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Megatrends Including Electric and Automated Vehicles to Redefine and Transform In-vehicle Navigation Services, Demanding Ample Consumer Attention

Navigation systems are among the initial in-vehicle innovations added for consumer convenience that have evolved as more technological advancements emerge. With in-vehicle connectivity, use cases for in-vehicle navigation systems have expanded, allowing new opportunities for in-vehicle navigation services.

Frost & Sullivan has interviewed thought leaders among Tier I suppliers, technology and mapping providers, and various distinct ecosystem players to create this growth opportunities for in-vehicle navigation services insight.

The research covers the following areas:

• Evolution of in-vehicle mapping technology and road map of in-vehicle navigation services
• Overview on in-vehicle navigation market ecosystem
• Current market scenario and future outlook
• Trends and services that aid market growth
• Automotive navigation ecosystem players across mapping and Tier I suppliers
• OEM navigation services portfolio
• Services market sizing forecast

The study focuses on the European and North American automotive industry and forecasts the in-vehicle navigation services market based on in-vehicle connected navigation systems, OEM-enabled services, and the anticipated future of location-based services. The report also analyzes the top growth opportunities for OEMs, Tier I suppliers, and map providers in the automotive connected navigation industry. The research study period is 2022-2030, using a base year of 2022 for all market forecasts.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the In-vehicle Navigation Services Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Key Findings
• In-vehicle Navigation Supplier Value Chain
• In-vehicle Mapping Evolution
• The Evolution of In-vehicle Navigation Systems and Services
• In-vehicle Navigation Ecosystem
• Comparative Analysis of EV Charging Vendors
• Comparative Analysis of Real-time Traffic Information Vendors
• In-house OEM Technology over Smartphone Mirroring
• Case Study: General Motors (GM) Smart IVI will Challenge Apple CarPlay and Android Auto
• Market Landscape: In-vehicle Navigation Future Outlook
• Attributes Shaping Navigation
• Mapping Supplier Summary
• Tier I Supplier Summary
• OEM Brand In-vehicle Navigation Service Overview
• OEM Market Supplier Overview

In-vehicle Navigation Trends

• Attributes Shaping Navigation
• Industry Trends
• HD Map Layers: In-vehicle Navigation HD Map Characteristics
• HD Maps
• Crowdsourced Vision for Real-time Mapping
• Voice-based Navigation
• AI to Enhance Mapping Technology
• AR/XR to Enhance the Next-gen In-vehicle Motion Experience
• Growth in Revenue with Location-based Connected Navigation

Growth Opportunity Analysis

• Scope of Analysis
• Market Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Current In-vehicle Navigation Services
• Future In-vehicle Navigation Services
• Connected Navigation Services Revenue: Forecast Assumptions
• Navigation System Unit Shipment Forecast by Region
• Connected Navigation System Unit Shipment Forecast by Region
• Connected Navigation Services Revenue Forecast by Region
• Revenue Forecast Analysis
• Pricing Trends and Forecast Analysis

Mapping Supplier Profiles

• HERE Technologies
• TomTom
• NavInfo
• Google Maps
• Mapbox
• Mapping Supplier Summary

Tier I Supplier Profiles

• Harman
• Panasonic
• Continental
• Bosch
• Tier I Supplier Summary

Growth Opportunity Analysis: OEM Brand Profiles

• OEM In-vehicle Navigation Service Overview
• OEM Market Supplier Overview
• BMW Navigation Highlights and Navigation Connected Services
• Ford Navigation Highlights and Navigation Connected Services
• GM Navigation Highlights and Navigation Connected Services
• Hyundai Navigation Highlights and Navigation Connected Services
• Mercedes-Benz Navigation Highlights and Navigation Connected Services
• Stellantis Navigation Highlights and Navigation Connected Services
• Tesla Navigation Highlights and Navigation Connected Services
• Toyota Navigation Highlights and Navigation Connected Services
• VW Navigation Highlights and Navigation Connected Services
• Volvo Navigation Highlights and Navigation Connected Services

Growth Opportunity Universe

• Growth Opportunity 1: Location-based Services
• Growth Opportunity 2: Partnerships
• Growth Opportunity 3: Navigation/Mapping Players Disrupting Automotive Ecosystem

Appendix

• Acronyms and Abbreviations

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer