전기 면도기 시장 : 규모, 점유율, 성장, 세계 산업 분석, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of electric shavers Market

The global electric shavers market was valued at USD 14.17 billion in 2025 and is expected to grow from USD 14.78 billion in 2026 to USD 22.31 billion by 2034, registering a CAGR of 5.28% during the forecast period (2026-2034). Asia Pacific dominated the global market in 2025, accounting for 40.29% of the total market share with a market value of USD 5.71 billion.

The market is experiencing steady growth due to increasing consumer awareness of personal grooming, rising urbanization, higher disposable incomes, and growing demand for convenient grooming solutions. Electric shavers have become a preferred alternative to conventional razors because they provide faster, safer, and more comfortable shaving while reducing skin irritation. Manufacturers are introducing advanced features such as AI-powered skin sensors, wet and dry shaving functionality, precision trimmers, and ergonomic designs to improve the overall user experience.

Rising Demand for Smart and Skin-Friendly Grooming Solutions Drives Market Growth

Consumers are increasingly choosing electric shavers equipped with advanced skin-protection technologies. Features such as pressure sensors, hypoallergenic blades, AI-based shaving adjustments, and contour-following systems are enhancing shaving comfort while minimizing skin irritation. Premium products from leading manufacturers continue to gain popularity as consumers prioritize convenience, safety, and personalized grooming experiences.

Market Drivers

Increasing Urbanization and Busy Lifestyles Fuel Product Adoption

Rapid urbanization and hectic lifestyles are encouraging consumers to invest in grooming products that save time and offer greater convenience. Electric shavers eliminate the need for shaving creams and disposable blades while providing a quick and reusable grooming solution. Manufacturers are responding by introducing cordless, lightweight, and fast-charging products that meet the needs of modern consumers. Growing grooming awareness among both men and women continues to support market expansion.

Market Restraints

High Initial Product Cost Restricts Wider Adoption

Despite their long-term benefits, electric shavers remain significantly more expensive than manual razors. Premium models equipped with advanced motors, AI features, and waterproof designs often carry higher price tags, making them less affordable for price-sensitive consumers in developing countries. This pricing gap continues to limit first-time adoption among lower-income households.

Market Opportunities

Rising Disposable Income Creates Growth Potential

Increasing disposable incomes, expanding retail infrastructure, and growing awareness regarding personal grooming are creating attractive opportunities for manufacturers in emerging economies. Companies are launching affordable product variants while strengthening their distribution networks across developing markets. The rapid growth of e-commerce platforms is further improving product accessibility and supporting higher sales volumes.

Market Challenges

Strong Competition from Traditional Razors

The market faces intense competition from disposable razors and cartridge shaving systems, which remain affordable and widely available. Manufacturers of electric shavers must continuously invest in product innovation, premium features, and marketing activities to justify higher pricing and maintain customer loyalty.

Segmentation Analysis

By Product Type

Foil shavers accounted for the largest market share in 2025 owing to their precision shaving performance, superior comfort, and suitability for sensitive skin. Their ability to deliver a close shave with minimal irritation has made them highly popular among urban consumers.

Rotary shavers are projected to witness steady growth throughout the forecast period due to their flexibility in shaving thicker facial hair and adapting to facial contours.

By Power Source

The cordless (battery-operated) segment dominated the market in 2025, supported by increasing consumer preference for portability, waterproof functionality, and fast-charging technology. Corded models continue to maintain demand among users seeking uninterrupted shaving performance.

By Price Range

The mid-range segment held the largest market share as it provides an ideal balance between affordability and advanced functionality. Premium electric shavers are expected to record the fastest growth through 2034 due to rising consumer demand for smart grooming devices.

By End User

Men remained the dominant end-user segment in 2025 because facial hair grooming is a regular routine requiring frequent product replacement and upgrades. Meanwhile, the women's segment is anticipated to witness faster growth as female grooming products continue to expand globally.

By Distribution Channel

Offline retail channels maintained the leading market share in 2025, as consumers prefer evaluating grooming products physically before purchase. However, online sales are expected to grow rapidly during the forecast period due to expanding e-commerce platforms, competitive pricing, and greater product availability.

Regional Analysis

Asia Pacific led the global electric shavers market in 2025 with a market value of USD 5.71 billion, representing 40.29% of global revenue. Strong urbanization, rising disposable incomes, and increasing grooming awareness in countries such as China, Japan, and India continue to drive regional growth.

North America recorded a market value of USD 4.20 billion in 2025 and is projected to grow at a CAGR of 4.50% through 2034. The region benefits from high consumer spending, strong adoption of premium grooming products, and established retail infrastructure.

Europe reached USD 3.18 billion in 2025, accounting for 22.44% of the global market. Demand is supported by consumers' preference for premium-quality electric shavers, sustainability trends, and strong awareness of skin-friendly grooming products.

South America and the Middle East & Africa are expected to witness moderate growth during the forecast period due to improving consumer purchasing power, expanding middle-class populations, and increasing awareness of personal grooming.

Competitive Landscape

The global electric shavers market remains highly competitive, with leading companies focusing on innovation, premium product development, and geographic expansion. Manufacturers are integrating artificial intelligence, skin-sensitive technologies, multifunction grooming systems, and long-lasting batteries to strengthen their competitive positions. Expansion of online sales channels and diversified product portfolios also remain key business strategies.

Major companies operating in the market include Philips, Panasonic, Braun, Remington, Wahl, Conair, Andis Company, Xiaomi, Havells, and YA-MAN.

Key Industry Developments

• April 2026: Wahl partnered with Amazon Fresh to introduce a subscription-based grooming and refill solution aimed at improving customer retention.
• March 2026: Conair acquired Philips' home hair care business to strengthen its cordless grooming product portfolio.
• February 2026: Remington launched the X-Pro 2.0 electric grooming device featuring AI-driven blade adjustment and extended battery life.
• January 2024: Philips introduced an advanced skin-sensitive electric shaver designed to reduce irritation.
• March 2023: Philips launched the Series 9000 electric shaver featuring improved contour-following technology.

Conclusion

The global electric shavers market is set for consistent growth, increasing from USD 14.17 billion in 2025 to USD 14.78 billion in 2026 and reaching USD 22.31 billion by 2034 at a 5.28% CAGR. Rising grooming awareness, rapid urbanization, technological advancements, and increasing demand for smart, skin-friendly, and cordless grooming devices will continue to drive market expansion. Asia Pacific is expected to maintain its leadership position throughout the forecast period, while emerging economies and continuous product innovation will create significant opportunities for manufacturers worldwide.

Segmentation By Product Type, Power Source, Price Range, End User, Distribution Channel, and Region

By Product Type * Foil Shavers

• Rotary Shavers

By Price Range * Economy

• Mid-Range
• Premium

By Power Source * Corded

• Cordless (Battery-Operated)

By End User * Men

• Women

By Distribution Channel * Online

• Offline

By Region * North America (By Product Type, Power Source, Price Range, End User, Distribution Channel, and Country)

• U.S. (By Product Type)
• Canada (By Product Type)
• Mexico (By Product Type)
• Europe (By Product Type, Power Source, Price Range, End User, Distribution Channel, and Country/Sub-region)
  • Germany (By Product Type)
  • U.K. (By Product Type)
  • France (By Product Type)
  • Spain (By Product Type)
  • Italy (By Product Type)
  • Rest of Europe (By Product Type)
• Asia Pacific (By Product Type, Power Source, Price Range, End User, Distribution Channel, and Country/Sub-region)
  • China (By Product Type)
  • Japan (By Product Type)
  • India (By Product Type)
  • Australia (By Product Type)
  • Rest of Asia Pacific (By Product Type)
• South America (By Product Type, Power Source, Price Range, End User, Distribution Channel, and Country/Sub-region)
  • Brazil (By Product Type)
  • Argentina (By Product Type)
  • Rest of South America (By Product Type)
• Middle East & Africa (By Product Type, Power Source, Price Range, End User, Distribution Channel, and Country/Sub-region)
  • South Africa (By Product Type)
  • UAE (By Product Type)
  • Rest of Middle East & Africa (By Product Type)

Table of Content

1. Introduction

• 1.1. Research Scope
• 1.2. Market Segmentation
• 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Trends
• 3.4. Market Opportunities
• 3.5. Market Challenges

4. Key Insights

• 4.1. Overview of the Parent/Related Markets
• 4.2. Industry SWOT Analysis
• 4.3. Supply Chain Analysis
• 4.4. Porter's Five Forces Analysis
• 4.5. Recent Industry Developments

5. Global Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 5.1. Key Findings / Summary
• 5.2. Market Material Estimates and Forecast
  • 5.2.1. By Product Type (Value)
    • 5.2.1.1. Foil Shavers
    • 5.2.1.2. Rotary Shavers
  • 5.2.2. By Power Source (Value)
    • 5.2.2.1. Corded
    • 5.2.2.2. Cordless (Battery-Operated)
  • 5.2.3. By Price Range (Value)
    • 5.2.3.1. Economy
    • 5.2.3.2. Mid-Range
    • 5.2.3.3. Premium
  • 5.2.4. By End User (Value)
    • 5.2.4.1. Men
    • 5.2.4.2. Women
  • 5.2.5. By Distribution Channel (Value)
    • 5.2.5.1. Online
    • 5.2.5.2. Offline
  • 5.2.6. By Region (Value)
    • 5.2.6.1. North America
    • 5.2.6.2. Europe
    • 5.2.6.3. Asia Pacific
    • 5.2.6.4. South America
    • 5.2.6.5. Middle East & Africa

6. North America Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 6.1. Key Findings / Summary
• 6.2. Market Material Estimates and Forecast
  • 6.2.1. By Product Type (Value)
    • 6.2.1.1. Foil Shavers
    • 6.2.1.2. Rotary Shavers
  • 6.2.2. By Power Source (Value)
    • 6.2.2.1. Corded
    • 6.2.2.2. Cordless (Battery-Operated)
  • 6.2.3. By Price Range (Value)
    • 6.2.3.1. Economy
    • 6.2.3.2. Mid-Range
    • 6.2.3.3. Premium
  • 6.2.4. By End User (Value)
    • 6.2.4.1. Men
    • 6.2.4.2. Women
  • 6.2.5. By Distribution Channel (Value)
    • 6.2.5.1. Online
    • 6.2.5.2. Offline
  • 6.2.6. By Country (Value)
    • 6.2.6.1. U.S.
      • 6.2.6.1.1. By Product Type (Value)
        • 6.2.6.1.1.1. Foil Shavers
        • 6.2.6.1.1.2. Rotary Shavers
    • 6.2.6.2. Canada
      • 6.2.6.2.1. By Product Type (Value)
        • 6.2.6.2.1.1. Foil Shavers
        • 6.2.6.2.1.2. Rotary Shavers
    • 6.2.6.3. Mexico
      • 6.2.6.3.1. By Product Type (Value)
        • 6.2.6.3.1.1. Foil Shavers
        • 6.2.6.3.1.2. Rotary Shavers

7. Europe Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 7.1. Key Findings / Summary
• 7.2. Market Material Estimates and Forecast
  • 7.2.1. By Product Type (Value)
    • 7.2.1.1. Foil Shavers
    • 7.2.1.2. Rotary Shavers
  • 7.2.2. By Power Source (Value)
    • 7.2.2.1. Corded
    • 7.2.2.2. Cordless (Battery-Operated)
  • 7.2.3. By Price Range (Value)
    • 7.2.3.1. Economy
    • 7.2.3.2. Mid-Range
    • 7.2.3.3. Premium
  • 7.2.4. By End User (Value)
    • 7.2.4.1. Men
    • 7.2.4.2. Women
  • 7.2.5. By Distribution Channel (Value)
    • 7.2.5.1. Online
    • 7.2.5.2. Offline
  • 7.2.6. By Country (Value)
    • 7.2.6.1. Germany
      • 7.2.6.1.1. By Product Type (Value)
        • 7.2.6.1.1.1. Foil Shavers
        • 7.2.6.1.1.2. Rotary Shavers
    • 7.2.6.2. France
      • 7.2.6.2.1. By Product Type (Value)
        • 7.2.6.2.1.1. Foil Shavers
        • 7.2.6.2.1.2. Rotary Shavers
    • 7.2.6.3. Italy
      • 7.2.6.3.1. By Product Type (Value)
        • 7.2.6.3.1.1. Foil Shavers
        • 7.2.6.3.1.2. Rotary Shavers
    • 7.2.6.4. Spain
      • 7.2.6.4.1. By Product Type (Value)
        • 7.2.6.4.1.1. Foil Shavers
        • 7.2.6.4.1.2. Rotary Shavers
    • 7.2.6.5. U.K.
      • 7.2.6.5.1. By Product Type (Value)
        • 7.2.6.5.1.1. Foil Shavers
        • 7.2.6.5.1.2. Rotary Shavers
    • 7.2.6.6. Rest of Europe
      • 7.2.6.6.1. By Product Type (Value)
        • 7.2.6.6.1.1. Foil Shavers
        • 7.2.6.6.1.2. Rotary Shavers

8. Asia Pacific Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 8.1. Key Findings / Summary
• 8.2. Market Material Estimates and Forecast
  • 8.2.1. By Product Type (Value)
    • 8.2.1.1. Foil Shavers
    • 8.2.1.2. Rotary Shavers
  • 8.2.2. By Power Source (Value)
    • 8.2.2.1. Corded
    • 8.2.2.2. Cordless (Battery-Operated)
  • 8.2.3. By Price Range (Value)
    • 8.2.3.1. Economy
    • 8.2.3.2. Mid-Range
    • 8.2.3.3. Premium
  • 8.2.4. By End User (Value)
    • 8.2.4.1. Men
    • 8.2.4.2. Women
  • 8.2.5. By Distribution Channel (Value)
    • 8.2.5.1. Online
    • 8.2.5.2. Offline
  • 8.2.6. By Country (Value)
    • 8.2.6.1. China
      • 8.2.6.1.1. By Product Type (Value)
        • 8.2.6.1.1.1. Foil Shavers
        • 8.2.6.1.1.2. Rotary Shavers
    • 8.2.6.2. India
      • 8.2.6.2.1. By Product Type (Value)
        • 8.2.6.2.1.1. Foil Shavers
        • 8.2.6.2.1.2. Rotary Shavers
    • 8.2.6.3. Japan
      • 8.2.6.3.1. By Product Type (Value)
        • 8.2.6.3.1.1. Foil Shavers
        • 8.2.6.3.1.2. Rotary Shavers
    • 8.2.6.4. Australia
      • 8.2.6.4.1. By Product Type (Value)
        • 8.2.6.4.1.1. Foil Shavers
        • 8.2.6.4.1.2. Rotary Shavers
    • 8.2.6.5. Rest of Asia Pacific
      • 8.2.6.5.1. By Product Type (Value)
        • 8.2.6.5.1.1. Foil Shavers
        • 8.2.6.5.1.2. Rotary Shavers

9. South America Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 9.1. Key Findings / Summary
• 9.2. Market Material Estimates and Forecast
  • 9.2.1. By Product Type (Value)
    • 9.2.1.1. Foil Shavers
    • 9.2.1.2. Rotary Shavers
  • 9.2.2. By Power Source (Value)
    • 9.2.2.1. Corded
    • 9.2.2.2. Cordless (Battery-Operated)
  • 9.2.3. By Price Range (Value)
    • 9.2.3.1. Economy
    • 9.2.3.2. Mid-Range
    • 9.2.3.3. Premium
  • 9.2.4. By End User (Value)
    • 9.2.4.1. Men
    • 9.2.4.2. Women
  • 9.2.5. By Distribution Channel (Value)
    • 9.2.5.1. Online
    • 9.2.5.2. Offline
  • 9.2.6. By Country (Value)
    • 9.2.6.1. Brazil
      • 9.2.6.1.1. By Product Type (Value)
        • 9.2.6.1.1.1. Foil Shavers
        • 9.2.6.1.1.2. Rotary Shavers
    • 9.2.6.2. Argentina
      • 9.2.6.2.1. By Product Type (Value)
        • 9.2.6.2.1.1. Foil Shavers
        • 9.2.6.2.1.2. Rotary Shavers
    • 9.2.6.3. Rest of South America
      • 9.2.6.3.1. By Product Type (Value)
        • 9.2.6.3.1.1. Foil Shavers
        • 9.2.6.3.1.2. Rotary Shavers

10. Middle East & Africa Electric Shavers Market Analysis, Insights and Forecast, 2021-2034

• 10.1. Key Findings / Summary
• 10.2. Market Material Estimates and Forecast
  • 10.2.1. By Product Type (Value)
    • 10.2.1.1. Foil Shavers
    • 10.2.1.2. Rotary Shavers
  • 10.2.2. By Power Source (Value)
    • 10.2.2.1. Corded
    • 10.2.2.2. Cordless (Battery-Operated)
  • 10.2.3. By Price Range (Value)
    • 10.2.3.1. Economy
    • 10.2.3.2. Mid-Range
    • 10.2.3.3. Premium
  • 10.2.4. By End User (Value)
    • 10.2.4.1. Men
    • 10.2.4.2. Women
  • 10.2.5. By Distribution Channel (Value)
    • 10.2.5.1. Online
    • 10.2.5.2. Offline
  • 10.2.6. By Country (Value)
    • 10.2.6.1. South Africa
      • 10.2.6.1.1. By Product Type (Value)
        • 10.2.6.1.1.1. Foil Shavers
        • 10.2.6.1.1.2. Rotary Shavers
    • 10.2.6.2. UAE
      • 10.2.6.2.1. By Product Type (Value)
        • 10.2.6.2.1.1. Foil Shavers
        • 10.2.6.2.1.2. Rotary Shavers
    • 10.2.6.3. Rest of Middle East & Africa
      • 10.2.6.3.1. By Product Type (Value)
        • 10.2.6.3.1.1. Foil Shavers
        • 10.2.6.3.1.2. Rotary Shavers

11. Competitive Matrix

• 11.1. Key Strategies Adopted by Market Players
• 11.2. Global Electric Shavers Market Revenue Share/Ranking Analysis, By Manufacturers, 2025

12. Company Profiles

• 12.1. Philips (Netherlands)
  • 12.1.1. Overview
  • 12.1.2. Description
  • 12.1.3. Material Portfolio
  • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
  • 12.1.5. Recent Developments
• 12.2. Panasonic (Japan)
• 12.3. Braun (Germany)
• 12.4. Remington (U.S.)
• 12.5. Wahl (U.S.)
• 12.6. Conair (U.S.)
• 12.7. Andis Company (U.S.)
• 12.8. Xiaomi (China)
• 12.9. Havells (India)
• 12.10. YA-MAN (Japan)