공유 숙박(Vacation Rentals) 시장 규모, 점유율, 성장 및 업계 분석 : 유형 및 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of vacation rentals Market

The global vacation rentals market is experiencing strong growth, driven by rising travel demand and evolving consumer preferences for flexible accommodation. The market was valued at USD 174.84 billion in 2025 and is projected to grow to USD 195.45 billion in 2026. Over the forecast period, it is expected to reach USD 481.8 billion by 2034, exhibiting a compound annual growth rate (CAGR) of 10.42%.

The increasing popularity of personalized travel experiences and the growing adoption of digital booking platforms are key contributors to this growth. Travelers are increasingly choosing vacation rentals over traditional hotels due to affordability, privacy, and home-like amenities.

Market Dynamics

Market Drivers

A major factor driving market growth is the rise of remote work and flexible lifestyles. The "work-from-anywhere" trend has encouraged professionals to stay longer in vacation destinations, increasing demand for short-term rental properties. This shift has also expanded the market beyond seasonal tourism to year-round occupancy.

Additionally, the rapid growth in international and domestic tourism is boosting demand. Travelers now prefer accommodations that offer unique, local experiences, which vacation rentals are well-positioned to provide.

Market Restraints

The market faces challenges due to strong competition from traditional hotels. Hotels offer consistent service quality, loyalty programs, and prime locations, which attract many travelers. These advantages can limit the adoption of vacation rentals, especially among business travelers seeking reliability and standardized services.

Market Opportunities

Government initiatives to promote local tourism present significant growth opportunities. Many countries are investing in tourism infrastructure and encouraging travelers to explore lesser-known destinations. This trend is increasing demand for alternative accommodations such as vacation rentals, benefiting property owners and service providers.

Market Trends

One of the key trends in the market is the growing demand for experiential and themed stays. Travelers, particularly millennials and Gen Z, are seeking unique accommodations such as treehouses, farm stays, and heritage homes. This shift toward experiential travel is driving innovation among service providers.

Technological advancements such as dynamic pricing, AI-based recommendations, and contactless check-ins are also enhancing customer experience and operational efficiency.

Segmentation Analysis

By Accommodation Type

The market is segmented into homes/villas, apartments, resorts/condominiums, and others.

• The home/villa segment dominates the market, offering cost-effective solutions for families and large groups.
• The resort/condominium segment is expected to grow rapidly due to its combination of luxury amenities and home-like comfort.

By Booking Channel

Based on booking channel, the market is divided into online and offline.

• The online segment is growing at the fastest rate due to convenience and the popularity of digital platforms.
• The offline segment continues to hold a significant share, especially among older travelers who prefer traditional booking methods.

By Price Point

The market is segmented into economy, mid-range, and luxury.

• The mid-range segment dominates due to affordability and balanced offerings.
• The luxury segment is expected to grow rapidly, driven by demand for premium and exclusive experiences.

Regional Insights

• Europe leads the market with a value of USD 102.85 billion in 2025, driven by strong tourism demand and preference for unique accommodations.
• North America holds the second-largest share, supported by high adoption of digital platforms and personalized travel trends.
• Asia Pacific is the fastest-growing region due to increasing disposable income, expanding tourism, and rising interest in experiential travel.
• South America and the Middle East & Africa are witnessing steady growth due to government initiatives and growing tourism infrastructure.

Competitive Landscape

Key players in the market include Airbnb, Vrbo, Booking.com, Tripadvisor, and TUI Group. These companies focus on enhancing user experience through advanced technologies, expanding property listings, and forming strategic partnerships with property owners.

Additionally, companies are investing in branding, digital marketing, and influencer collaborations to attract a larger customer base and improve market visibility.

Conclusion

In conclusion, the global vacation rentals market is set for robust growth from 2025 to 2034, driven by rising travel demand, remote work trends, and the increasing preference for personalized accommodations. While competition from traditional hotels remains a challenge, technological advancements and government support for tourism are creating new opportunities. With evolving consumer expectations and continuous innovation, the vacation rentals market is expected to remain highly dynamic and competitive, offering significant growth potential in the coming years.

Segmentation By Accommodation Type

• Home
• Apartment
• Resort/Condominium
• Others

By Booking Channel

• Offline
• Online

By Price Point

• Economy
• Mid-Range
• Luxury

By Region

• North America (By Accommodation Type, Booking Channel, Price Point, and Country)
  • U.S. (By Accommodation Type)
  • Canada (By Accommodation Type)
  • Mexico (By Accommodation Type)
• Europe (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • Germany (By Accommodation Type)
  • U.K. (By Accommodation Type)
  • France (By Accommodation Type)
  • Spain (By Accommodation Type)
  • Italy (By Accommodation Type)
  • Russia (By Accommodation Type)
  • Rest of Europe (By Accommodation Type)
• Asia Pacific (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • China (By Accommodation Type)
  • Japan (By Accommodation Type)
  • India (By Accommodation Type)
  • Australia (By Accommodation Type)
  • Rest of Asia Pacific (By Accommodation Type)
• South America (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • Brazil (By Accommodation Type)
  • Argentina (By Accommodation Type)
  • Rest of South America (By Accommodation Type)
• Middle East & Africa (By Accommodation Type, Booking Channel, Price Point, and Country/Sub-region)
  • South Africa (By Accommodation Type)
  • UAE (By Accommodation Type)
• Rest of the Middle East & Africa (By Accommodation Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments
• 4.6. Impact of Tariffs on the Market

5. Global Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Accommodation Type (Value)
    • 5.2.1.1. Home
    • 5.2.1.2. Apartment
    • 5.2.1.3. Resort/ Condominium
    • 5.2.1.4. Others
• 5.3. Market Size Estimates and Forecast
  • 5.3.1. By Booking Channel (Value)
    • 5.3.1.1. Offline
    • 5.3.1.2. Online
  • 5.3.2. By Price Range (Value)
    • 5.3.2.1. Economy
    • 5.3.2.2. Mid-Range
    • 5.3.2.3. Luxury
  • 5.3.3. By Region (Value)
    • 5.3.3.1. North America
    • 5.3.3.2. Europe
    • 5.3.3.3. Asia Pacific
    • 5.3.3.4. South America
    • 5.3.3.5. Middle East & Africa

6. North America Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Accommodation Type (Value)
    • 6.2.1.1. Home
    • 6.2.1.2. Apartment
    • 6.2.1.3. Resort/ Condominium
    • 6.2.1.4. Others
• 6.3. Market Size Estimates and Forecast
  • 6.3.1. By Booking Channel (Value)
    • 6.3.1.1. Offline
    • 6.3.1.2. Online
  • 6.3.2. By Price Range (Value)
    • 6.3.2.1. Economy
    • 6.3.2.2. Mid-Range
    • 6.3.2.3. Luxury
  • 6.3.3. By Country (Value)
    • 6.3.3.1. U.S.
      • 6.3.3.1.1. By Accommodation Type (Value)
        • 6.3.3.1.1.1. Home
        • 6.3.3.1.1.2. Apartment
        • 6.3.3.1.1.3. Resort/Condominium
        • 6.3.3.1.1.4. Others
    • 6.3.3.2. Canada
      • 6.3.3.2.1. By Accommodation Type (Value)
        • 6.3.3.2.1.1. Home
        • 6.3.3.2.1.2. Apartment
        • 6.3.3.2.1.3. Resort/Condominium
        • 6.3.3.2.1.4. Others
    • 6.3.3.3. Mexico
      • 6.3.3.3.1. By Accommodation Type (Value)
        • 6.3.3.3.1.1. Home
        • 6.3.3.3.1.2. Apartment
        • 6.3.3.3.1.3. Resort/Condominium
        • 6.3.3.3.1.4. Others

7. Europe Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Accommodation Type (Value)
    • 7.2.1.1. Home
    • 7.2.1.2. Apartment
    • 7.2.1.3. Resort/ Condominium
    • 7.2.1.4. Others
• 7.3. Market Size Estimates and Forecast
  • 7.3.1. By Booking Channel (Value)
    • 7.3.1.1. Offline
    • 7.3.1.2. Online
  • 7.3.2. By Price Range (Value)
    • 7.3.2.1. Economy
    • 7.3.2.2. Mid-Range
    • 7.3.2.3. Luxury
  • 7.3.3. By Country (Value)
    • 7.3.3.1. Germany
      • 7.3.3.1.1. By Accommodation Type (Value)
        • 7.3.3.1.1.1. Home
        • 7.3.3.1.1.2. Apartment
        • 7.3.3.1.1.3. Resort/Condominium
        • 7.3.3.1.1.4. Others
    • 7.3.3.2. France
      • 7.3.3.2.1. By Accommodation Type (Value)
        • 7.3.3.2.1.1. Home
        • 7.3.3.2.1.2. Apartment
        • 7.3.3.2.1.3. Resort/Condominium
        • 7.3.3.2.1.4. Others
    • 7.3.3.3. Italy
      • 7.3.3.3.1. By Accommodation Type (Value)
        • 7.3.3.3.1.1. Home
        • 7.3.3.3.1.2. Apartment
        • 7.3.3.3.1.3. Resort/Condominium
        • 7.3.3.3.1.4. Others
    • 7.3.3.4. Spain
      • 7.3.3.4.1. By Accommodation Type (Value)
        • 7.3.3.4.1.1. Home
        • 7.3.3.4.1.2. Apartment
        • 7.3.3.4.1.3. Resort/Condominium
        • 7.3.3.4.1.4. Others
    • 7.3.3.5. U.K.
      • 7.3.3.5.1. By Accommodation Type (Value)
        • 7.3.3.5.1.1. Home
        • 7.3.3.5.1.2. Apartment
        • 7.3.3.5.1.3. Resort/Condominium
        • 7.3.3.5.1.4. Others
    • 7.3.3.6. Russia
      • 7.3.3.6.1. By Accommodation Type (Value)
        • 7.3.3.6.1.1. Home
        • 7.3.3.6.1.2. Apartment
        • 7.3.3.6.1.3. Resort/Condominium
        • 7.3.3.6.1.4. Others
    • 7.3.3.7. Rest of Europe
      • 7.3.3.7.1. By Accommodation Type (Value)
        • 7.3.3.7.1.1. Home
        • 7.3.3.7.1.2. Apartment
        • 7.3.3.7.1.3. Resort/Condominium
        • 7.3.3.7.1.4. Others

8. Asia Pacific Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Accommodation Type (Value)
    • 8.2.1.1. Home
    • 8.2.1.2. Apartment
    • 8.2.1.3. Resort/ Condominium
    • 8.2.1.4. Others
• 8.3. Market Size Estimates and Forecast
  • 8.3.1. By Booking Channel (Value)
    • 8.3.1.1. Offline
    • 8.3.1.2. Online
  • 8.3.2. By Price Range (Value)
    • 8.3.2.1. Economy
    • 8.3.2.2. Mid-Range
    • 8.3.2.3. Luxury
  • 8.3.3. By Country (Value)
    • 8.3.3.1. China
      • 8.3.3.1.1. By Accommodation Type (Value)
        • 8.3.3.1.1.1. Home
        • 8.3.3.1.1.2. Apartment
        • 8.3.3.1.1.3. Resort/Condominium
        • 8.3.3.1.1.4. Others
    • 8.3.3.2. India
      • 8.3.3.2.1. By Accommodation Type (Value)
        • 8.3.3.2.1.1. Home
        • 8.3.3.2.1.2. Apartment
        • 8.3.3.2.1.3. Resort/Condominium
        • 8.3.3.2.1.4. Others
    • 8.3.3.3. Japan
      • 8.3.3.3.1. By Accommodation Type (Value)
        • 8.3.3.3.1.1. Home
        • 8.3.3.3.1.2. Apartment
        • 8.3.3.3.1.3. Resort/Condominium
        • 8.3.3.3.1.4. Others
    • 8.3.3.4. Australia
      • 8.3.3.4.1. By Accommodation Type (Value)
        • 8.3.3.4.1.1. Home
        • 8.3.3.4.1.2. Apartment
        • 8.3.3.4.1.3. Resort/Condominium
        • 8.3.3.4.1.4. Others
    • 8.3.3.5. Rest of Asia Pacific
      • 8.3.3.5.1. By Accommodation Type (Value)
        • 8.3.3.5.1.1. Home
        • 8.3.3.5.1.2. Apartment
        • 8.3.3.5.1.3. Resort/Condominium
        • 8.3.3.5.1.4. Others

9. South America Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Accommodation Type (Value)
    • 9.2.1.1. Home
    • 9.2.1.2. Apartment
    • 9.2.1.3. Resort/ Condominium
    • 9.2.1.4. Others
• 9.3. Market Size Estimates and Forecast
  • 9.3.1. By Booking Channel (Value)
    • 9.3.1.1. Offline
    • 9.3.1.2. Online
  • 9.3.2. By Price Range (Value)
    • 9.3.2.1. Economy
    • 9.3.2.2. Mid-Range
    • 9.3.2.3. Luxury
  • 9.3.3. By Country (Value)
    • 9.3.3.1. Brazil
      • 9.3.3.1.1. By Accommodation Type (Value)
        • 9.3.3.1.1.1. Home
        • 9.3.3.1.1.2. Apartment
        • 9.3.3.1.1.3. Resort/Condominium
        • 9.3.3.1.1.4. Others
    • 9.3.3.2. Argentina
      • 9.3.3.2.1. By Accommodation Type (Value)
        • 9.3.3.2.1.1. Home
        • 9.3.3.2.1.2. Apartment
        • 9.3.3.2.1.3. Resort/Condominium
        • 9.3.3.2.1.4. Others
    • 9.3.3.3. Rest of South America
      • 9.3.3.3.1. By Accommodation Type (Value)
        • 9.3.3.3.1.1. Home
        • 9.3.3.3.1.2. Apartment
        • 9.3.3.3.1.3. Resort/Condominium
        • 9.3.3.3.1.4. Others

10. Middle East & Africa Vacation Rentals Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Accommodation Type (Value)
    • 10.2.1.1. Home
    • 10.2.1.2. Apartment
    • 10.2.1.3. Resort/ Condominium
    • 10.2.1.4. Others
• 10.3. Market Size Estimates and Forecast
  • 10.3.1. By Booking Channel (Value)
    • 10.3.1.1. Offline
    • 10.3.1.2. Online
  • 10.3.2. By Price Range (Value)
    • 10.3.2.1. Economy
    • 10.3.2.2. Mid-Range
    • 10.3.2.3. Luxury
  • 10.3.3. By Country (Value)
    • 10.3.3.1. South Africa
      • 10.3.3.1.1. By Accommodation Type (Value)
        • 10.3.3.1.1.1. Home
        • 10.3.3.1.1.2. Apartment
        • 10.3.3.1.1.3. Resort/Condominium
        • 10.3.3.1.1.4. Others
    • 10.3.3.2. UAE
      • 10.3.3.2.1. By Accommodation Type (Value)
        • 10.3.3.2.1.1. Home
        • 10.3.3.2.1.2. Apartment
        • 10.3.3.2.1.3. Resort/Condominium
        • 10.3.3.2.1.4. Others
    • 10.3.3.3. Rest of Middle East & Africa
      • 10.3.3.3.1. By Accommodation Type (Value)
        • 10.3.3.3.1.1. Home
        • 10.3.3.3.1.2. Apartment
        • 10.3.3.3.1.3. Resort/Condominium
        • 10.3.3.3.1.4. Others

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Vacation Rentals Market Revenue Share/Ranking Analysis, By Key Companies, 2025

12. Company Profiles

• 12.1. Airbnb (U.S.)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Accommodation Type Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Vrbo (U.S.)
  • 12.2.1. Overview
  • 12.2.2. Description
  • 12.2.3. Accommodation Type Portfolio
  • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.2.5. Recent Developments
• 12.3. Booking.com (Netherlands)
  • 12.3.1. Overview
  • 12.3.2. Description
  • 12.3.3. Accommodation Type Portfolio
  • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.3.5. Recent Developments
• 12.4. Tripadvisor (U.S.)
  • 12.4.1. Overview
  • 12.4.2. Description
  • 12.4.3. Accommodation Type Portfolio
  • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.4.5. Recent Developments
• 12.5. TUI Group (Germany)
  • 12.5.1. Overview
  • 12.5.2. Description
  • 12.5.3. Accommodation Type Portfolio
  • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.5.5. Recent Developments
• 12.6. Sonder Holdings Inc. (U.S.)
  • 12.6.1. Overview
  • 12.6.2. Description
  • 12.6.3. Accommodation Type Portfolio
  • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.6.5. Recent Developments
• 12.7. Vacasa, Inc. (U.S.)
  • 12.7.1. Overview
  • 12.7.2. Description
  • 12.7.3. Accommodation Type Portfolio
  • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.7.5. Recent Developments
• 12.8. Blueground (U.S.)
  • 12.8.1. Overview
  • 12.8.2. Description
  • 12.8.3. Accommodation Type Portfolio
  • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.8.5. Recent Developments
• 12.9. Plum Guide (U.K.)
  • 12.9.1. Overview
  • 12.9.2. Description
  • 12.9.3. Accommodation Type Portfolio
  • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.9.5. Recent Developments
• 12.10. OYO Vacation Homes (Switzerland)
  • 12.10.1. Overview
  • 12.10.2. Description
  • 12.10.3. Accommodation Type Portfolio
  • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.10.5. Recent Developments