보조 배터리 시장 규모, 점유율, 성장 및 업계 분석 : 유형별, 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of power bank Market

The global power bank market was valued at USD 15.57 billion in 2025 and is projected to grow to USD 16.46 billion in 2026, reaching USD 27.17 billion by 2034. The market is expected to register a CAGR of 6.47% during the forecast period.

Asia Pacific dominated the market with a 44.04% share in 2025, driven by strong smartphone penetration, rising mobile gaming, and increasing travel and hybrid work trends.

Market Overview

A power bank is a portable battery device used to recharge electronic gadgets such as smartphones, tablets, earphones, and wearable devices. These devices typically feature USB ports and increasingly support wireless charging and fast-charging technologies.

The growing dependence on digital devices and continuous connectivity has significantly increased the need for portable charging solutions. Additionally, the availability of high-capacity power banks capable of charging multiple devices simultaneously is attracting a wider consumer base.

COVID-19 Impact

The COVID-19 pandemic negatively impacted the power bank market due to supply chain disruptions, lockdowns, and closure of retail outlets. Reduced travel and outdoor activities also lowered product demand.

However, the market recovered steadily post-2021, supported by the resumption of manufacturing operations, increased remote working, and rising dependence on electronic devices.

Market Dynamics

Market Drivers

Rising Adoption of Smartphones and Digital Devices

The increasing global penetration of smartphones, supported by affordable devices, internet accessibility, and digital services, is a key driver for the market. High-performance features such as gaming, streaming, and multitasking consume significant battery power, increasing the need for power banks.

Additionally, the growing use of tablets, wearables, and wireless earphones further boosts demand.

Market Opportunities

Technological Advancements in Charging Solutions

Innovations such as wireless charging, solar-powered power banks, and ultra-fast charging technologies (USB-C Power Delivery and Quick Charge) are creating growth opportunities. These advancements enhance efficiency, reduce charging time, and improve user convenience.

The development of eco-friendly and smart power banks is also expected to expand the market.

Market Restraints

Rising Availability of Counterfeit Products

The presence of low-quality counterfeit power banks poses a major challenge. These products often lack safety features and can damage connected devices, leading to reduced consumer trust and brand value.

Market Challenges

Stringent Government Regulations

Strict regulations related to battery safety, manufacturing standards, and transportation increase production costs and limit innovation. Frequent changes in trade policies and taxation further impact market growth.

Market Trends

Increasing Influence of Social Media Marketing

Manufacturers are leveraging platforms such as Instagram, YouTube, and Facebook to promote products and engage customers. Social media enables targeted advertising, improved brand visibility, and direct customer interaction, significantly influencing purchasing decisions.

Segmentation Analysis

By Type

The universal power bank segment dominated the market, accounting for 60.02% share in 2026, due to affordability and compatibility with multiple devices.

The wireless segment is expected to grow at the fastest rate, driven by convenience and technological advancements.

By Battery Type

The lithium-ion battery segment is projected to lead the market with a 71.93% share in 2026, owing to its long battery life and efficiency.

The lithium-polymer segment is gaining traction due to its lightweight design and flexibility.

By Battery Capacity

The 5,000-19,999 mAh segment is expected to dominate with a 56.99% share during 2026-2034, driven by its balance between portability and performance.

Lower-capacity models are also growing due to affordability and compact size.

Regional Insights

Asia Pacific

Asia Pacific led the market with a value of USD 6.86 billion in 2025, supported by rising smartphone adoption, mobile gaming, and internet penetration in countries such as China and India.

Europe

Europe is the second-largest market, driven by increasing use of electronic devices and outdoor recreational activities.

North America

North America is experiencing steady growth due to high adoption of wearables, remote working trends, and demand for fast-charging solutions.

Rest of the World

South America and the Middle East & Africa are witnessing gradual growth due to urbanization, rising disposable income, and expanding e-commerce platforms.

Competitive Landscape

The market is highly competitive, with key players focusing on innovation, partnerships, and geographic expansion.

Major companies include Xiaomi, Samsung, Lenovo, Sony, Koninklijke Philips N.V., ADATA, and ZAGG Inc. These players are actively launching high-capacity and fast-charging products to strengthen their market presence.

Key Industry Developments

• December 2024: Xiaomi launched a 30,000 mAh power bank in Europe.
• December 2024: Stuffcool introduced the Roam Power Bank in India.
• January 2023: Ambrane launched a 40,000 mAh fast-charging power bank.
• February 2023: Ubon released a transparent 10,000 mAh power bank.

Conclusion

The global power bank market is set to grow from USD 15.57 billion in 2025 to USD 27.17 billion by 2034, driven by rising smartphone usage, technological advancements, and increasing demand for portable energy solutions. While challenges such as counterfeit products and regulatory constraints persist, innovations in fast-charging and wireless technologies are expected to fuel market expansion. With Asia Pacific leading and emerging regions showing strong potential, the market is poised for steady and sustained growth in the coming years.

Segmentation By Type

• Universal
• Solar-powered
• Wireless

By Battery Type

• Lithium-Ion Battery
• Lithium Polymer Battery

By Battery Capacity

• Below 5,000 mAh
• 5,000-19,999 mAh
• 20,000 mAh and Above

By Region

• North America (By Type, Battery Type, Battery Capacity, and by Country)
  • U.S. (By Type)
  • Canada (By Type)
  • Mexico (By Type)
• Europe (By Type, Battery Type, Battery Capacity, and by Country)
  • Germany (By Type)
  • France (By Type)
  • Italy (By Type)
  • Spain (By Type)
  • U.K. (By Type)
  • Russia (By Type)
  • Rest of Europe (By Type)
• Asia Pacific (By Type, Battery Type, Battery Capacity, and by Country)
  • China (By Type)
  • India (By Type)
  • Japan (By Type)
  • Australia (By Type)
  • Rest of Asia Pacific (By Type)
• South America (By Type, Battery Type, Battery Capacity, and by Country)
  • Brazil (By Type)
  • Argentina (By Type)
  • Rest of South America (By Type)
• Middle East & Africa (By Type, Battery Type, Battery Capacity, and by Country)
  • South Africa (By Type)
  • UAE (By Type)
  • Rest of the Middle East & Africa (By Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Porter's Five Forces Analysis
• 4.4. Supply Chain Analysis
• 4.5. Regulatory Framework
• 4.6. Recent Technological Advancements

5. Global Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Type
  • 5.2.1. Universal
  • 5.2.2. Solar-powered
  • 5.2.3. Wireless
• 5.3. Market Analysis, Insights and Forecast - By Battery Type
  • 5.3.1. Lithium-Ion Battery
  • 5.3.2. Lithium Polymer Battery
• 5.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 5.4.1. Below 5,000 mAh
  • 5.4.2. 5000-19,999 mAh
  • 5.4.3. 20,000 mAh and Above
• 5.5. By Market Analysis, Insights and Forecast - By Region
  • 5.5.1. North America
  • 5.5.2. Europe
  • 5.5.3. Asia Pacific
  • 5.5.4. South America
  • 5.5.5. Middle East & Africa

6. North America Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Type
  • 6.2.1. Universal
  • 6.2.2. Solar-powered
  • 6.2.3. Wireless
• 6.3. Market Analysis, Insights and Forecast - By Battery Type
  • 6.3.1. Lithium-Ion Battery
  • 6.3.2. Lithium Polymer Battery
• 6.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 6.4.1. Below 5,000 mAh
  • 6.4.2. 5000-19,999 mAh
  • 6.4.3. 20,000 mAh and Above
• 6.5. By Market Analysis, Insights and Forecast - By Country
  • 6.5.1. U.S.
    • 6.5.1.1. Market Analysis, by Type
      • 6.5.1.1.1. Universal
      • 6.5.1.1.2. Solar-powered
      • 6.5.1.1.3. Wireless
  • 6.5.2. Canada
    • 6.5.2.1. Market Analysis, by Type
      • 6.5.2.1.1. Universal
      • 6.5.2.1.2. Solar-powered
      • 6.5.2.1.3. Wireless
  • 6.5.3. Mexico
    • 6.5.3.1. Market Analysis, by Type
      • 6.5.3.1.1. Universal
      • 6.5.3.1.2. Solar-powered
      • 6.5.3.1.3. Wireless

