세계의 캔 와인 시장 - 업계 분석, 규모, 점유율, 성장, 동향, 예측(2031년)

The global canned wine market is on a trajectory of significant growth, forecast to expand at a compound annual growth rate (CAGR) of 17.2%. The market, valued at US$914.93 million in 2024, is expected to reach an impressive US$2,773.4 million by the end of 2031. This exponential growth reflects the rising demand for portable, eco-friendly, and convenient beverage solutions that align with modern consumer lifestyles.

Canned wine, packaged in lightweight aluminum cans, is transforming the beverage industry by offering a convenient and environmentally sustainable alternative to traditional glass bottles. Its appeal lies in its portability, reduced risk of breakage, and suitability for outdoor activities, catering to on-the-go consumers. Additionally, canned wine is gaining traction due to its single-serving portions and reduced ecological footprint, positioning it as a sustainable choice for contemporary lifestyles.

Market Growth Drivers

1.Sustainability of Aluminum Packaging

• Aluminum packaging offers a smaller carbon footprint, is lightweight, and is highly recyclable, making it an attractive option for eco-conscious consumers.
• The transition to aluminum cans reduces energy-intensive processes associated with glass manufacturing, aligning with global sustainability goals.

2.Convenience for Modern Consumers

• Canned wine's portability and durability make it ideal for outdoor gatherings, picnics, and casual events.
• Single-serving portions cater to individual preferences, minimizing waste and ensuring easy handling.

Market Restraints

1.Traditional Perceptions of Wine Packaging

• Established perceptions of glass bottles as the hallmark of quality and sophistication present challenges for canned wine adoption.
• Overcoming skepticism requires robust marketing strategies emphasizing the premium quality and practicality of canned wine.

2.Regulatory Complexities

• Diverse regulations regarding the packaging, labeling, and distribution of alcoholic beverages across regions can impede market expansion.
• Navigating these regulatory frameworks necessitates significant investment in compliance efforts.

Opportunities

1.Outdoor and Experiential Dining Trends

• The rise in outdoor dining and experiential consumption creates opportunities for canned wine producers to cater to informal and non-traditional settings.
• Younger demographics, who prioritize experiences over conventions, find canned wine appealing for its versatility and convenience.

2.Technological Advancements and Marketing Strategies

• Producers are leveraging innovative packaging technologies to enhance the appeal of canned wine.
• Marketing strategies that link canned wine to vibrant outdoor experiences and sustainability resonate with target demographics, broadening market penetration.

Regional Analysis

1.North America: Market Leader

• North America dominates the global canned wine market, driven by a strong wine culture and the demand for portable, high-quality beverage options.
• The region's established distribution networks, including e-commerce platforms, facilitate widespread accessibility.
• Early adoption of sustainable practices further strengthens North America's leadership.

2.South Asia and Pacific: Fastest-Growing Market

• Rapid economic development and an expanding middle class in South Asia and Pacific are fueling market growth.
• The youthful population's receptiveness to global trends and preference for innovative beverages make this region a hotspot for canned wine.
• Favorable climates and a culture of social gatherings enhance the demand for portable wine options.

Competitive Analysis

The canned wine market is highly competitive, with key players focusing on innovation, product differentiation, and strategic partnerships to strengthen their market positions.

The canned wine market features several leading companies, including:

• Union Wine Company
• Underwood
• MANCAN Wine
• The Infinite Monkey Theorem
• Lila Wines
• Francis Ford Coppola Winery
• Backpack Wine Co.
• House Wine
• Nomadic
• Electric Sky Wine
• Sans Wine Co.

Canned Wine Market Segmentation

1.By Product Type

• Sparkling Wine
• Still White Wine
• Still Red Wine
• Rose

2.By Packaging Size

• 250 ml (8.4 oz)
• 375 ml (12.7 oz)
• 187 ml (6.3 oz)

3.By Sales Channel

• Hypermarket/supermarket
• Wine Shops and Specialty Stores
• Club Stores
• Liquor Stores
• Online Retail

4.By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Canned Wine Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2023
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Price Analysis, 2019 - 2023

• 3.1. Global Average Price Analysis, by Product Type, US$ Per Unit, 2019 - 2023
• 3.2. Prominent Factor Affecting Canned Wine Prices

4. Global Canned Wine Market Outlook, 2019 - 2031

• 4.1. Global Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Sparkling Wine
    • 4.1.1.2. Still White Wine
    • 4.1.1.3. Still Red Wine
    • 4.1.1.4. Rose
• 4.2. Global Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. 250 ml (8.4 oz)
    • 4.2.1.2. 375 ml (12.7 oz)
    • 4.2.1.3. 187 ml (6.3 oz)
• 4.3. Global Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. Hypermarket/supermarket
    • 4.3.1.2. Wine Shops and Specialty Stores
    • 4.3.1.3. Club Stores
    • 4.3.1.4. Liquor Stores
    • 4.3.1.5. Online Retail
• 4.4. Global Canned Wine Market Outlook, by Region, Value (US$ Mn), 2019 - 2031
  • 4.4.1. Key Highlights
    • 4.4.1.1. North America
    • 4.4.1.2. Europe
    • 4.4.1.3. Asia Pacific
    • 4.4.1.4. Latin America
    • 4.4.1.5. Middle East & Africa

5. North America Canned Wine Market Outlook, 2019 - 2031

• 5.1. North America Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Sparkling Wine
    • 5.1.1.2. Still White Wine
    • 5.1.1.3. Still Red Wine
    • 5.1.1.4. Rose
• 5.2. North America Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. 250 ml (8.4 oz)
    • 5.2.1.2. 375 ml (12.7 oz)
    • 5.2.1.3. 187 ml (6.3 oz)
• 5.3. North America Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Hypermarket/supermarket
    • 5.3.1.2. Wine Shops and Specialty Stores
    • 5.3.1.3. Club Stores
    • 5.3.1.4. Liquor Stores
    • 5.3.1.5. Online Retail
• 5.4. North America Canned Wine Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
  • 5.4.1. Key Highlights
    • 5.4.1.1. U.S. Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 5.4.1.2. U.S. Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 5.4.1.3. U.S. Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 5.4.1.4. Canada Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 5.4.1.5. Canada Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 5.4.1.6. Canada Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 5.4.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Canned Wine Market Outlook, 2019 - 2031

• 6.1. Europe Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Sparkling Wine
    • 6.1.1.2. Still White Wine
    • 6.1.1.3. Still Red Wine
    • 6.1.1.4. Rose
• 6.2. Europe Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. 250 ml (8.4 oz)
    • 6.2.1.2. 375 ml (12.7 oz)
    • 6.2.1.3. 187 ml (6.3 oz)
• 6.3. Europe Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. Hypermarket/supermarket
    • 6.3.1.2. Wine Shops and Specialty Stores
    • 6.3.1.3. Club Stores
    • 6.3.1.4. Liquor Stores
    • 6.3.1.5. Online Retail
• 6.4. Europe Canned Wine Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
  • 6.4.1. Key Highlights
    • 6.4.1.1. Germany Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.2. Germany Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.3. Germany Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.4. U.K. Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.5. U.K. Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.6. U.K. Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.7. France Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.8. France Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.9. France Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.10. Italy Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.11. Italy Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.12. Italy Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.13. Turkey Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.14. Turkey Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.15. Turkey Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.16. Russia Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.17. Russia Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.18. Russia Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 6.4.1.19. Rest of Europe Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 6.4.1.20. Rest of Europe Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 6.4.1.21. Rest of Europe Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 6.4.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Canned Wine Market Outlook, 2019 - 2031

• 7.1. Asia Pacific Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Sparkling Wine
    • 7.1.1.2. Still White Wine
    • 7.1.1.3. Still Red Wine
    • 7.1.1.4. Rose
• 7.2. Asia Pacific Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 7.2.1. Key Highlights
    • 7.2.1.1. 250 ml (8.4 oz)
    • 7.2.1.2. 375 ml (12.7 oz)
    • 7.2.1.3. 187 ml (6.3 oz)
• 7.3. Asia Pacific Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Hypermarket/supermarket
    • 7.3.1.2. Wine Shops and Specialty Stores
    • 7.3.1.3. Club Stores
    • 7.3.1.4. Liquor Stores
    • 7.3.1.5. Online Retail
• 7.4. Asia Pacific Canned Wine Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
  • 7.4.1. Key Highlights
    • 7.4.1.1. China Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.2. China Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.3. China Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 7.4.1.4. Japan Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.5. Japan Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.6. Japan Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 7.4.1.7. South Korea Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.8. South Korea Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.9. South Korea Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 7.4.1.10. India Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.11. India Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.12. India Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 7.4.1.13. Southeast Asia Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.14. Southeast Asia Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.15. Southeast Asia Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 7.4.1.16. Rest of Asia Pacific Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 7.4.1.17. Rest of Asia Pacific Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 7.4.1.18. Rest of Asia Pacific Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 7.4.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Canned Wine Market Outlook, 2019 - 2031

• 8.1. Latin America Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Sparkling Wine
    • 8.1.1.2. Still White Wine
    • 8.1.1.3. Still Red Wine
    • 8.1.1.4. Rose
• 8.2. Latin America Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. 250 ml (8.4 oz)
    • 8.2.1.2. 375 ml (12.7 oz)
    • 8.2.1.3. 187 ml (6.3 oz)
• 8.3. Latin America Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. Hypermarket/supermarket
    • 8.3.1.2. Wine Shops and Specialty Stores
    • 8.3.1.3. Club Stores
    • 8.3.1.4. Liquor Stores
    • 8.3.1.5. Online Retail
• 8.4. Latin America Canned Wine Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
  • 8.4.1. Key Highlights
    • 8.4.1.1. Brazil Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 8.4.1.2. Brazil Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 8.4.1.3. Brazil Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 8.4.1.4. Mexico Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 8.4.1.5. Mexico Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 8.4.1.6. Mexico Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 8.4.1.7. Argentina Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 8.4.1.8. Argentina Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 8.4.1.9. Argentina Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 8.4.1.10. Rest of Latin America Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 8.4.1.11. Rest of Latin America Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 8.4.1.12. Rest of Latin America Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 8.4.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Canned Wine Market Outlook, 2019 - 2031

• 9.1. Middle East & Africa Canned Wine Market Outlook, by Product Type, Value (US$ Mn), 2019 - 2031
  • 9.1.1. Key Highlights
    • 9.1.1.1. Sparkling Wine
    • 9.1.1.2. Still White Wine
    • 9.1.1.3. Still Red Wine
    • 9.1.1.4. Rose
• 9.2. Middle East & Africa Canned Wine Market Outlook, by Packaging Size, Value (US$ Mn), 2019 - 2031
  • 9.2.1. Key Highlights
    • 9.2.1.1. 250 ml (8.4 oz)
    • 9.2.1.2. 375 ml (12.7 oz)
    • 9.2.1.3. 187 ml (6.3 oz)
• 9.3. Middle East & Africa Canned Wine Market Outlook, by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 9.3.1. Key Highlights
    • 9.3.1.1. Hypermarket/supermarket
    • 9.3.1.2. Wine Shops and Specialty Stores
    • 9.3.1.3. Club Stores
    • 9.3.1.4. Liquor Stores
    • 9.3.1.5. Online Retail
• 9.4. Middle East & Africa Canned Wine Market Outlook, by Country, Value (US$ Mn), 2019 - 2031
  • 9.4.1. Key Highlights
    • 9.4.1.1. GCC Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 9.4.1.2. GCC Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 9.4.1.3. GCC Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 9.4.1.4. South Africa Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 9.4.1.5. South Africa Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 9.4.1.6. South Africa Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 9.4.1.7. Egypt Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 9.4.1.8. Egypt Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 9.4.1.9. Egypt Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 9.4.1.10. Nigeria Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 9.4.1.11. Nigeria Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 9.4.1.12. Nigeria Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
    • 9.4.1.13. Rest of Middle East & Africa Canned Wine Market by Product Type, Value (US$ Mn), 2019 - 2031
    • 9.4.1.14. Rest of Middle East & Africa Canned Wine Market by Packaging Size, Value (US$ Mn), 2019 - 2031
    • 9.4.1.15. Rest of Middle East & Africa Canned Wine Market by Sales Channel, Value (US$ Mn), 2019 - 2031
  • 9.4.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

• 10.1. Company Market Share Analysis, 2023
• 10.2. Competitive Dashboard
• 10.3. Company Profiles
  • 10.3.1. Francis Ford Coppola Winery
    • 10.3.1.1. Company Overview
    • 10.3.1.2. Product Portfolio
    • 10.3.1.3. Financial Overview
    • 10.3.1.4. Business Strategies and Development
  • 10.3.2. Backpack Wine Co.
    • 10.3.2.1. Company Overview
    • 10.3.2.2. Product Portfolio
    • 10.3.2.3. Financial Overview
    • 10.3.2.4. Business Strategies and Development
  • 10.3.3. House Wine
    • 10.3.3.1. Company Overview
    • 10.3.3.2. Product Portfolio
    • 10.3.3.3. Financial Overview
    • 10.3.3.4. Business Strategies and Development
  • 10.3.4. Union Wine Company
    • 10.3.4.1. Company Overview
    • 10.3.4.2. Product Portfolio
    • 10.3.4.3. Financial Overview
    • 10.3.4.4. Business Strategies and Development
  • 10.3.5. Nomadic
    • 10.3.5.1. Company Overview
    • 10.3.5.2. Product Portfolio
    • 10.3.5.3. Financial Overview
    • 10.3.5.4. Business Strategies and Development
  • 10.3.6. Electric Sky Wine
    • 10.3.6.1. Company Overview
    • 10.3.6.2. Product Portfolio
    • 10.3.6.3. Financial Overview
    • 10.3.6.4. Business Strategies and Development
  • 10.3.7. Sans Wine Co.
    • 10.3.7.1. Company Overview
    • 10.3.7.2. Product Portfolio
    • 10.3.7.3. Financial Overview
    • 10.3.7.4. Business Strategies and Development
  • 10.3.8. Underwood
    • 10.3.8.1. Company Overview
    • 10.3.8.2. Product Portfolio
    • 10.3.8.3. Financial Overview
    • 10.3.8.4. Business Strategies and Development
  • 10.3.9. MANCAN Wine
    • 10.3.9.1. Company Overview
    • 10.3.9.2. Product Portfolio
    • 10.3.9.3. Financial Overview
    • 10.3.9.4. Business Strategies and Development
  • 10.3.10. The Infinite Monkey Theorem
    • 10.3.10.1. Company Overview
    • 10.3.10.2. Product Portfolio
    • 10.3.10.3. Financial Overview
    • 10.3.10.4. Business Strategies and Development
  • 10.3.11. Lila Wines
    • 10.3.11.1. Company Overview
    • 10.3.11.2. Product Portfolio
    • 10.3.11.3. Financial Overview
    • 10.3.11.4. Business Strategies and Development

11. Appendix

• 11.1. Research Methodology
• 11.2. Report Assumptions
• 11.3. Acronyms and Abbreviations