세계의 주요 E-Bike(전동 자전거) OEM 프로파일 및 성장 기회

Environmental Awareness, Government Subsidies, and Innovative Connected Features Drive Demand Among Commuters and Leisure Riders

Demand for electric bikes (e-bikes) is growing as a result of consumer desire for more sustainable transportation modes, connected services, and convenience. Logistics providers also consider e-bikes a viable, efficient alternative to traditional delivery vans and trucks for last-mile delivery. The ability of e-bikes to navigate densely populated urban environments, minimize carbon emissions, and shorten delivery times are critical factors for its rapid expansion in the industry. E-bikes are software-defined platforms creating new opportunities for connected services. Similar to larger electric motorcycles, e-bikes feature innovative embedded telematics solutions to support remote diagnosis and 24x7 services. Due to their small footprint and usage patterns, data aggregators target e-bikes as data collection platforms. This report focuses on the e-bike and e-cargo bike segments. E-bikes are categorized under the L1e-A category of vehicles. They are classified as pedal electric cycles (pedelecs) with a top speed of 25 kmph, 45 kmph for speed pedelecs, and motor power output of between 250 W and 750 W. E-cargo bikes are categorized under the L1e-A category of vehicles. They are designed to carry cargo, such as parcels, pets, and people. E-cargo bikes are classified as pedelecs with a top speed of up to 25 kmph, 200 kg payload, and power output between 250 W and 1 kW.

The report profiles leading e-bike industry participants, including OEMs and motor manufacturers, across Asia, North America, and Europe. Each company profile outlines the primary business model, go-to-market strategy, and key fiscal performance highlights. The study also examines notable industry partnerships and developments influencing the e-bike market landscape. It also discusses growth drivers, challenges, and viable opportunities for e-bike OEMs in the coming years.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the E-bike Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• E-bike Segmentation and Definition
• Segmentation by Market
• Key Players
• Growth Drivers
• Growth Restraints

Profile Analysis-North America

• Trek Bikes, United States
• Specialized Bicycles, United States
• Cannondale Bikes, United States
• Rad Power Bikes, United States

Profile Analysis-Europe

• Moustache Bikes, France
• Haibike, Germany
• Gazelle Bikes
• Brompton Bikes, United Kingdom
• Corratec Bikes
• Brose,
• Bosch,

Profile Analysis-Asia

• Tern Bicycles, Taiwan
• Merida Bikes
• Giant Bicycles, Taiwan
• AIMA Tech
• Yadea, China
• Yamaha Bicycles, Japan
• Panasonic Bicycles
• Shimano

Growth Opportunity Universe

• Growth Opportunity 1-Advancements in Battery Technology
• Growth Opportunity 2-Subsidies and Incentives
• Growth Opportunity 3-Connected Technology
• List of Exhibits
• Legal Disclaimer