DSP(Demand Side Platform) 시장 : 세계 업계 분석, 규모, 점유율, 성장, 동향, 예측(2023-2030년) - 유형별, 채널별, 기업 규모별, 용도별, 지역별(북미, 유럽, 아시아태평양, 라틴아메리카, 중동 및 아프리카)

Unlocking the Potential of DSP for Programmatic Advertising

The global demand side platform (DSP) market is set to experience robust growth driven by the rising adoption of DSPs for programmatic advertising. Enhanced campaign reporting and efficient management are two key factors propelling the expansion of the worldwide DSP market. The increasing availability of digital advertising inventories is a significant driver of the DSP market's growth, further accelerated by attributes like speed, intelligent advertising, precise targeting, and data-driven insights. The market is poised to advance with the growing demand for programmatic advertising, as DSPs leverage advanced technologies such as machine learning and artificial intelligence to automate data-driven advertising processes. This report sheds light on the dynamic factors shaping the DSP market's growth trajectory.

Elevated Demand for Processed Foods and Sustainable Oil Production to Drive DSP Market

The demand for DSPs is receiving a substantial boost from businesses aiming to strengthen their market position through intense and effective ad campaigns. The rising preference for packaged foods is fueling the adoption of various cooking oils by end users like restaurants, small food chains, and households. This shift is driving the demand for DSPs as companies seek more effective ways to connect with their target audiences through digital advertising.

DSP Market Growth Amidst Technological Advancements

DSPs are leveraging advanced technologies such as machine learning and artificial intelligence to enhance and automate data-driven advertising processes. This technological progress is a key factor driving the expansion of the DSP market. Businesses are increasingly turning to demand-side platforms for programmatic advertising, particularly for Connected TV (CTV) and Over-the-Top (OTT) solutions. These platforms have facilitated a surge in ad transactions and opened up new opportunities for reaching target audiences through digital advertising.

COVID-19 Impact on the DSP Market

While the COVID-19 pandemic initially posed challenges for the DSP market, it ultimately presented an opportunity for businesses to reach a larger audience through social media and online purchasing. As people turned to remote online activities, the demand for digital advertising grew, especially in industries like e-commerce and online gaming. The rapid growth of the gaming industry during the pandemic created a substantial avenue for advertisers.

Challenges and Opportunities in the DSP Market

Fraudulent activities in the advertising industry, such as false advertisements and ad fraud, pose challenges to the growth of the DSP market. These activities undermine consumer trust and harm brands. However, this also presents an opportunity for the development of new technologies and alternative forms of promotion that prioritize transparency and consumer protection.

Creating Demand for Self-Service DSP

The rise of self-service DSPs, which provide advertisers complete control over their ad campaigns, is anticipated to drive the highest Compound Annual Growth Rate (CAGR) during the forecast period. These platforms empower marketers to manage their campaigns and achieve higher quality impressions at scale.

Adoption of DSPs for Programmatic Advertising

The North American region is spearheading the DSP market's growth due to its extensive adoption of demand-side platforms for programmatic advertising. The widespread use of smartphones, online applications, and the population's reliance on the internet make North America a significant player in the DSP market.

Competitive Landscape

Key players in the DSP market include: Alphabet Inc., Amazon.com, Inc., Adobe Inc., The Trade Desk, Inc., MediaMath, Inc., Adform, Xandr (Microsoft), SmartyAds, Gourmet Ads, and Basis Technologies.

As businesses strive to enhance their market presence through efficient ad campaigns, demand for DSPs is on the rise. The market is leveraging technological advancements, the popularity of programmatic advertising, and the growing need for effective data management to drive growth. Despite challenges posed by fraudulent activities, the market continues to evolve, creating opportunities for innovative technologies and promoting transparent and impactful digital advertising campaigns.

Table of Contents

1. Executive Summary

• 1.1. Global Demand Side Platform Market Snapshot
• 1.2. Key Market Trends
• 1.3. Future Projections
• 1.4. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
    • 2.2.1.1. Driver A
    • 2.2.1.2. Driver B
    • 2.2.1.3. Driver C
  • 2.2.2. Restraints
    • 2.2.2.1. Restraint 1
    • 2.2.2.2. Restraint 2
  • 2.2.3. Market Opportunities Matrix
• 2.3. Porter's Five Forces Analysis
• 2.4. Covid-19 Impact Analysis
• 2.5. Regulatory Framework
• 2.6. PESTLE

3. Global Demand Side Platform Market Outlook, 2018 - 2030

• 3.1. Global Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 3.1.1. Key Highlights
    • 3.1.1.1. Self Service
    • 3.1.1.2. Full Service
• 3.2. Global Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 3.2.1. Key Highlights
    • 3.2.1.1. Mobile
    • 3.2.1.2. Display
    • 3.2.1.3. Video
    • 3.2.1.4. Native
    • 3.2.1.5. Other
  • 3.2.2. BPS/Market Attractiveness Analysis
• 3.3. Global Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 3.3.1. Key Highlights
    • 3.3.1.1. Small Business
    • 3.3.1.2. Mid-Market
    • 3.3.1.3. Enterprise
  • 3.3.2. BPS/Market Attractiveness Analysis
• 3.4. Global Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 3.4.1. Key Highlights
    • 3.4.1.1. Automation
    • 3.4.1.2. Retail Industry
    • 3.4.1.3. Telecom
    • 3.4.1.4. Healthcare
    • 3.4.1.5. Media and Entertainment
    • 3.4.1.6. Finance
    • 3.4.1.7. Other
  • 3.4.2. BPS/Market Attractiveness Analysis
• 3.5. Global Demand Side Platform Market Outlook, by Region, Value (US$ Mn), 2018 - 2030
  • 3.5.1. Key Highlights
    • 3.5.1.1. North America
    • 3.5.1.2. Europe
    • 3.5.1.3. Asia Pacific
    • 3.5.1.4. Latin America
    • 3.5.1.5. Middle East & Africa
  • 3.5.2. BPS/Market Attractiveness Analysis

4. North America Demand Side Platform Market Outlook, 2018 - 2030

• 4.1. North America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 4.1.1. Key Highlights
    • 4.1.1.1. Self Service
    • 4.1.1.2. Full Service
• 4.2. North America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 4.2.1. Key Highlights
    • 4.2.1.1. Mobile
    • 4.2.1.2. Display
    • 4.2.1.3. Video
    • 4.2.1.4. Native
    • 4.2.1.5. Other
• 4.3. North America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 4.3.1. Key Highlights
    • 4.3.1.1. Small Business
    • 4.3.1.2. Mid-Market
    • 4.3.1.3. Enterprise
  • 4.3.2. BPS/Market Attractiveness Analysis
• 4.4. North America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 4.4.1. Key Highlights
    • 4.4.1.1. Automation
    • 4.4.1.2. Retail Industry
    • 4.4.1.3. Telecom
    • 4.4.1.4. Healthcare
    • 4.4.1.5. Media and Entertainment
    • 4.4.1.6. Finance
    • 4.4.1.7. Other
• 4.5. North America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
  • 4.5.1. Key Highlights
    • 4.5.1.1. U.S.
    • 4.5.1.2. Canada
  • 4.5.2. BPS/Market Attractiveness Analysis

5. Europe Demand Side Platform Market Outlook, 2018 - 2030

• 5.1. Europe Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 5.1.1. Key Highlights
    • 5.1.1.1. Self Service
    • 5.1.1.2. Full Service
• 5.2. Europe Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 5.2.1. Key Highlights
    • 5.2.1.1. Mobile
    • 5.2.1.2. Display
    • 5.2.1.3. Video
    • 5.2.1.4. Native
    • 5.2.1.5. Other
• 5.3. Europe Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 5.3.1. Key Highlights
    • 5.3.1.1. Small Business
    • 5.3.1.2. Mid-Market
    • 5.3.1.3. Enterprise
  • 5.3.2. BPS/Market Attractiveness Analysis
• 5.4. Europe Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 5.4.1. Key Highlights
    • 5.4.1.1. Automation
    • 5.4.1.2. Retail Industry
    • 5.4.1.3. Telecom
    • 5.4.1.4. Healthcare
    • 5.4.1.5. Media and Entertainment
    • 5.4.1.6. Finance
    • 5.4.1.7. Other
• 5.5. Europe Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
  • 5.5.1. Key Highlights
    • 5.5.1.1. Germany
    • 5.5.1.2. France
    • 5.5.1.3. U.K.
    • 5.5.1.4. Italy
    • 5.5.1.5. Spain
    • 5.5.1.6. Russia
    • 5.5.1.7. Rest of Europe
  • 5.5.2. BPS/Market Attractiveness Analysis

6. Asia Pacific Demand Side Platform Market Outlook, 2018 - 2030

• 6.1. Asia Pacific Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 6.1.1. Key Highlights
    • 6.1.1.1. Self Service
    • 6.1.1.2. Full Service
• 6.2. Asia Pacific Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 6.2.1. Key Highlights
    • 6.2.1.1. Mobile
    • 6.2.1.2. Display
    • 6.2.1.3. Video
    • 6.2.1.4. Native
    • 6.2.1.5. Other
• 6.3. Asia Pacific Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 6.3.1. Key Highlights
    • 6.3.1.1. Small Business
    • 6.3.1.2. Mid-Market
    • 6.3.1.3. Enterprise
  • 6.3.2. BPS/Market Attractiveness Analysis
• 6.4. Asia Pacific Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 6.4.1. Key Highlights
    • 6.4.1.1. Automation
    • 6.4.1.2. Retail Industry
    • 6.4.1.3. Telecom
    • 6.4.1.4. Healthcare
    • 6.4.1.5. Media and Entertainment
    • 6.4.1.6. Finance
    • 6.4.1.7. Other
• 6.5. Asia Pacific Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
  • 6.5.1. Key Highlights
    • 6.5.1.1. China
    • 6.5.1.2. Japan
    • 6.5.1.3. South Korea
    • 6.5.1.4. India
    • 6.5.1.5. Southeast Asia
    • 6.5.1.6. Rest of Asia Pacific
  • 6.5.2. BPS/Market Attractiveness Analysis

7. Latin America Demand Side Platform Market Outlook, 2018 - 2030

• 7.1. Latin America Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 7.1.1. Key Highlights
    • 7.1.1.1. Self Service
    • 7.1.1.2. Full Service
• 7.2. Latin America Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 7.2.1. Key Highlights
    • 7.2.1.1. Mobile
    • 7.2.1.2. Display
    • 7.2.1.3. Video
    • 7.2.1.4. Native
    • 7.2.1.5. Other
• 7.3. Latin America Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 7.3.1. Key Highlights
    • 7.3.1.1. Small Business
    • 7.3.1.2. Mid-Market
    • 7.3.1.3. Enterprise
  • 7.3.2. BPS/Market Attractiveness Analysis
• 7.4. Latin America Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 7.4.1. Key Highlights
    • 7.4.1.1. Automation
    • 7.4.1.2. Retail Industry
    • 7.4.1.3. Telecom
    • 7.4.1.4. Healthcare
    • 7.4.1.5. Media and Entertainment
    • 7.4.1.6. Finance
    • 7.4.1.7. Other
• 7.5. Latin America Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
  • 7.5.1. Key Highlights
    • 7.5.1.1. Brazil
    • 7.5.1.2. Mexico
    • 7.5.1.3. Rest of Latin America
  • 7.5.2. BPS/Market Attractiveness Analysis

8. Middle East & Africa Demand Side Platform Market Outlook, 2018 - 2030

• 8.1. Middle East & Africa Demand Side Platform Market Outlook, by Type, Value (US$ Mn), 2018 - 2030
  • 8.1.1. Key Highlights
    • 8.1.1.1. Self Service
    • 8.1.1.2. Full Service
• 8.2. Middle East & Africa Demand Side Platform Market Outlook, by Channel, Value (US$ Mn), 2018 - 2030
  • 8.2.1. Key Highlights
    • 8.2.1.1. Mobile
    • 8.2.1.2. Display
    • 8.2.1.3. Video
    • 8.2.1.4. Native
    • 8.2.1.5. Other
• 8.3. Middle East & Africa Demand Side Platform Market Outlook, by Company Size, Value (US$ Mn), 2018 - 2030
  • 8.3.1. Key Highlights
    • 8.3.1.1. Small Business
    • 8.3.1.2. Mid-Market
    • 8.3.1.3. Enterprise
  • 8.3.2. BPS/Market Attractiveness Analysis
• 8.4. Middle East & Africa Demand Side Platform Market Outlook, by Application, Value (US$ Mn), 2018 - 2030
  • 8.4.1. Key Highlights
    • 8.4.1.1. Automation
    • 8.4.1.2. Retail Industry
    • 8.4.1.3. Telecom
    • 8.4.1.4. Healthcare
    • 8.4.1.5. Media and Entertainment
    • 8.4.1.6. Finance
    • 8.4.1.7. Other
• 8.5. Middle East & Africa Demand Side Platform Market Outlook, by Country, Value (US$ Mn), 2018 - 2030
  • 8.5.1. Key Highlights
    • 8.5.1.1. GCC
    • 8.5.1.2. South Africa
    • 8.5.1.3. Rest of Middle East & Africa
  • 8.5.2. BPS/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. Company Market Share Analysis
• 9.2. Company Profiles
  • 9.2.1. Amazon (AAP)
    • 9.2.1.1. Company Overview
    • 9.2.1.2. Product Portfolio
    • 9.2.1.3. Financial Overview
    • 9.2.1.4. Business Strategies and Development
  • 9.2.2. Facebook Ads Manager
  • 9.2.3. Adobe Inc.
  • 9.2.4. MediaMath
  • 9.2.5. DoubleClick
  • 9.2.6. LiveRamp
  • 9.2.7. Choozle
  • 9.2.8. Tube Mogul
  • 9.2.9. BrightRoll
  • 9.2.10. AppNexus
  • 9.2.11. Adelphic DSP
  • 9.2.12. The Trade Desk
  • 9.2.13. Google Marketing Platform
  • 9.2.14. Simpli-fi
  • 9.2.15. Demandbase One
  • 9.2.16. Basis Technologies
  • 9.2.17. Illumin
  • 9.2.18. Amobee
  • 9.2.19. Roku OneView
  • 9.2.20. Criteo Commerce Growth

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations