온라인 온디맨드 홈 서비스 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 플랫폼 유형, 최종 용도 및 지역별

The global online on-demand home services market is thriving, having generated a revenue of US$ 4.44 billion in 2024. The market is poised to achieve a market valuation of US$ 7 billion by 2031.

The Rise of Online On-demand Home Services

Online on-demand home services encompass digital platforms that provide convenient access to a wide range of home amenities. These platforms connect users with service providers while simplifying billing and payment processes, making home services more accessible and convenient worldwide.

Marketing Initiatives Driving Market Expansion

Market growth is further driven by increasing advertising and marketing efforts by vendors. Companies in the global market are actively running advertising campaigns across various platforms to enhance customer awareness and loyalty. Initiatives like the Happiness Guarantee Program, implemented by organizations such as TATA, Amazon Home Services, and Angi Inc., ensure service quality and offer compensation in case of poor service, enhancing customer trust and positively influencing market growth.

Impact of Increasing Internet Usage

The online on-demand home services market continues to expand due to the widespread use of smartphones, cost-effective data availability, and the proliferation of related applications. Additionally, rising consumer demand for easily accessible products, amidst rapid urbanization, contributes to market value growth. The impact of digitalization and the improving standard of living worldwide also play a significant role in market expansion.

Security & Fraud Concerns

However, security and fraud threats associated with online apps pose a challenge to the industry's growth. The extreme fragmentation of the market makes it challenging to gain customer trust, hindering market growth to some extent.

Country-wise Insights

United States: In the U.S., the demand for on-demand home services spans pest control, salon & beauty treatments, home cleaning & repairs, electrical work, plumbing services, and in-home medical care. Leading companies in this sector include Amazon Home Service, IAC, Yelp, SERVIZ, TaskRabbit, ServiceTitan, and Handy.

United Kingdom: The increasing employment rate of women aged 25 to 64 has driven the need for domestic cleaners in the UK. Families with both partners employed opt for professional cleaners to maximize their free time. Online platforms for cleaning services have made it easier for users to book cleaners, reducing costs and making services more affordable.

China: China's expanding middle class, with higher discretionary income, has led to a surge in demand for professional home cleaning services. Busy job schedules among women have further fueled this demand. The CEO of Dazhong Gongjiang, a Beijing-based cleaning firm, highlighted the growth potential in the industry.

Competitive Landscape

Market participants are adopting various strategies, including product/service launches, geographic expansion, strategic alliances, partnerships, mergers, and acquisitions, to strengthen their presence in the global market.

Key Companies Profiled

• Amazon.com Inc.
• Angi Inc.
• AskforTask Inc.
• ByNext Inc.
• E Home Services
• Fixi Co. Ltd.
• Helpling GmbH and Co. KG
• Home Reno Pte. Ltd.
• HomeServe Plc
• Houzz Inc.
• MyClean Inc.
• Oneflare Pty Ltd.
• Paintzen Inc.
• Porch.com Inc.
• Super Home Inc.
• TaskEasy Inc.
• TaskRabbit Inc.
• The ServiceMaster Co. LLC
• Up Your Home Services Sdn Bhd
• Urban Co.
• Others

Segmentation of Online On-demand Home Services Industry Research

Platform Type:

• Web
• Mobile

End Use:

• Media & Entertainment
• Carpentry
• Food
• Home Welfare
• Beauty
• Retail
• Healthcare

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Online On-demand Home Services Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2023
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Global Online On-demand Home Services Market Outlook, 2018 - 2031

• 3.1. Global Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 3.1.1. Key Highlights
    • 3.1.1.1. Web
    • 3.1.1.2. Mobile
• 3.2. Global Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 3.2.1. Key Highlights
    • 3.2.1.1. Media & Entertainment
    • 3.2.1.2. Carpentry
    • 3.2.1.3. Food
    • 3.2.1.4. Home Welfare
    • 3.2.1.5. Beauty
    • 3.2.1.6. Retail
    • 3.2.1.7. Healthcare
• 3.3. Global Online On-demand Home Services Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
  • 3.3.1. Key Highlights
    • 3.3.1.1. North America
    • 3.3.1.2. Europe
    • 3.3.1.3. Asia Pacific
    • 3.3.1.4. Latin America
    • 3.3.1.5. Middle East & Africa

4. North America Online On-demand Home Services Market Outlook, 2018 - 2031

• 4.1. North America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Web
    • 4.1.1.2. Mobile
• 4.2. North America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. Media & Entertainment
    • 4.2.1.2. Carpentry
    • 4.2.1.3. Food
    • 4.2.1.4. Home Welfare
    • 4.2.1.5. Beauty
    • 4.2.1.6. Retail
    • 4.2.1.7. Healthcare
  • 4.2.2. BPS Analysis/Market Attractiveness Analysis
• 4.3. North America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. U.S. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.2. U.S. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 4.3.1.3. Canada Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.4. Canada Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Online On-demand Home Services Market Outlook, 2018 - 2031

• 5.1. Europe Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Web
    • 5.1.1.2. Mobile
• 5.2. Europe Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. Media & Entertainment
    • 5.2.1.2. Carpentry
    • 5.2.1.3. Food
    • 5.2.1.4. Home Welfare
    • 5.2.1.5. Beauty
    • 5.2.1.6. Retail
    • 5.2.1.7. Healthcare
  • 5.2.2. BPS Analysis/Market Attractiveness Analysis
• 5.3. Europe Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Germany Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.2. Germany Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.3. U.K. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.4. U.K. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.5. France Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.6. France Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.7. Italy Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.8. Italy Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.9. Turkey Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.10. Turkey Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.11. Russia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.12. Russia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.13. Rest of Europe Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.14. Rest of Europe Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Online On-demand Home Services Market Outlook, 2018 - 2031

• 6.1. Asia Pacific Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Web
    • 6.1.1.2. Mobile
• 6.2. Asia Pacific Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. Media & Entertainment
    • 6.2.1.2. Carpentry
    • 6.2.1.3. Food
    • 6.2.1.4. Home Welfare
    • 6.2.1.5. Beauty
    • 6.2.1.6. Retail
    • 6.2.1.7. Healthcare
  • 6.2.2. BPS Analysis/Market Attractiveness Analysis
• 6.3. Asia Pacific Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. China Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.2. China Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.3. Japan Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.4. Japan Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.5. South Korea Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.6. South Korea Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.7. India Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.8. India Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.9. Southeast Asia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.10. Southeast Asia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.11. Rest of Asia Pacific Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.12. Rest of Asia Pacific Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Online On-demand Home Services Market Outlook, 2018 - 2031

• 7.1. Latin America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Web
    • 7.1.1.2. Mobile
• 7.2. Latin America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 7.2.1. Key Highlights
    • 7.2.1.1. Media & Entertainment
    • 7.2.1.2. Carpentry
    • 7.2.1.3. Food
    • 7.2.1.4. Home Welfare
    • 7.2.1.5. Beauty
    • 7.2.1.6. Retail
    • 7.2.1.7. Healthcare
  • 7.2.2. BPS Analysis/Market Attractiveness Analysis
• 7.3. Latin America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Brazil Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.2. Brazil Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.3. Mexico Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.4. Mexico Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.5. Argentina Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.6. Argentina Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.7. Rest of Latin America Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.8. Rest of Latin America Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Online On-demand Home Services Market Outlook, 2018 - 2031

• 8.1. Middle East & Africa Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Web
    • 8.1.1.2. Mobile
• 8.2. Middle East & Africa Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. Media & Entertainment
    • 8.2.1.2. Carpentry
    • 8.2.1.3. Food
    • 8.2.1.4. Home Welfare
    • 8.2.1.5. Beauty
    • 8.2.1.6. Retail
    • 8.2.1.7. Healthcare
  • 8.2.2. BPS Analysis/Market Attractiveness Analysis
• 8.3. Middle East & Africa Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. GCC Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.2. GCC Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.3. South Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.4. South Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.5. Egypt Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.6. Egypt Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.7. Nigeria Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.8. Nigeria Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.9. Rest of Middle East & Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.10. Rest of Middle East & Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. Manufacturer vs by End Use Organism Heat map
• 9.2. Company Market Share Analysis, 2023
• 9.3. Competitive Dashboard
• 9.4. Company Profiles
  • 9.4.1. Amazon.com Inc.
    • 9.4.1.1. Company Overview
    • 9.4.1.2. Product Portfolio
    • 9.4.1.3. Financial Overview
    • 9.4.1.4. Business Strategies and Development
  • 9.4.2. Angi Inc.
    • 9.4.2.1. Company Overview
    • 9.4.2.2. Product Portfolio
    • 9.4.2.3. Financial Overview
    • 9.4.2.4. Business Strategies and Development
  • 9.4.3. AskforTask Inc.
    • 9.4.3.1. Company Overview
    • 9.4.3.2. Product Portfolio
    • 9.4.3.3. Financial Overview
    • 9.4.3.4. Business Strategies and Development
  • 9.4.4. ByNext Inc.
    • 9.4.4.1. Company Overview
    • 9.4.4.2. Product Portfolio
    • 9.4.4.3. Financial Overview
    • 9.4.4.4. Business Strategies and Development
  • 9.4.5. E Home Services
    • 9.4.5.1. Company Overview
    • 9.4.5.2. Product Portfolio
    • 9.4.5.3. Financial Overview
    • 9.4.5.4. Business Strategies and Development
  • 9.4.6. Fixi Co. Ltd.
    • 9.4.6.1. Company Overview
    • 9.4.6.2. Product Portfolio
    • 9.4.6.3. Financial Overview
    • 9.4.6.4. Business Strategies and Development
  • 9.4.7. Helpling GmbH and Co. KG
    • 9.4.7.1. Company Overview
    • 9.4.7.2. Product Portfolio
    • 9.4.7.3. Financial Overview
    • 9.4.7.4. Business Strategies and Development
  • 9.4.8. Home Reno Pte. Ltd.
    • 9.4.8.1. Company Overview
    • 9.4.8.2. Product Portfolio
    • 9.4.8.3. Financial Overview
    • 9.4.8.4. Business Strategies and Development
  • 9.4.9. Houzz Inc.
    • 9.4.9.1. Company Overview
    • 9.4.9.2. Product Portfolio
    • 9.4.9.3. Financial Overview
    • 9.4.9.4. Business Strategies and Development
  • 9.4.10. MyClean Inc.
    • 9.4.10.1. Company Overview
    • 9.4.10.2. Product Portfolio
    • 9.4.10.3. Financial Overview
    • 9.4.10.4. Business Strategies and Development
  • 9.4.11. Oneflare Pty Ltd.
    • 9.4.11.1. Company Overview
    • 9.4.11.2. Product Portfolio
    • 9.4.11.3. Financial Overview
    • 9.4.11.4. Business Strategies and Development
  • 9.4.12. Paintzen Inc.
    • 9.4.12.1. Company Overview
    • 9.4.12.2. Product Portfolio
    • 9.4.12.3. Financial Overview
    • 9.4.12.4. Business Strategies and Development
  • 9.4.13. Porch.com Inc.
    • 9.4.13.1. Company Overview
    • 9.4.13.2. Product Portfolio
    • 9.4.13.3. Financial Overview
    • 9.4.13.4. Business Strategies and Development
  • 9.4.14. Super Home Inc.
    • 9.4.14.1. Company Overview
    • 9.4.14.2. Product Portfolio
    • 9.4.14.3. Financial Overview
    • 9.4.14.4. Business Strategies and Development
  • 9.4.15. TaskEasy Inc.
    • 9.4.15.1. Company Overview
    • 9.4.15.2. Product Portfolio
    • 9.4.15.3. Financial Overview
    • 9.4.15.4. Business Strategies and Development

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations