스카프 및 숄 시장 규모, 점유율, 성장률 - 유형 및 용도별 산업 분석, 지역별 동향 및 예측(2026-2034년)

Growth Factors of scarves & shawls Market

The global scarves & shawls market was valued at USD 26.22 billion in 2025 and is projected to reach USD 28.04 billion in 2026. By 2034, the market is expected to grow to USD 56.37 billion, registering a robust CAGR of 9.12% from 2026 to 2034.

Asia Pacific dominated the market in 2025 with a 37.92% share, driven by rising disposable incomes, growing population, and the cultural significance of scarves and shawls in countries like India, China, Japan, and South Korea.

Market Overview

Scarves are typically rectangular or square fabric pieces worn around the neck for warmth and style, while shawls are larger, often triangular or rectangular, used for comfort and warmth. Products are made from a variety of materials, including silk, wool, pashmina, cashmere, cotton, and synthetic fabrics.

Increasing disposable income, consumer spending on fashion accessories, and the rising popularity of personalized and customized products are key drivers for the market. Collaborations between global and local brands also fuel growth, such as Al Darwish Jewellery partnering with Hamza Luxury Shawls in 2021 to launch a Kashmir shawl collection.

Market Trends

The market is witnessing a growing preference for innovative and performance fabrics. Microfiber scarves offering breathability, UV protection, moisture-wicking, and temperature regulation are increasingly popular for outdoor and active use. Transitional fabrics that adapt to changing weather conditions and artisanal handcrafted scarves made of silk, cashmere, and pashmina are driving the premium segment.

Market Drivers

Popularity of Customization and Personalization

Consumers increasingly seek tailor-made scarves and shawls with unique colors, patterns, and monogramming. Personalized products not only align with individual style but also serve as attractive gifts, enhancing consumer engagement and brand loyalty.

Government Support and Initiatives

Governments are promoting traditional textile techniques and indigenous products, particularly in Asia. For instance, in August 2021, the Government of India doubled wages for women producing handmade Pashmina shawls and introduced minimum support prices for GI-certified products, supporting both artisans and market growth.

Market Restraints

The proliferation of counterfeit products is a significant challenge, as these items lack craftsmanship and may contain harmful dyes or chemicals. Counterfeit scarves and shawls, often sold at lower prices, reduce consumer trust and revenue for genuine brands, limiting market expansion.

Segmentation Analysis

By Material

The silk segment is projected to hold 32.60% market share in 2026 due to growing demand for luxurious and elegant accessories. Wool is popular in colder regions for its warmth and cultural significance, while cotton scarves gain traction for their comfort, breathability, and hypoallergenic properties.

By Product

The scarves segment generated USD 14.63 billion in 2025 and is expected to dominate with a 55.92% share in 2026. Scarves are widely used for outdoor activities and fashion purposes. Shawls are also growing steadily, valued for their cultural significance, ceremonial use, and appeal as souvenirs and gifts.

By End-User

Women are the primary consumers, representing 75.82% of the market in 2026, driven by increasing disposable income and the popularity of traditional and handmade products. The men's segment is expected to grow gradually due to rising fashion consciousness and the availability of multifunctional shawls and scarves.

By Distribution Channel

Offline stores dominate with a 79.24% market share in 2026, supported by wide product availability, exchange offers, and authenticity assurance. Online channels are growing due to increasing smartphone usage and the appeal of exclusive online collections and discounts.

Regional Insights

Asia Pacific led the market in 2025 with a valuation of USD 9.94 billion, and by 2026, India is projected at USD 2.57 billion, China at USD 4.15 billion, and Japan at USD 1.99 billion.

North America is expected to reach USD 3.62 billion by 2026, driven by innovative materials and gender-neutral fashion trends. Europe is projected to grow at a CAGR of 8.40%, with the U.K. market at USD 0.77 billion and Germany at USD 1.55 billion by 2026. South America and the Middle East & Africa are also experiencing steady growth due to rising purchasing power and cultural usage.

Competitive Landscape

The market is highly competitive, with key players focusing on product innovation, partnerships, and collaborations. Prominent companies include Dolce & Gabbana (Italy), Louis Vuitton (France), Chanel (U.K.), Himalayan Weavers (India), Pashmina.com (India), EZSilk (U.S.), and Prada (Italy). Recent industry developments include Cartier's silk scarf launch in 2023 and Pasha Fabrics' cashmere collection in 2022.

Conclusion

The global scarves & shawls market is set for significant growth, expanding from USD 26.22 billion in 2025 to USD 56.37 billion by 2034 at a CAGR of 9.12%. Rising disposable incomes, urbanization, fashion consciousness, personalization trends, and government support are major growth drivers.

Segmentation By Material

• Wool
• Silk
• Cotton
• Others

By Product

• Scarves
• Shawls

By End-user

• Men
• Women

By Distribution Channel

• Offline Stores
• Online Stores

By Region

• North America (By Material, Product, By End-user, Distribution Channel, and Country)
  • U.S. (By Product)
  • Canada (By Product)
  • Mexico (By Product)
• Europe (By Material, Product, By End-user, Distribution Channel, and Country)
  • Germany (By Product)
  • U.K (By Product)
  • France (By Product)
  • Italy (By Product)
  • Spain (By Product)
  • Rest of Europe (By Product)
• Asia Pacific (By Material, Product, By End-user, Distribution Channel, and Country)
  • China (By Product)
  • India (By Product)
  • Japan (By Product)
  • South Korea (By Product)
  • Rest of Asia Pacific (By Product)
• South America (By Material, Product, By End-user, Distribution Channel, and Country)
  • Brazil (By Product)
  • Argentina (By Product)
  • Rest of South America (By Product)
• Middle East & Africa (By Material, Product, By End-user, Distribution Channel, and Country)
  • UAE (By Product)
  • Saudi Arabia (By Product)
  • Rest of the Middle East & Africa (By Product)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Market
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain & Regulatory Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Technological Advancements

5. Global Scarves & Shawls Market Analysis, Insights, and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Analysis, Insights and Forecast - By Material
  • 5.2.1. Wool
  • 5.2.2. Silk
  • 5.2.3. Cotton
  • 5.2.4. Others
• 5.3. Market Analysis, Insights and Forecast - By Product
  • 5.3.1. Scarves
  • 5.3.2. Shawls
• 5.4. Market Analysis, Insights and Forecast - By End User
  • 5.4.1. Men
  • 5.4.2. Women
• 5.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 5.5.1. Offline Stores
  • 5.5.2. Online Stores
• 5.6. Market Analysis, Insights and Forecast - By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. South America
  • 5.6.5. Middle East & Africa

6. North America Scarves & Shawls Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Analysis, Insights and Forecast - By Material
  • 6.2.1. Wool
  • 6.2.2. Silk
  • 6.2.3. Cotton
  • 6.2.4. Others
• 6.3. Market Analysis, Insights and Forecast - By Product
  • 6.3.1. Scarves
  • 6.3.2. Shawls
• 6.4. Market Analysis, Insights and Forecast - By End User
  • 6.4.1. Men
  • 6.4.2. Women
• 6.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 6.5.1. Offline Stores
  • 6.5.2. Online Stores
• 6.6. Market Analysis, Insights and Forecast - By Country
  • 6.6.1. U.S.
    • 6.6.1.1. By Product
      • 6.6.1.1.1. Scarves
      • 6.6.1.1.2. Shawls
  • 6.6.2. Canada
    • 6.6.2.1. By Product
      • 6.6.2.1.1. Scarves
      • 6.6.2.1.2. Shawls
  • 6.6.3. Mexico
    • 6.6.3.1. By Product
      • 6.6.3.1.1. Scarves
      • 6.6.3.1.2. Shawls

