대리점 애프터세일즈에 대한 에이전시 모델의 영향 전략 분석(2023년)

Agency Model Expansion Will Make Room for Stiff Intra-brand Competition in OE Aftersales Channels and Call for Dealerships' Consolidation to Compete With the Independent Aftermarket

This Frost & Sullivan research service analyzes the impact of the agency sales model on dealership aftersales, focusing on the European and North American new passenger vehicle market. It provides an overview of the role of dealerships from an aftersales perspective and discusses areas of opportunities for dealerships in agency agreements.

The study discusses aftersales process differentiation and stakeholder involvement in the agency model and analyzes potential agency model trends impacting dealership aftersales. The study also examines the following:

• Agency sales model status and adoption type by OEMs
• Regional opportunities for dealerships (Europe and North America)
• Agency model implication on various aftersales functions, such as warranty and service, replacement spare parts, and customer relationship management
• Potential revenue opportunity for dealerships, suppliers, and independent service providers

Finally, this research service discusses growth opportunities for dealership aftersales in the agency model and offers actionable insight for market participants to leverage these opportunities.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Agency Model Implications for Dealership Aftersales
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Key Terminologies/Definitions
• Agency Model Implications for Dealerships Aftersales-Market Overview
• Research Methodology
• Questions This Study Will Answer
• Segmentation/Regional Focus-Agency Model Implications for Dealership Aftersales
• OEM Competitors by Regions
• Growth Indicators-Aftersales Cost Type and Segments in the Agency Sales Model
• Growth Drivers
• Growth Restraints
• Competitive Environment

Agency Sales Model Overview

• Traditional OE Channel versus Agency Model Aftersales-Process Differentiation and Stakeholder Involvement
• Agency Sales Impact on Dealers/Agents' Parts/Service Aftersales Functions
• Sales Model Types
• Dealer Involvement in Key Sales Model Activities
• Dealership Aftersales SWOT Analysis in Agency Models
• Value Chain and Key Aftersales Activities
• Aftersales Activities in the Agency Sales Model
• Potential Agency Sales Trends Impacting Dealership Aftersales
• Relevant Dealer Aftersales Regulations and Legislation
• Key Findings-Current Scenario and Future Outlook

Agency Sales Model Implementation- Regional Scenario

• Agency Model Adoption by Key Participants-Summary
• Regional Aftersales Approach by Types-Summary
• Agency Sales Model Status and Type Adoption by OEMs-Europe
• Agency Sales Model Status and Type Adoption by OEMs-North America
• Regional Opportunities for Dealerships

Agency Model Implications on Dealers' Warranty and Service Business

• Transition in Key Aftersales Activities-Warranty and Service
• Dealers' Aftersales Warranty and Service Opportunities

Agency Model Implications on Dealers' Replacement Spare Parts Business

• Transition in Key Aftersales Activities-Replacement Spare Parts
• Dealers Aftersales Replacement Spare Parts Opportunities

Agency Model Implications on Dealers' Customer Relationship Management Business

• Transition in Key Aftersales Activities-Customer Relationship Management
• Dealers' Aftersales CRM Opportunities

Dealer-Spend and Cost Analysis

• Definition
• Assumptions/Considerations
• Dealer Cost Type Analysis-Traditional versus Agency Sales
• Dealer Cost Segment Analysis-Traditional versus Agency Sales

Agency Model Impact on Revenue Opportunities for Key Stakeholders in the Aftersales Industry

• Potential Revenue Opportunities for Dealerships in the Agency Model
• Potential Revenue Opportunity for Independent Service Providers In the Agency Model

OEM Agency Model Implementation and Dealership/Aftersales Impact-Exhibits

• OEM Agency Model Implementation and Dealership/Aftersales Impact-Exhibits

Growth Opportunity Universe

• Growth Opportunity 1-Onboard Fleet Operators as Clients
• Growth Opportunity 2-Digital Integration
• Growth Opportunity 3-Bundled Aftersales Services

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer