2. Eye Liner
    • 7.5.3.3. Mascara
    • 7.5.3.4. Others
  • 7.5.4. Spain Market Analysis, by Type
    • 7.5.4.1. Eye Shadow
    • 7.5.4.2. Eye Liner
    • 7.5.4.3. Mascara
    • 7.5.4.4. Others
  • 7.5.5. Italy Market Analysis, by Type
    • 7.5.5.1. Eye Shadow
    • 7.5.5.2. Eye Liner
    • 7.5.5.3. Mascara
    • 7.5.5.4. Others
  • 7.5.6. Russia Market Analysis, by Type
    • 7.5.6.1. Eye Shadow
    • 7.5.6.2. Eye Liner
    • 7.5.6.3. Mascara
    • 7.5.6.4. Others
  • 7.5.7. Rest of Europe Market Analysis, by Type
    • 7.5.7.1. Eye Shadow
    • 7.5.7.2. Eye Liner
    • 7.5.7.3. Mascara
    • 7.5.7.4. Others

8. Asia Pacific Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Type
  • 8.2.1. Eye Shadow
  • 8.2.2. Eye Liner
  • 8.2.3. Mascara
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By Form
  • 8.3.1. Gel
  • 8.3.2. Liquid
  • 8.3.3. Powder
  • 8.3.4. Others
• 8.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.4.1. Supermarket/Hypermarket
  • 8.4.2. Brand Store
  • 8.4.3. Online Store
  • 8.4.4. Others
• 8.5. Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China Market Analysis, by Type
    • 8.5.1.1. Eye Shadow
    • 8.5.1.2. Eye Liner
    • 8.5.1.3. Mascara
    • 8.5.1.4. Others
  • 8.5.2. India Market Analysis, by Type
    • 8.5.2.1. Eye Shadow
    • 8.5.2.2. Eye Liner
    • 8.5.2.3. Mascara
    • 8.5.2.4. Others
  • 8.5.3. Japan Market Analysis, by Type
    • 8.5.3.1. Eye Shadow
    • 8.5.3.2. Eye Liner
    • 8.5.3.3. Mascara
    • 8.5.3.4. Others
  • 8.5.4. Australia Market Analysis, by Type
    • 8.5.4.1. Eye Shadow
    • 8.5.4.2. Eye Liner
    • 8.5.4.3. Mascara
    • 8.5.4.4. Others
  • 8.5.5. Rest of Asia Pacific Market Analysis, by Type
    • 8.5.5.1. Eye Shadow
    • 8.5.5.2. Eye Liner
    • 8.5.5.3. Mascara
    • 8.5.5.4. Others

9. South America Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Type
  • 9.2.1. Eye Shadow
  • 9.2.2. Eye Liner
  • 9.2.3. Mascara
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By Form
  • 9.3.1. Gel
  • 9.3.2. Liquid
  • 9.3.3. Powder
  • 9.3.4. Others
• 9.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.4.1. Supermarket/Hypermarket
  • 9.4.2. Brand Store
  • 9.4.3. Online Store
  • 9.4.4. Others
• 9.5. Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil Market Analysis, by Type
    • 9.5.1.1. Eye Shadow
    • 9.5.1.2. Eye Liner
    • 9.5.1.3. Mascara
    • 9.5.1.4. Others
  • 9.5.2. Argentina Market Analysis, by Type
    • 9.5.2.1. Eye Shadow
    • 9.5.2.2. Eye Liner
    • 9.5.2.3. Mascara
    • 9.5.2.4. Others
  • 9.5.3. Rest of South America Market Analysis, by Type
    • 9.5.3.1. Eye Shadow
    • 9.5.3.2. Eye Liner
    • 9.5.3.3. Mascara
    • 9.5.3.4. Others

10. Middle East & Africa Eye Makeup Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Type
  • 10.2.1. Eye Shadow
  • 10.2.2. Eye Liner
  • 10.2.3. Mascara
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By Form
  • 10.3.1. Gel
  • 10.3.2. Liquid
  • 10.3.3. Powder
  • 10.3.4. Others
• 10.4. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.4.1. Supermarket/Hypermarket
  • 10.4.2. Brand Store
  • 10.4.3. Online Store
  • 10.4.4. Others
• 10.5. Market Analysis, Insights and Forecast - By Country
  • 10.5.1. South Africa Market Analysis, by Type
    • 10.5.1.1. Eye Shadow
    • 10.5.1.2. Eye Liner
    • 10.5.1.3. Mascara
    • 10.5.1.4. Others
  • 10.5.2. UAE Market Analysis, by Type
    • 10.5.2.1. Eye Shadow
    • 10.5.2.2. Eye Liner
    • 10.5.2.3. Mascara
    • 10.5.2.4. Others
  • 10.5.3. Rest of MEA Market Analysis, by Type
    • 10.5.3.1. Eye Shadow
    • 10.5.3.2. Eye Liner
    • 10.5.3.3. Mascara
    • 10.5.3.4. Others

11. Competitive Analysis

• 11.1. Key Industry Developments
• 11.2. Global Market Share/Ranking Analysis (2025)
• 11.3. Company Profiles (Overview, Products, SWOT Analysis, Recent Developments, Strategies, financials (Based on Availability))
  • 11.3.1. Faces Canada
    • 11.3.1.1. Company Overview
    • 11.3.1.2. Business Overview
    • 11.3.1.3. Product Portfolio
    • 11.3.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.1.5. Recent Developments
    • 11.3.1.6. SWOT Analysis
  • 11.3.2. Revolution Beauty Ltd.
    • 11.3.2.1. Company Overview
    • 11.3.2.2. Business Overview
    • 11.3.2.3. Product Portfolio
    • 11.3.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.2.5. Recent Developments
    • 11.3.2.6. SWOT Analysis
  • 11.3.3. Morphe Brushes.
    • 11.3.3.1. Company Overview
    • 11.3.3.2. Business Overview
    • 11.3.3.3. Product Portfolio
    • 11.3.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.3.5. Recent Developments
    • 11.3.3.6. SWOT Analysis
  • 11.3.4. Natura & Co
    • 11.3.4.1. Company Overview
    • 11.3.4.2. Business Overview
    • 11.3.4.3. Product Portfolio
    • 11.3.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.4.5. Recent Developments
    • 11.3.4.6. SWOT Analysis
  • 11.3.5. e.l.f. Cosmetics, Inc.
    • 11.3.5.1. Company Overview
    • 11.3.5.2. Business Overview
    • 11.3.5.3. Product Portfolio
    • 11.3.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.5.5. Recent Developments
    • 11.3.5.6. SWOT Analysis
  • 11.3.6. Colorbar Cosmetics Pvt. Ltd.
    • 11.3.6.1. Company Overview
    • 11.3.6.2. Business Overview
    • 11.3.6.3. Product Portfolio
    • 11.3.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.6.5. Recent Developments
    • 11.3.6.6. SWOT Analysis
  • 11.3.7. Huda Beauty
    • 11.3.7.1. Company Overview
    • 11.3.7.2. Business Overview
    • 11.3.7.3. Product Portfolio
    • 11.3.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.7.5. Recent Developments
    • 11.3.7.6. SWOT Analysis
  • 11.3.8. Shiseido Company
    • 11.3.8.1. Company Overview
    • 11.3.8.2. Business Overview
    • 11.3.8.3. Product Portfolio
    • 11.3.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.8.5. Recent Developments
    • 11.3.8.6. SWOT Analysis
  • 11.3.9. L'Oreal S.A.
    • 11.3.9.1. Company Overview
    • 11.3.9.2. Business Overview
    • 11.3.9.3. Product Portfolio
    • 11.3.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.9.5. Recent Developments
    • 11.3.9.6. SWOT Analysis
  • 11.3.10. The Estee Lauder Companies Inc.
    • 11.3.10.1. Company Overview
    • 11.3.10.2. Business Overview
    • 11.3.10.3. Product Portfolio
    • 11.3.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 11.3.10.5. Recent Developments
    • 11.3.10.6. SWOT Analysis

12. Strategic Recommendations/Market Opportunities