중남미의 하이브리드 자동차 및 전기자동차 성장 가능성

Competitive Intensity Driven by the Entry of New Participants Stimulates Electrified Vehicle Sales

The electrified vehicle (xEV) industry in Latin America is at an emerging stage, in terms of vehicle sales, charging infrastructure, and regulations. However, it has been growing at a fast pace, primarily because of the entry of new models and the launch of purchase incentives. For example, in 2022, almost 157,000 electrified units were sold in the region, 32.6% more than the previous year. Currently, Colombia and Uruguay are the countries with the highest penetration rate of xEVs in total light vehicle sales in the region, reaching shares of 11.9% and 6.9%, respectively.

'Latin American Hybrid and Electric Vehicles Growth Opportunities' examines the qualitative and quantitative aspects of the xEV market by evaluating its performance and identifying the various trends that impact demand for this technology. This study focuses on passenger cars and light commercial vehicles from eight countries: Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, and Uruguay). These countries were selected according to their relevance in the region and the size of their EV parcs. The base year for analysis is 2022, and the forecast period is from 2023 to 2035. The forecasts included in this report are related to total electrified vehicle sales, sales by technology (BEV, PHEV and HEV), total electrified vehicle parc, and vehicle parc by technology.

This growth analytics will provide a comprehensive outlook on the electrified vehicle market in Latin America and meaningful insights for automotive participants wishing to explore this growing and competitive industry.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Hybrid Vehicle (HV) and Electric Vehicle (EV) Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Questions This Study Will Answer
• Segmentation
• xEV Definitions: BEV, PHEV and HEV
• Key Competitors*
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Country
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Market Share
• OEMs Line Up*
• Key Market Trends

Growth Opportunity Analysis, Argentina

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Brazil

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Chile

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Colombia

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Ecuador

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Ecuadorian Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Mexico

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Mexican Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Peru

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Peruvian Regulatory Framework
• xEV Market Analysis

Growth Opportunity Analysis, Uruguay

• Key Growth Metrics
• xEV Market Share by Brand and Technology
• xEV Performance by OEM
• LV Sales Forecast by Powertrain
• xEV Sales Forecast by Technology
• xEV Sales vs. xEV Parc Forecast
• xEV Parc Forecast by Technology
• Uruguayan Regulatory Framework
• xEV Market Analysis

Growth Opportunity Universe

• Growth Opportunity 1: The Rise of BEVs
• Growth Opportunity 2: Electrification of Taxis
• Growth Opportunity 3: Partnerships for EV Charging Infrastructure Development

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer