카바 뿌리 추출물 시장 규모, 점유율, 성장 및 세계 업계 분석 : 유형 및 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of kava root extract Market

The global kava root extract market was valued at USD 1.87 billion in 2025 and is projected to grow to USD 2.17 billion in 2026, reaching USD 7.40 billion by 2034, registering a strong CAGR of 16.58% during 2026-2034. The rapid growth is driven by increasing demand for herbal supplements, rising stress-related disorders, and growing preference for plant-based therapeutic solutions.

Kava, scientifically known as Piper methysticum, is a plant native to the South Pacific region and is traditionally consumed as a ceremonial beverage. Its calming and sedative properties, attributed to compounds called kavalactones, have expanded its application into pharmaceuticals, functional foods, and beverages.

Key Market Insights

Australia dominated the market with a 55.2% share in 2023, owing to strong cultural consumption and export activities. Kava root powder extract is expected to hold the largest market share due to its ease of use and widespread application in teas and dietary supplements.

The U.S. market is also witnessing significant growth and is projected to reach USD 30.28 million by 2032, driven by increasing incorporation of kava in stress-relief supplements and pharmaceutical formulations.

Market Trends

A major trend shaping the market is the rising popularity of herbal extract-infused non-alcoholic beverages. Consumers are increasingly shifting away from alcoholic drinks toward functional beverages that offer relaxation and health benefits.

Kava-based drinks are gaining traction as alternatives to alcohol due to their calming effects without causing hangovers. Additionally, the emergence of kava bars and innovative flavored beverages in regions such as New Zealand reflects changing consumer preferences toward social and wellness-oriented consumption.

Market Drivers

Rising Demand in Pharmaceutical Applications

The growing use of kava root extract in the pharmaceutical industry is a key driver of market growth. Kava is widely recognized for its ability to reduce stress, anxiety, and insomnia, making it a popular natural alternative to synthetic drugs. Increasing consumer inclination toward herbal medicine further supports demand.

Expanding Dietary Supplements Industry

The global shift toward healthier lifestyles has boosted demand for dietary supplements. Kava extract is increasingly used as a nutraceutical ingredient due to its therapeutic benefits. Functional foods and beverages incorporating kava are also gaining popularity, contributing to market expansion.

Market Restraints

Despite strong growth prospects, the market faces challenges such as limited awareness in developing regions and fluctuating raw material supply. Kava cultivation is highly dependent on climatic conditions, and natural disasters such as cyclones can disrupt supply chains and increase prices.

Additionally, inconsistent regulations and historical bans in certain regions have slowed market penetration, particularly in parts of Asia and the Middle East.

Segmentation Analysis

By Product Type

• Kava Root Powder Extract: Dominated the market with a 76.96% share in 2026, due to its availability and ease of consumption as tea and supplements.
• Liquid Extract: Expected to grow steadily due to increasing use in beverages and functional foods.

By End-User

• Food & Beverages: Held the largest share of 65.73% in 2026, driven by growing demand for herbal and functional drinks.
• Pharmaceuticals: Expected to witness strong growth due to rising demand for natural medicines.
• Cosmetics & Personal Care: Gaining traction due to the ingredient's anti-inflammatory and soothing properties.

Regional Analysis

• Fiji: A key producer and consumer, with strong domestic consumption and export activities.
• Vanuatu: Expected to witness significant growth due to increasing exports and rising demand for nutritional supplements.
• United States: Growing demand driven by dietary supplements and wellness trends.
• Rest of the World: Accounted for USD 0.16 billion in 2025 and is projected to reach USD 0.18 billion in 2026, indicating gradual expansion.

Competitive Landscape

The market is highly fragmented with the presence of several global and regional players such as Botanic Healthcare, NOW Health Group, Gaia Herbs, and Fiji Kava Australia Ltd. Companies are focusing on product innovation, partnerships, and expanding distribution networks to strengthen their market position.

Conclusion

The global kava root extract market is poised for substantial growth, expanding from USD 1.87 billion in 2025 to USD 7.40 billion by 2034. This growth is fueled by rising consumer preference for natural remedies, increasing awareness of mental wellness, and expanding applications in food, beverages, and pharmaceuticals. While challenges such as supply fluctuations and limited awareness persist, ongoing product innovation and growing demand in emerging markets are expected to unlock significant opportunities. Overall, the market is set to experience strong momentum in the coming years, supported by evolving consumer lifestyles and the global shift toward plant-based health solutions.

Segmentation

By Product Type

• Kava Root Powder Extract
• Kava Root Liquid Extract

By End-User

• Food & Beverage
• Pharmaceuticals
• Cosmetics and Personal Care Products

By Country

• Fiji (By Product Type and End-User)
• Vanuatu (By Product Type and End-User)
• U.S. (By Product Type and End-User)
• Tonga (By Product Type and End-User)
• Australia (By Product Type and End-User)
• New Zealand (By Product Type and End-User)
• Rest of the World (By Product Type and End-User)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology
• 1.4. Definitions and Assumptions

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Emerging Trends

4. Key Insights

• 4.1. Overview on the Parent/Related Market
• 4.2. Supply Chain & Regulatory Analysis
• 4.3. Global Dietary Supplements Consumption Trends
• 4.4. Industry SWOT Analysis
• 4.5. Recent Industry Developments - Policies, Mergers & Acquisitions, and New Product Launches
• 4.6. Market Analysis and Insights (in Relation with COVID-19)

5. Global Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Size Estimates and Forecast
  • 5.2.1. By Product Type (Value)
    • 5.2.1.1. Kava Root Powder Extract
    • 5.2.1.2. Kava Root Liquid Extract
  • 5.2.2. By End-Users (Value)
    • 5.2.2.1. Food & Beverage
    • 5.2.2.2. Pharmaceuticals
    • 5.2.2.3. Cosmetics & Personal Care Products
  • 5.2.3. By Country (Value)
    • 5.2.3.1. Fiji
    • 5.2.3.2. Vanuatu
    • 5.2.3.3. U.S.
    • 5.2.3.4. Tonga
    • 5.2.3.5. Australia
    • 5.2.3.6. New Zealand
    • 5.2.3.7. Rest of the World

6. Fiji Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Size Estimates and Forecast
  • 6.2.1. By Product Type (Value)
    • 6.2.1.1. Kava Root Powder Extract
    • 6.2.1.2. Kava Root Liquid Extract
  • 6.2.2. By End-Users (Value)
    • 6.2.2.1. Food & Beverage
    • 6.2.2.2. Pharmaceuticals
    • 6.2.2.3. Cosmetics & Personal Care Products

7. Vanuatu Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Size Estimates and Forecast
  • 7.2.1. By Product Type (Value)
    • 7.2.1.1. Kava Root Powder Extract
    • 7.2.1.2. Kava Root Liquid Extract
  • 7.2.2. By End-Users (Value)
    • 7.2.2.1. Food & Beverage
    • 7.2.2.2. Pharmaceuticals
    • 7.2.2.3. Cosmetics & Personal Care Products

8. U.S. Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Size Estimates and Forecast
  • 8.2.1. By Product Type (Value)
    • 8.2.1.1. Kava Root Powder Extract
    • 8.2.1.2. Kava Root Liquid Extract
  • 8.2.2. By End-Users (Value)
    • 8.2.2.1. Food & Beverage
    • 8.2.2.2. Pharmaceuticals
    • 8.2.2.3. Cosmetics & Personal Care Products

9. Tonga Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Size Estimates and Forecast
  • 9.2.1. By Product Type (Value)
    • 9.2.1.1. Kava Root Powder Extract
    • 9.2.1.2. Kava Root Liquid Extract
  • 9.2.2. By End-Users (Value)
    • 9.2.2.1. Food & Beverage
    • 9.2.2.2. Pharmaceuticals
    • 9.2.2.3. Cosmetics & Personal Care Products

10. Australia Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Size Estimates and Forecast
  • 10.2.1. By Product Type (Value)
    • 10.2.1.1. Kava Root Powder Extract
    • 10.2.1.2. Kava Root Liquid Extract
  • 10.2.2. By End-Users (Value)
    • 10.2.2.1. Food & Beverage
    • 10.2.2.2. Pharmaceuticals
    • 10.2.2.3. Cosmetics & Personal Care Products

11. New Zealand Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 11.1. Key Findings / Summary
• 11.2. Market Size Estimates and Forecast
  • 11.2.1. By Product Type (Value)
    • 11.2.1.1. Kava Root Powder Extract
    • 11.2.1.2. Kava Root Liquid Extract
  • 11.2.2. By End-Users (Value)
    • 11.2.2.1. Food & Beverage
    • 11.2.2.2. Pharmaceuticals
    • 11.2.2.3. Cosmetics & Personal Care Products

12. Rest of the World Kava Root Extract Market Analysis, Insights and Forecast, 2021-2034

• 12.1. Key Findings / Summary
• 12.2. Market Size Estimates and Forecast
  • 12.2.1. By Product Type (Value)
    • 12.2.1.1. Kava Root Powder Extract
    • 12.2.1.2. Kava Root Liquid Extract
  • 12.2.2. By End-Users (Value)
    • 12.2.2.1. Food & Beverage
    • 12.2.2.2. Pharmaceuticals
    • 12.2.2.3. Cosmetics & Personal Care Products

13. Competitive Matrix

• 13.1. Business Strategies Adopted by Leading Players
• 13.2. Global Kava Root Extract Market Revenue Share/Ranking Analysis, By Key Manufacturer

14. Company Profiles

• 14.1. Botanic Healthcare
  • 14.1.1. Overview
  • 14.1.2. Description
  • 14.1.3. Product Portfolio
  • 14.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.1.5. Recent DevelopHouseholdts
• 14.2. Hunan Insen Biotech Co., Ltd.
  • 14.2.1. Overview
  • 14.2.2. Description
  • 14.2.3. Product Portfolio
  • 14.2.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.2.5. Recent DevelopHouseholdts
• 14.3. NOW Health Group, Inc.
  • 14.3.1. Overview
  • 14.3.2. Description
  • 14.3.3. Product Portfolio
  • 14.3.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.3.5. Recent DevelopHouseholdts
• 14.4. Gaia Herbs, Inc.
  • 14.4.1. Overview
  • 14.4.2. Description
  • 14.4.3. Product Portfolio
  • 14.4.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.4.5. Recent DevelopHouseholdts
• 14.5. LifeSeasons, Inc.
  • 14.5.1. Overview
  • 14.5.2. Description
  • 14.5.3. Product Portfolio
  • 14.5.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.5.5. Recent DevelopHouseholdts
• 14.6. Natural Factors Nutritional Products Ltd.
  • 14.6.1. Overview
  • 14.6.2. Description
  • 14.6.3. Product Portfolio
  • 14.6.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.6.5. Recent DevelopHouseholdts
• 14.7. Best Nutrition Product, Inc.
  • 14.7.1. Overview
  • 14.7.2. Description
  • 14.7.3. Product Portfolio
  • 14.7.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.7.5. Recent DevelopHouseholdts
• 14.8. Kona Kava Farm
  • 14.8.1. Overview
  • 14.8.2. Description
  • 14.8.3. Product Portfolio
  • 14.8.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.8.5. Recent DevelopHouseholdts
• 14.9. Root of Happiness
  • 14.9.1. Overview
  • 14.9.2. Description
  • 14.9.3. Product Portfolio
  • 14.9.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.9.5. Recent DevelopHouseholdts
• 14.10. Nutragreenlife Biotechnology Co., ltd.
  • 14.10.1. Overview
  • 14.10.2. Description
  • 14.10.3. Product Portfolio
  • 14.10.4. Financials (Data as available in public domain and/or on paid databases)
  • 14.10.5. Recent DevelopHouseholdts