7. Europe Scarves & Shawls Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Analysis, Insights and Forecast - By Material
  • 7.2.1. Wool
  • 7.2.2. Silk
  • 7.2.3. Cotton
  • 7.2.4. Others
• 7.3. Market Analysis, Insights and Forecast - By Product
  • 7.3.1. Scarves
  • 7.3.2. Shawls
• 7.4. Market Analysis, Insights and Forecast - By End User
  • 7.4.1. Men
  • 7.4.2. Women
• 7.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 7.5.1. Offline Stores
  • 7.5.2. Online Stores
• 7.6. Market Analysis, Insights and Forecast - By Country
  • 7.6.1. Germany
    • 7.6.1.1. By Product
      • 7.6.1.1.1. Scarves
      • 7.6.1.1.2. Shawls
  • 7.6.2. France
    • 7.6.2.1. By Product
      • 7.6.2.1.1. Scarves
      • 7.6.2.1.2. Shawls
  • 7.6.3. Italy
    • 7.6.3.1. By Product
      • 7.6.3.1.1. Scarves
      • 7.6.3.1.2. Shawls
  • 7.6.4. Spain
    • 7.6.4.1. By Product
      • 7.6.4.1.1. Scarves
      • 7.6.4.1.2. Shawls
  • 7.6.5. U.K.
    • 7.6.5.1. By Product
      • 7.6.5.1.1. Scarves
      • 7.6.5.1.2. Shawls
  • 7.6.6. Russia
    • 7.6.6.1. By Product
      • 7.6.6.1.1. Scarves
      • 7.6.6.1.2. Shawls
  • 7.6.7. Rest of Europe
    • 7.6.7.1. By Product
      • 7.6.7.1.1. Scarves
      • 7.6.7.1.2. Shawls

8. Asia-Pacific Scarves & Shawls Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Analysis, Insights and Forecast - By Material
  • 8.2.1. Wool
  • 8.2.2. Silk
  • 8.2.3. Cotton
  • 8.2.4. Others
• 8.3. Market Analysis, Insights and Forecast - By Product
  • 8.3.1. Scarves
  • 8.3.2. Shawls
• 8.4. Market Analysis, Insights and Forecast - By End User
  • 8.4.1. Men
  • 8.4.2. Women
• 8.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 8.5.1. Offline Stores
  • 8.5.2. Online Stores
• 8.6. Market Analysis, Insights and Forecast - By Country
  • 8.6.1. China
    • 8.6.1.1. By Product
      • 8.6.1.1.1. Scarves
      • 8.6.1.1.2. Shawls
    • 8.6.1.2. India
    • 8.6.1.3. By Product
      • 8.6.1.3.1. Scarves
      • 8.6.1.3.2. Shawls
  • 8.6.2. Japan
    • 8.6.2.1. By Product
      • 8.6.2.1.1. Scarves
      • 8.6.2.1.2. Shawls
  • 8.6.3. South Korea
    • 8.6.3.1. By Product
      • 8.6.3.1.1. Scarves
      • 8.6.3.1.2. Shawls
  • 8.6.4. Rest of Asia Pacific
    • 8.6.4.1. By Product
      • 8.6.4.1.1. Scarves
      • 8.6.4.1.2. Shawls

9. South America Scarves & Shawls Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Analysis, Insights and Forecast - By Material
  • 9.2.1. Wool
  • 9.2.2. Silk
  • 9.2.3. Cotton
  • 9.2.4. Others
• 9.3. Market Analysis, Insights and Forecast - By Product
  • 9.3.1. Scarves
  • 9.3.2. Shawls
• 9.4. Market Analysis, Insights and Forecast - By End User
  • 9.4.1. Men
  • 9.4.2. Women
• 9.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 9.5.1. Offline Stores
  • 9.5.2. Online Stores
• 9.6. Market Analysis, Insights and Forecast - By Country
  • 9.6.1. Brazil
    • 9.6.1.1. By Product
      • 9.6.1.1.1. Scarves
      • 9.6.1.1.2. Shawls
  • 9.6.2. Argentina
    • 9.6.2.1. By Product
      • 9.6.2.1.1. Scarves
      • 9.6.2.1.2. Shawls
  • 9.6.3. Rest of South America
    • 9.6.3.1. By Product
      • 9.6.3.1.1. Scarves
      • 9.6.3.1.2. Shawls

10. Middle East & Africa Scarves & Shawls Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Analysis, Insights and Forecast - By Material
  • 10.2.1. Wool
  • 10.2.2. Silk
  • 10.2.3. Cotton
  • 10.2.4. Others
• 10.3. Market Analysis, Insights and Forecast - By Product
  • 10.3.1. Scarves
  • 10.3.2. Shawls
• 10.4. Market Analysis, Insights and Forecast - By End User
  • 10.4.1. Men
  • 10.4.2. Women
• 10.5. Market Analysis, Insights and Forecast - By Distribution Channel
  • 10.5.1. Offline Stores
  • 10.5.2. Online Stores
• 10.6. Market Analysis, Insights and Forecast - By Country
  • 10.6.1. UAE
    • 10.6.1.1. By Product
      • 10.6.1.1.1. Scarves
      • 10.6.1.1.2. Shawls
  • 10.6.2. Saudi Arabia
    • 10.6.2.1. By Product
      • 10.6.2.1.1. Scarves
      • 10.6.2.1.2. Shawls
  • 10.6.3. Rest of Middle East & Africa
    • 10.6.3.1. By Product
      • 10.6.3.1.1. Scarves
      • 10.6.3.1.2. Shawls

11. Competitive Analysis

• 11.1. Business Strategies Adopted by Leading Players
• 11.2. Global Scarves & Shawls Market Revenue Share/Ranking Analysis (2025)

12. Company Profiles

• 12.1. Dolce & Gabbana (Italy)
  • 12.1.1. Overview
  • 12.1.2. Products & services
  • 12.1.3. SWOT Analysis
  • 12.1.4. Recent Developments
  • 12.1.5. Strategies
  • 12.1.6. Financials (Based on Availability)
• 12.2. Himalayan Weavers (India)
  • 12.2.1. Overview
  • 12.2.2. Products & services
  • 12.2.3. SWOT Analysis
  • 12.2.4. Recent Developments
  • 12.2.5. Strategies
  • 12.2.6. Financials (Based on Availability)
• 12.3. Elvang (Denmark)
  • 12.3.1. Overview
  • 12.3.2. Products & services
  • 12.3.3. SWOT Analysis
  • 12.3.4. Recent Developments
  • 12.3.5. Strategies
  • 12.3.6. Financials (Based on Availability)
• 12.4. Louis Vuitton (France)
  • 12.4.1. Overview
  • 12.4.2. Products & services
  • 12.4.3. SWOT Analysis
  • 12.4.4. Recent Developments
  • 12.4.5. Strategies
  • 12.4.6. Financials (Based on Availability)
• 12.5. Chanel (U.K.)
  • 12.5.1. Overview
  • 12.5.2. Products & services
  • 12.5.3. SWOT Analysis
  • 12.5.4. Recent Developments
  • 12.5.5. Strategies
  • 12.5.6. Financials (Based on Availability)
• 12.6. Pashmina.com (India)
  • 12.6.1. Overview
  • 12.6.2. Products & services
  • 12.6.3. SWOT Analysis
  • 12.6.4. Recent Developments
  • 12.6.5. Strategies
  • 12.6.6. Financials (Based on Availability)
• 12.7. The Kashmir Company (India)
  • 12.7.1. Overview
  • 12.7.2. Products & services
  • 12.7.3. SWOT Analysis
  • 12.7.4. Recent Developments
  • 12.7.5. Strategies
  • 12.7.6. Financials (Based on Availability)
• 12.8. EZSilk (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Products & services
  • 12.8.3. SWOT Analysis
  • 12.8.4. Recent Developments
  • 12.8.5. Strategies
  • 12.8.6. Financials (Based on Availability)
• 12.9. Shahkaar (India)
  • 12.9.1. Overview
  • 12.9.2. Products & services
  • 12.9.3. SWOT Analysis
  • 12.9.4. Recent Developments
  • 12.9.5. Strategies
  • 12.9.6. Financials (Based on Availability)
• 12.10. Prada (Italy)
  • 12.10.1. Overview
  • 12.10.2. Products & services
  • 12.10.3. SWOT Analysis
  • 12.10.4. Recent Developments
  • 12.10.5. Strategies
  • 12.10.6. Financials (Based on Availability)

13. Strategic Recommendations/ Market Opportunities