7. Europe Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Type
  • 7.2.1. Universal
  • 7.2.2. Solar-powered
  • 7.2.3. Wireless
• 7.3. Market Analysis, Insights and Forecast - By Battery Type
  • 7.3.1. Lithium-Ion Battery
  • 7.3.2. Lithium Polymer Battery
• 7.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 7.4.1. Below 5,000 mAh
  • 7.4.2. 5000-19,999 mAh
  • 7.4.3. 20,000 mAh and Above
• 7.5. By Market Analysis, Insights and Forecast - By Country
  • 7.5.1. Germany
    • 7.5.1.1. Market Analysis, by Type
      • 7.5.1.1.1. Universal
      • 7.5.1.1.2. Solar-powered
      • 7.5.1.1.3. Wireless
  • 7.5.2. France
    • 7.5.2.1. Market Analysis, by Type
      • 7.5.2.1.1. Universal
      • 7.5.2.1.2. Solar-powered
      • 7.5.2.1.3. Wireless
  • 7.5.3. Spain
    • 7.5.3.1. Market Analysis, by Type
      • 7.5.3.1.1. Universal
      • 7.5.3.1.2. Solar-powered
      • 7.5.3.1.3. Wireless
  • 7.5.4. Italy
    • 7.5.4.1. Market Analysis, by Type
      • 7.5.4.1.1. Universal
      • 7.5.4.1.2. Solar-powered
      • 7.5.4.1.3. Wireless
  • 7.5.5. U.K.
    • 7.5.5.1. Market Analysis, by Type
      • 7.5.5.1.1. Universal
      • 7.5.5.1.2. Solar-powered
      • 7.5.5.1.3. Wireless
  • 7.5.6. Russia
    • 7.5.6.1. Market Analysis, by Type
      • 7.5.6.1.1. Universal
      • 7.5.6.1.2. Solar-powered
      • 7.5.6.1.3. Wireless
  • 7.5.7. Rest of Europe
    • 7.5.7.1. Market Analysis, by Type
      • 7.5.7.1.1. Universal
      • 7.5.7.1.2. Solar-powered
      • 7.5.7.1.3. Wireless

8. Asia Pacific Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Type
  • 8.2.1. Universal
  • 8.2.2. Solar-powered
  • 8.2.3. Wireless
• 8.3. Market Analysis, Insights and Forecast - By Battery Type
  • 8.3.1. Lithium-Ion Battery
  • 8.3.2. Lithium Polymer Battery
• 8.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 8.4.1. Below 5,000 mAh
  • 8.4.2. 5000-19,999 mAh
  • 8.4.3. 20,000 mAh and Above
• 8.5. By Market Analysis, Insights and Forecast - By Country
  • 8.5.1. China
    • 8.5.1.1. Market Analysis, by Type
      • 8.5.1.1.1. Universal
      • 8.5.1.1.2. Solar-powered
      • 8.5.1.1.3. Wireless
  • 8.5.2. India
    • 8.5.2.1. Market Analysis, by Type
      • 8.5.2.1.1. Universal
      • 8.5.2.1.2. Solar-powered
      • 8.5.2.1.3. Wireless
  • 8.5.3. Japan
    • 8.5.3.1. Market Analysis, by Type
      • 8.5.3.1.1. Universal
      • 8.5.3.1.2. Solar-powered
      • 8.5.3.1.3. Wireless
  • 8.5.4. Australia
    • 8.5.4.1. Market Analysis, by Type
      • 8.5.4.1.1. Universal
      • 8.5.4.1.2. Solar-powered
      • 8.5.4.1.3. Wireless
  • 8.5.5. Rest of Asia Pacific
    • 8.5.5.1. Market Analysis, by Type
      • 8.5.5.1.1. Universal
      • 8.5.5.1.2. Solar-powered
      • 8.5.5.1.3. Wireless

9. South America Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Type
  • 9.2.1. Universal
  • 9.2.2. Solar-powered
  • 9.2.3. Wireless
• 9.3. Market Analysis, Insights and Forecast - By Battery Type
  • 9.3.1. Lithium-Ion Battery
  • 9.3.2. Lithium Polymer Battery
• 9.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 9.4.1. Below 5,000 mAh
  • 9.4.2. 5000-19,999 mAh
  • 9.4.3. 20,000 mAh and Above
• 9.5. By Market Analysis, Insights and Forecast - By Country
  • 9.5.1. Brazil
    • 9.5.1.1. Market Analysis, by Type
      • 9.5.1.1.1. Universal
      • 9.5.1.1.2. Solar-powered
      • 9.5.1.1.3. Wireless
  • 9.5.2. Argentina
    • 9.5.2.1. Market Analysis, by Type
      • 9.5.2.1.1. Universal
      • 9.5.2.1.2. Solar-powered
      • 9.5.2.1.3. Wireless
  • 9.5.3. Rest of South America
    • 9.5.3.1. Market Analysis, by Type
      • 9.5.3.1.1. Universal
      • 9.5.3.1.2. Solar-powered
      • 9.5.3.1.3. Wireless

10. Middle East & Africa Power Bank Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Type
  • 10.2.1. Universal
  • 10.2.2. Solar-powered
  • 10.2.3. Wireless
• 10.3. Market Analysis, Insights and Forecast - By Battery Type
  • 10.3.1. Lithium-Ion Battery
  • 10.3.2. Lithium Polymer Battery
• 10.4. By Market Analysis, Insights and Forecast - By Battery Capacity
  • 10.4.1. Below 5,000 mAh
  • 10.4.2. 5000-19,999 mAh
  • 10.4.3. 20,000 mAh and Above
• 10.5. By Market Analysis, Insights and Forecast - By Country
  • 10.5.1. UAE
    • 10.5.1.1. Market Analysis, by Type
      • 10.5.1.1.1. Universal
      • 10.5.1.1.2. Solar-powered
      • 10.5.1.1.3. Wireless
  • 10.5.2. South Africa
    • 10.5.2.1. Market Analysis, by Type
      • 10.5.2.1.1. Universal
      • 10.5.2.1.2. Solar-powered
      • 10.5.2.1.3. Wireless
  • 10.5.3. Rest of Middle East & Africa
    • 10.5.3.1. Market Analysis, by Type
      • 10.5.3.1.1. Universal
      • 10.5.3.1.2. Solar-powered
      • 10.5.3.1.3. Wireless

11. Competitive Landscape

• 11.1. Power Bank Market, Most Adopted Strategies, 2020-2025
• 11.2. Ranking Analysis, 2025

12. Company Profiles

• 12.1. Xiaomi
  • 12.1.1. Company Overview
  • 12.1.2. Business Overview
  • 12.1.3. Product Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
  • 12.1.6. SWOT Analysis
• 12.2. Koninklijke Philips N.V.
  • 12.2.1. Company Overview
  • 12.2.2. Business Overview
  • 12.2.3. Product Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
  • 12.2.6. SWOT Analysis
• 12.3. Lenovo
  • 12.3.1. Company Overview
  • 12.3.2. Business Overview
  • 12.3.3. Product Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
  • 12.3.6. SWOT Analysis
• 12.4. Intex Technologies
  • 12.4.1. Company Overview
  • 12.4.2. Business Overview
  • 12.4.3. Product Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
  • 12.4.6. SWOT Analysis
• 12.5. Sony Group Corporation
  • 12.5.1. Company Overview
  • 12.5.2. Business Overview
  • 12.5.3. Product Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
  • 12.5.6. SWOT Analysis
• 12.6. ADATA Technology Co., Ltd.
  • 12.6.1. Company Overview
  • 12.6.2. Business Overview
  • 12.6.3. Product Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
  • 12.6.6. SWOT Analysis
• 12.7. Sunvalley Group (RAVPower)
  • 12.7.1. Company Overview
  • 12.7.2. Business Overview
  • 12.7.3. Product Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
  • 12.7.6. SWOT Analysis
• 12.8. BBK Electronics Corp. Ltd. (Realme)
  • 12.8.1. Company Overview
  • 12.8.2. Business Overview
  • 12.8.3. Product Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
  • 12.8.6. SWOT Analysis
• 12.9. ZAGG Inc. (mophie)
  • 12.9.1. Company Overview
  • 12.9.2. Business Overview
  • 12.9.3. Product Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
  • 12.9.6. SWOT Analysis
• 12.10. AUKEY Official
  • 12.10.1. Company Overview
  • 12.10.2. Business Overview
  • 12.10.3. Product Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments
  • 12.10.6. SWOT Analysis

13. Strategic Recommendations